With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
The Libra woman is looking for her equal in love, someone who is willing to put in the same effort she is, and the Aries man sees Libra as someone he is willing to do that with.
The Love Compatibility Of A Libra Woman And An Aries Man
What attracts a Libra woman and an Aries man to each other?
There is a magnet of attraction pulling these two together, and things tend to move pretty fast in this relationship. The Libra woman is always open to love and her charming nature rarely has any challenges here. The Aries man fights for his independence and doesn’t sacrifice that unless he is completely enamored with someone.
Once the Aries man catches the eye of the Libra woman, he is typically the one to make the first move and this instantly wins the approval of Libra.
These two feel like they have known each other forever when they meet, and this spark between them doesn’t die down easily.
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What is the relationship like between a Libra woman and an Aries man?
The relationship between the Libra woman and the Aries man is one of balance and excitement. The Aries man tends to take on the more dominant role in this relationship and the Libra woman tends to be the more receptive one. Aries is ruled by masculine Mars, and Libra is ruled by feminine Venus. They understand they are coming from two completely different worlds, yet they also instinctively feel this underlying connection to each other and like they could be something each other needs in their lives.
The Libra woman can rely on the Aries man, and the Aries man never has to ask for the love that Libra already knows he needs.
This is a couple that is often reading each other’s minds and wanting to do a lot of the same things. However, not everything is rainbow in this relationship as well, and there are some major differences they have to overcome to make things work. One argument can lead to an explosion between these two, and addressing things when they come up rather than sweeping them under the rug, will be needed to make this relationship long-term.
What is the sex like between a Libra woman and an Aries man?
The sex between a Libra woman and an Aries man is adventurous. These are two cardinal signs with plenty of energy and stamina to keep things exciting in the bedroom. There tends to be a good give and take in this relationship, and their yin and yang energy benefits them when it comes to their sex life.
There is electricity felt between the two of them in this area of their life, and their power of attraction to each other is strong. These are two people who will want to do a lot of things together, including exploring sexually together.
The Aries man will have to be careful with being overly aggressive, however, as the soft Libra woman may not like this energy- it will completely depend on the two individuals at hand. The Libra woman wants to ease into things, the Aries man wants to get going right away. Learning about each other's bodies, and energy, and reading each other’s cues will help with this.
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What makes a relationship between a Libra woman and an Aries man work?
These two genuinely like each other, and that basis is a key factor for success in any relationship. The Aries man is straight to the point, direct, and inspired. The Libra woman admires these characteristics in others, as she is often herself finding her balance in this type of energy as well. Neither sign is overly emotional in a way that turns them off, and they both require a lot of the same things in a committed relationship. They want honesty, fun, good communication, passion, and to be moving towards a common goal together.
The Libra woman and Aries man don’t have a problem being real with each other and this is something they really value within the relationship. They are both very charming, and there is plenty of flirtation and attraction to keep this relationship going. Aries being the protector they are, Libra finds a sense of safety and ease in this energy, and like they have found their match. Overall, this is a well-balanced relationship and one where they don’t have a problem when it comes to compatibility or chemistry in the relationship.
What may cause a Libra woman and an Aries man to break up?
Libra is the lover, Aries is the fighter, and this energy may be tiring for the both of them after time. The Libra woman can be passive to a fault, and the Aries man who is not evolved, may take advantage of that. She will need to be careful with putting Aries’ needs above her own, creating resentment later down the road. The Aries man loves a challenge, and the Libra woman would be up for that game for a little bit, but if she is not being met in the middle, she will begin to look for other places. These two can have a difficult time keeping the peace in the relationship, and there could be a lot of arguments and disagreements here if they both aren’t willing to put their egos or self-pleasing attitudes to the side.
The Libra woman and Aries man are both more sensitive than they appear or come off as. They are also not necessarily the type to dive deep into their emotions and express them to others, even in their relationships. However, this energy can keep the relationship to a surface level than what is needed to progress and grow the relationship, and a sense of openness is required for this couple to work. Libra needs romance, she wants to be wowed. Aries needs to remember this and to always consider her love language.
Summary
Overall, this is a successful pairing. They will have their fair share of challenges in the relationship, but nothing they can’t overcome if they are willing to. The trouble will come in when it comes to the longevity of the relationship, keeping Aries excited and Libra in love. However, all in all, there is more power, attraction, and love to keep this relationship together rather than apart. No relationship is perfect, but this one is a little more blessed than most.
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