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Attract Job Recruiters On LinkedIn With These 4 Easy Steps

Here's a few tips on how to get the best use out of Linkedin

Workin' Girl

If you clicked on a link to read this, you are probably eagerly waiting for my magic tips on getting the interview that you deserve and want. My guess is that you have been putting in application after application, but no one is responding to you. You are beginning to think that the energy that you have put into your job search is a waste of time, and you may be on the verge of giving up.


Before I give you my tips on becoming more marketable to recruiters, I want you to take note of the most important tip of them all: Do not give up. Although the job search journey can be rough, long, and down-right depressing, you cannot give up on yourself and the process.

The most important thing that you need to do before you start your job search is to invest more time and energy into your LinkedIn profile (and if you don't have one, you need to get one asap). LinkedIn is the largest social media network for professionals, and according to Jobvite, 94% of recruiters are active on LinkedIn, but only 36% of candidates are. Even more, most people that are on LinkedIn do not take out time to optimize their LinkedIn profile to the fullest.

After you read this post, incorporate my 4 tips into your LinkedIn profile, and I promise you will have recruiters running to your inbox.

1) Create a headline to reflect who you are, and what you are looking for.

Your LinkedIn headline should clearly tell people, who you are (your name), what credentials you have (i.e. MBA, MS, etc.), and what you are looking for (or what you are currently doing if you want to stay in the same field). For example, "HR & Management Professional" is better than "HR Professional at XYZ Company." While it is great to advertise who you are working for, this information can go in the "Experience" section of your profile. Also, by having information on what you are doing or the type of career that you are seeking, recruiters can find your profile at a quick glance when they are searching for candidates with specific keywords.

When I first updated my LinkedIn profile after graduating from college, my LinkedIn headline read, “Brittani Hunter, Assistant General Manager at American Campus Communities." After I went to a few personal branding seminars and did my own research online, I found that this was not the most effective headline, especially since I knew I wanted to be introduced to more opportunities outside of my 9-5. I then changed my headline to, “Brittani Hunter, HR & Management Professional/Freelance Blogger." Since then, I have received more requests from like-minded professionals in HR, management, and journalism simply because of my headline. Whenever you want to find more LinkedIn connections (followers), you can use any search query and anyone that has that associated name in their profile will appear. For example, if you go to LinkedIn, and search for “Human Resources" a list of anyone that has “Human Resources" in their headline will appear. Check out a copy of my LinkedIn headline below:

2) Do not treat LinkedIn as just your online resume.

While LinkedIn contains your job history and contact information just like a regular resume, it is so much more. LinkedIn can allow you to easily network with others, and connect with recruiters. It is important to be active on LinkedIn by joining groups, sharing articles with your connections, and by engaging in discussions and posts. By doing so, you will be able to drive more traffic to yourself, and you will be more marketable. The benefits of networking with people in the discussions or groups will be valuable; you will be able to meet recruiters, get first-hand knowledge of upcoming jobs, and connect with people that work in your desired field.

The first time you engage in LinkedIn discussions, it may feel a little weird – or at least it felt a little weird to me because I was engaging in conversations with people that I had never met or seen in my life. Nonetheless, I got over it and started adding my input in certain posts on LinkedIn that were interesting to me. One cool feature with LinkedIn is that when you begin to join in on LinkedIn discussions, you will be notified when someone comments on the discussion. Normally when this happens to me, I will receive an email and a notification from the LinkedIn mobile app. In my experience in engaging in LinkedIn discussions, it has helped me obtain more connections, and even several requests to interview for new opportunities. A few months ago, a recruiter from a management company really liked my comments and my input on the discussion of recruiting using social media. A few days after the discussion began, I received a message from the recruiter in my LinkedIn inbox about an new job opportunity. Although I wasn't actively looking for a job and didn't interview, this alone proves that you never know who you may meet or can impact by being active in LinkedIn discussions.

3) Toot your own horn.

On LinkedIn, you are able to list your skills and include portfolio information if you have one. Often times, we shy away from telling the world all the amazing things that we are good at. Just like Marianne Williamson said in her legendary poem Our Deepest Fear, "Your playing small does not serve the world."

"We are all meant to shine." Use LinkedIn to shine and talk about how great you are. Whether you want to discuss how well-versed you are at Photoshop, creating websites, or at Microsoft Excel, you should take advantage in tooting your own horn. Also, be sure to include links to your portfolio or website if you have one (and if you don't, invest time into creating one).

When I first started blogging, I didn't have enough courage to tell the world about it. I had even created my own site using Wix and started a weekly blog, but I didn't promote it on LinkedIn at all. I eventually got over my insecurities, and I began to promote my blog posts on LinkedIn, and I even listed the skills that I gained from blogging and creating my site using Wix. A few months ago when I decided that I wanted to increase my network and write for other people, I used LinkedIn as my digital resume/portfolio and it has helped me land several contributor and editor roles, including this one on xoNecole :). The new positions that I have received has given me access to more platforms to display my writing skills and passion, and is has helped me connect with more people.

4) Let others toot your horn, too.

The recommendation section of LinkedIn is something that I love. On LinkedIn, other people can post recommendations to your page and this will also show recruiters how awesome you are. I recommend that you get at least 3-4 recommendations. You can get one from a professor, client, past employer, current employer, or from a co-worker. I know you are probably wondering how in the world will you be able to get the recommendations and it's simple - you ask for them. When I first read about the benefit of having LinkedIn recommendations, I reached out to literally everyone (there was no shame in my game!).

This is the script that I used and sent to everyone, and I recommend that you use it too:

Hello!

I hope you are doing well. I'd like to ask a huge favor — Would you write a quick LinkedIn Recommendation for me? I would love it if you'd mention my hard work ethic, my team work skills, and my organizational skills. If you have any questions or if you would like for me to write a recommendation for you, please let me know.

Do you think you could write that out in the next week or so? If so, I'll really appreciate it.

Thanks in advance for your help,

Here are 4 things that you should take from the script that I used:

1) Make it quick, and to the point.

My message to each person was only 90 characters. No one wants to read a whole novel, so make sure you get to the point and make your request clear.

2) Tell them exactly what you want.

If you look back at my script, you will see that I requested them to talk about my "hard work ethic, my team work skills, and my organizational skills." You should know, it is nothing wrong with telling them how you want the recommendation written. Be strategic in your recommendation requests. If you want your old boss to talk about how well you did managing a budget, tell them to put it in the recommendation (it doesn't hurt to ask).

3) Offer to write your recommendation for them.

Some of the reasons why people refrain from writing recommendations is that they are either a) extremely busy or b) have horrible writing skills. In either case, you can save the day by just writing it for them. By the way, no one can brag about YOU your better than yourself!

4) Give them a deadline.

You never want to ask someone for something without telling them when you need it. If you don't give people a deadline, more than likely, they will put it on the end of their to do list and you may never get it.

Now that you have my magic tips, get on LinkedIn and optimize your profile!

Featured image by Christina @ wocintechchat.com on Unsplash

ACLU By ACLUSponsored

Over the past four years, we grew accustomed to a regular barrage of blatant, segregationist-style racism from the White House. Donald Trump tweeted that “the Squad," four Democratic Congresswomen who are Black, Latinx, and South Asian, should “go back" to the “corrupt" countries they came from; that same year, he called Elizabeth Warren “Pocahontas," mocking her belief that she might be descended from Native American ancestors.

But as outrageous as the racist comments Trump regularly spewed were, the racially unjust governmental actions his administration took and, in the case of COVID-19, didn't take, impacted millions more — especially Black and Brown people.

To begin to heal and move toward real racial justice, we must address not only the harms of the past four years, but also the harms tracing back to this country's origins. Racism has played an active role in the creation of our systems of education, health care, ownership, and employment, and virtually every other facet of life since this nation's founding.

Our history has shown us that it's not enough to take racist policies off the books if we are going to achieve true justice. Those past policies have structured our society and created deeply-rooted patterns and practices that can only be disrupted and reformed with new policies of similar strength and efficacy. In short, a systemic problem requires a systemic solution. To combat systemic racism, we must pursue systemic equality.

What is Systemic Racism?

A system is a collection of elements that are organized for a common purpose. Racism in America is a system that combines economic, political, and social components. That system specifically disempowers and disenfranchises Black people, while maintaining and expanding implicit and explicit advantages for white people, leading to better opportunities in jobs, education, and housing, and discrimination in the criminal legal system. For example, the country's voting systems empower white voters at the expense of voters of color, resulting in an unequal system of governance in which those communities have little voice and representation, even in policies that directly impact them.

Systemic Equality is a Systemic Solution

In the years ahead, the ACLU will pursue administrative and legislative campaigns targeting the Biden-Harris administration and Congress. We will leverage legal advocacy to dismantle systemic barriers, and will work with our affiliates to change policies nearer to the communities most harmed by these legacies. The goal is to build a nation where every person can achieve their highest potential, unhampered by structural and institutional racism.

To begin, in 2021, we believe the Biden administration and Congress should take the following crucial steps to advance systemic equality:

Voting Rights

The administration must issue an executive order creating a Justice Department lead staff position on voting rights violations in every U.S. Attorney office. We are seeing a flood of unlawful restrictions on voting across the country, and at every level of state and local government. This nationwide problem requires nationwide investigatory and enforcement resources. Even if it requires new training and approval protocols, a new voting rights enforcement program with the participation of all 93 U.S. Attorney offices is the best way to help ensure nationwide enforcement of voting rights laws.

These assistant U.S. attorneys should begin by ensuring that every American in the custody of the Bureau of Prisons who is eligible to vote can vote, and monitor the Census and redistricting process to fight the dilution of voting power in communities of color.

We are also calling on Congress to pass the John Lewis Voting Rights Advancement Act to finally create a fair and equal national voting system, the cause for which John Lewis devoted his life.

Student Debt

Black borrowers pay more than other students for the same degrees, and graduate with an average of $7,400 more in debt than their white peers. In the years following graduation, the debt gap more than triples. Nearly half of Black borrowers will default within 12 years. In other words, for Black Americans, the American dream costs more. Last week, Majority Leader Chuck Schumer and Sen. Elizabeth Warren, along with House Reps. Ayanna Pressley, Maxine Waters, and others, called on President Biden to cancel up to $50,000 in federal student loan debt per borrower.

We couldn't agree more. By forgiving $50,000 of student debt, President Biden can unleash pent up economic potential in Black communities, while relieving them of a burden that forestalls so many hopes and dreams. Black women in particular will benefit from this executive action, as they are proportionately the most indebted group of all Americans.

Postal Banking

In both low and high income majority-Black communities, traditional bank branches are 50 percent more likely to close than in white communities. The result is that nearly 50 percent of Black Americans are unbanked or underbanked, and many pay more than $2,000 in fees associated with subprime financial institutions. Over their lifetime, those fees can add up to as much as two years of annual income for the average Black family.

The U.S. Postal Service can and should meet this crisis by providing competitive, low-cost financial services to help advance economic equality. We call on President Biden to appoint new members to the Postal Board of Governors so that the Post Office can do the work of providing essential services to every American.

Fair Housing

Across the country, millions of people are living in communities of concentrated poverty, including 26 percent of all Black children. The Biden administration should again implement the 2015 Affirmatively Furthering Fair Housing rule, which required localities that receive federal funds for housing to investigate and address barriers to fair housing and patterns or practices that promote bias. In 1980, the average Black person lived in a neighborhood that was 62 percent Black and 31 percent white. By 2010, the average Black person's neighborhood was 48 percent Black and 34 percent white. Reinstating the Obama-era Fair Housing Rule will combat this ongoing segregation and set us on a path to true integration.

Congress should also pass the American Housing and Economic Mobility Act, or a similar measure, to finally redress the legacy of redlining and break down the walls of segregation once and for all.

Broadband Access

To realize broadband's potential to benefit our democracy and connect us to one another, all people in the United States must have equal access and broadband must be made affordable for the most vulnerable. Yet today, 15 percent of American households with school-age children do not have subscriptions to any form of broadband, including one-quarter of Black households (an additional 23 percent of African Americans are “smartphone-only" internet users, meaning they lack traditional home broadband service but do own a smartphone, which is insufficient to attend class, do homework, or apply for a job). The Biden administration, Federal Communications Commission, and Congress must develop and implement plans to increase funding for broadband to expand universal access.

Enhanced, Refundable Child Tax Credits

The United States faces a crisis of child poverty. Seventeen percent of all American children are impoverished — a rate higher than not just peer nations like Canada and the U.K., but Mexico and Russia as well. Currently, more than 50 percent of Black and Latinx children in the U.S. do not qualify for the full benefit, compared to 23 percent of white children, and nearly one in five Black children do not receive any credit at all.

To combat this crisis, President Biden and Congress should enhance the child tax credit and make it fully refundable. If we enhance the child tax credit, we can cut child poverty by 40 percent and instantly lift over 50 percent of Black children out of poverty.

Reparations

We cannot repair harms that we have not fully diagnosed. We must commit to a thorough examination of the impact of the legacy of chattel slavery on racial inequality today. In 2021, Congress must pass H.R. 40, which would establish a commission to study reparations and make recommendations for Black Americans.

The Long View

For the past century, the ACLU has fought for racial justice in legislatures and in courts, including through several landmark Supreme Court cases. While the court has not always ruled in favor of racial justice, incremental wins throughout history have helped to chip away at different forms of racism such as school segregation ( Brown v. Board), racial bias in the criminal legal system (Powell v. Alabama, i.e. the Scottsboro Boys), and marriage inequality (Loving v. Virginia). While these landmark victories initiated necessary reforms, they were only a starting point.

Systemic racism continues to pervade the lives of Black people through voter suppression, lack of financial services, housing discrimination, and other areas. More than anything, doing this work has taught the ACLU that we must fight on every front in order to overcome our country's legacies of racism. That is what our Systemic Equality agenda is all about.

In the weeks ahead, we will both expand on our views of why these campaigns are crucial to systemic equality and signal the path this country must take. We will also dive into our work to build organizing, advocacy, and legal power in the South — a region with a unique history of racial oppression and violence alongside a rich history of antiracist organizing and advocacy. We are committed to four principles throughout this campaign: reconciliation, access, prosperity, and empowerment. We hope that our actions can meet our ambition to, as Dr. King said, lead this nation to live out the true meaning of its creed.

What you can do:
Take the pledge: Systemic Equality Agenda
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Featured image by Shutterstock

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