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This Creator Had Target On Her Vision Board And Now Her Products Are Lining Their Shelves
We all love a good specialty item that features our savvy and beauty as Black women. And for Addie Rawr, a Virginia-based graphic designer, and entrepreneur, this is the centerpiece of what’s behind her products landing placement with Target. Her line of journals, stationary and artwork include illustrations that bring to life that favorite Fashion Nova babe, rich auntie, or brunch bestie in your life, and provides an outlet for you to express congrats, love, or seasonal greetings in a way that is fresh and authentic.
Rawr got her start while completing her degree at Virginia Commonwealth University, serving as a leader in the creation of Art & Ambition Studios (Community for Black Artists & Designers) and cultivating her skills of creating unique, relatable depictions for her 20-something peers. Since 2015, she's put in the work to ensure that her brand gets the exposure and support it needs to thrive.
We talked more with her about building her business, the three keys to getting noticed by a powerhouse like Target, and why representation of today's Black women millennials and Gen Zers matter in all aspects of gifting:
xoNecole: Your line of journals are available in Target, which is huge for a small business. How did it all come about?
That was a big partnership. It's something that I honestly had been wanting and hoping for. I have [had] a vision board for my business for years now, but I honestly did not expect it to happen so soon. Around this time last year, Target reached out to me. I think that lets me know that I'm doing the right thing, for a buyer to reach out to me to be a partner. The process itself was very tedious. It's a lot of work and training that goes into it.
Target openly accepted all the products that I pitched to them, without changing my designs or work. All my products have Black women in them. For Target to openly accept without trying to make me tone them down or anything was a very big deal.
Courtesy of Addie Rawr
xoN: Why stationary and specialty goods?
I'm a gift-giving person. I'm that person who will buy a card for anything. You got a promotion? I'm buying you a card. If you passed a test, I'm buying you a card. That's one of my things that I do for friends and family. The first product I launched in 2015, my Christmas cards, came from me looking for them. I wanted to give them out to my boyfriend at the time and to my friends, and I couldn't find any that represented me at that time. [I was] a 25-year-old Black woman, and I couldn't find anything that represented that. There was just no Black representation of a young, modern-day Black woman. They were older and mostly the kind of images where it [looked like] a white woman but they just made it a Black woman.
I'm an artist, so I can draw my own designs of what I want to see on a card. I had experience already with card-making and layout designs, so I really just practiced and tested them out. My first Christmas cards I created, I printed at Office Depot, so that's how it started. It all just came from looking for things that represented me.
xoN: From your experience, what were three things you would say were important in building a successful brand that can get the attention of partners or retailers?
Stay true to yourself.One thing that I've been committed to since the start of creating my company is staying true to what I like and what I'd like to see in the world. The meaning of that is it's extremely hard for any type of designer, whether it's a product designer or an illustrator, to fall into a trap. You start to feel like, well, this is what's popular right now so let me create this type of art. You start to change up your whole style to fit the trend. Don't do that.
When you do, you don't stay consistent. So now you have 10 years of work in your business, and every single year is different--your style is different, your product is different. For me, every year, it's been consistent. That's helped my brand to continue to be successful and pick up partnerships.
Don't be afraid to ask for help. I don't mind asking for suggestions or advice. I reach out to others who have companies to chat with them, not necessarily to pick their brains but letting them know, 'Hey this is what's going on with my company right now. You have experience. Do you have any advice for me?' There are some people that are open to helping you out, open to answering questions to lead you in the right direction.
Be deliberate about becoming part of the community. I'm part of at least five communities, some are free and some are paid memberships. They allow me to network and meet people in different industries outside of what I do. That way, I can expand my audience and I can connect with people from the banking and printing industries [for example]. I have a certification from eCornell and they have an alumni group that I'm in. It's a lot of women who just have the same certification and they're from all different backgrounds. LinkedIn also has groups, and I'm in my college alumni group there, which is helpful.
For the [memberships] that I pay for, I found them through grant [opportunities]. Normally, if you don't get accepted for grant funding, [there's] a community you can join where you can learn more about business, get a mentor, or get an accountability partner, so the next time another grant comes around, you'll be more prepared to apply for that grant. I'm part of Verizon's community branch off of their grant program, and IFundWomen is another one, which has a branch called IFundWomen of Color. You have to research, and I have a page on my website that lists these [resources.]
For more of Addie, follow her on Instagram @addierawr.
Featured image courtesy of Addie Rawr
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
'Dear Black Girls': How A'ja Wilson Is Helping Black Girls Heal & Bloom With Confidence
In recent years, books written by Black women, such as Viola Davis, Michelle Obama, and Taraji P. Henson, have adorned our shelves and shown the great trials and tribulations one has had to endure to become the woman we see today. Though their narratives show great accomplishments, they explain in detail the price that had to be paid to achieve their monumental success. Often, this price came at the cost of having to endure unspeakable tragedy. The world was being carried on their shoulders and backs, and they had to learn to balance the weight of it all. Despite the odds, they managed to grow and become exceptionally talented women with limited support or, most of the time, alone.
However, in A'ja Wilson's recently published book, Dear Black Girls, this narrative is changing for the better. The memoir shows that WNBA superstar, and growing legend, A'ja Wilson isn't just a force to reckon with on the court, racking up championships, MVP awards, Olympic gold, and season-record-breaking accomplishments. Her impact transcends the game, reaching into the hearts of young Black women and girls, who like me might have once felt a pang of otherness for embracing their inner tomboy.
Wilson's recently published book offered a powerful remedy, a story that mirrored my own experiences and gently soothed the wounds of not always fitting in. This collection of honest stories is not just about Wilson's journey, it's also a book that holds the potential to heal and inspire countless other Black girls who deserve to see themselves reflected in the pages of a champion.
Although Wilson discusses the tribulations she had to overcome, she didn't have to do them alone and often had more than one support system installed to ensure her success. This book ultimately shows the beauty that grows when Black girls are raised with nourishment, intentionality, and understanding rather than the unrelenting grief and sadness that many believe are necessary to raise Black girls.
In Dear Black Girls: How to Be True to You, the two-time MVP shows us that love, rather than unending tragedy, can be the source of success for all Black girls--past, present, and future. Wilson also shows us how love can occasionally come from an unexpected source--a stranger who only has compassion, empathy, and understanding to offer.
Living While Black
There comes a point in time, in every Black girl's life, where they learn that they are not just a girl, but a Black girl. For me, it was on the playground of my elementary school, where a white girl--who I thought was my friend--called me the n-word when I refused to join her in a fight against a mutual friend. For A'ja Wilson, it was when her "friend" refused to invite her to her house for a sleepover, unless she slept outside. When asked why she had to be the only one to sleep outside, she was quickly informed it had been due to her race. Though her parents discussed it with her and explained why she and the young lady could no longer be friends, A'ja Wilson offers a relatable lens to express the grief of realizing one's otherness.
The year she discovered her Blackness meant a difference, Wilson felt alone and began isolating herself. It wasn't until she met a woman who worked in the cafeteria that she understood the importance of being seen by someone who looked like her. In Dear Black Girls, Wilson teaches the importance of representation and finding someone who "looks like you" and actively cares and checks in with you. Though the young readers of this book will most likely never meet Wilson, she provides her novel as a stand-in role model who actively sees how alone some Black girls feel in the world and tells them lovely: "I see you, I got you."
Finding Oneself
There is a certain power in discovering one's "why." In Dear Black Girls, Wilson explains that in order to find oneself or one's reasons for doing things, it might be important to look to your elders. The ones that could make you believe in yourself. For Wilson, it was her grandmother. Her grandmother was her place of solace and the person she felt closest to. Before she picked up the game of basketball, A'ja's grandmother believed she was special and would achieve so many things in life.
Through this belief, she nurtured Wilson and taught her to believe in the good that everyone had to possess. She taught Wilson that Black women could be heroes, and knew how to "walk the walk" and "talk the talk." She taught Wilson, and in turn, Wilson has taught Black girls, that finding oneself can be done at the hands of the ones that we love. And that if one's love is strong enough, we can "freeze it, and preserve that safe space forever."
It's Okay to Be Different
In school, Wilson was considered a "slow learner." Diagnosed with dyslexia at the late age of 16, she believed she had not been as "smart" as the other kids. Wilson would freeze up in class, and despite loving to write narratives and the school itself, she found she did not catch on with her peers as quickly as she liked. She spent hours on end stressing about being different, so much so, that at times the thought of her otherness became debilitating and all-consuming. With her family and in her solitude, she understood who she was. However, among her friends and in class, she found that she didn't know who she was, nor who they wanted her to be.
From this, she taught Black girls that being a teen is stressful enough, so being oneself should be easily embraced. Though, she admits to not knowing the right thing to say, do, or act, and therefore is unable to give us "cheat codes," the best thing a young Black girl can do, is just be.
Find Your Gardener
I often say that Black women have learned to grow without nourishment. So, in reading Dear Black Girl, it was a refreshing change of pace to read that Wilson had been adorned with love, guidance, honesty, and protection by strong support systems in her life. One of those support systems was Wilson's father. Her father taught her many things in life, but one that was most essential was the importance of perseverance and overcoming mediocrity. See, despite being the best in her career, Wilson and basketball did not mesh well from the start. Instead, she had been known to try many things and was lackluster at best.
Nevertheless, when Wilson was told that she did not play well by her father--after asking why she wasn't getting any playing time--she finally learned to overcome her challenges.
Not because she suddenly practiced more, or believed she could do anything with time. She became better because her father gave her the option to walk away from the sport. He allowed her to be scared, to be unsure of what she wanted in life, and freed her of the stress of absolutes. Through encouragement, he became her gardener--always trying to bring out the best in her through "easy" and "tough" love. In Dear BlackGirls, Wilson encourages Black girls to find their "gardeners," the people in their lives who bring out the best in them, drive them crazy and are never afraid to tell them how it is. The person that pulls out all of the weeds and negativity, and leaves enough space for you to receive sunlight and bloom.
Gaining a Nonsense Detector
While finding a gardener, Wilson also encourages Black girls to find or gain a "nonsense detector." A nonsense detector is just as it sounds, someone who can detect the nonsense that the world is attempting to bring to them and help them identify what it truly is. They are the person who is willing to approach a spade and call it by its name. In Wilson's life, this was her mother. A'ja's mom encouraged her to think logically about her education and its relationship to her basketball career.
She was the person Wilson called when she learned to drive in a new state or deal with the stress of her newfound career. Through her mother's encouragement, she learned not to chase after boys or some concept of a new sense of self, instead, she learned to make decisions with her best interest in mind. In doing so, she chose family, which meant more time with her grandmother, which she would not have had if she hadn't learned to listen to something that encourages no-nonsense.
Grief Has No Timeline, Knows No Bounds
In 2017, during her junior year of college, A'ja Wilson was known as one of the best players in the NCAA. After two seasons of coming up short of winning a national title, she had finally accomplished her goal of winning with Dawn Staley's South Caroline Gamecocks. However, the win was bittersweet, because the champ had been grieving the loss of her grandmother, one of her biggest support systems.
During this time, Wilson discovered that grief could not be neatly packed away in a box, waiting to be unraveled when she had prepared to deal with it. She noted that it was an unending rollercoaster where lows felt all-consuming and endless.
In Dear Black Girls, Wilson discusses the importance of experiencing grief at its pace, and on your own timeline. She explains to young Black girls that the feeling of despair and paralysis is normal and that instead of trying to climb out of the sadness, sometimes it is beneficial to wade through it, with the people you care about. Not only this, she encourages Black girls to embrace support that may be considered unexpected, through a beautiful anecdote involving Dawn Staley.
The champ mentioned the coach drove down to her house, upon hearing about the death of her grandmother, and sat in silence with the athlete as she cried. She informed her that she could take all of the time that she needed and that the "team would be waiting for her when she was ready to return."
You Don't Know What You Don't Know
The issue that many people hold today is they expect to be perfect. Though we know perfection is merely a concept, and the only thing perfect about perfection is the word itself, many dwell on being perfect and having the foresight to ensure it is so. When perfection is inevitably unattainable, we punish ourselves for not knowing better or being fallible. Nevertheless, dwelling on things, especially in relation to being perfect, is nothing more than wasted energy.
In Dear Black Girls, Wilson--through a humorous anecdote of her WNBA drafting day--points out that everyone makes mistakes and that many should not be ashamed for not knowing what they hadn't known before. Instead, beauty lies in learning and giving oneself credit for the knowledge that you now have for navigating future situations. Instead of beating yourself up, Wilson tells young Black girls there is no point in beating themselves up and to allow grace in moments of uncertainty and error.
Protect and Nurture Your Mental Health
The idea of seeking therapy is often a hurdle for Black women. With societal expectations and generational aversions, the concept of the "strong Black woman" often overpowers the necessary, and sometimes dire assistance Black women should seek. In Dear Black Girls, A'ja Wilson points out that most Black women are the first, or one of few, in their families to accomplish significant achievements, such as going to college, getting a corporate job, or making a high-figured salary.
This results in pressure that cannot be seen as relatable by family members, and often results in anxiety disorders, growing, unrelenting pressure, and crippling stress. To solve this, Wilson encourages Black girls to seek help outside of themselves and their friends, to ensure they are not taking on the weight of the world, simply because it was placed on their shoulders. Black women need someone to talk to, especially when it has been ingrained since birth that we should nurture and care for everyone but ourselves. By seeking a therapist, this narrative can change, and the idea of being a "strong Black woman" can come from the idea of learning to be vulnerable and asking for help.
Be Your Own Hero
It is heroic to take control of your own life. Being your own hero gives you confidence and reassurance to face obstacles directly, to follow your passion, and to define success how you see fit. It can be powerful and gratifying to become the best version of yourself and to allow yourself to be. In Dear Black Girls, Wilson teaches Black girls their final lesson, "If you can see them [your heroes], then you can be them." Many Black girls do not seek certain positions in life because they have never seen people who look like them in certain positions.
Nevertheless, Wilson explains the importance of having and seeking out representation, either in life or in media. Then, she encourages young girls to pursue that life they dream of, because anything is attainable with hard effort and--most importantly--love.
Check out A'ja Wilson and the 2024 Paris Women's Basketball Olympic team from July 26 through August 11.
xoNecole's I Read It So You Don't Have To is a recurring series of self-discovery that breaks down self-help books into a toolkit of takeaways and tips that are meant to assist you in finding the best life you can live. Take what works for you, and leave everything else where it is.
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