The Layoff Survival Kit: Up Your Career Snapback Game With These Tips
There are survival kits for the Rapture, World War III, and camping emergencies, but where's the kit for a layoff? That can feel like a catastrophe, leaving behind a mess almost worst than any hurricane could. A few years ago, I had a great job at a company that was on my Must-Work-There-Before-I-Die list. Then it all came to an end in what is often an unfortunate yet routine part of business: a layoff.
Talk about fight or flight during an emergency disaster: I flew...for two years...just flailing about in uncertainty and a depression that went from mild to severe.
Well, let me put you on to game: I would have got my career snapback on much sooner if I had the following essentials on lock before the layoff even happened:
First (Career) Aid
Have at least two motivational and two strategy books on deck to keep you from jumping off the mental ledge.Try Don't Settle for Safe by Sarah Jakes, The Woman Code by Sophia Nelson, and Getting to Yes by Roger Fisher and William Ury. The Power of Broke by Daymond John is another great one to have on hand. You'll need this knowledge when going in to talk severance pay, which can be negotiable. You have to speak up to get a good return on the years you invested your blood, sweat, and tears helping to make that company millions.
I'm also very spiritual, so having my Bible app and devotionals just a tap away was vital.
Your updated resume and an accounting of your career wins should also be in the mix. Just take an hour or so, twice a month, to write down teams you've been part of, promotions, appointments, or awards you've received, and specifics on how you've helped make or save the company money. During the job-seeking process, this helped me when routinely drawing a bitter mental blank after all the crying and wine-drinking.
(Financial) Survival Tools
If you've got Instagram but no Bank of America or Chase app, you're hustling backwards. Do a check on that coin, and update those apps.
I was so stuck on the This-Couldn't-be-Happening-to-Me Train, I also hadn't paid much attention to important deets of my accounts and services available to me, i.e. the fees associated with no longer having direct deposit, options for low-interest personal loans, and availability of credit products. Some banks even have programs for mortgage and auto loan holders who have been laid off. Get fond of that dreaded b-word: budgeting---and download apps like Mint and or Wally that can keep you accountable, help you save a rainy-day fund, and remain balanced in enjoying your life while being responsible.
Very important: Having information about your 401k, IRA, or life insurance policies handy is like that emergency condom or tampon you keep in your bag at all times.
A last resort option is to withdraw or transfer funds for emergencies, so you'll want to go ahead and get hip on tax penalties and limits while you have options, not when your back is against the wall. (And yes, there's a thing called whole life insurance where nobody has to go to Glory to cash in.)
Unemployment Lifelines
My pride kept me from filing for unemployment initially, but it ain't sexy to have options for paying your rent and car note at your fingertips, yet still face eviction or repossession. Keep unemployment insurance information handy---phone numbers, steps on how to file, job programs and offices, and most importantly, your rights. Add to that list: numbers to your health insurance company to talk about COBRA coverage options (Healthcare.org or your HR rep is a good start for this), or your union rep (if you're part of one).
Control the fall-out and snapback after a layoff on your own terms. Though it can be a very challenging and trying time, you can turn it into one of the best moments of your life.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Kelly Rowland Reveals Her Recipe For A Good Time Through Food, Family, And Giving Back
Kelly Rowland has been a beacon of light for little Black and brown girls since she first arrived on the scene through Destiny’s Child in the 1990s, yet, despite her success and accolades, her road to self-discovery is still underway.
The Fantasy Football actress says this era of her life is rooted in constant discovery and the realization that the possibilities in life are endless.
“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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