
Do you remember the first time you learned that Santa Claus and the Tooth Fairy weren't real? Or that Lindsay Lohan really didn't have a twin in Parent Trap? For a hot ten seconds, you thought the whole world was a lie. Are my parents truly my parents? Is the sky really blue?
Issa conspiracy.
Well, this same level of disbelief kicks in when you realize how difficult this phenomenon called "adulting" can be.
Picture this: It's 8:00 PM. You just got home from a long day of work, followed by 2 hours of fake smiling and small talking at the company networking reception. Traffic on the way home is surprisingly bad for so late at night. You get home and all you want to do is curl up in bed with a glass of wine and watch This Is Us, but you remember that you need to meal prep for lunch and dinner tomorrow. You then open the fridge to begin cooking and realize that your chicken isn't defrosted. Bet. Cereal it is. In the shower, thoughts about the bills you have to pay next week consume your mind.
What's a 401(k)? Who is the IRS and why do they need my money?
Am I actually a dependent?
If I say I am, do I get my money back?
Can I finesse and stay on my parents' health insurance until I'm 30?
Ugh, why is my rent due next week? Why does everything cost money?
The water goes cold. Great. You get out of the shower and suddenly it's 11:00 PM. How? Wraps hair. Climbs in bed. Lights off. Before you doze off, you remember that you have to do this all over again the next day, and the next day, and the next…
This, my friend, is adulting. This is the life we seemingly rushed through our final days of undergrad for. This is the beginning of our new forever. Woo!
All jokes aside, late fall typically marks the end of the adulting honeymoon period where we are forced to confront our misconceptions and regroup regarding our approach for this next stage of our lives. You're starting to see the same people at the club, your workload only seems to be growing larger, and the only consistent DMs you're getting in your inbox are from Sallie Mae.
Undergrad had its own playbook and by the time we graduated, most of us learned how to dominate the game. We were the stars of organizations, knew all the places to turn for help, had our community of friends on lock. And then, poof: we're starting all over. The rules aren't the same, we have a lot less free time, and we're learning more about our wants vs. needs.
For so long, my go-to depiction of adulting was Living Single: I was going to have this squad of fabulous girlfriends, go out on all these dates, have this amazing social life, and somehow still have time for myself. Well, now as a 20-something in that very same area of Brooklyn, I am pleased to report that I have a squad of fabulous girlfriends whom I rarely see because I work long hours, ain't nobody got time to be dating all the time, and my social life and desire for me-time often clash.
I have found that this tug-o-war, this requirement that you smell the roses and prioritize what truly matters to you, is a lot more representative of adulting than anything I saw on TV. And while so much of adulting is truly a lot of fun – the clean slate, the independence, the flexibility – there also a number of curveballs. How you adjust to the unexpected is up to you, but if done right, it can make all of the difference.
Here are 6 common struggles of adulting and tips on how to make the most of them:
Everything Costs Money

Bills, bills, bills, can you pay my telephone bills? Can you pay my automo-bills? If you did then maybe we could chill. Right now, if someone were to offer me 6 months of free groceries or free tickets to Coachella, I would pick the former with the quickness. No questions asked. I said what I said.
The beginning of the month is a constant dark cloud over our month because we know that we are going to have to pay our rent, electricity, gas, and wifi bills – maybe even cable – if you're bougie like that.
For recent grads, a good majority of our college expenses were in a vacuum. You likely paid a good chunk of your schooling through grants, scholarships, loans, and possibly parental assistance on a semester basis. There was a lot of stress around the beginning and end of each semester, but what was required from you was a lot more nuanced. Now, we're being asked to make decisions regarding health care plans and life insurance, when 6 months ago the highest level of financial planning we obtained was organizing an 8 person spring break trip to Cancun.
Tip: Get organized as quickly as you can regarding your mandatory expenses. Food, shelter, transportation, student loan repayment – the basics – should be prioritized from the jump in order to avoid hiccups. I create Google Calendar notifications for my bill due dates and set up automated payments to ensure timeliness. I also met with a financial planner to discuss my long-term strategy. After doing some basic budgeting, you will have a better sense regarding your flexible income and can pursue financial mentorship for more complicated concepts like 401(k) planning and saving for graduate school. You need to know what you're working with so there are no surprises.
The Same Routine Can Get Monotonous

Depending on your job and overall lifestyle, the day to day life of adulting can get old pretty quickly. Wake up, work, eat, sleep, repeat will pretty much be the mantra of the next few decades, give or take a few vacations (depending on how many days you get off *cough cough*) and spontaneous sick days. That being said, it is important to spice up your life whenever your daily routine is getting too stale.
Tip: Grab your girls and go on a short weekend trip to a nearby city or visit a new cafe that has been catching your eye. Days and weeks can blur together, months passing at a time before you realize it, if left unchecked. You need to be very intentional about making time for yourself and experiences that will make you smile amidst the slow days. Reclaim your time.
Your First Job May Not Be Your Passion

Listen here, lean in close: It's okay not to love your first job – or first couple of jobs. Even jobs you love can stress you out when the hours are demanding and/or you depend on them to pay your bills. Upon connecting with a few of my friends to discuss our new lives, a common thread is the overall shock of working full-time and how drastically different or unfilling the work is compared to our original expectations.
Tip: First, remember that learning what you dislike from a career perspective is often as just as important as learning what you do like. Whether you decide to leave or stay, during your first few months/years into a new role, you are developing a set of transferable skills that will make you a stronger employee in your next job. So, don't quit as soon as your job isn't how you imagined. Work to maintain a strong reputation, give yourself time to truly assess your environment, and try to make the best out of your current situation, so leaving on good terms is actually an option.
Maintaining Old Friendships And Building New Ones Requires More Effort

We all knew it was coming, but moving away from all of our college friends and connecting with them less frequently is a definite down downside of adulting. While you'll certainly make new friends and FaceTime the old ones, you'll eventually have to come to terms with how little free time you have for a social life in general. Unless you work with your new friend group, meeting new people can be more challenging.
Tip: Be more thoughtful about the relationships you want to maintain and the kinds of people you want closest to you. Quality does not equal quantity and it's okay to accept that some friendships are just for a season.
But, as a general tip: Be intentional.
If having a solid group of friends is important to you, actually work to cultivate one. If keeping up with your old friends is important to you, make sure you check in every once in a while. Join book clubs, invite your neighbor over for a wine night, send your BFF a funny meme to check in on her. Going with the flow does not always pan out in a world where everyone is growing, stretching, and moving at the same time. If you care about something, make it known.
Dating in Your 20-Somethings Is A Mixed Bag

I have found dating in your 20-somethings to be like a box of chocolates. Some chocolates have pretty coating but taste disgusting, some bizarre chocolates taste surprisingly good, and sometimes, it's just better to stick with what you know. All in all, there are a number of options, you don't always know what you're getting, and you can't eat all the chocolates at once, but the temptation is there.
When I first thought about moving back to NYC, the promise of an active dating life was certainly a plus. Especially, after living in Utah for a few months. While dating is definitely an option, I quickly learned that first dates get old pretty quickly and there is such a range of experience and expectations in one age demographic. Some people are already 7 years deep into their careers and want to lock it down immediately, while some barely know where their next paycheck is coming from. Guys who I originally saw myself with ultimately did not fit the bill and taking the time to truly get to know new people while balancing busy work schedules and the occasional existential crisis can grow to be too much. As annoying as dating in college was, I found it to be a lot simpler.
Tip: Despite the cliche, some of the greatest tidbits of dating advice that I've received about dating in our 20's is the importance of spending time working on ourselves, understanding what we truly want, not being afraid to communicate, and asking people to step up or to step away. There is so much pressure to compare ourselves to those around us, especially in the age of social media, and there is this incessant pressure to have all the answers. In reality, most of our peers are just as lost as we are. The harsh reality is that we'll just have to kiss a couple frogs – or keep trying different chocolates – until we figure out what truly works and who makes us the happiest. Our 20's are for growth.
There's no turning back
If only we could just decide not to adult for a few months. Just temporarily freeze the impending bills and demands and simply exist. Wouldn't that be nice?
Tip: Well girl, this ship has sailed. Bon voyage. There's no turning back. There will be ups and downs, tears and celebrations, and moments where you question it all. But, after you get ahold of your schedule, finances, and figure out who and what brings you joy in this new chapter, adulting really isn't half bad.
What are some of your adulting struggles and strategies? Tell us in the comments below.
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Featured image by Shutterstock
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023











