Quantcast

Six Ways To Boost Your LinkedIn Profile Visibility

Set yourself apart in an endless sea of LinkedIn profiles.

Workin' Girl

You hear it all the time. "If you want to be successful in your job search, you have to be on LinkedIn." ~90% of recruiters are on LinkedIn seeking candidates to fill positions. Every day, you hear someone say they found their latest job through LinkedIn. But with 660+ million users on the platform, how do you make sure that your profile gets the right level of visibility and doesn't get lost in the shuffle? Is it really possible to stand out? While the task of setting yourself apart in an endless sea of LinkedIn profiles seems daunting, I've got six tips to help get you started!

How To Improve Your LinkedIn Profile Visibility

1.Work Your Introduction Card. 

In building your LinkedIn profile, you want to make sure it stands out and draws readers in. It's not enough to have your education and work experience sections filled out. LinkedIn calls the very top of your profile "the introduction card". This section includes:

  • Name
  • Profile photo
  • Background photo
  • Headline
  • Current position
  • Education
  • Location
  • Contact info

It's the very first thing people see when they come to your profile, and that can be the reason that people either click off your profile or continue reading further. So take the time to optimize your introduction card. Make your profile photo a professional headshot or have someone take a formal photo for you. No selfies, please.

Step away from the standard blue LinkedIn background photo, and use another photo that shows more of your personality and is relevant to your field.

Create a compelling headline. If you're a marketing manager, spice it up a little bit. Nothing is wrong with the standard "Marketing Manager at XYZ Co". But as an example, you can also try "Marketing Manager at XYZ Co. | Social Media Marketing | Digital Strategy | Campaign Development". See the difference? Not only is this headline more powerful, it also includes keywords to be searched by recruiters and hiring managers.

2.Build an Outstanding Summary. THIS IS IT. 

The major draw of your profile. After someone looks at your introduction card and clicks on your profile, the very next thing they will focus on is your summary. As a result, take the time to create something intriguing. Don't lazily copy and paste the qualifications summary from your resume. Remember the goal is to grab the reader's attention. So this is a place to tell your story.

Showcase not just your accomplishments and accolades, but also your values and passions. Highlight your special sauce, i.e. what makes you different from any other candidate someone may come across. Essentially, this is your profile's sales pitch, so make it count!

3.Show Them What (Skills) You Got!

Updating your skills section is another way you can add relevant keywords to your profile to ensure it's searchable for the roles you are looking for. Identify the key skills that are pertinent to your industry and those that are incorporated into the job descriptions you want to apply for. Once you have all the skills listed, you can also reorder them within the section to make sure the most desired/marketable ones are at the top.

4.Join Groups and Start Discussions.

There are LinkedIn groups for just about every industry and discipline. Utilize LinkedIn's search functionality to identify groups that are relevant to your profession. You can even join groups that are specific to your geographic location. Also join your school's Alumni groups so you can connect with fellow alumni who may work at companies you are interested in.

But don't just join the group and ghost. Check out some of the existing discussions and make your own contributions to the conversation. And you don't have to stick to the active discussions. If you find a discussion that may have gone cold, but you can make some key points, go ahead and comment and restart the dialogue! Members will get notified and rejoin the conversation. Then when you're ready, start a discussion of your own! You can show off your knowledge and expertise while building connections with key decision-makers and like-minded professionals.

5.Write Articles. 

LinkedIn offers the feature where you can write native articles on the platform. If you want to get hired, people need to be aware that you really KNOW your stuff. Articles provide a great opportunity for you to share the depth of your experience and knowledge with the world. You can share your perspective on industry trends and changes. But be sure to promote your articles. Share them not only in public posts, but also share them in the groups that you are a part of. If you aren't connected to everyone in the group (yet), they may not come across the article right away so putting the link directly in the group can help drive more traffic not only to the article itself, but also to your profile.

6.Do the Little Things!

There are so many small changes you can make on LinkedIn that can help boost your profile's visibility. Make your profile public. Customize your profile URL (and then include a clickable link on your resume and cover letter). Switch on the feature that lets recruiters know that you're open to new opportunities. Secure recommendations and endorsements to be added to your profile. Update your certifications and accomplishments. Little tweaks to your profile like these can also prove helpful in getting more eyes on your profile.

For more information about Julia Rock, check out Rock Career Development or follow her on Instagram.

Featured image by Shutterstock

Article originally published on March 30, 2020

For the leading fellas of Freeform’s college comedy-drama, grown-ish, graduation season is quickly approaching, forcing Aaron (Trevor Jackson), Doug (Diggy Simmons), Vivek (Jordan Buhat), and Luca (Luka Sabbat) to come to grips with what life after Cal-U will have in store. As the beaus find themselves crossed between self-induced drama and campus tea, the forthcoming season will bring the cohort of lads closer to the reality of the end of one chapter and the start of something new.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

Lori Harvey’s foray into modeling might not be what you think. While she models sexy fits on Instagram, she isn’t what you would call an Instagram model. If you look at her resume, you will see that she has walked runways for luxury brands such as Dolce and Gabbana and has been featured in campaigns for Chanel and most recently Burberry. At 5’3'' with a curvy frame, Lori isn’t your traditional model, and she dealt with body insecurities when she first entered the fashion industry.

Keep reading... Show less

The ladies of Harlem participated in an exclusive girl chat with xoNecole in Twitter Spaces over the weekend and, while discussing their show, they also shared some deep, inspiring words with us. Meagan Good, Grace Byers, and Shoniqua Shandai each opened up about love and friendships while also revealing some personal experiences that really resonated with the audience. While you can listen to the full conversation here, we also broke down some of the most memorable gems to give you some affirmations that you can take with you wherever you go.

Keep reading... Show less

If you don’t know actress Lauren “Lolo” Spencer, it’s time to get to know her.

The breakout star of Mindy Kaling’s new HBO comedy series The Sex Lives of College Girls, Lolo plays Jocelyn, a fiery scene-stealer whose unapologetic nature and uncanny ability to make the audience laugh whenever she appears makes her one of the show’s most memorable characters in a cast of college freshman characters. The series itself is being praised by fans and critics alike for being inclusive, relatable, and real.

Keep reading... Show less

Brooke Obie is xoNecole’s new editor-in-chief, and this sister has the career receipts that prove that she’s set to take the platform to the next level. Let’s start with the proof of real skin in the media game: She is an award-winning journalist, whose work has been featured in The New York Times, The Atlantic, The Guardian, Essence, Marie Claire, Teen Vogue, and many more.

Keep reading... Show less
Exclusive Interviews
Latest Posts