
For xoNecole's Finding Balance series, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
No matter if life gives you lemons or straight up lemonade, the choice of what happens is up to you.
This was the case for Jamé Jackson, a style & beauty writer for BuzzFeed's As/Is columns and founder and EIC of TheBlondeMisfit. Our xoNecole fam might also recognize her byline from an article or two. The writer extraordinaire who decided that she wanted to go into journalism, found that there were more closed doors than open, especially for a Black girl from Washington, D.C. with no formalized journalism experience.

As a result, she forged her own path, creating content that specifically targeted Black women and the conversations surrounding Black culture in fashion and beauty. When she's not sharing her silly antidotes, beauty splurges, and thrift finds on social media, she's working on ensuring that Black girls are never an afterthought, especially when we define culture, honey.
In this installment of Finding Balance, we chatted with Jamé to find out how she balances working at one of the most prominent tech companies in the world, her health, and in love and relationships.
What is an average day or week like for you?
An average day for me can vary. Working in the beauty and fashion industry, I could be in the city at a media breakfast, meeting a client or a person of interest for a story, or even at showcases that discuss next season's goodies. Sometimes the only thing I'm doing all day is transcribing interviews or reaching out for exclusive quotes, and other days, I'm just writing, writing, writing. I could be preparing for a panel, a shoot, or just chillin', haha. The only thing consistent throughout my week is that I force myself not to overextend my work and responsibilities outside of my work hours. So, I will say, "I can only do something after work 3x a week," so that I have time to go home and actually rest. It's difficult when you're a busybody like me, but it's been so necessary to my emotional and spiritual health.
What do you find to be the most hectic part of your week? How do you push through?
Thankfully, I have really strived to find balance in my life in 2018, and work isn't hectic for me because I absolutely love what I do and the content I get to write for BuzzFeed/As/Is. The most hectic part probably is finding that moment where I turn myself 'off', and decompress after a long day, or finding a healthy schedule to get everything done. I have fabulous work moms (hey Essence and Patrice!) who make sure I take time to rest, and more importantly, that I'm not apologetic for needing time to myself. I'm someone who will literally write "Go grocery shopping," in my calendar so I won't forget. I push through by honoring myself when I see that I'm putting too much on myself, but also forgiving myself when I forget something or just don't have the energy to do it. Nothing is worth trippin' about in the bigger scheme [of things].
I also have amazing accountability partners who work on different teams in BuzzFeed, people who are always pushing me to take a moment and celebrate my wins. There are women like Julee Wilson at Essence, or Dana Oliver at Yahoo, who pour into me all the time. Badass babes like Gia Peppers or Sheriden Chanel who literally keep me filled up with prayer and purpose on a daily basis. There's women like Renae Bluitt from In Her Shoes, Africa Miranda who is a poppin' beauty entrepreneur, or even Necole Kane, who are all amazing examples of women who model what I hope to deposit in this world, but they always remind me that I can't take on the entire world all in a day (even though I try).
"I push through by
honoring myself when I see that I'm putting too much on myself, but also
forgiving myself when I forget something or just don't have the energy to do
it. Nothing is worth trippin' about in the bigger scheme [of things]."
How do you practice self-care? What is your self-care routine?
Self-care to me can be sleeping, watching movies, getting outside on a weekend for some fresh air, or even just binge-watching YouTube videos and podcasts. A huge part of self-care for me has been learning how to stop answering emails, or not feeling like I have to immediately respond. I don't check emails or social media before 10 AM or after 10 PM, unless it is an emergency, in which case, someone can text me. Giving myself that time in the morning to ease into my day before I start consuming everything happening in the world has REALLY allowed me to feel more at ease while at work.
Of course, as a beauty girl, I love things like getting my hair and nails done, doing an at-home spa day for myself, or just giving myself a few more minutes in the morning to do my makeup. I get weekly massages and practice yoga, both of which have helped me release tension in my body. I know it seems very superficial to some, but if it makes you feel better, I'd argue that's part of self-care.
How do you find balance with:
Friends?
This is one of the things I have always struggled with, mostly because I can get so laser-focused that I'll forget to come up for air, sometimes. However, I have learned that as you continue to grow and pursue your passions and purpose, the ones who are meant to be with you will be there, and they won't make you feel bad when you have to do what you have to do. I have friends who I talk to almost every day, and I have others who I'll talk to every few weeks. I think social media has helped too, because I'll see them online and can interact with them there even if I can't see them during the actual week. I don't expect my friends to come to every panel or support every story, but I do expect for my friends to pour into me as I do for them.
I have had to become very "business"-like with my friendships, because the reality is, not everyone will root for your success. If it doesn't serve me or add to my bottom line for health and prosperity, I gotta cut them loose. When I stopped attaching my worth to friends' circles and instead started thanking God for sending me only the right ones, that's when my attitude around life and friends really changed.
"When I stopped attaching
my worth to friends' circles and instead started thanking God for sending me
only the right ones, that's when my attitude around life and friends really
changed."
Love/Relationships?
Like friendships, I believe love and relationships that are meant to be will work. While I love the idea of marriage and kids one day, right now I am so selfish with my time and energy. If I end up sharing that with someone else, they won't subtract anything from me, they'll only add. And they won't make me feel bad for being a focused woman with her eye on the prize.
With relationships, it's all about balance but also about intention. When I began setting better intentions for myself, by asking the Universe and God for authentic people in my life, that's when He was able to honor them. The biggest relationship I have is the one with God, followed by my relationship with myself. When I improved my relationship with God, I saw my personal relationship with myself improve. Now, I have so many women in my life who pour into me and aspire me to be bigger, and better, versions of myself. And then I'm able to give it back.
Exercise? Does it happen?
I don't exercise as much as I'd like to, but I do yoga. I've become a huge yoga lover over the past few months, and have really seen how it benefits me emotionally, spiritually, and mentally. The days I don't go to the studio, I'll go the gym and workout, or go running in my neighborhood. While everyone's physical needs are different, I definitely think a balance of exercise will help creatives who may need a physical outlet to the stress that's natural with the job.
Health?
Many of the major life changes I've had to make were direct results of a deteriorating health. I remember one time being in the doctor's office, and after getting my blood results back, one of my blood levels were so low, the doctor said, "I don't even know how you are able to have enough energy to get yourself out of bed in the morning." This was the same doctor who said that I'd never be able to have children because my estrogen levels were non-existent. At that moment, I had to pick myself up, and begin making lifestyle changes that would not only allow me to have the life that I always wanted, but the life that I never knew I was missing out on. Especially as Black women, it's vital that we take our health seriously and I'm blessed that I've been a living testament of changing your life around, even if I still have a long way to go. I'm also a huge advocate for support groups and therapy.
Do you ever detox? What does that look like for you?
I don't do physical detoxes (although I'm never opposed to one!) but I do my own versions of detoxes, like a few times a year, going a month without meat or without coffee. I also do spiritual detoxes, where I'll pull myself back from social media. It's hard when you work in the influencer space and people literally depend on your photos and imagery, but I can't serve others if I don't serve myself.
"I can't serve others if I don't serve myself."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I always have to remind myself that faith and fear are polar opposites, and if I am feeling fearful, then I'm not practicing faith. I always think of the scripture that says not to be anxious for anything, and that the latter half of that scripture says to make my requests known unto God through prayer. When I get 'stuck', or start questioning myself, I pray. At the end of the day, God is the single most important thing in my life, and I live to honor Him by the work that I do. I have a ton of screenshots in my phone of DM's, emails, and texts, from people who have thanked me for the work that I do or even just given me that "Yaaass, Black Queen!" stamp of approval. Funny enough, when I feel down, I do a shoutout on my Insta stories for people to tell me about good things that happened to them that day, and reading those responses lets me know God is still up and movin'! It's the moments of encouragement and positive words that help re-ground me into my purpose on this Earth, which is to uplift and empower Black women.
What does success mean to you?
When I first moved to New York, success meant being in every room with the big dogs. Now, success is experiencing the fullness of peace, and not feeling the need to push for things when I know I am already equipped with everything I need to succeed.
What is something you think others forget when it comes to finding balance?
Balance isn't really formulaic, which is why I think I have an issue with how people try to be very prescriptive on finding balance. Everyone will find balance with their different variances of percentages, so it's not always a 50/50 thing. Sometimes it will sway left, sometimes it will sway right. The most important part is that you always find yourself coming back to center, no matter what.
Follow Jamé on Instagram @theblondemisfit. Also be sure to check out some of the other amazing ladies we've featured in our Finding Balance series by clicking here.
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
Shutterstock
Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
Shutterstock
A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
Shutterstock
Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
Courtesy
Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
Shutterstock
Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
Courtesy
Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
Shutterstock
Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
Courtesy
Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
Shutterstock
Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









