If there ever was a year for new artists to show themselves, it's without a doubt been within the post-pandemic era. Thanks to the increasingly widespread rise of the social media platform, TikTok, artists have secured another means of promoting their work and figured out how to cash in on simply being viral sensations. New artists such as Coi Leray, Yung Baby Tate, Doechii, and Ice Spice are just a few examples of on-the-rise superstars who've thrived from TikTok streams, and inevitable Billboard charting success, but Ice Spice, alone, is figuring out her own lane: one that’s about being herself and enjoying young, rockstar lifestyle fame.
And if you’ve been anywhere near social media lately, then you’ve probably heard, seen, and been enamored by the star that the kids can’t get enough of – whether streaming videos, reading about her in headlines, or learning from them what a ‘munch’ is.
Standing at 5-foot-7, she dons an enviable, signature curly ‘fro, as she raps in a calm, Bronx-laced monotone flow. She rose to popularity in the fall of 2022 with "Munch (Feelin U)" which took social media by storm, and is now, sitting pretty on Billboard’s #3 Hot 100 Song as a feature on PinkPantheress’ "The Boy’s a Liar Part 2." Now, it’s her time to shine as she becomes the face of Gen-Z’s best attribute: rebelling against society’s made-up rules and trailblazing their own paths.
So, while we sit back and wait for her to shoot into superstardom, here are 7 things you should know about emerging hip-hop starlet, Ice Spice:
1.Her music is considered ‘Bronx-drill.’
Despite the cute pop sound you’ve heard from her lately, Ice’s roots are heavy into the Bronx’s drill music scene. Originating in Chicago in the 2010s from artists like Chief Keef, drill music is a type of hip-hop trap music that focuses on inner city daily occurrences and crime. Although it can get pretty dark, the drill sound means a lot to those who can relate to the lyrics and the city from which it originated from. When asked about her hit song, "Munch (Feelin U)," Ice Spice, 23, told Rolling Stone:
“‘Munch’ is bringing out the fun in drill. It was a little serious before, a little violent sometimes, which is cool. I be bumping that rah-rah shit all day. But ‘Munch’ definitely brought out the zesty side of it. I want everybody to feel like a baddie.”
2.Despite her genre, Ice Spice wants to collaborate most with Rihanna.
We're not sure how the two sounds would mix, but she sure doesn’t mind telling Ellethat she loves Coldplay and The 1975, but if she could collaborate with any artist—it would be Rihanna. "She's the GOAT. She's gorgeous. I love her. I'm obsessed with her.”
Spice also lists Doja Cat and Nicki Minaj as dream collabs.
3.Erykah Badu and her daughter, Puma Curry, interviewed her for 'Interview Magazine.'
Puma introduced her legendary mother to Ice Spice’s music, which prompted them to sit down for an interview. The trio discussed what life was like growing up for Ice in the Bronx, her relationship with her parents as she adjusts to fame, and her plans for 2023. They thanked her for her time and gave her words of encouragement, with Spice simply replying, “Thank you. Puma, you’re the GOAT.”
4.Ice Spice credits her dad for giving her the courage to rock her signature ‘fro.
When asked about her signature hairstyle, Spice gave credit to her dad, who she says taught her the importance of individuality:
“I think my father helped me get past [wearing my curls] because he would always say, 'It’s beautiful, you’re beautiful, wear your natural hair.' I loved to straighten my hair and I loved to pretend it wasn’t curly. I would literally pray to God before I went to sleep, like, 'Please let me wake up with straight hair,' because at the school I went to, there were so many white girls, and I was the only one with curly hair.”
“Once I finally started doing it, it was like ripping off a Band-Aid. I’ll never forget the first time I went to school with my natural hair. I spent so much time in the bathroom just looking at myself before going back to class. I was so nervous for something that didn’t even fucking matter. But when you’re 15, the whole class’s opinion matters to you."
5.She’s all about girl power.
During her Interview Magazine interview, Spice was asked what type of imprint she wants to make during her career to which she responded, “I want to make girls feel confident. Like the Marilyn Monroe impact or the Rihanna impact, the Erykah impact. You have a way of hypnotizing people, you cast a spell on them. I want to do the same thing.”
Confidence is a constant theme for Spice as she also says ‘confident’ is one of the top three words she’d use to describe herself.
6.Ice Spice's influence has the numbers to back it up.
You know how the saying goes, “men lie, women lie, numbers don’t,” and when it comes to Spice, this rings true. Whether you understand her rise to stardom or not, the girl has pull and certainly has the figures to back it up. In addition to sitting pretty at #3 on Billboard’s Hot 100, the hashtag #munch now has over 2 billion views on TikTok, with videos reiterating the song’s lyrics “You thought I was feeling you?” as a trend. The hashtag #IceSpice has over 4 billion views.
But don’t think she isn’t planting her roots. Her EP Like..?, released on Jan. 20, included singles “Bikini Bottom,” which samples music from the cartoon series SpongeBob SquarePants, and “In Ma Hood,” which has over 30 million collective Spotify streams.
7.Beyoncé personally chose her for IVY PARK x Adidas “DISCOVER YOUR PARK” collection.
On Feb. 9, IVY PARK dropped its new Park Trail performance-wear collection in collaboration with Adidas. The brand tapped Ice Spice as one of the celebrities to star in the campaign for the launch, alongside Offset (and his son Kody Cephus), Devon Aoki, and more sporting head-to-toe camouflage in the form of cargo pants, jackets, and even sock boots.
Ice Spice told PEOPLE:
"When I got the call I was in disbelief. It was all sinking in on the flight over [to the photo shoot]. I'm still so excited to be a part of this!"
In an Instagram post, Beyoncé herself said that IVY PARK Park Trail is “my favorite drop to date.”
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Featured image by Matt Winkelmeyer/Getty Images for Spotify