
5 Black Beauty TikTokers On Navigating Social Media As Creatives Of Color

TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer
Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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You’ve Got Several Sex Hormones. These Tips Will Help Make Them (& Your Sex Life) Stronger.
It’s been said that since, shoot, forever, that the brain is the biggest sex organ that we have — and to a large extent, I would agree. That’s why, whenever I tackle sex issues on this platform, it’s more as it relates to emotional connectedness, effective communication, and clearly articulating one’s needs.
That’s not to say that articles like this one aren’t, in some ways, equally as necessary too because sometimes — sometimes, there is absolutely nothing “wrong” with your relationship and still, when you think about having sex with your partner…you’re just not as “into the idea” as you usually are.
And what that could mean is there is something going on physically instead of mentally or emotionally. For example, it could be an indication that one or more of your sex hormones are a bit “off” and you need to get them back where they need to be.
That’s the purpose and goal of today’s offering. We’re going to explore how five hormones in your system play a direct role in you having a satisfying sex life, then we’re going to touch on some signs that yours may be low and what you can do about them, at home (although if these don’t work, please see your doctor), if that is indeed the case.
Ready to physically feel like having (more) sex? Awesome.
1. Estrogen
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Although estrogen is found in both men and women, there is a lot more of it in women. And since drops in estrogen can lead to things like a lower sex drive as well as experiencing challenges when it comes to having orgasms, it’s important to do as much as you can to keep your estrogen levels where they need to be at all times.
So, what aresome key indications that your estrogen levels are low? If you have super dry skin; your vagina is dry; you’re storing up more belly fat; your periods are irregular; you’re tired a lot; your sleep patterns are erratic, and/or your libido is low.
And what can you do to get your estrogen levels back on track?
Eat foods that are considered to be phytoestrogens. Phytoestrogens are considered to be plant-based sources of estrogen that could help to get your levels up. Those foods include flaxseeds, peaches, berries, sesame seeds, and cruciferous vegetables (broccoli, cauliflower, cabbage, and collards).
Take Vitamin B-Complex. The reason why it’s important to have vitamin B consistently in your system is because it plays a significant role in how your body creates estrogen. So, if you’re not currently taking a B-complex vitamin, this is as good of a time as any.
Look into Black Cohosh. If you’re someone who likes to take supplements, do some research on black cohosh. It has a pretty good reputation when it comes to elevating estrogen levels.
Drink some black tea. Are you a tea lover? If so, it can’t hurt to sip on some black tea. Although research is still ongoing, there are findings that state that some of the properties in black tea will help to elevate estrogen levels.
Live in moderation. Now this might be your “something new” for the day. Were you aware of the fact that estrogen levels actually increase in body fat? In fact,being underweightis what can decrease your estrogen. While we’re here, exercising too much can jack up your estrogen levels as well. Moral to the story with this one: stay at a healthy weight and don’t overdo it on the workout tip. When it comes to keeping your estrogen levels where they need to be, balance is key.
2. Testosterone
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Testosterone is a hormone that stimulates sexual desire in both menand women, although there is significantly more of it in men.The reason why women need it in their system is not only does it increase their libido, but it also helps to give them energy, to stay in a good mood, and it can also help to make conceiving easier.
How can you know that your testosterone levels could use a boost? If you have an irregular cycle, you’re having trouble conceiving a child; you’re low on energy; your hair is thinning; you’re losing muscle tone; you have trouble sleeping, and/or you have no real interest in sex.
If you happen to notice any of these signs, what can you do to get your testosterone levels up?
Exercise. One way to increase your testosterone levels is to exercise; however, as a woman, the key is to do things like resistance training and High Intensity Interval Training (HIIT). Both of those have the reputation for raising testosterone levels; in women, especially.
Consume more zinc. Although it’s been said for years that zinc deficiencies are directly tied to erectile dysfunction in men, there are also studies that say that many women who are postmenopausal are also low in zinc. In both cases, zinc is needed because it helps to keep hormones in balance. So, if you sense that you may be low in testosterone, perhaps take a zinc supplement or eat foods that are high in zinc, like beef, lamb, pumpkin seeds, whole grains, and eggs.
Drink less alcohol. Even though alcohol can make you feel horny for a moment, the reality is if you drink too much of it, it can actually cause your testosterone levels to tank. Bottom line with this one, pace yourself with your cocktails — especially if you already know that your testosterone levels aren’t where they should be.
Go outside. Did you know that there is a correlation between vitamin D deficiencies and pregnancy issues like preeclampsia and a baby’s low birth weight? There are also studies that indicate that when a woman is receiving a daily dose of vitamin D, her testosterone levels tend to remain strong. That said, one way to get vitamin D into your system is to take a supplement or to eat foods that are rich in them. Another is to consume foods that contain vitamin D, like salmon, tuna, and mushrooms. Still another is to spend more time outside. Definitely one of the best ways to get some “D” into you is to be in the presence of the sun. In fact, as an extra bonus, the ultraviolet radiation that comes from the sun can boost the libido of both men and women. The more you know.
Watch your stress. Two things that aren’t the best of friends are testosterone and cortisol (the hormone that creates your natural stress response). This is so much the case that when your cortisol levels are high, that can hinder your system from producing all of the testosterone that it needs. So, you know what that means, right? CHILL. OUT.
3. Progesterone
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Progesterone is what helps to keep your libido regulated. Since it also plays a pivotal role in a woman’s menstrual cycle and how her hormones respond throughout the month, women who are in the latter stages of perimenopause or who are postmenopausal should also keep their progesterone levels up in order to maintain a consistent sex life.
Signs that you need more progesterone? Trouble sleeping. Irregular cycles. Bloating. Erratic moods. Headaches.
Things that can help bring some relief to these issues?
Meditate. From what I’veread and (briefly) researched, cortisol has the ability to block your progesterone receptors, which means that it can decrease them if you are too stressed out. And that is why one way that you can boost your progesterone levels is to meditate.Since meditation can reduce anxiety, lower stress, and help you to sleep better, I’m sure you get how it can work to get your progesterone levels where they need to be.
Take Vitamin C. If you are low in vitamin C, it could impact your progesterone levels in a negative way. That’s becausevitamin C is a nutrient that actually stimulates the production of progesterone. So, if you want to get more of it into your system, take a vitamin C supplement, drink some orange juice, and/or eatvitamin C-enriched foods like cantaloupe, parsley, strawberries, papaya, and chili peppers.
Implement chasteberry tea. An herbal tea that I personally think every woman should have in her possession ischasteberry tea. Not only does it do things like reduce inflammation, bring relief to PMS symptoms, and help to improve infertility, it also helps to balance out your hormones and, yes, increase progesterone levels.
Hang out with friends. When it comes to raising progesterone levels, something that I found to be fascinating is that there are studies that say that when women hang out with each other, that can give their progesterone levels a boost. The methodology is that it reduces stress and anxiety and makes people feel more comfortable, to the point where it helps to balance out that particular hormone. Pretty cool, right?
Get on a sleep schedule. Not getting a consistent amount (preferably 6-8 hours) of rest can definitelythrow your hormones off, including your progesterone levels. That’s a big part of the reason why I once wrote “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand.” Check it out when you get a chance.
4. Oxytocin
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Oxytocin has the reputation for being called the “love hormone.” That’s because it’s a hormone (and neuropeptide, which is a protein-like molecule) that “activates” during physical activities like kissing, cuddling, andsex.
And what are some telling signs that you are low on this particular hormone?You may feel a bit depressed;you may feel more anxious; you may notice that you don’t want to communicate and/or be affectionate with others; you may have less of an interest in sex, and/or it may be harder for you to orgasm.
Are there also things that you can do to increase your oxytocin levels on your own? Yep.
Get into some music. If you’re not in the mood for sex but you want to be, treat yourself to a long shower — and then sing in it. Believe it or not, some studies say thatsinging for 30 minutes can increase your oxytocin because it helps you to feel connected and relaxed (so can listening to music).
Hug someone. There is data all over the place that says that oxytocin is stimulated through the power of touch. That’s a part of the reason why it’s known as the “cuddle hormone.” So, just like you can get an oxytocin boost by kissing or cuddling with your partner, hugging a friend can also take your oxytocin levels up a few notches as well.
Get a massage. Sooo…when’s the last time you got a massage (check out “12 Different Massage Types. How To Know Which Is Right For You.”)? Take this as a sign that today would be a great day to book an appointment. As far as your oxytocin levels go, it’s another way that touch can come into effect while reducing stress and inflammation. And don’t get me started on where your oxytocin levels will go if your partner starts rubbing on some of your pressure points. Feel me?
Spend quality time with your bae. Speaking of partners, there are studies that also say that oxytocin levels are high when new relationships start. A part of the reason why is that there is so much intentional quality time that’s being spent, which is also good for your oxytocin levels. So, if it’s been a minute since the two of you have been on a date, plan one. Check out “10 Cheap Date Ideas For Couples On A Budget,” “15 Date Ideas Based On Your Love Language,” “10 Romantic Dates You Can Go On (In Your Own Home)” and “Dinner & A Movie Is So…“Meh.” Here Are Some Creative Takes On V-Day Dates.” for some inspiration.
Have sex. As far as physical intimacy goes, it doesn’t get any closer than sex — and here’s the thing: the more orgasms you have, the more oxytocin your body is able to produce. So, if you want more oxytocin and you’re not having (more) sex (and orgasms), that’s actually working against you… especially as far as this particular hormone goes.
5. Dopamine
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Dopamine is a hormone and a neurotransmitter that plays a role in sexual desire and pleasure.For men, it can help them to achieve and maintain an erection;for women, it can help them to orgasm (more easily).
Some indications that you may need more dopamine in your system are if you find yourself lacking drive and motivation, you struggle with concentrating, you’re moody, sleep is a struggle for you, and/or you don’t find things that you used to enjoy being very fun (including sex).
Luckily, there are things that you can even do to level out your dopamine:
Consume more protein. There is an amino acid called tyrosine that helps your body to process dopamine. That’s why it’s a good idea to make sure that protein is a part of your diet. Although you can get it from meat, there are other foods that are packed with protein as well. “Vegetarian Or Vegan? Check Out These High Protein Foods.” has a few ideas for you to consider.
Eat less saturated fat. Speaking of your diet, it’s also wise to eat less saturated fat. That’s because there are studies that say that too much of that kind of fat in your system can mess with how your brain processes dopamine. For the record, saturated fats include dairy, fried foods, and coconut oil.
Maintain a healthy gut. It has been stated that more than 50 percent of the dopamine that’s in your body is synthesized in your gut. This means that you need to be hypervigilant in making sure that your gut remains as healthy as possible. Check out “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” for tips on how to do just that.
Take a probiotic. Speaking of maintaining a healthy gut, it’s going to be so much easier for you to do it if you take a probiotic. Plus, probiotics are known for producing the kind of “good bacteria” that makes it easy for your gut to release dopamine.
Try some oregano oil. A supplement that is full of antioxidants and may possibly boost dopamine in your body is oregano oil. Since it also helps to keep your gut healthy — hey, why not give it a shot?
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As you can see, there are so many factors that go into having a happy, healthy, and fulfilling sex life. Now that you know more about what to do for your sex-related hormones, hopefully, you can get more of what you’re looking for in your sexual experiences.
Amen? I’m saying, sis.
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