

As a person working towards becoming a part of the publishing world someday, I make sure to explore it daily, learn what I must learn, and discover its little secrets so it becomes familiar enough for me to conquer it and not get lost in it. Part of the reason I created the Writers Club within xoNecole's xoTribe community app (if you haven't become a member of xoNecole's community app, join the tribe here) was to help novice writers sharpen their skills and gain confidence through practice and feedback, as well as gain tips from experienced writers within the group.
Equipped with those tools, there are quite a few subject matters that the writer in me feels confident enough to issue and advise other writers on. A perfect example of that is how to properly pitch stories to writing platforms. When submitting stories to websites and writing platforms for opportunities to be featured and have your work published, it's all about the pitch. In fact, there are a few keys all beginner writers should keep in mind when pitching and submitting stories to outlets. You can find them below.
Know The Audience, Know The Voice
Before you pitch or submit anything, it is of the utmost importance that you do your research when looking to write for a site. How can you write for a site that you don't read? Depending on the area that you want to pitch yourself for, take time to read 3-5 of the latest stories published within that section to get a feel of the kinds of stories that are published, frequent writers that are used, and most importantly, the voice of the site. Is it conversational or uplifting? Informative or personal? It's important to know who the site is to know how to best craft the ideas and the subsequent pieces you wish to pen for a publication.
An editor can tell a mile away if you're a reader of the site you publish based off of your ideas and writing style. For example, a site like xoNecole is not going to publish a story called "10 Times Claire Danes Gave Us Our Lives On 'Homeland'". Why? Although it's a women's interest site, they cater more exclusively to Black women and WOC and if you researched the site, you'd see that although the talk about TV and movies from time to time, it's about Black content, ideally centering around Black leads. So yes, take your time to get to know the audience because that will help you understand the voice and the kind of content they prefer to be featured on their outlet.
Only Pitch When Necessary
In my opinion, pitching stories without submitting a draft when it's not necessary is somewhat a waste of time. For both you and the editor. You should only pitch a story without a draft when the story you want to cover requires you to put in a high level of work (i.e. extensive research, interviews), invest your own money (i.e. when you could potentially use the resources of your proposed outlet), or when you want to make sure that the topic you're writing about will only be covered by you (i.e. you don't want to write about something that another writer could already be covering). If none of that is the case, then you don't want to wait around for your editor to give you the green light before you start writing. To me, as a writer, your judgement should be strong enough to know whether your story fits your targeted platform's voice/genre or not.
As author Elizabeth Gilbert stated in her book Big Magic: Creative Living Beyond Fear, ideas wait for no one.
You either do something about them while you can or someone else might do something with the idea you had while you're waiting for a response from your editor. Moreover, writing a piece that you aren't 100% sure will be published on the platform of your choice isn't the waste of time you might think it is; it's experience. It's work that you can still submit to another platform if it gets rejected, publish on your own site, or attach to your resume when you apply for writing jobs.
When you do pitch, include the pitch and the proposed headline in the email's subject line to entice the editor to open the email. Inside of your email, give a quick intro into who you are, then segue into the pitch idea(s) you'd like to pursue, ideally formatted like the example below:
Proposed Headline
2-3 sentences summarizing what the article is about (not an excerpt), the angle you want to approach (especially if it's a subject already explored on the site -- how will yours be different?), and the kind of article it is (interview, listicle, timely, evergreen).
Side note: Ideally, you'd also include the full draft of the proposed pitch idea with your email, if not, the editor and you will usually correspond about whether or not the pitch is the right fit for the site at the time.
Submit Full Drafts That Only Require Few Edits
Keywords: full draft.
Unless it's for requesting guidance or a professional opinion, I never submit an incomplete draft (a draft that isn't fully ready for publication). Simply because that too is a waste of time; it lengthens the writing, editing, and publishing process. I believe that when you aim for your story to be considered and/or secure a contributor contract, you must provide the editor with material that displays your writing style, versatility, and talent. You don't want to submit only an excerpt and risk the editor overlooking a potentially great pitch just because it was unfinished and didn't reel them in. Show your editor that you can cook and plate your ideas mostly on your own so that the only thing that is left for them to do is add a little seasoning.
Pro tip: When you submit your work to a platform you've never been published on before, send along a short author bio (include any links you want hyperlinked) and a picture of yourself to avoid too many email exchanges.
Format Your Drafts According To Your Targeted Writing Platform's Guidelines
Formatting your draft according to your targeted writing platform's guidelines, if any, is like wearing the right outfit for an interview; you want to ensure the draft is presentable, the way you intend for it to publish on the site, and easy to read. That said, platforms don't really set rules when it comes to formatting, at least not that I noticed. How do you know how to arrange your draft then?
If you study several pieces published on that particular platform, you'll find clues here and there. For me personally, every time I submit a story to xoNecole's Managing editor, I make it look like it was already published on the site:
- I give my piece a title (side note: even though it's more than likely going to be edited, it's good to provide the editor with options to choose from),
- I place a subheadline (a catchy sentence that acts as a preview for the content within the post that sits under the headline),
- I include clear and concise headers (especially to highlight the points that I make in my paragraphs),
- I quote one or two of my own sentences (just because it catches people's interest and keeps them reading),
- I use GIFs or other illustrations (and also include links to the sources),
- I use a similar font to the one used on the site and change the size when necessary.
The reason why I format my submissions this way is to condition the editor's mind to post them on the site just because they already look like they're content you'd see published on the site. And if they already look like they are and the content is good enough, why wouldn't they actually be?
Now mind you, not all contributors do that—yet they still get published—and this technique isn't a promise that your stories will get published. But knowing that some of mine pieces have been published the exact way I submitted them, I see that there is method to the madness and that it does indeed work. Plus, I'm sure it's appreciated by the editor(s).
Now, watch your editor open your emails before anyone else's.
Are you looking to link with a tribe of writers? Join The xoTribe's Writers Club, an online community where among other amazing things, experienced and aspiring writers can connect and find the resources, motivation, and coaching they need to produce great quality work ready for publication.
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The most Gemini woman you'll ever meet. Communications & community enthusiast, I run a media platform centered around spirituality, and I'm always looking to connect with fellow creatives. Follow me on Instagram & Twitter @savannahtaider
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
From Rock Bottom To Redemption: Paula Patton Opens Up About Her New Film 'Finding Faith'
When Paula Patton’s name is on a project, you already know it’s going to bring some soul. From Jumping the Broom to Baggage Claim, she’s long been a radiant presence on-screen. But in her new film Finding Faith, premiering in theaters June 16–17 via Fathom Events, Paula digs deeper—into grief, healing, and ultimately, redemption.
The film follows Faith Mitchell, a wife and mother whose life is upended by a devastating loss. As she spirals into despair, it’s the love of family, friends, and God that slowly leads her back to light. And for Paula, this story wasn’t just a role—it was personal.
“It connected to a time in my life that I could really relate to,” she says. “That feeling of having lost so much and feeling like so much pain, and not knowing how to deal with the pain… and numbing out to do that.”
Courtesy
A Story That Hit Close to Home
Having been sober for seven years, Paula says the emotional territory was familiar. But more than anything, it brought her closer to a deeper truth.
“Once you give [the numbing] up, you have to walk in the desert alone… and that’s when I truly found faith in God.”
Turning Pain Into Purpose
While the film touches on loss and addiction, Finding Faith ultimately lives up to its title. Paula describes the acting process as cathartic—and one she was finally ready for.
“Art became healing,” she says. “That was the biggest challenge of all… but it was a challenge I wanted.”
More Than an Inspirational Thriller
Finding Faith is described as an “inspirational thriller,” with layered tones of romance, suspense, and spiritual reflection. Paula credits that dynamic blend to writer-director LazRael Lison.
“That’s what I love about Finding Faith,” she explains. “Yes, she goes on this journey, but there’s other storylines happening that help it stay entertaining.”
"Finding Faith" cast
Courtesy
On-Set Magic with Loretta Devine
With a cast stacked with phenomnal talent—Loretta Devine, Keith David, Stephen Bishop—it’s no surprise that the film also came alive through unscripted moments.
“We did this kitchen scene… and Loretta changed it,” Paula shares. “She wouldn’t leave. I had to change my dance and figure out how to work with it, and it took on this whole other layer. I’m forever grateful.”
Faith When It Feels Like Night
The film leans on the biblical verse: “Weeping may endure for a night, but joy comes in the morning.” Paula says that reminder is something she’s lived.
“When you’re feeling so anxious, and you look out in the distance and see nothing there… that’s when you have to trust God’s timing.”
Divine Timing Behind the Scenes
Paula didn’t just star in the film—she produced it through her company, Third Eye Productions. And the way the opportunity came to her? Nothing short of divine.
“I said, ‘Just for one week, believe everything’s going to be perfect,’” she recalls. “That same day, my friend Charles called and said, ‘I have a film for you. It’s called Finding Faith.’ I thought I was going to throw the phone down.”
What’s Next for Paula Patton?
When asked about a dream role, Paula didn’t name a genre or a character. Her focus now is on legacy—and light.
“I want to make sure I keep making art that entertains people, but also has hope… That it has a bright light at the end to get us through this journey here on Earth.”
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