
As a life coach myself, I’m not shocked in the least that it is currently a market that is going totally off the rails as far as evolution and demand are concerned. For instance, over the past few years, the industry has reportedly grown over 33 percent as more individuals are looking for other ways to seek mental health solutions and/or achieve various goals in life.
Here’s the thing, though — even though life coaching is a billion-dollar industry, did you know that there are currently only 23,000 certified coaches in the United States (and only 71,000 in the world)? How is that possible? For one thing, it’s one field that currently isn’t regulated (although that’s about to change), which is why you see people everywhere — and I do mean everywhere — saying that they are a life coach even if they are more like a media personality, an influencer, a public speaker or someone who just wants to sound like they are an authority on something (even if they technically aren’t).
That’s why I thought it would be important — critical even — to share with you what it means to be a life coach and how it could benefit you to work with one. Because if you’ve been giving hiring one some serious consideration as of late, you need to make sure that you know just what you’re getting into and if it’s actually a wise investment (for you personally).
What’s the Difference Between a Life Coach and a Therapist?

I won’t lie to you — this first question really is its own article which is why I provided you with the handy chart (above). However, if I were to summarize things, I would say that if you want someone who will help you to dive into your past in order to figure out layers of “whys” in your life, a therapist is who you’re looking for. On the other hand, if you want someone who is trained in how to ask the kind of questions that will assist you in tapping into what you need to do in the present as it directly relates to your future, a life coach can make that happen.
In fact, one of the things that a life coach is taught while getting certified (and credentialed if they decide to pursue that as well) is that when it comes to the “who, what, when, where, why, and how” list of questions, the one that they actually are supposed to avoid (as much as possible) IS the “why.” Why? Because, again, the past is not their job; the present is.
A better way to explain this is, say you want to figure out why you keep dating the same kind of men who only prove to be unhealthy for you. If it’s been years of the same pattern, you should probably see a therapist. On the other hand, if you’re pretty self-aware of your cycle and you’re basically needing some assistance on receiving some ah-ha moments that can help you to put a plan together to date differently in the future, this is where a life coach can help you out.
My opinion? If you know that you need to unpack your past and you want to be proactive about your present and future, it can’t hurt to see a therapist and life coach at the same time, especially since, if a life coach is good at their job, you shouldn’t need to see them for years on end anyway. Solid ones can help you to get the insight that you need, typically after just a few sessions (like maybe 5-7), so that you can feel confident in making future decisions on your own. Or you can look for a hybrid of a therapist and life coach, which is slowly yet surely becoming a popular phenomenon in the world of mental health as well.
How Can a Life Coach Benefit You?

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A married couple who I’ve just started working with was just about at their wit’s end before getting referred to me by another client of mine. They’ve actually seen several therapists, yet they feel like it’s been a complete waste of their time and money because pretty much all those people did was stare at them with a notepad and take their coins.
Yeah, it really is another article for another time, how there are some licensed therapists who ain’t really worth a damn (#sorrynotsorry). Hell, some of them are ranting on TikTok as we speak. SMDH. That’s why you should never assume that just because someone has letters behind their name that they will automatically be good at their job. A therapist/client relationship is a serious one and a big investment mentally, emotionally, and financially on your end, so definitely make sure to vet a potential therapist thoroughly before officially signing on to work with them (a therapist’s blog that has a list of 22 good questions that you should ask prospective therapists is located here).
As far as the new couple goes, we’ve been thriving, in part, because my knowledge of marriage has given them some new things to think about. Also, since I’m not the most conventional coach on the planet (which is kind of an understatement), they like that I’m not comfortable with sessions ending without them getting some real clarity and having some short-term goals to work on. More than anything, though, what they have told me is they appreciate how much more confident they feel about their relationship since coming to my sessions.
And why is that? Because it’s a wise person who once said that wisdom lies not so much in having the right answers but in being asked the right questions. And why is that? Because questions help you to slow down and think. Questions help you to gain more internal clarity. Questions take the emphasis off of the person you hired (a lot of mental health professionals will talk more than listen, which can sometimes be super counterproductive) and back onto yourself. Questions can urge you to tap deeper into your curious, creative, and even organized sides of being. Questions can reveal to you the answers that you didn’t even know you had. And a life coach (a properly trained one) can help you to learn how to see all of this by asking you the right — meaning most beneficial — questions.
I mean, just think about it. While there is something to be said for seeing a professional who will just listen to you (if that’s what you’re looking for) and/or can provide you with some solid tips and tools, think about how good you’ll feel after having a session with someone who helped you to see that you oftentimes have, just what you’re looking for, within yourself? It’s all about working with someone who knows how to guide you along the way — and that’s just what a life coach does (or should be doing).
Aside from that, life coaches can:
- Help you to set and reach goals
- Get you to understand what your current needs are
- Support you in becoming a more effective communicator
- Offer up a different perspective on matters
- Boost your self-esteem
- Reframe your negative thought patterns
- Reduce your stress levels and provide some mental and emotional stability
Yep, they can be bomb on a few different levels…as you can see.
What Are Some Questions You Should Ask Before Officially Hiring a Life Coach?

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Did you notice how on the chart above the first question, it said that life coaches don’t need to be certified or credentialed (which is actually similar to doulas, although some formal training in both fields is a good idea)? While that is indeed true, word on the street is that fact will be changing over the next few years. The reality is that as life coaches are growing in popularity (and let’s be real, they are competing strongly with therapists and counselors), many in the mental health field are standing up and saying that they should be required to have some sort of professional training. Whether their reasons are rooted in jealousy, pettiness, or accountability, this is where we are now, and honestly, there are some benefits to the soon-to-be mandate becoming the case.
Again, because life coaching is still not regulated en masse, anyone with an opinion and a website can call themselves a life coach. And while I won’t name no names (the list is quite frankly too long at this point anyway), a lot of these people aren’t coaches at all. How do I know? Because they don’t do what I just shared that life coaches are supposed to do — ask you the questions that will empower you to find your own answers (in a nutshell).
That’s why, before just paying for a life coaching seminar from someone who offers them on YouTube or TikTok or even hiring someone who was referred to you by someone else, be prepared to ask the following questions:
Are you certified and/or credentialed through an ICF-accredited school? ICF stands for the International Coaching Federation. It’s where the serious life coaches go to get qualified. Although you can find some outstanding coaches who didn’t go through ICF, if you do work with someone who did, you can be confident that they know what a life coach is actually supposed to do and that they’ve been trained in exactly how to do it.
How long have you been working as a life coach? Even if they aren’t certified or credentialed, it helps to work with someone who has some experience underneath their belt. Try not to just take their word for it, either. Ask them if they have some referrals who would be willing to personally vouch for them.
What is your niche? Although a niche is not necessary, it can be beneficial to work with someone who has a “specialty.” For instance, I study marriage on a daily basis, like someone is paying me a million dollars annually to do it, and that has been the case since my 20s. So yeah, my niche is marriage with a subset of dating and relationships, first and foremost. At this point, even though I’ve never been married before (half of all marriages end in divorce, so don’t automatically assume that married folks are full of marriage wisdom just because they’re married…feel me?), there are husbands and wives who will send couples my way because they know how engrossed into the topic of marriage (including intel, stats, books, podcasts, studies, etc.) that I am. Can I also “life coach someone” into making a decision about their finances? Sure, because, again, it’s about knowing what kind of questions to ask. Yet am I better at helping folks with their marriage? Hands down, because it is my “lane.”
Do we have to work together in an office, or are there other options? Most of my clients, we meet by phone. Mostly it’s because many of them are out of town; however, even with the ones who live in my city, I find that a phone call takes some of the pressure off when it comes to them not being stared down for an hour or more at a time. Either way, ask a potential life coach what session options they offer, including in-person, phone, or video chatting (like a Zoom meeting). Sometimes the convenience of chatting from home can make the experience well worth your while (even more so).
Do you plan on getting certified/credentialed at some point? I live in Music City (the real ones know where that is), and so, since Tennessee is leading the charge in people having some formal/professional training, that’s a part of the reason why, even with almost 20 years of experience in working with married couples (and even getting referrals from therapists and pastors), I decided to recently get certified/credentialed as a holistic life coach and trauma recovery coach as well (I will be certified in both by May and credentialed by late fall).
However, if you are working with someone who isn’t certified or credentialed and has no plans on becoming that way, it can’t hurt to ask why. Again, there are some folks who are great without the training — yet knowing the method to their madness can prove to be highly beneficial.
How Much Should You Expect to Pay?

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Personally, I don’t charge as much as I should. I know it. My instructors say it. Other coaches in my life berate me about it. I’ve honestly heard it enough that it’ll probably change by the end of the year. And while I won’t put my own rates on blast (email me at missnosipho@gmail.com if you’re curious/interested), what I will say is the current going rate for life coaches typically averages somewhere between $75-200/hr.
Usually, what I will do is charge half of that amount for the first session to see if a potential client and myself would be a good fit but different life coaches approach the initial meeting in a variety of ways. Just make sure that you ask all of the questions that will make you feel comfortable about moving forward, and don’t feel bad about “interviewing” several before making a final decision.
How Long Should Working with a Life Coach Last?

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Last point. Remember how I said towards the top of this article that life coaching tends to be a shorter-term type of (professional) relationship? Because the ultimate goal of life coaching is to help you to find the answers within yourself that you need for your current and/or future decisions, oftentimes, you may not need more than a few sessions.
On the other hand, some life coaches will assess your situation (it’s normal for them to either give you an intake form) and then recommend a three, six, or 12-month commitment. Bottom line, life coaching really shouldn’t require a super long dynamic — unless you, as the client, would like for it to be that way (for instance, if you have several different things that you would like to be assisted with/supported in).
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Hopefully, I was able to provide you with some insights into the world of life coaching so that you now have a better understanding of what one is and how one could serve you. Plus, now you know that whenever you hear someone call them a coach, you have a proper guideline to go by.
Even though I happen to be one (which does make me a lil’ bit biased), I think everyone could benefit from seeing a life coach at least a couple of times in their lifetime. After all, anything that encourages you to think for yourself in ways that you never had before is definitely not time or money wasted. Straight up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






