Beyonce IVY PARK Rodeo Collection Campaign

Ring the alarm! The Queen has done it again. Beyonce has dropped yet another IVY PARK promo and broke her own internet. This go-round the collection is all about the rodeo. When you think about it, it's only fitting that this Houstonian pay homage to Black cowboys and the way America has glossed over their contributions and legacy. Staying true to her roots, the IVY PARK CEO continues her Black Parade by featuring stars like Tobe Nwigwe and Fat, Snoh Aalegra, and rising rap star, Monaleo.

Donning some of the drippiest pieces we have ever seen, they help pen her cultural love letter to Black women and men. No one does this better than actor Glynn Turman. We know him from hit shows like A Different World, The Wire and Ma Rainey's Black Bottom but he is also a champion for Black cowboys and the rodeo. Alongside him, you find his granddaughter, Melinda Siegel, who was influenced by Turman to ride horses at a very young age.

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Beyonce more than understood the assignment and this is why we stan. She does nothing without intention. The collection: 58 women's and unisex pieces, tons of accessories, and five footwear selections. Ranging from $45 to $200, there's something in this treasury for everyone. In a recent interview with Harper's Bazaar, Beyonce touched on the inspiration behind the forthcoming IVY PARK rodeo drop:

"One of my inspirations came from the overlooked history of the American Black cowboy... We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athleticwear of IVY PARK x adidas, adding our own spin, monogrammed denim, chaps, and cowhide."

In the teaser promo, we were instantly drawn to the pieces below so we can't wait to see what else is in store when the collection drops next week.