

The creator economy is booming, and there are no signs of it slowing down anytime soon. And of those leading the pack of what is now a $21.1 billion industry is social media influencer Monet McMichael.
After landing on Forbes Top Creator list at number 47, the nursing school grad turned beauty, lifestyle, and fashion “It Girl,” the social media starlet sat down with the publication to discuss her trajectory and how she stands out among the sea of budding content creators in her industry.
How Monet McMichael Pivoted From Nursing School To Making $4 Million A Year As A Beauty Influencer
ou may be wondering how someone can go from being a nursing student to skyrocketing to online fame in just a year's time. In Monet’s case, it was all about showing up online and creating a corner of the internet that was safe and relatable for the women and girls in her community.
“I think with social media, nowadays, it’s like you never know what’s kind of like real, or not,” she says, “So I kind of feel like you always know in my corner that it’s just the realest.”
“I kind of feel like the big sister where it’s like you know you can look up to me whether you’re older or younger, it’s a place where we can all learn from each other,” she adds.
While she’s garnered a devoted fan base of 3.6 million TikTok followers on her own, Monet touched on the transition from being a full-time student and content creator to building a team that helps her manage brand deals and new opportunities.
“So I was doing it on my own for the first year and then once I hit my senior year of nursing school, I was like, I don’t know if I can balance this all by myself,” she reflects. “Even answering emails was taking up half my day.”
She continues, “I recently expanded my team, working with an agency now, which I’m super excited about because the possibilities are just endless.”
With social media being her full-time job, it can be tricky finding the balance between using the app for leisure and content inspiration, while keeping your mental health in mind. “I’ve been working on that work-life balance,” Monet says. “It’s fun, but it’s also work — so it’s like scrolling for inspiration but also trying to create that boundary of where it’s good for my mental health just to disconnect and be present.”
Before taking a full leap into content creation, Monet approached a “fork in the road” where she had to truly decide whether being a full-time social media influencer was the path she wanted to take. However, leaning into the full range of opportunities that her online platform has granted has led her to the life of her dreams.
“This being my career now is an absolute dream,” she reflects. “I'm definitely chasing it right now, but I’m so glad I graduated, so glad I got my degree, but I learned so much in nursing school that can never be taken away from me.”
“Believe in yourself, because I know, so many people, including myself, lived in so much doubt for a while where it’s like you stop yourself from so much,” she says. “You would never know.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Emma McIntyre/Getty Images for Vanity Fair
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
'When You Build It, They Can’t Tell You You Can’t Sit': DJ Miss Milan, Marsai Martin & More Talk Confidence
The Marie Claire Power Play Summit wasn’t just another branded panel event—it was an inspiring, sometimes emotional, and always honest look at what it really takes to rise, thrive, and stay at the top. From Olympians to entrepreneurs, artists to execs, the room was full of powerful women sharing the real stories behind their highlight reels. I walked away moved by their vulnerability, strength, and refusal to dim their light.
Here are some of my favorite takeaways from three standout panels featuring Jordan Chiles, Marsai Martin, and Kandi Burruss.
Leveling Up Your A-Game with Jordan Chiles, Morgan Shaw Parker, Chelsea Fishman, Laura Correnti, and Tabitha Turner-Wilkins
Jordan Chiles
Paras Griffin/ Getty Images for Power Play
Olympic gymnast Jordan may have medals and magazine covers to her name, but her mindset is refreshingly grounded. “The day I finally feel pressure,” she said, “will be the day I know there’s still more for me to learn.” For her, joy—not pressure—is the fuel. Her confidence isn’t performative; it’s rooted in family, self-worth, and authenticity.
“Everything I’ve done in my career—tattoos, long nails, rocking my crew at the Olympics—that’s all me. It’s not because someone told me to do it. It’s because I felt confident doing it. And that’s where my ambition comes from: being my authentic self.”
For Morgan Shaw Parker, President & COO of the Atlanta Dream, the conversation around pressure went even deeper. “Legacy work” is how she described her mission—navigating male-dominated spaces, sometimes pregnant and pumping on NFL team planes. “After COVID and George Floyd,” she shared, “it became clear to me: vulnerability is power. You don’t have to show up perfect to lead.”
Chelsea Fishman, founder of Atlanta's first bar dedicated to women’s sports, Jolene Jolene, shared how the haters (especially the Reddit kind) were her confirmation: “All those comments saying it would fail—those were the signs that I was doing something right.” She’s hosted 25+ watch parties already and is building the very community they said would never come.
This panel also touched on ambition, authenticity, and owning your power—both in sneakers and in suits. One of the best mic-drop moments came when the moderator flipped the question: “What if we stopped making ‘power’ a bad word for women?” A nod-worthy reminder that we’re not here to play small.
Making Your Voice Heard with Marsai Martin, Carol Martin, Miss Milan, and Heather McMahan
Marsai Martin
Paras Griffin/ Getty Images for Power Play
This panel was a masterclass in staying grounded while growing up—or glamming up—on the global stage. Actress and producer Marsai talked about what it’s like to show up in high-pressure moments when your confidence is low but the world is still watching. From red carpets to long shoot days, she reminded us that even when you’re not at 100%, you still find a way to push through.
“There have been days where I wasn’t feeling the best, but I still had to show up on this carpet. Or it was that time of the month, but I still had to go on set. I just didn’t feel as confident—but it’s about how you take care of yourself in those moments and still keep pushing.”
Her mom and business partner Carol Martin dropped gems about motherhood and mentorship: “It’s like teaching your kid to ride a bike over and over again. Now the bike is a movie or a brand.” That balance between guiding and letting go? Not easy—but essential when you’re raising a mogul and running a company.
“There have been days where I wasn’t feeling the best, but I still had to show up on this carpet. Or it was that time of the month, but I still had to go on set. I just didn’t feel as confident—but it’s about how you take care of yourself in those moments and still keep pushing.”
Miss Milan, Grammy Award-winning DJ and Doechii’s right-hand woman, lit the crowd up with her no-nonsense energy. “I built my own table,” she said. “When you build it, they can’t tell you you can’t sit.” From journaling her dreams to manifesting Grammys, her story is one of resilience and intention—and a whole lot of faith in her own vision.
This panel didn’t shy away from hard truths either: the sadness that can come with success, the fear of fading relevance, the criticism that hits differently when it’s personal. But Marsai said it best: know your why. And let it evolve with you.
The Cost of Starting Your Own Business with Kandi Burruss and Nikki Ogunnaike
Kandi Burruss
Carol Lee Rose/ Getty Images for Marie ClaireKandi doesn’t sugarcoat the grind. From chart-topping songwriter to multi-business entrepreneur, she’s built her empire one risk—and one reinvention—at a time.
“Fear equals failure. If you don’t even try, you’ve failed automatically —and you did it to yourself. I’d rather take a risk and lose money than play it safe and never know what could’ve happened.”
She broke down the real costs of entrepreneurship: money, time, and emotional bandwidth. “You think you’re going to work less when you work for yourself?” she laughed. “You’re going to work more.” For Kandi, mommy guilt and financial setbacks are part of the package—but so is the satisfaction of seeing an idea through.
She opened up about scaling back on her clothing store and temporarily closing the original Old Lady Gang location. “It felt like failure,” she admitted, “but sometimes you have to step back to make things better.” Still, she’s not one to quit. She just pivots—with precision.
One of her most memorable reflections? How her music career hiccup led her to songwriting—ultimately writing the mega-hit “No Scrubs.” That song became the key to a new lane and legacy. “You may think you’re working on one dream,” she said, “but it could open the door to another.”
Also? Kandi wants you to stop emailing her from a Gmail. “You’re doing million-dollar business on a bootleg budget,” she joked. “Invest in yourself. Start with a domain name!”
The Marie Claire Power Play Summit was a powerful reminder that ambition, authenticity, and vulnerability aren’t separate traits—they work in tandem. Whether you’re building a bar, a brand, or a business from scratch, the key is to stay rooted in your voice, your story, and your why.
And if you need a sign to go for it? Consider this your green light.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Paras Griffin/ Getty Images for Power Play