Getting Laid Off From A Six-Figure Job Shifted This SHEeo Into Entrepreneur Glory
With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
After working several corporate buying jobs, Jasmene Bowdry was tired of going to an unfulfilling 9-5 job, so she stepped out on faith and in 2016 launched SHIFT StyleHouse— a fashion brand offering versatile looks for the modern day Renaissance woman on the go. Using her background as a retail buyer and fashion stylist, Bowdry has built a platform that's empowering women through style. She recently launched her collection inside The Market at Macy's in Atlanta's Lenox Mall.
In this week's feature, meet Jasmene Bowdry of SHIFT StyleHouse.
Courtesy of Jasmene Bowdry
The Stats
Title: CEO & Founder of SHIFT StyleHouse
Location: Atlanta, Georgia
Year Founded: 2016
# of Employees: 1
30-Second Pitch: SHIFT StyleHouse is a fashion platform offering versatile fashion for the modern day renaissance woman. SHIFT is powered by love and determination to empower women through style.
The Details
What inspired you to start your brand?
After working several corporate buying jobs, I still felt unfulfilled and like I wasn't walking in my purpose. I didn't know how things would turn out after launching. I simply knew I was a lover of fashion and loved seeing the confidence women exuded when they got dressed up, so I stepped out on faith and made my fashion dreams come to life.
What was your a-ha moment that brought your idea into reality?
I always assumed starting a business was an excessive amount of money, but once I began to research I realized it wasn't and since I had a background of being a retail buyer and fashion stylist, I was like, 'Oh I can totally do this!'
Who is your ideal customer?
Her name is Jurnee. She is a modern day renaissance woman on the go. She's shifting throughout the day and night and she needs versatile fashion pieces that move with her. From kids' soccer games, to brunch with the girls to date night, she's got style, class, a schedule, and NO TIME to change in between it all.
What makes your business different?
My business is different because I really keep my customer (Jurnee) top of mind. Everything is focused on her lifestyle and what she needs. From assortment decisions, to pricing, etc, she is top of mind. So I would say my business is different because it is customer-focused versus focusing on the latest trends.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Lots of obstacles will come when growing your brand. My biggest was resources. When I first launched I used my salary from my 9-5 to fund my business. But then I was let go and had to still make it happen without that additional income. You get real creative (laughs).
What was the defining moment in your entrepreneurial journey?
The defining moment was my brand launching in Macy's new pop-up format, The Market @ Macy's in Lenox Mall (in Atlanta). Just to have that presence and awareness speaks volumes.
Where do you see your company in 5-10 years?
The ultimate goal is for SHIFT StyleHouse to be a global fashion empire that allows customers to shop online and in-store for black owned brands.
Where have you seen the biggest return on investment?
My biggest ROI is vending and ads. Vending is great because it allows for you to engage and interact directly with your consumers and potential consumers. They can hear your story and touch and feel the products. I love vending! Facebook and Instagram ads generate approximately 30% of my revenue. It allows you to increase your brand awareness as well as retarget customers who visited your website but did not purchase.
Courtesy of Jasmene Bowdry
Do you have a mentor? If so, who?
Sort of! Although we haven't started our one on one meetings yet (laughs) but Necole Kane which stemmed from our Path To Greater Than experience.
Biggest lesson you've learned in business?
Biggest lesson was to be okay with being uncomfortable. My comfort zone was a six-figure salary at a job I dreaded going to daily. Getting let go was a blessing but I was scared. I had plans to transition to full-time and move to Atlanta. Well, getting let go didn't stop no show. I still moved. I have been going strong for over 8 months as a full-time entrepreneur. I got my brand in Macys. And have amazing opportunities presented to me since moving here that never would've happened had I stayed in my comfort zone.
To keep up with Jasmene, follow her on social media: @jasmenemache and @shiftstylehouse.
Featured image courtesy of Jasmene Bowdry
Exclusive: Melanie Fiona On Making High-Vibrational Music & Saying Yes To Partnership
Melanie Fiona is back! After taking a little more than a decade-long hiatus, she has officially made her return to music and blessed us with two singles, “Say Yes” and “I Choose You.” While both singles are very different from each other, they both reflect who she is today and the type of music she wants to make. In our conversation, the mom of two expressed what she learned during her time away.
“It's interesting, even when I said it is like coming back, I don't ever feel like I really left because I was always still performing. I've still been public. It's not like I went into being this recluse person or version of myself, but the thing that I really learned in this process is that I think things take time,” Melanie says in a xoNecole exclusive.
“I think often we're so caught up in it, being on the timing of demand or popularity, or, like, striking while the iron is hot and the thing that I've learned is that everything is on God's time. That's it. Every time I thought I would have been ready, or, like, things were taking too long, I had to reship some things, personally, professionally, in my life. I also gave myself permission to make a living, not just make a living, but make a life for myself.”
Making a life for herself included getting married to Grammy-nominated songwriter Jared Cotter, starting a family, and embracing new landscapes, such as podcasting as a co-host of The Mama’s Den podcast. She also began doing more spiritual work and self-care practices like meditation, sound healing, Reiki, acupuncture, and boundary setting, which allowed her to get in touch with her inner voice.
“I wasn't putting out music, and I wasn't experiencing a number one record, but I was being a number one mom,” she says.
“I was experiencing things that were allowing me to heal and get in touch with myself so that I could make new music from a space of joy and freedom, and excitement again because I definitely feel like I did lose some excitement because of just politics and industry and what it can do to your mental health and even your physical health. So giving myself the space to really just say, ‘Hey, it's okay. Everything's right on time.’”
The joy and excitement are felt in one of two new singles, “I Choose You,” which is more of a lovers rock vibe, a tribute to Melanie’s Caribbean roots. While the Grammy award-winner is known for ballads like “It Kills Me” and “Fool For You,” she is becoming more intentional about the music she makes, calling it high-vibrational music. She says her music is a “reflection of my life,” as it captures every facet, from hanging out with friends to riding around in her car.
“Say Yes” has the classic R&B vibe Melanie is known for. However, both songs are inspired by her relationship. Melanie and Jared got married in December 2020, and the Toronto-bred artist dished on their relationship. Fun fact: he is featured in the “Say Yes” music video.
“When we first started dating, I had come into that relationship post a lot of self-work. I had gotten out of a long-term relationship, I had a year and a half to date and be by myself and do a lot of work on myself alone. And when we met, I remember feeling like this has to be my person because I feel it,” she says.
“And so when we went into that relationship, and we started dating, I was very clear. I was like, I know what I want. I'm very clear on what I need, and I'm not going to withhold my truth about myself in this process because of pride or fear of rejection. I know you love me, but I'm coming with my heart in my hand to let you know that if we're gonna get there, we have to put fear aside and say yes. So that was kind of like my open letter to him, which is why the video is us having a conversation.”
Melanie also shares that saying yes to her partner has empowered her in many ways, including motherhood and showing up for herself. Her new EP, also titled Say Yes, will be available at the top of 2025.
Check out the full interview below.
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Feature image by Franco Zulueta
Meet The Black Woman Behind Cynthia Erivo's 'Wicked' Nails
Almost two weeks later, Wicked is still on everyone's lips. The high-grossing film stars Cynthia Erivo and Ariana Grande as Elphaba and Glinda, as their characters, tell a story about race and acceptance. However, what has captured audiences on and off the screen are Cynthia's and Ariana's looks as they play on their characters' styles.
Ariana, like her character Glinda, is often dressed in pink, and Cynthia, much like Elphaba, is covered in green. But what also has many people talking is the British actress' nails. Her nails are often long, blingy, and, of course, green. Many TikTok girlies are even doing their own versions of Elphaba's nails. But there's one person to thank for the green nail mania: Shea Osei.
The London-based nail artist has been working with the Wicked actress since she was 16 and shared all the tea on her epic nail styles with Unbothered UK.
Here what she said.
Shea On Elphaba's Nails Being The First Thing We See Before Seeing The Character
I was ecstatic. I was happy. It was just great to see my craft, my artistry just out there, not just nationally but globally.
Shea On Elphaba's Nails Representing Her Character Development
When we started with the first [nail] look, we chose nice, subtle green ombre nails that show who she is but a calm, chilled-out version of Elphaba. As she grew into herself, became more confident, and found herself, she was more like, yes, this is me, I’m Elphaba, I am who I am, and her nails became more daring. In the salon scene, when she had a transformation, her nails were, one, longer and two, they were more daring. There are many close-ups of Elphaba’s hands in the film, where you see her nails, and you see the difference in what they were [at the start of the film], so I feel like that helps to tell the story.
Shea On Elphaba's Nails Representing Black Womanhood
Yes, it was 100%. And I feel like, yes, the nails represented Black womanhood but also just being yourself. I just feel like the nails represented Cynthia as if to say, ‘I'm Black and I can be a Black witch’. This is who I am. And also, I can have braids and they can be done in any kind of way and can still be styled however is needed. I think we saw, if I'm correct, three or four different braid styles in the movie. Sim Camps, who styled the braids, did an amazing job — there would be mornings when she would be making sure the braids were intact and looked amazing on camera. So, yeah, definitely the braids were an ode to Black culture and the nails were 100% like, yes, we're doing it.
Shea On Seeing The Fan Recreation On TikTok
Yes, I have! If you are going to the salon and you want to recreate Elphaba's nails and let's say, you're going for the nails after the salon scene, where she just gets a fresh set, I would say ask for a plain black base and then ask if they have green foils to stick it on top to give that green effect. Then apply a shiny top coat. And it looks insane! The green ombre is more complicated with colours mixed to give it a green earthy colour.
Shea On The Importance Of Expressing Yourself Through Nail Art, Despite Some Criticism
We love it and don't want anyone to change. Let's look at athletes such as Flo-Jo, remember her nails? Now we have ShaCarri Richardson and her nails are always long and she's always got nice designs [on them]. It’s also Black people, not only Black women — because if you look at athletes that are men that make sure they get their nails painted as well. A$AP Rocky gets his nails painted. It's just so good to see that our culture is so colourful and also so inviting. It’s not only Black people that can have these kinds of nails, anyone can have them. I’m glad we can be the inspiration to everybody and they can draw bits of our culture and add it to theirs.
I like the fact that Cynthia is able to go out of there into the world and still be authentically herself. She hasn't changed for anything or anyone. This is how I am. I like my nails like this, my nail techs love doing my nails like this.
I'm over the moon that Cynthia can go out and still have her nails how she wants to. [Cynthia’s nails] has been a topic this entire Wicked press tour. Everyone will ask Cynthia about her nails in every interview and I love that. I love it because that's who she is. And if you see her you'll see that she's always got her nails done and she’s always got some banging heels on. Even on her down days, she’s always dressed. That's just how she is.
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Feature image by Jeff Spicer/ Getty Images