

Why Personal Brands Are Important For Black Women Who Want To Diversify Their Income
Equal Pay Day is today and more than ever there is a need to make our companies and colleagues aware of the pay gap that exists between men and women.
It takes women 15 months to make what men make in a year, but for black women, it will take 19 months until we make what men make in 12 months. That means black women are making 63 cents to every dollar men make. The discussion continues each year around how to close the wage gap, offering solutions to getting women equal pay with many starting in the workplace.
For many black women, the workplace has been a difficult environment to gain promotions, salary raises, and visibility, which leaves money and opportunities on the table untouched by not feeling comfortable enough to advocate for ourselves and to show our worth. "For black women who are at the bottom of the food chain in terms of equal pay, we cannot afford to be modest; we can't afford to hide in plain sight. We have to get out front with our branding because other people are able to earn more by doing the same work as us so we need to at least try to level the playing field by making more noise about what we are capable of, what we have already done, and therefore what we can do," personal branding coach Amanda Miller Littlejohn shared.
"For black women who are at the bottom of the food chain in terms of equal pay, we cannot afford to be modest."
Amanda believes black women can take more control over their pay by taking more ownership of their personal brand. "Lagging behind both white men and white women in terms of equal pay, black and brown women can't afford to keep quiet when it comes to sharing our achievements and selling ourselves. By keeping our heads down, and working hard but not telling our stories, we miss out on promotions, new job leads, and clients. This adds up to thousands of potential additional dollars in missed earning power over our lifetimes," she stated.
Amanda created The Branding Box in 2014 after working with private personal branding and public relations clients as both a publicist and personal branding advisor. She noticed that there was a distinct framework that she created for her individual clients and decided to package her most common recommendations into a relatively inexpensive product that could help others build their personal brand. She later created the Package Your Genius Academy, to create a community and peer to peer learning opportunity for her clients. "I owe so much to my personal brand and I'm so happy to be able to earn a living and help to support my family from those efforts," she said.
With social media's wide range of tools and access to people from all over the world, black women are creating opportunities to not only live the life they want, but to gain the opportunities to build their authority in their industry and start up the businesses that they once dreamed of owning. In order to find success, those women had to build their personal brand and understand it.
Amanda shared some of her insight with us on ways you can begin building your personal brand:
Turn Your Digital Savvy Into Income & Opportunities
"One's personal brand is their reputation and the idea that the wider world has about them, their capabilities, their values, and their expertise. In the digital age, this is also your in-person reputation but also what can be found about you online. Just like your reputation, your digital presence as it relates to your personal brand can attract new opportunities to you when you're not in the room. While Black women over-index in our use of digital tools and social media platforms like Twitter, we don't always leverage our digital savvy to create income opportunities and career advancement for ourselves. Black women can begin to create a personal brand online by sharing who they are and what they know about the wider world. I personally have used personal branding and digital tools to connect with people all over the world and make the case for my business and give credibility to my expertise. Black women are traditionally pigeonholed into roles of the supporters, helpers, builders; but it's time for us to step out of those support roles and claim the recognition that we deserve so that we can earn more."
Don't Be Afraid to Share Your Good News
"One of the things I see most of my clients is a discomfort with the spotlight - a reticence to be out front with their accomplishments and share how amazing and qualified they are. It may come across as modesty and humility, but can be really damaging through the lifecycle of your career. If your colleagues, your superiors, and your wider industry do not know what you are capable of because you have failed to "share your good news" so to speak on any platform, be that through speaking, through media, or online through your LinkedIn profile, it will become extremely difficult for you to remain top of mind for new opportunities. So while you may think that being modest is endearing and 'appropriate,' ultimately, it renders you invisible to the very opportunities you seek."
Be Strategic & Goal-Oriented
"Where most people go wrong is not being intentional about building a personal brand, and for those who have set out to build their personal brand, they are not being strategic in terms of thinking about the types of opportunities or clients they want to attract. As you set out to build your brand, you should have some goals in mind, whether they are immediate or more long-term and related to a 1, 5, or 10-year plan."
Always Promote Your Brand
"Don't keep your head down and do good work for your company without seeking visibility opportunities outside of your immediate department and company. The same thing goes for creatives and entrepreneurs who may be working with clients: don't focus solely on doing such a great job for your clients at the expense of your personal brand. When those client engagements are over or should you lose your full-time role or be laid off or displaced, you will have to start from scratch if you have not been steadily building awareness of your gifts, skills, and talents. So essentially, don't wait to build your brand until you need it: steadily keep getting the word out about what you're passionate about and what you do best."
For more Amanda Miller Littlejohn and her bomb branding insight, follow her on Instagram.
- Equal Pay for Black Women - NWLC ›
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- Let's Talk About Black Women's Equal Pay Day | Fortune ›
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- Black women have to work 7 months into 2017 to be paid the same ... ›
- The Pay Gap Is Even Worse for Black Women, and That's ... ›
- Equal Pay Days Social Media Kit 2017 | National Organization for ... ›
- Black women reach equal pay - seven months late ›
- Black Women's Equal Pay Day 2017 — Equal Pay Today! Campaign ›
- Why Black Women's Equal Pay Day is on July 31st | Glamour ›
Brittney Oliver is a marketing communications professional from Greater Nashville. Over the past three years, Brittney has built her platform Lemons 2 Lemonade to help Millennials turn life's obstacles around. Her platform is known for its networking mixers, which has brought over 300 NYC young professionals, entrepreneurs, and creatives together to turn life's lemons into lemonade. Brittney is a contributing writer for Fast Company and ESSENCE, among other media outlets.
Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next
Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.
Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
These Are The Kinds Of Panties Your Vagina Actually Prefers
Something that I honestly don’t mind doing, for the most part, is aging. Even though I absolutely know that genetics play a huge part in what I’m about to say, as time keeps on moving, I really do get that the more intentional I am about my health, the more I can be a poster child for what looking damn near magnificent at my age can truly be. If anything, the only thing that kind of gets on my nerves (just a lil’ bit) is that I have to proactively stay on top of things that I never had to consider before my 40s decided to show up. One of those things is how sensitive my vagina and vulva seem to be getting.
“Sensitive” in the sense that I can’t just eat whatever and not feel the repercussions down there on some level (check out “Here’s What Your Vagina Wishes You Would Eat LESS Of”). Also, it’s weird, but certain types of underwear seem to make “her” roll her eyes at me, too; I think it’s because, as estrogen levels shift as we get older, vaginal walls and vulvar skin tends to become thinner and more fragile.
Factoring all of this in is why, not only do I get new pairs of panties every six months or so, but I also am a bit more particular about the kinds that I buy — these days, cute is still a priority; it’s just that they’ve gotta look good and have some of the specific qualities that I’m about to share with you now. And you know what? Ever since I’ve been more intentional and hypervigilant when it comes to my panty shopping list, my vagina really has been that much happier. She really has.
Now for my top 10 suggestions as far as panty shopping goes, please look for the following.
1. Natural Fibers
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For the sake of time and space, I’m going to use “vagina” for both the inner tube that connects your cervix to your vaginal opening (which is actually your vagina) and the outside of your vagina (which is your vulva) quite a bit. Just thought that should go on record to avoid any potential confusion.
That said, something that your vagina needs to do is breathe. That’s why, when it comes to the types of fabric that you should go with when it comes to your vagina, cotton needs to always top the list — well, that or bamboo, which is steadily becoming a fan favorite. That’s because it’s hypoallergenic, sustainable, contains antibacterial and antifungal, and (get this) it doesn’t shrink after several washes.
Another nice option is silk. It feels really soft on your skin, is pretty moisture-wicking (more on that in a sec), and, if you want panties that look and feel a bit more “high-end,” silk can get that done for you without irritating your skin like lace might. As far as synthetic fibers like nylon, polyester, and rayon? Eh, not for everyday wear. Satin is okay, but it really is best for lounging around in or for lingerie (same goes for lace).
As far as actual panty styles go, briefs (any cut), hipsters, bikinis, boy shorts, and mid-rise are wise options. They fit well and give your vagina and butt the space that it needs.
2. Moisture-Wicking
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As far as the whole moisture-wicking thing goes, when it comes to your undies and your workout wear, look for items that say that on the package and/or labels. Moisture-wicking simply means that the material is made in such a way that it draws moisture away from your body and onto the outer layer of whatever it is that you have on; as a result, it helps the moisture to dry faster. Your vagina benefits from this because it’s already naturally lubricated and warm down there — so when there is too much moisture, that can make it a breeding ground for vaginal infections if you’re not careful.
If you’re wondering which underwear brands are best as far as moisture-wicking is concerned, Women’s Health can hook you up. Check out their article, “18 Best Moisture-Wicking Underwear, Per Gynecologists And Reviews”.
3. Built-In Gussets
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You know that little pocket of fabric that’s on the inside of panties? It wasn’t until I saw a TikTok that featured a woman putting some dollar bills into it (you can get some context here) that I gave it much thought. Well, it’s called a gusset, and what it does is 1) make your panties stronger and 2) help to absorb moisture, so definitely get panties that include them (many thongs don’t, by the way).
Oh, and as far as that lil’ hack that I just mentioned? I’m not sure how you can discreetly get your moola out that way. Plus, money is dirtier than a toilet (which is why some restaurants have shifted to a card-only policy ever since COVID), so…there’s that. If you wanna test the hack out anyway, please wrap the money in a tiny plastic baggie first; just to be on the safe side.
4. Proper Fit
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If you’ve ever heard that 80 percent of women wear the wrong size bra,HuffPost recently ran a piece that claims that this finding is still true (get professionally fitted, y’all…it makes all the difference in the world!). And if that many of us aren’t wearing the right size up top, I’m pretty sure that plenty aren’t down below either. One way to know is if the band around your waist or thighs feels too snug. Another is if you can see your panty lines through your clothing.
And here’s the thing — when panties are too snug, they also trap in moisture, which can trigger an infection (if not immediately, eventually). Not only that, but they can irritate your vulva “thanks” (which is really, no thanks) to the friction that tight drawers can create. Sometimes, finding the right panties can be a bit of trial and error. That’s okay. It’s worth it to find the ones that fit you like a glove. I know this firsthand.
5. Ones That Stay Out of Your Butt Crack (No, Seriously)
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Thongs can be sexy. I get that. Personally, I can’t see comfortably keeping them on for more than a few minutes, which is why I think they’re a good foreplay option, and that’s about it (#Elmoshrug). Not only that, but they aren’t the most hygienic things in the world. You’ve got this thin piece of fabric that moves in and out of your butt crack, and that makes it easier for fecal matter to shift from your backside to your vagina (no joke). I mean, we’re taught to wipe from front to back, right? Thongs don’t care about that rule. And since there is reportedly one-tenth of a gram of crap in each pair of underwear already…yeah, wear things sparingly. Your vagina is begging you.
6. Stain-Free
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We all have “period drawers.” Still, if you’re someone who wears tampons or menstrual cups instead of pads, you really shouldn’t keep those around for more than 3-4 months tops. Although washing them (effectively) should get rid of the bacteria that come from the blood, there’s always a chance that it won’t. So, just to be on the safe side, don’t keep period panties forever simply because you only wear them once a month. Oh, and if you’ve always wondered about if period panties are safe — eh. Many do contain per- and poly-fluoroalkyl substances (PFAS), which are potentially harmful. You can read more about all of that here, here, and here so that you can come to a decision that is truly best for you.
7. Super Dry
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There’s nothing wrong with carrying a couple of extra panties along with you, just in case. Personally, I think the move is brilliant because if it’s a really hot day (for instance) and your panties are damp, putting on a fresh and dry pair will significantly reduce the chances of your vagina getting itchy and/or irritated. Yeah, if there’s one top rule for panties that your vagina absolutely adores, DRY ONES are what I’m sure she’s yelling from the very top of her lungs.
8. Not At Night
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Any part of your body being covered up for 24 hours at a time, seven days a week, nonstop, is going to cause some problems at some point (which is why some women opt to not wear panties, pretty much…ever; check out “10 Women Told Me Why They Stopped Wearing Panties (And They Don't Regret It)”). This is the reason why it really is a good idea to sleep naked (or at least with no panties on) as often as possible. It gives your vagina some time to literally chill out before it has to go through another, what, at least 12-16 hours of being cooped up on a pair of drawers again.
While we’re here, make sure that your sheets are made out of cotton, bamboo, silk, or some other type of breathable fiber. It’s pretty counterproductive to have no panties on, and yet you’re still sweating because your sheets aren’t moisture-wicking. Feel me?
9. Annual Swap Outs
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Listen, if there’s one thing that social media has taught me, it’s that some people have the strangest cleanliness (or lack thereof) habits on the entire planet. That’s why I take certain suggestions, by certain “folks”, with a grain of salt. For instance, even though some people think that panties don’t need an expiration date, I go with others who believe that they absolutely do (for instance, due to what I said about the whole thong thing).
I mean, if changing them a couple of times a day is a good move, why would I want to hold on to discharge, pubic hair and bacteria holders for longer than a year or so? Yeah, treat your vagina and yourself to no less than an annual new panty-shopping excursion. See it as self-maintenance self-love…because it is.
10. Hand-Washed Is Preferred. Because…
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If you’ve been on the fence about getting your own washer and dryer, Google articles on how nasty a washing machine (especially) can be — especially one at a public laundromat; it’s literally a breeding ground for all kinds of bacteria. I’ve even read before that one dirty item will easily spread to 90 percent of everything else in the washer. Lawd. That’s why, if you do have your own washing machine, you should clean it every month (some use bleach; I prefer white vinegar). And when it comes to your panties, you may want to go with handwashing them.
Not only will that help to keep the “gunk” in your washer away from your delicates, but you can also keep harsher detergents from irritating your vagina too (if you want to take a stab at making some of your own, a cool recipe is here). By the way, if you’re like me and you’ve got a ton of undies, a salad spinner (that’s solely devoted to cleaning your panties) can save you some time. You can read more about it here.
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Now that you know what kind of panties your vagina is actually into, if it’s time to get some new ones, budget for that. Underwear is certainly not a luxury. As you can see, a good quality pair is a necessity for all kinds of different reasons.
Your vagina does so much for you — take good care of her. Get some new (and vaginally responsible) drawers, chile. SOON.
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Featured image by Delmaine Donson/Getty Images