Range Beauty CEO Alicia Scott On How She Scored Major Investors On 'Shark Tank'
Early last year, thirty-two-year-old Alicia Scott was personally invited to appear on season 13 of ABC’s pitch competition show Shark Tank to try to convince the Sharks to invest in her makeup brand Range Beauty.
“[The email] was sent to our info@rangebeauty.com inbox and I was like ‘is this spam?” Scott tells xoNecole. But after running the name of the person who contacted her through Google to check the legitimacy of the email, Range Beauty’s founder and CEO was assured that the email was, in fact, not spam.
Scott and her cousin and operations manager Myisha Fantroy appeared in episode 14 of the show which aired last month – a career highlight on a long road to success.
Since creating her own makeup brand in 2018, there’s been a learning curve that Scott has had to contend with since becoming a first-time entrepreneur. “I'm a long-time student of Google university,” Scott jokes. “And so I use that to teach myself about everything. I used to teach myself about how to even start a business. What's needed for you to have your own business? What's needed for you in cosmetics? What does this pigment do? What does this undertone mean? I had to learn everything.”
On her journey to building her brand, Scott ran into many issues relating to accruing financial funding for her company. “I started Range while I still had my 9-to-5,” she recounts. “Up until 2019, I had always worked a 9-5 to make sure that I had funds to cover my bills but to also cover whatever expenses were needed for Range,” Scott says. ”It wasn't happening fast enough. I was like, we need more money, more money.”
After being contacted by Target and told by the retail giant everything that was needed financially to launch her brand in stores, Scott finally decided it was time to figure out a way to get investment into her company. One of the main ways she was able to find funding was through pitch competitions.
“Shortly after I launched in August 2018, I did my first competition,” Scott says. “And it was in September of 2018 and it was hosted by Arian Simone, who now leads the Fearless Fund right here in Atlanta.” Held at the Spanx Headquarters, the competition involved several rounds where competitors made their case to the judges and the judges decided who got to advance to each round. After not hearing her name called to be one of the five entrepreneurs to be on the main stage, Scott approached her judge to thank her and to also ask for advice on how to strengthen her pitch.
“You gave an excellent pitch and your delivery was great, it was just that you weren’t able to differentiate how your brand was different from others,” Scott recalls the judge telling her. “And I began telling her and she was like ‘yeah that’s what you need to put into your pitch! You need to speak to why you created this.”
Scott internalized the advice and was able to redeem herself at the next pitch competition she attended which was Noire Tank, which she describes as “the Black Shark Tank” where she pitched to YouTuber and Beauty Influencer Jackie Aina who flew her out to Los Angeles, California and covered other expenses for Scott. It was at that competition that Scott secured her first grant.
By the time she stepped in front of the Sharks at her July 2021 taping, Scott had already mastered the skill of how to tailor her pitch and delivery for each competition she did. The journey from receiving the email in February 2021 to finally being able to make it to the show was an arduous one. “Along the way they say ‘there’s still a chance you might not tape.’ And so the day we were finally there, we had been waiting in our trailer since like ten or eleven and we didn’t get to go out until like [after] four.”
Once inside the room, Scott said she could feel her heart and adrenaline pumping. Standing alongside Fantroy, her first full-time employee who she was allowed to bring along for moral support, Scott started pitching to the Sharks. “Hi Sharks!” Scott and Fantroy said enthusiastically in unison.
“It's different than what you see on TV,” Scott says. “The straight faces and just everyone smiling and they laugh at certain parts of our pitch and they’re engaged and, once you finish Mark was like, ‘excellent job,’ and everyone looks pleased with our pitch. So it went really well with our pitch, we didn’t mess up any lines. So we were really excited.”
Myisha Fantroy and Alicia Scott, Shark Tank
ABC/Christopher Willard
In a rare feat, Scott was able to secure the investment of two of the Sharks, Lori Grenier and guest Shark, Good American and Skims co-founder Emma Grede. “It's been so nice because Emma sits on the board of the Fifteen Percent Pledge,” Scott says. “She knows all about the struggles of Black businesses, not only with trying to get investments, but also trying to have space with retailers and making space in our industry. So it's really nice to have an investor who looks like me and understands the challenges.”
Grenier and Grede have been incredibly hands-on as investors according to Scott. “[Grede] has been so on the ball with just being there for us and being so accessible,” she says.” And with Lori …she's the one that's like seen it all, she's done it all. So she comes with her own perspective and experience on how things will move, the, how things will move. So it's been a great interaction and great relationship.”
In the time that has passed since her appearance on Shark Tank, Scott says that she’s grown exponentially as an entrepreneur. “I started this like mixing things in my living room with $150. And so to now be on a national TV stage like Shark Tank, sitting in front of investors who have just seen it all is magnificent.”
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Featured image by ABC/Christopher Willard
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
Everything Jodie Turner-Smith Has Said About Life & Love After Divorce
Jodie Turner-Smith is very much everything. And we don’t say that lightly.
Her beauty, resilience, and talent are otherworldly. From her iconic role in Queen & Slim to her red carpet slays, she’s our queen. Being a celebrity is not for the faint of heart. Even if you try to keep your personal life on the down-low, the spotlight can be blinding. And even more so when it comes to love.
In 2018, Dawson Creek alum Joshua Jackson entered Jodie’s life. Rumors circulated that they first crossed paths at Usher's 40th birthday celebration, and subsequent sightings of them together at various events fueled speculation. Their relationship took a public turn in November 2018 when they attended the U.S. premiere of Three Billboards Outside Ebbing, Missouri as a couple. As time progressed, their bond became increasingly apparent through their appearances at award shows and other social gatherings.
In August 2019, the couple sparked wedding speculation when they were spotted acquiring a marriage license in Beverly Hills. Later, reports confirmed that they had tied the knot on August 18, 2019.
In 2020, they welcomed their daughter Juno into the world. In March 2023, Turner-Smith candidly shared with PEOPLE that she believes fulfillment comes from becoming the best version of herself for her child's sake. She wrote, "And I try to involve her in my life, not let work be this thing that exists outside of her, but that she also gets to be a part of. And so that she sees me being a working mother and being fulfilled and wanting to mother at the same time."
The world was astounded when Turner-Smith unexpectedly filed for divorce in September of last year, citing irreconcilable differences. Three months later, photographs surfaced showing Jackson holding hands with actress Lupita Nyong'o, raising questions about the timeline of events and the reasons behind the sudden split.
When speaking withGlamour, Jodie said, “Sometimes things we really want to work just don’t end up working and that’s okay. The most important thing is that you choose what’s healthiest for you and your family and definitely your children. There are so many different moments in our life where we look at ourselves and say, ‘Who am I and am I being true to that?”
Jodie is focusing on a new chapter in her life. Ahead, find everything Jodie has said about life and love after divorce.
Jodie on Moving Forward
Excited for the future, Turner-Smith and Jackson prioritize setting a positive example for their daughter, acknowledging when situations aren't functioning as intended.
During an interview with The Times, she shared, “The big takeaway is that this is about just as much love and joy as it has always been. This is only about taking a step forward into a better life for everybody involved.”
Jodie on Co-Parenting
Turner-Smith has said that she and Jackson are going through an "adjustment period" in terms of co-parenting, but that she's trying to get to the level of friendly exes. While the uncoupled pair is still working to smooth things out, she told Glamour, “It’s an adjustment period for anyone when they split up with someone, because you’re used to being with your child all the time.”
Jodie went on to say, “But nobody hands you a manual. Everyone’s trying to figure it out. Each parent has a different life, and especially if the reason why you’re splitting up is because you have different lives, it’s only further complicated by how you’re going to co-parent.”
Jodie on Focusing on Herself
Shortly after the announcement of her divorce, the actress took to Instagram sharing a quote, "Everything heals and grows when it is loved well. People, too."
Turner-Smith previously used quotes to convey her emotions during her divorce journey. Earlier in the month, the actress took to Instagram to share her perspective on love languages. "People don't always say, 'I love you.' Sometimes it sounds like: Be safe. Did you eat? Call me when you get home. I made you this."
Jodie on Battling the Innanets
The mommy mogul doesn’t bother responding to every single thing people say or think because it's a waste of time. Jodie told The Times, “At the end of the day I am not the only person in the world going through a divorce. There are millions of people in the world who are going through what I’m going through and that’s something that’s amazing about the internet, that sometimes it can offer you community.” And like Bishop GloRilla said, “At the end of the day, the day gotta end.”
Jodie on Dating
Like many of us, Jodie is over men. While she confessed to Glamour that she’s crushing on actor Steve Sanghyun Noh, the lead’s gorgeous husband in the Apple TV+ series Pachinko, she’s not currently dating. “Honestly, I think I love him,” she says, before quickly correcting herself, “I’m actually not dating, I’m over men.” In the meantime, she is searching for a cardboard cutout of Steve.
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Featured image by Jamie McCarthy/Getty Images for Victoria's Secret