It’s been a few weeks since the fashion industry was shaken to its core with the announcement of a co-designed collaboration between Beyoncé and Balmain. Since then, the newly released images have saturated the internet and group chats alike as the fashion industry tries to piece together the journey of Beyoncé's design career. It wasn’t too long ago that ADIDAS and Beyoncé cut ties on IVY PARK, with ADIDAS retaining ownership of the brand and parting ways with the woman who founded it all, leaving many to say, “Now, what?”
For those unfamiliar, here’s a quick history of how IVY PARK came to be.
Where IVY Park Began
GiphyBeyoncé created IVY PARK in 2016 with Phillip Green, the mogul behind TOPSHOP. Beyoncé was able to launch IVY PARK to her global audience with an international company like TOPSHOP, but amidst scandal in 2018, Beyoncé acquired full ownership of her company. A year later, Beyoncé announced a position as a creative design partner with ADIDAS and subsequently decided to relaunch IVY PARK under its umbrella, championing it as the "partnership of a lifetime."
In 2020, the first collection was released, featuring gender-neutral clothing and four footwear styles, celebrating "power, freedom, and individuality for anyone who has the confidence to take chances and live unapologetically." The brand handed Beyoncé full creative control and a nice $20 million annual paycheck, with the hopes of replicating the success of Kanye West's Yeezy but appealing to women.
The Demise of IVY PARK
GiphyTo the average consumer, IVY PARK seems like a cash cow for the sneaker brand, but unfortunately, that was not the case. Despite the iconic iconography and cult social moments that accompanied each IVY PARK drop, only 5 of the 6 collections (not including this year's) sold roughly half of the merchandise that was produced. In fact, in February, ADIDAS reported a 50% loss over the last year for IVY PARK. Ultimately, with Beyoncé's contract set to end this year, the teams agreed to part ways with the future of IVY PARK to be determined.
According to the Wall Street Journal, Beyoncé and ADIDAS creative teams disagreed on how to label and market their products, with ADIDAS pushing for IVY PARK to align more with the overall aesthetic of the brand. It could be argued that this shift, to make IVY PARK fit in rather than stand-out, led to the demise of the brand. If a consumer can shop the same look for less on the ADIDAS website, why wouldn't they do that? The strategy seemed to dismiss the very reason IVY PARK catapulted to success; losing that unique and innovative feeling of its past.
Another significant element to the demise of this partnership was Kanye West, and the void left when ADIDAS released him in late 2022. The Void of Ye and ADIDAS' failures with their overall business and marketing strategy resulted in IVY PARK being overpromised and under-delivering. In trying to mitigate the loss gap, prices for IVY PARK have increased over the year, with the highest-selling item increasing to $600 versus $300 with TOPSHOP.
A Monumental New Beginning
GiphyThis recent deal, and her subsequent announcement with Balmain, put a huge spotlight on an ongoing conversation within the luxury fashion industry: the expectations of a Black creative’s profitability. Too often, the measurement of success placed on Black people far outweighs those of their white counterparts. One could point to as recently as 2021, when Rihanna paused her luxury line with LVMH “pending better conditions,” despite the line only launching in 2019.
Even further back in the history books of fashion, one could point to Anne Lowe and Jay Jackson; two Black designers responsible for some of the most iconic looks of the 20th century, with little to no mainstream recognition at the time. The constant dismissal of Black talent led to overlooked appointments and expedited tenures, which created the incessant void of Black and brown people in the luxury space.
It’s a trope we’ve seen time and time again, which is why the news of Balmain and Beyoncé co-designing is so monumental. To see a project born from love and intentional on celebrating the Black creative, as opposed to profiting off of them, is a surreal experience. This collection screams authenticity in a way IVY PARK couldn’t anymore, and potentially never could again. The inspiration was her, the vision was hers, and the consumer buy-in was for her; it had nothing to do with ADIDAS.
This collection is more than optics, though. When announced, Oliver said, “this appears to be the 1st time that a Black woman has overseen the couture offering from a historic Parisian house.” Balmain wanted to pay homage to the illustrious house while honoring the heritage of this magical performer. Keep scrolling to see more images from this historic and iconic collaboration.
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Pluto goes retrograde in Aquarius from May 4 until October 13, and this will be a time of remembering your power when it comes to your purpose, innovations, and the ability to attract support into your life. Mercury moves into Taurus on May 10, making this a good time for negotiations, creating new plans financially, and sticking to your word on something that holds value to you. The Full Moon of the month occurs in Scorpio on May 12, and this is the Flower Moon of the year, signifying growth and seeing the beauty in your life.
This Full Moon is all about letting go of what doesn’t feel authentic or resonate with you emotionally, and about experiencing more closure and healing within relationship matters.
Your May 2025: A Monthly Overview
Gemini Season officially begins on May 20, and we enter air sign energy, which is good for communication, business, and coming up with inspiring and new ideas. On May 24, Saturn enters Aries, beginning its new transit where it will remain for the next few years. Saturn in Aries is bold, direct, and straightforward, but so are its lessons. There is a gift in resilience and finding your strength during this time, and this transit will show you where your power is, but it may challenge you to confront self-limiting behavior in the process.
Mercury enters Gemini on May 25, and Mercury loves being here. Mercury in Gemini is the creative genius, and this is a month of aligning yourself with this energy. On May 26, we have a New Moon in Gemini, and it’s time to set your intentions for where you want a communication breakthrough in your life, and what new ideas you want to start planting the seeds for. This is a good New Moon for networking, exchanging ideas, having more fun, and getting inspired.
Article continues after the jump.
We Are/Getty ImagesMay 2025 Horoscopes for Every Zodiac Sign
Keep reading for your sun, moon, and rising sign below to see what May has in store for you.
ARIES
AriesKyra Jay for xoNecoleThe impact from April is finally behind you, and you get to move forward this month, Aries. After a month of retrogrades and Eclipses, you are starting to see the progress of what you have been working towards financially this year. The Sun is in your 2nd house of abundance, self-confidence, and values this month, and you are putting your dreams here first.
With Venus also in Aries for the entire month of May, you are feeling the support within and without this month, and this is a beautiful month unfolding.
On May 24, Saturn enters your sign, beginning its transit in Aries, which will last for the next few years. Saturn is the master of tough love, and you are going to be learning a lot about yourself during his time and going through a growth spurt. The New Moon of May is at the end of the month on May 26 and will be giving you the answers and clarity you have been looking for, highlighting open communication in your life. Overall, this is your month of fewer obstacles and more progress.
TAURUS
TaurusKyra Jay for xoNecoleTaurus Season is officially underway, and you are the main character right now, Taurus. Remember that. This month is about trusting your intuition and the timing of things, and knowing that things are working in your favor. With Venus, your ruling planet, in your 12th house for the month, you are seeking a lot of closure and culmination right now and are healing what was. Mercury enters your sign from May 10 until May 25, and it’s all about the perspectives you are gaining right now.
Don’t be afraid to ask the important questions and get down to the bottom of things that have been worrying you. On May 12, there is a Full Moon in your 7th house of partnership, and you are closing the door on what has not been working for you in love. You are seeing the clarity of what you need within your emotional world and how you want to navigate the changes you have been through here now.
GEMINI
GeminiKyra Jay for xoNecoleMay is a new beginning for you, Gemini. You have a lot of energy and vitality with you this month, and you are ready to accomplish some personal goals and intentions of yours. For most of the month, the Sun is in your house of closure and healing, and you are finding yourself rejuvenated from the transformations you have been through. Gemini Season officially begins on May 20, and with the Sun in your sign, nothing is holding you back from shining and living in your truth right now.
On May 25, Mercury enters Gemini until June 8, and Mercury loves being in your sign, as this is your planetary ruler.
Mercury in Gemini is forward-thinking, quick, and intelligent. You are coming up with solutions to previous challenges or obstacles, and overcoming something that has felt restrictive mentally. Before the month ends, there is a New Moon in Gemini on May 26, and this New Moon is one of the best times of the year for you to set your intentions and manifest your dreams. Remember you are worthy of what you are setting out to accomplish this month, Gemini.
CANCER
CancerKyra Jay for xoNecoleCancer, this month requires you to slow down, take care of your health, and allow things to come to fruition the way they are meant to. There is a chance you could be overthinking more than usual this month, and you are being reminded that there is only so much that is in your control, and to give yourself some more grace. The Full Moon in Scorpio on May 12 will help you gain a little more clarity of the heart and is going to be a time of feeling the love and appreciation in your life.
Saturn enters your 10th house of career on May 24, remaining here over the next few years, and you are getting an opportunity to grow and discover where you may have been limiting yourself professionally, socially, or within your aspirations in life. This time is all about reminding yourself that you deserve recognition for the work you do, but that you must also be the one believing in yourself as well. On May 12, there is a New Moon in your house of emotional healing, and you are seeing the gifts of alone time, safe spaces, and tending to your creative inklings at the end of the month.
LEO
LeoKyra Jay for xoNecoleThis month is an opportunity for a new beginning in love and progress within your emotional world, Leo. You are learning to trust your intuition more, and you are putting more of your energy into your heart’s desires. With the Sun in your 10th house for most of the month, you are shining in your truth and remaining confident in your goals in life.
Venus is in your house of adventure for the entire month, and this is a good time for experiencing romance while traveling or getting out of your comfort zone a little.
Saturn makes a significant move from Pisces into Aries at the end of the month and enters your 9th house. With Saturn here, you will be learning more about what mental growth and clarity mean to you, and this is a good time to dedicate yourself to higher education, traveling, gaining a new perspective, and honoring your integrity and values. The New Moon of the month is on May 26, creating magic within your friendships and community.
You are leaving this month with hope in your heart and new plans for the future.
VIRGO
VirgoKyra Jay for xoNecoleMay is a month of abundance and fruition for you, Virgo. Your dreams and intentions are coming to fruition, and you are owning that which you have created for yourself. With Venus in Aries, this is a good time for seeing support in your life financially, dedicating yourself to your commitments and responsibilities, and seeing the gifts in that. On May 12, there is a Full Moon in your 3rd house of communication, and this is an intuitive time for you, giving you the strength needed to close the chapter on what you don’t resonate with anymore.
On May 24, Saturn enters your house of shared finances, rebirth, intimacy, and resources, and over the next few years, you will be learning the importance of connecting with people who truly have your best interest at heart, and not committing to what feels unstable. Before the month ends, we have a New Moon in Gemini in your house of career, and this is a good time to manifest and set your intentions for where you want to see professional growth in your life.
Overall, May is about embracing your freedom while honoring the people and connections that help you grow and make you feel more secure in life.
LIBRA
LibraKyra Jay for xoNecoleThis is a month of feeling empowered and ready to take on anything that comes your way, Libra. You are inspired by the progress you are making in your life right now, and with Venus in your 7th house of love, you are being well-received. This is a month of finding your balance between your path and the growth of your relationships, and there is a sense of support, harmony, and love in your life in May.
You are owning your authenticity and living in your truth fully, and this energy is magnetic.
However, Saturn also enters your 7th house of love this month, where it will remain for the next few years. Saturn empowers and helps you grow, but you can also feel a little more challenged within your relationships during this time. The more you can own your wants and needs, the more you can find vulnerability and support within your relationships. On May 26, a New Moon in a fellow air sign occurs and happens in your 9th house, creating a chance at a new adventure and an opportunity to discover some new inspiration.
SCORPIO
ScorpioKyra Jay for xoNecoleMay is about believing in the impossible, Scorpio. It’s time to take a leap of faith in yourself and to remember your power. You are seeking a new beginning in your life, and with the Sun in your 7th house of love for most of the month, you are being supported and encouraged in the process. Pluto, one of your ruling planets, goes retrograde in your house of home and family from May 4 until October, and you are gaining clarity on the people and support systems you can rely on more.
The Full Moon of the month is in your sign on May 12, and this is the Flower Moon of the year. You are in full bloom and ready for whatever is next for you, and this is beautiful. Previous intentions and goals come to fruition for you overall in mid-May, and there is a lot to look forward to right now as you are getting excited about it all. Before the month ends, we have a New Moon in Gemini in your 8th house, creating a sense of empowerment through what you are looking to change and transform in your life right now.
This month is about not being afraid to take more risks and doing things your own way.
SAGITTARIUS
SagittariusKyra Jay for xoNecoleMay is a beautiful month of magic, success, and good fortune, Sagittarius. You are feeling lucky this month and are attracting success to you in many different areas of your life. Venus, the planet of love, is in your 5th house of romance for most of the month, and you are enjoying your life, feeling the love within your heart, and expressing yourself freely in May. You are a magnet for your manifestations, and dreams are coming true for you this month, Sag.
On May 12, we have a Full Moon happening in your house of endings and closure, and you are closing out a big chapter in your life this month.
You are letting go of old pain or emotional experiences and choosing not to repeat a pattern that left you feeling hopeless before. On May 26, we have a New Moon in your sister sign, Gemini, enhancing your need for love, connection, and relationship development this month. This is a great New Moon to set your intentions for what partnerships you want to see grow, heal, and come to fruition for you. Overall, May is your month of fruition, balance, and believing in the magic in your life.
CAPRICORN
CapricornKyra Jay for xoNecoleMay is about slowing down and allowing yourself to find the answers you have been looking for, Capricorn. This isn’t the time to rush your progress or doubt where you are in life. The Sun is in your 5th house, and this is good for finding more time for fun, pleasure, self-care, and asking your heart what it needs. With Pluto going retrograde in your 2nd house of values and income, you are being reminded to hold yourself with integrity and to know that you are worthy of the things you are asking for.
The Full Moon on May 12 is a beautiful time to connect with loved ones or those who inspire you. The universe wants to show you that you are not alone this month and that you deserve to live a life where you can enjoy yourself more and manifest your dreams, rather than believing everything needs to be a challenge to be worthy. Saturn, your ruling planet, then enters your 4th house of home and family, and over the next few years, you are going to be rediscovering what home means to you.
AQUARIUS
AquariusKyra Jay for xoNecoleYour guidance for May is to trust that what is falling from your life or changing for you is doing so for your benefit, Aquarius. Trust that what is happening is happening for you and not to you, and don’t doubt that you will rebuild from this. With Pluto going retrograde in your sign from May 4 until October 13, you need a break from some of the confusion you have been feeling in your personal life, and you are getting a chance to gain a new perspective this month.
Use this time to get inspired by change rather than let it bring you down, and ground yourself in the present moment more.
Saturn enters Aries in May, where it will remain for the next few years, helping you grow in the areas of your life that have to do with communication, networking, transportation, siblings, and education. You will be learning a lot during this time and will be finding new outlets for self-expression and communication. Before the month ends, we have a New Moon in Gemini occurring in your 5th house of romance, pleasure, hobbies, and entertainment, and after a month of navigating endings, changes, and closures, you are ready for a fresh start and are receiving one in love now.
PISCES
PiscesKyra Jay for xoNecoleAllow what is to be, be, Pisces. May is a month of allowing yourself to trust the timing of the universe and not giving up hope that things are going to turn out beautifully for you. On May 12, there is a Full Moon in fellow water sign, Scorpio, and this is a time to get inspired and see the benefits of closure. This Full Moon is about gaining a new perspective and not doubting what is clearer to you now, that you are worthy of a new beginning.
On May 24, Saturn moves into your 2nd house of income, and you are going to be moving through a journey of developing financially, and working on maintaining stability while building new foundations in your life. The New Moon in Gemini at the end of the month is about setting your intentions for your home and family life and creating some new energy here. Overall, May is your month of breaking ground on the things you want to create for yourself and trusting the timing of how things are unfolding.
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Featured image by Kyra Jay for xoNecole
So here's your gentle reminder: your experience is valid. And your womanhood is whole, even now. Instead of sitting in that ache this weekend, why not pour a little love back into yourself? Below are seven beautiful, empowering ways to celebrate you this Mother's Day weekend—no matter where you are in life’s journey.
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Freeze Your Eggs (Literally—or Just Make the Appointment)
Whether you’re actively planning for the future or simply want options, taking control of your reproductive journey through egg freezing is an act of self-love. Book a consultation, start the research, or even just give yourself permission to explore your choices without pressure. Your path is yours, and honoring that is worth celebrating.
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Write a Love Letter to Your Body
Your body has carried you through every high and low, including the complicated feelings around fertility, waiting, or loss. This weekend, honor her. Write a letter thanking her for what she’s done and is still doing. Then pamper her with whatever she needs: a massage, a long nap, or a solo dance party.
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Plant Something With Meaning
Start a little plant or herb garden and dedicate it to growth in all its forms—yours, your dreams, your healing. Watching something grow under your care, especially something you plant with intention, can be deeply therapeutic and symbolic. It’s not about waiting, it's about nurturing.
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Curate a “Someday” Keepsake Box
Fill a box or journal with things you might one day share: a note to your future child, a favorite book, family recipes, photos, or affirmations. If you're the creative type, turn it into a junk journal—a scrapbook-style memory book where you can freely collage, write, and collect tiny, meaningful things over time. Even if motherhood never arrives the way you expected, this ritual says: my love is real, and it’s already here.
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Host a “Chosen Family” Brunch
Maybe missing your own mom is making Mother’s Day particularly triggering. Remedy this by gathering your girls, aunties, cousins, or anyone who’s poured into you like a mother would.
Celebrate the non-traditional bonds that shape and hold you. Light a candle for the mothers you’ve lost, honor the women who’ve mothered you in other ways, and allow yourself to feel loved, seen, and surrounded.
Don’t have community, but longing for one? There are organizations created specifically for Black women by Black women that host dinner parties and curated gatherings, so take some time this weekend to sign up for one. Brown Girl Brunch, Black Girls Wine Society, and The Sip By Black Girls Social Club are just a few.
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Take a “Sacred Solo” Day Trip
Pick a destination that brings you peace—a beach, a trail, a small-town bookstore—and go alone. Let this be your day of joy, stillness, and spiritual reset. Bring a playlist that lifts your spirit, a journal to unload your thoughts, or just yourself. Sometimes the most radical act of celebration is presence.
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Do The Thing
You know the thing. That hair color you’ve had saved on Pinterest for years. That silent meditation retreat, wine-tasting tour in Portugal, or even just that spontaneous weekend in a hotel with fluffy robes and room service.
There are some things—big or small—that are easier to do now than when you have a little one in tow. So give yourself permission to live your life out loud while it’s still yours alone. Celebrate this season not as a holding pattern, but as a launchpad.
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Whatever your journey looks like, remember: you are worthy of celebration, just as you are. This weekend, make space for joy, softness, and deep self-recognition. Because motherhood isn’t the only thing that makes you powerful. You already are.
The Mother Load
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