While LinkedIn seems to be where all the action is, the resume is still an important part of your job search. Whether you are applying for jobs online or in person, the first piece of information that is typically requested is a copy of your resume. But nowadays when recruiters spend only about 7 seconds reviewing a resume, how do you ensure that yours stands out from the pack?
The average job opening attracts 250 resumes, but only 4-6 people will be interviewed for the position. This means that you have got to step your game up to not only get noticed, but selected for the interview you want. So here are a few quick tips to help you level up that resume:
1.Select an attractive design.
When deciding on a design, it is important to first consider the role and industry you are applying to as some are more conservative (finance, consulting, legal) than others (marketing, graphic design). However, you still want to ensure your resume quickly catches the eye of the reader, regardless of industry. This doesn't mean an overly complicated or busy design. Choose one that is modern, simple and easy to follow, with clear section headers and visible white space. We are so used to plain black-and-white resumes, but adding in a hint of color can give your resume a fresh look and attract the recruiter's attention. Show a little creativity!
2.Switch up the font.
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I beg you to step away from Times New Roman, known as the "grey sweatpants" of resume fonts. Technically, there is nothing wrong with Times New Roman, but it is overused and can cause your resume to blend in with all the other resumes in the pile. Try using another font that may help your resume stand out, but can still scan and read well. If you like the style of Times New Roman, try a close alternative like Georgia or Garamond. If you want to go in a more modern direction, try Calibri, Helvetica, or even Arial Narrow.
3.Nix the outdated resume sections.
In 2019, if an employer knows they need your references, they'll simply ask for them. Therefore, "references upon request" is not required and is just taking up valuable space on your resume. The same thing goes for objective statements. If you still have the vague objective statement that reads "to find a position where I can apply my experience", it's not giving the reader any useful information. Let it go. Opt for a professional summary/career profile section instead to provide a better preview of your skills and expertise to intrigue the recruiter.
4.Avoid generic summary statements.
Speaking of your professional summary, the top of your resume offers prime real estate for you to sell yourself. Don't waste it on broad statements or describe yourself with generic buzzwords such as "self-starter" or "strategic thinker". Utilize that space to share unique and meaningful highlights about you and your expertise that will prompt someone to read further to get the details.
5.Amplify your accomplishments and use action verbs.
No one wants to read a list of job tasks that they could easily find on Indeed or Monster on their own. In writing your resume, the focus should be on your major contributions and accomplishments, quantifying wherever possible. If you have brought in new business, surpassed sales goals, or saved your company money, put it out there! This is one time where you are expected to toot your own horn, so take advantage! Recruiters don't want to just hear about what you did, but also the value and results you delivered. In addition, as you describe your contributions, incorporate action words. Phrases like "Responsible for" come across as passive and leave no impact.
6.Target your resume.
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We saved the best (and most important tip) for last:
While design and format are essential for your resume to stand out, substance will always be king. Recruiters are looking for resumes that are optimized for the specific industry and position, telling a clear story about your experience and why you are the right fit.
Your resume should not be all things to all people, but rather someone should be able to pick it up and immediately understand what you are looking for. So eliminate old or irrelevant positions, and outline the areas of your experience that most align with the job you're applying to. The main point to remember here is, recruiters spend just a few seconds reading your resume, so if it takes longer than that to discern what kind of position you are seeking, and more importantly, what you're qualified for, you've already lost their attention.
Pro Tip: Be sure to incorporate keywords from the job description to make your resume more searchable.
BONUS: Add in a Skills section!
Besides showcasing specific areas of your expertise, this is also another great opportunity to include some of the keywords from the posted job description to help you move up in the applicant search rankings. Incorporating a skills or key competencies section also allows the recruiter to quickly assess whether or not your skill-set matches what they are searching for.
While updating your resume can seem tedious, keep in mind that it is not just a written version of your work history. It is a targeted marketing document, a sales pitch designed to sell the recruiter on selecting you as the right candidate for the interview. And who likes a dry, boring sales pitch?
These tips can help you breathe new life into your resume and create something that is appealing and will get you real results in scoring your dream job!
For more information about Julia Rock, check out Rock Career Development or follow her on Instagram.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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