You can't pick apples from a banana tree, and you can't expect to get great financial advice from broke people. If you're wondering why you've been stuck in the same place, it's probably because you've been taking advice from the wrong people. While our homegirls can be both our comforters and our confidants, one thing that they are not is our financial advisors.
I've said it before and I'll say it again, having the ability to take things with a grain of salt is a superpower that shouldn't be taken lightly. Understand that to truly level up your bank account, you might have to switch up your method and seek out mentorship through people that currently are where you're ultimately trying to be.
To jumpstart you on your quest, xoNecole has culminated a list of financial tips from some of our favorite rich people that will help guide you into the land of financial freedom.
Serena Williams: Count Your Coins Carefully
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According to Google, Serena Williams' net worth is estimated at about $180 million and she didn't become the fabulously wealthy mogul mom that she is without being intentional with her coins. Last year, Serena shared that the most valuable financial advice that she's ever gotten came from someone we all know as the original rich auntie. She told HuffPost:
"[Oprah] said to watch every dollar that you spend. In other words, if you have a company and people are using your money, to look at every single expense. And to this day, I do that."
Kandi Burruss: Invest In Yourself
In an interview with ESSENCE, Kandi Burruss revealed that she built her multimillion-dollar fortune by following two simple rules: invest (both in yourself and your future) and pay off your loans as soon as possible. Kandi revealed that she learned her first lesson in finance from LL Cool J, who encouraged her to pay off any debt sooner than later, and ultimately, it paid off.
"He told me to put extra money toward the principle of my loan every time I got a check no matter how big or small because it would knock years off of my loan. He was so right. It shocked me at how much of the note mainly went to interest, and by paying off the loan early you save tons of money and the stress of having to make those payments for all those years."
The singer also revealed that she believes that saving money and investing in yourself are the most efficient ways to build wealth:
"I meet people all the time who say they want to do this or that but say they don't have the money. A lot of times they are living to the full extent of their income and they'll have nice bags and shoes but haven't even invested in quality business cards or [a] nice website for their brand. Who will want to gamble or invest in you if you're not taking the first step to invest in yourself?"
Here's a video of her talking about why it's important to save your coins for the future.
Issa Rae: Don’t Lowball Yourself
DFree / Shutterstock.comWhen starting a business, it's really easy to get a bad case of the "enoughs". Maybe it's time for you to quit your job and pursue your hustle full-time, but you think you don't have enough. You're running the business but you know that your margins aren't cutting it, but you aren't confident enough in your brand to raise your prices. In the early stages of her career, Issa Rae could totally relate and says that she eventually had to evaluate her worth, and add tax, shipping, and a convenience fee.
"As a freelance videographer and editor, I constantly had to set my price points, which was hard in the beginning because I honestly didn't know my worth. As I grew more confident in my work, I began to set my prices higher. Sometimes I'd get resistance and sometimes I wouldn't get the job at all. I'd often have to convince them that I was worth the money."
Taraji P. Henson: Ball On A Budget
Many of the industry giants that are securing the bag right now came from humble beginnings, and the same is true for What Men Want actress Taraji P. Henson, who said that she was certainly humbled after uprooting her life and moving to California to pursue her dream:
"Living in Los Angeles, I think everyone is aware that we have to cut down on our water use. So I've done some water conservation that also cuts down on costs. I wash my dishes by hand — no dishwasher. And even though I kid that my alter ego is Miss Diva, I still like to bargain shop for shoes, clothing, furniture … everything."
Taraji explained that even after her come-up, she stayed true to her budget-friendly roots and continued her frugal lifestyle despite the newfound zeros in her bank account. According to her, cutting back on the coins she spent on daily essentials helped her save and secure a successful future for both her and her family.
"I still go to the 99 (Cent) Only Stores, Target … I'll tell people when I got a real bargain if they ask, but otherwise I won't. And I do a lot of photo shoots with beautiful clothes and accessories. If I really love something, I'll ask — or my publicist will — if I can keep it and take it home. Sometimes I can, sometimes I can't. Work and money is steady right now, and I just hope it stays that way. I've saved for my son's education, which is very important to me."
Tina Lawson: Start A Money Trail
Tina Knowles is responsible for giving birth to two of the most successful names in the R&B industry, and really, no one womb should have all that power. Mama Tina has built a fashion empire of her own and was gracious enough to drop some gems on how she became the matriarch of the ultimate family of Mother/Hustlers. The celebrity mom said that she hasn't always been balling, and had this advice for women on the grind, looking to stack some extra coins:
"Everyone can't afford a financial planner, but if you own a book, for $20, everybody can have the advantage of knowing that, basically, you can do it. It's not how much you make, it's how much you save.'"
Featured image by a katz / Shutterstock.com
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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