

Don’t Sleep On LinkedIn
One of the keys to building a strong professional and personal brand is building genuine relationships. Whether you're hunting for a new job, trying to scale your business, grow your tribe, or build personal contacts of like-minded and similar-interested persons in your network - there's one social media platform you shouldn't overlook: LinkedIn.
Ever since I graduated college, LinkedIn has been my go-to social platform for connecting with other professionals. I even call it my "digital rolodex." By using it strategically, I've been able to convert online connections into real-life opportunities. This includes scoring brand partnerships for my podcast and landing high-profile press opportunities such as getting spotlighted on the Apple Podcasts homepage three times! However, my favorite part of using the platform is being able to find and connect with dope professional in industries I'm interested in and respect.
Here are some quick ways that you can make sure you're utilizing the power of LinkedIn to fuel your professional connections and network successfully.
1. Make sure you have a strong personal profile
If you're going to use LinkedIn consistently, making sure you have a strong and complete profile is necessary. Start by making sure you have a captivating and professional-looking headshot. (No cellphone selfies, please.) Then, take the time to craft an attention-grabbing headline that showcases who you are and what you do. Some opt to showcase their current role and company here, but you can also use this space to be creative with your answer to "Who are you?"
Then, go through your profile and fill out all the necessary sections including your work experience, education, volunteer work, skills, accomplishments, and interests. Be as thorough as possible, insert keywords, and include links that showcase your work portfolio. If possible, try to get others to leave recommendations that speak to your personality and work ethic, experience, etc. This part of your profile is a constant work-in-progress, but starting strong can help as your professional reach evolves.
2. Treat LinkedIn as your digital rolodex
In the sales world, a CRM is a customer relationship manager - or a tool that allows you to keep track of everyone in your sales funnel. I like to use LinkedIn in a similar fashion by keeping track of everyone that I've ever met professionally. It's a step in my personal follow-up routine, especially after attending meetings, conferences, or industry events. Depending upon who the person is, I'll send a detailed follow-up email and then send a personalized LinkedIn friend request. The standard LinkedIn request is not unique or compelling enough to make someone want to connect with you. Though you may remember who you're trying to connect with, the person may not remember you. My simple formula for is this:
"Greeting + why I'm interested in connecting + thanks!"
For example, if I meet a fellow writer at a local meetup, I'll usually send a follow up email and LinkedIn friend request that reads something like, "Hey, it was great meeting you at the NYC meetup. Let's keep in touch. I'd love to connect here on LinkedIn."
If you've never met the person you want to connect with, lead with your reason for connecting. "Hey XX, My name is Rana and I'm a fellow NYC writer. Would love to connect as there may be ways for us to be a resource to one another." Unprompted, random friend requests usually go unanswered or get declined.
3. Utilize the search feature
One of the best features of LinkedIn is its search function. You have the ability to insert keywords and search for people, jobs, or content. When searching for people, my favorite combination is to use "company name + role." For example, when searching for a podcast executive at a big brand, I searched "head of podcasts + company name." The search resulted in a list of people at that company that had podcasts in their job title (past and present.) I was then able to scroll through this list to find the appropriate contact profile.
If you're hunting for a job, you can also input keywords such as desired role and location to search for a specific opening catered to your needs. LinkedIn also has a jobs tab that allows you to get ultra-specific with your job search terms. Take the time to explore the search features here. You'll also have access to see which of your connections currently work at said company. You can use this knowledge to message your connections to ask for referrals or get insight on the company and job listed.
In general, LinkedIn's search feature is a great way to view others' professional histories. I use it all the time to learn more people that I'm interviewing or meeting with. If you're going on a job interview, use it to get more insights on your interviewer's past or company that can help inform the questions you ask during the interview. With LinkedIn, you have no excuse as to why you shouldn't be prepared in these type of professional circumstances.
4. Become a thought leader
LinkedIn provides many ways to establish yourself as a professional thought leader by using your opinion to stand out and share value-added content to your connections. Unlike other social media platforms like Twitter, Instagram, and Facebook - LinkedIn is built solely for professional connections. If someone's on the platform, chances are they are looking for career, business, or professional inspiration.
Back in 2014, I was an early adopter to LinkedIn articles and enjoyed sharing content that related to my experience as a young professional. I realized the power of the platform when one of my articles "10 Ways To Rock Your Next Interview" went viral. From that article alone, I amassed thousands of followers who, to this day, engage with my posts and content because of the value I bring to their professional lives.
Interestingly, as you build your professional brand, others will likely be watching as well. I once reached out to a producer at Fox that I was connected with to learn more about her job responsibilities. She responded by letting me know I had been on her radar and she wanted to book me for a segment based off an article I wrote that I had previously shared!
5. Don’t be scared to take it to the DMs
Once you've connected with someone - why not take it a step further? LinkedIn is the place to initiate business speak via a direct message. If you find someone that you want to connect with professionally, approaching via direct message should be straightforward and respectable. Chances are (and depending upon their profile), they are less likely to be inundated with messages and more likely to respond to your message.
Here's an example of a message I recently sent to a connection at a company I thought would be great to connect with:
Hi XX,
Hope all is well! My name is Rana and I'm the founder of Dreams In Drive - which is a community helping millennials learn how to take their dreams from PARK to DRIVE. I'd love to chat with you about possible ways to work together as there is a DEFINITE intersection between our missions. Do you have time for a quick 15 min call to talk more about this?!
-Rana
In this message, I stated who I was and why I wanted to connect and included a clear call to action. You can change up your approach, but always make sure your ASK is clear. Be as genuine as possible without appearing too needy or demanding.
With any social platform, it's all about how you use it. Each platform has its challenges and opportunities to win, but LinkedIn is one of my personal favorites for building and sustaining professional relationships. For all my girl bosses out there, if LinkedIn isn't part of your weekly social media must-dos, I highly recommend you add it to your list. The opportunities for expanding your professional reach and building your tribe are limitless.
Featured image by Getty Images
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Smile, Sis! These Five Improvements Can Upgrade Your Oral Hygiene Instantly
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Black Girls Tennis Club Is Empowering Black Women and Girls To Reclaim Their Space On The Court
The face of tennis is changing, and it’s about time. Over the years, if you were asked to name any Black tennis player, two would come to mind: Serena and Venus Williams — and rightfully so. But as new tennis sensations like Coco Gauff and Naomi Osaka rise to fame for their athleticism and tenacity, it’s clear that there’s a new era of tennis taking shape to bring forth a fresh take on representation and reclamation on the courts.
For that reason alone, there’s no better time than now for Black Girl Tennis Club co-founders Virginia Thornton and Kimberly Selden to lead the charge of making tennis more accessible to Black women and girls so the next Serena and Coco can emerge.
What began as your everyday lunch chat between friends to discuss their mutual dream of owning a boutique hotel turned into a proposition to start a tennis club together. With Virginia being a tennis player since adolescence and Kimberly entering the sport as a hobby in her adult life, the two jumped at the idea of making a space where Black women could discover a new hobby and not feel like the “only one” on the tennis court.
“The club kind of started for selfish reasons, but not in a bad way,” Virginia tells xoNecole. “We realized that there was actually a need for this.”
Kimberly adds, “Now we're literally disrupting a whole industry. We didn't plan it, but it felt divine; like we were called to do this. Black Girls Tennis Club has been a catalyst for personal growth in all areas of life, and we would have never anticipated that.”
Since establishing the Black Girl Tennis Club in 2022, the two have made it their mission to cultivate a space for “Joy Equity and Radical Wellness.” Their platform serves as a means to inform, inspire, motivate, and reshape the narrative around Black women and girls in the tennis world while highlighting the transformative power of sports and play for liberation.
With approximately 78% of tennis players being white and only 6.8% being Black, and the average cost of a private tennis lesson being $60 per hour, racial and economic disparities within the sport are vast. To help close this gap, the two founders have banded together to develop free tennis instruction clinics for girls aged 8-18 and local tennis events that bring adult offerings through programs like the Self Love Tennis Club and Cardio Tennis Classes to HBCU campuses in Virginia.
Both Virginia and Kimberly understand the power of their mission and believe that they were brought on each other’s path to execute it together. “It’s the power of alignment,” Kimberly says. “I think when you're doing the right thing and you're obedient, and answer the call, that’s when things start to happen, and the universe conspires to make them happen.”
We caught up with the founders to discuss their mission, the importance of representation, and how they plan to disrupt the tennis industry one court at a time.
xoNecole: Could you talk a little more about your CARE pillars with change, access, representation and exposure?
Kimberly Selden: As we started to do the work, we saw that there were so many equity issues. Although we knew from our own personal experiences that there are barriers to tennis being an expensive sport, we just acknowledged it as the culture of tennis. Because it's predominantly white, that transfers over to the fashion, the dynamics on the court, the attitudes, and the mindset. And so we knew this required a culture shift for us to ever really feel comfortable.
We were exposing kids to tennis, and then after the clinics, they're like, "Okay, now what?" It's still expensive, and they still may or may not have had access to it if they're not with us. We don't want to just pop in like, "Hey, here's a clinic, bye!" So, the culture change is just a reflection of what our existence looks like. Access is about being able to access the sport through courts, programs, or a coach. Representation is that we can't believe it until we see it.
Granted, there are a lot of pro Black women tennis players taking off, and we love that. But we think about media representation as well [as] representation within the USCA, in the boardrooms, and the people that are making the rules around the game.
xoN: Why do you all think it’s important for Black women and girls to reclaim their space on the tennis court?
Virginia Thornton: It's rare, at least in my world, where you're in a space and see nothing but women who look like you. But it makes me feel great when I can be my authentic self, especially on a tennis court. Just shedding all the weight of pretending to be anything else. You feel at home when you're around nothing but Black women. Even small things like seeing a young Black girl being okay with how God made them is amazing.
KS: [In] the Atlanta clinics we did, everyone was crying. It's just clear how desperately we need it. Connection is the key to a long life. So many of us — especially from the pandemic and working from home — are isolated. With every clinic, it's just fun to be there, and it just fills you up. I think people need hobbies. I think a lot of people, especially people in big cities, feel that way and were confronted with that during the pandemic.
xoN: How did sports play a role in helping you two find your voice and confidence both on and off the court?
VT: I think what people don't realize is that tennis is such a mental sport. You could be a 4.0 player and have a bad mental day, and you will play like you've never picked up a racquet before. So, the mental piece is super important. For me, it's like ‘you against you,’ even though you are playing somebody.
If you're able to work through those mental pieces with yourself on the court, that will translate off the court. I had an issue on the court where I have a habit of saying, "Sorry," — I think a lot of Black women do, honestly. Then I realized that they wouldn't say sorry or they’d use my kindness as weakness. I've learned a lesson in that because everything translates on and off the court.
"If you're able to work through those mental pieces with yourself on the court, that will translate off the court."
KS: It's easy for me to do things that I'm good at, but it's not easy for me to do things that I'm not good at. Tennis is still challenging for me, but it pushes me. It’s a reality check for me; I know when things are aligned, and when they're not. It feels like a big metaphor for me because it's pushing me to do something that's uncomfortable and makes me work for myself more.
xoN: What do you hope the long-term impact of Black Girl Tennis Club will be?
VS: We want to have a space for people who might be workaholics or might be going through depression. It's always great to have a hobby, whether that's knitting, sewing, or what have you. For me and Kimberly, it’s about creating hobbies for Black women and girls but also knowing that it’s okay to not be amazing at it. You don't have to be amazing at tennis; you could hit around the court, and that's okay.
The next Serena or Venus might come from Black Girls Tennis Club.
To support Black Girl Tennis Club’s mission, donate to their cause here and follow their Instagram page to stay up to date with new clinics and events.
Featured image by LumiNola/Getty Images