I Got Laid Off… And Booked An 8-City European Tour 24 Hours Later
I lost my job at 3 p.m., and in less than 24 hours, I booked a one-way flight to Europe.
After the gut punch shock of losing my income and healthcare sunk in, I accepted the moment for what it could be, an opportunity. The chance to travel and explore new countries and cultures unrestricted.
The idea of this trip had been swirling in my mind for months. Yet, the way that I envisioned the trip would only happen by robbing Peter to pay Paul (meaning I would have to use some of next year's vacation time), complete with some haggling from HR and my manager.
My job was remote, so I had the flexibility to bring my laptop with me, but can we be honest… who wants to be in the South of France dragging their laptop and clocking in for eight hours when I should be living the luxurious side of life on the French Riviera?
So, before I updated my resume and before I refreshed my LinkedIn profile, I logged into Google Flights to bring my travel dream into reality.
The Defining Moment
I was working at a startup, which is code for "This job is going to take over your life because you're helping to breathe life into a completely new operation." Vacation days were limited because we were a small team, and the American feeling of "This company needs me" took over. I poured myself into my job, excited to be a part of this grand new vision, and accepted that a true vacation would come later on. "Later on" never came. Instead, my company ceased operations and filed for bankruptcy. Now, I was left with no job, and the saved PTO days that were intended for my fabulous vacation were rendered null and void.
Losing a job is unnerving for a number of reasons, but when the whole company closes up shop, it takes away from the feeling that it was something you personally could have done better. Surprisingly it was my mother who gave me the suggestion to "take that trip you've been talking about."
Mother knows best, right? She gently reminded me that I had a life that was now completely mine. The sobering reality of being an adult is no more true summer vacations… every day is accounted for, a task to fulfill. Her optimism was contagious; yes, I was no longer employed, but also that meant there was no supervisor that I had to "ask" for time off or try to arrange around other coworkers' requests.
It was time to live in the now instead of planning for a future that was full of uncertainties. The recruiters, the job, and whatever was coming next would be there when I returned.
The Lesson
There is freedom in uncertainty, in not rushing to put the pieces back together the minute life unravels. Too often, we move into a new chapter without taking a moment to let ourselves be untethered. I could have easily reached out to my network and started looking for my next job, but if I did that, I would have lost out on the opportunity that was right in front of me.
Sure, it did not come packaged in a way that I would have preferred, but it was there. I could either go immediately back to another 9 to 5 or whisk myself away to the corners of the earth that I’ve been dreaming about since I was a child.
So, I booked a four-country, eight-city European tour.
Living in the Now: My European Tour
Courtesy of Brittany Vickers
Ireland
In elementary school, my music teacher played Michael Flatley's Lord of the Dance, and decades later, that captivating memory is what brought me a solo, Black woman traveler to the Irish countryside, where I found myself being whisked around on stage in front of hundreds living out my Riverdance dreams! I was suddenly living out my wildest dreams.
For three nights, I stayed in a 17th-century castle bursting with history through every winding corridor and ended the trip in Dublin right in the heart of Temple Bar. For the 20- and 30-somethings outside of St. Patrick's Day, Ireland is not at the top of destination lists, but from the rolling hills in the countryside to the late nights in Dublin, the country offered an unforgettable experience.
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Germany
I knew Ireland would be the first stop of my tour, but from there, I was open to wherever, as the saints would say, the spirit led me. I simply looked at a map and researched which country I could travel to relatively easily from Ireland. Germany was an immediate yes. I started off in the capital, Berlin, a city known for its eye-catching contrasts with historical landmarks alongside towering modern architecture.
I leisurely strolled through the city into museums and galleries, soaking up everything the city had to offer. The next stop was the third largest city in Germany, Munich, home of Oktoberfest. From floral-lined beer gardens to my fill of hearty German dishes, Munich delivered a unique blend of quaintness and charm.
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Austria
From Munich, I traveled on a two-hour train ride to a city that rivals the grandest storybook illustrations, the idyllic Salzburg. The fourth-largest city in Austria, Salzburg, effortlessly boasts itself as one of the most beautiful cities in Europe with its steep hills and picturesque mountains. Its scenery is breathtaking.
Here I lived out another childhood fantasy, and I visited the home of the Von Trapp family, the legendary family whose life was portrayed in the classic film, The Sound of Music. On a tour bus with 50 others from across the globe, we belted out tunes from the beloved musical and visited the exact locations where scenes from the Oscar-winning movie were filmed.
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Courtesy of Brittany Vickers
Monaco
There is luxury, and then there is Monaco. With its lavish opulence situated on the French Riviera, the glamorous country is the second smallest country in the world. Complete with dazzling views of the Mediterranean and luxury brands on every corner, in every step, you experience how the other side fabulously thrives.
Courtesy of Brittany Vickers
South of France
Next, I ventured into the South of France to Cannes, home of the iconic International Film Festival, which ironically was taking place when I arrived. I rendezvoused with film professionals and journalists from around the globe as the city buzzed with anticipation of the films that would soon take Hollywood by storm.
When the cameras go off, Cannes is still an extravagant treat to the senses with its white sand beaches and crystal-clear waters. I relaxed with the other tourists that flock to the city for a luxury getaway.
Paris
My final stop was a city that pulls my heartstrings no matter where I am. The City of Lights, Paris. I am a lover of French culture and ended my European tour in my favorite city in the world.
My tour cannot be simplified into an Eat, Pray, Love moment. I was not seeking out an in-depth journey of self-discovery. Instead, I gave myself the freedom to fully explore new cultures in countries rich and diverse in their history and their present. I was unencumbered by what was happening at a job and completely free to set travel dates to my liking.
So often, we get stuck in the rat race of life, working towards the next big deal or positioning ourselves for the next big promotion, that we forget there is an exciting world full of promises of adventure outside of our cubicle. According to the Pew Research Center, nearly half of American workers take less paid time off than they are offered. That, coupled with the already incredibly low days Americans are offered in the beginning, shuts us off from the gems around the world.
Courtesy of Brittany Vickers
My story, hopefully, will not be yours. (Bills must be paid! So keep that job when you can, sis!) You don’t need a shattering experience like mine to free yourself from the everyday, just book that flight and experience a slice of the beauty and adventure this world has to offer.
I want to leave you with this quote from one of my favorite novelists, Chimamanda Ngozi Adichie:
“You travel to search, and you come back home to find yourself there.”
Months later, back home and settled into the groove of a new job, I am still smiling at the memories made. Remembering the bar in Ireland where locals sang a traditional song in Gaelic to me at the top of their lungs as I drank my first Irish-crafted beer or the lovely couple who invited me to lunch with them in Monaco and the cute French guy who passed me on a Paris street and dropped what he was doing to ask me out for a glass of wine.
Those experiences and each one of those cities are now forever in my heart and helped to remind me of the thrill that comes when you step into the unknown.
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Featured image courtesy of Brittany Vickers
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio