
There's an old quote by author and sales strategist Tom Hopkins that says, "You are your greatest asset. Put your time, effort, and money into training, grooming, and encouraging your greatest asset." Simply put, invest in yourself. So many of us are busy constantly investing and pouring into our spouses, our kids, and our jobs that we forget all about ourselves. You probably read that and thought to yourself that you are obligated to invest in the kids, the job, and the spouse. You're right. But that should be at the expense of yourself and certainly not before you invest in yourself. Investing in yourself will help you best serve others.
32 Powerful Ways to Invest In Yourself
Sure, it may take some practice and change of mindset, but the good news is that you can start small and start right now. Here are more than 30 ways you can begin investing in yourself today:
1.Exercise Regularly

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Exercising regularly is a sure way to create not only a healthy body but also a healthy mind. Beginning an exercise routine can seem daunting at first but try not to get intimidated. There are so many different ways to exercise. You can walk, jog, lift weights, do yoga, Pilates, or even jump rope. Start slow and gradually build up. Be creative and have fun!
2.Therapy

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While exercising can certainly help you concentrate and feel mentally sharp, there will inevitably be times in all of our lives that we need to talk to a professional. Therapy is one of those things that I think everyone should try at least once in their lives. The benefits are numerous.
3.Create a Side Hustle

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The great Warren Buffet (whose net worth is more than $86 billion) once said that you should never depend on a single income. In other words, multiple streams of income are the move! I know people who have a second (and sometimes third) stream of income doing everything from tutoring, to writing, to event planning, to interior decorating. If you're not sure where to start, take some time to think about what you're passionate about and start there.
4.Find a Mentor

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So, you've identified your passion. Now what? If you're at a loss as to what the next step should be, it might be beneficial to find a mentor who is an expert in that area. You'd be surprised who would be willing to share their knowledge and experiences. For some, you might have to pay for their services because mentoring could very well be their side hustle.
5.Learn a New Language

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As the world becomes more and more diverse, learning a new language has never been more necessary. The great news is that you can learn a new language right from the comfort of your home and what better time than now to start since we're all spending more time than usual in the house? Resources like Rosetta Stone and Babbel offer online language courses for as low as $6 a month.
6.Travel

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When most people hear the word travel, they immediately think it requires traveling out of the country. However, with COVID-19 still running rampant and so many people out of work as a result, that may not be feasible for everyone right now. Lucky for you, travel does not have to be expensive. You can start small by taking a road trip or even exploring your own city. Travel is more about new experiences than the destination. If you want to travel out of the country, start a travel fund so you can save up and show off that second language you learned!
7.Pay Off Debt

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This is one of the most freeing experiences ever. Being in a ton of debt can cause stress, depression, and anxiety. A popular way to pay off debt is with the debt snowball method which means you pay off your debts in order from smallest to largest. You pay more than the minimum amount due on the smallest debt and pay the minimum amount due on all other debt. Once you have paid off the smallest debt, you move on to the next smallest. Author Dave Ramsey explains more about how the debt snowball works here. Minimizing debt and being debt-free reduces stress, improves your credit score, and gives you financial security.
8.Create a Budget

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The word budget probably makes you want to roll your eyes, or it may even trigger a bit of anxiety. It shouldn't. Think of a budget as simply a plan for what you're going to do with your money. That's it. Creating a budget can help you save money, meet your financial goals, and stop wasting money. Once you stop spending $150 a month on coffee, you'll thank yourself.
9.Start a Savings Account

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Already have one? Perfect! Now start putting money in that thing! Seriously, pick an amount and commit to adding that to your savings each time you get paid. You can start small if you have to and gradually increase. Trust me, it will add up.
10.Buy a Plant

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Plants are not only aesthetically pleasing and sure to make any space look better but they are good for you too. Plants can remove air pollutants as well as help give your immune system a little boost. With flu season right around the corner and COVID-19 still looming, we could all use an immune system boost. If you're worried about not having a green thumb, check out our article to learn more about houseplants that are easy to care for and don't require a green thumb here.
11.Practice Meditation

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With everything going on in the world today, it's easy for any one of us to become stressed. This is where meditation comes in. It just requires a little practice and can be done virtually anywhere. According to Headspace, meditation is not about turning off your thoughts or feelings but learning to observe them. Consistency, not perfection, is key when learning to meditate. The more you practice, the better you will become at it.
12.Schedule a Doctor's Appointment

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At least once a year, you should be going to your doctor and getting a check-up. This will help your doctor determine the general status of your health. A yearly physical is also a good time to ask questions or discuss any changes that you may have noticed in your body.
13.Perform a Breast Self-Exam

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It's quick and painless, so no excuses ladies! Early detection is key. It's so important that you do a self-exam on your breast regularly so that you will get to know what is normal for you. That way you are immediately alerted when something is abnormal.
14.Practice Gratitude

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The benefits of practicing gratitude are endless. I'll keep it short and sweet though, it just feels good. Let me give you an example. A few weeks ago, I had to get some car repairs. When the service technician called me with the total, he told me it was $3,800 to fix my car. I immediately got upset. Of course, that was not a good feeling. But then I took a moment and thought about how a few years ago I would not have had the money to fix my car. Then I thought about how I currently had the money sitting in my savings account to get my car fixed, and I immediately switched to a spirit of gratitude. I instantly felt better and grateful.
15.Learn a New Recipe

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Adding just one new recipe to your arsenal every few months will improve your cooking skills, offer you more variety, and even save you money. Cooking also allows you to create healthy meals at home and you can feel satisfied that you know exactly what you are putting into your body. So whether you invest in a cookbook or scour the web, make an effort to learn a new recipe at least every couple of months.
16.Get More Sleep

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Not getting enough sleep not only makes you cranky the next morning but it can also be detrimental to your concentration and even your health. Likewise, getting more sleep makes you feel sharper and boosts your immune system. Try going to bed just an hour earlier and feel the difference.
17.Stop Procrastinating

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Procrastination is something that we're all guilty of doing a time or two (or five) in our lives. It can seem easier to put off the things we need to do until later, but it's actually easier to just dig in and get them done. You'll feel less stressed and more accomplished after you do. Lifehack shares 11 steps you can take to stop procrastinating:
- Break your work into little steps.
- Change your environment.
- Create a detailed timeline with specific deadlines.
- Eliminate your procrastination pit stops.
- Hang out with people who inspire you to take action.
- Get a buddy.
- Tell others about your goals.
- Seek out someone who has already achieved the outcome.
- Re-clarify your goals.
- Stop overcomplicating things.
- Get a grip and just do it.
18.Get a Massage

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Massages used to be considered a luxury, but over the years they have become a treatment modality for stress and pain reduction. You can get a massage anywhere from the airport to the spa at many different price points. Don't wait until a special occasion. Get one now!
19.Create a Skincare Routine

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Like most things in life, it is easier to prevent damage to your skin than to try to fix the damage that has already occurred. This is why it is so important to create a skincare routine and stick with it. Simple things like washing your face at night, wearing sunscreen, and keeping your face moisturized are key to great skin. If you need help developing a skincare routine talk to a dermatologist or esthetician.
20.Get Life Insurance

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I know that we don't like to think about our mortality but it is so important. Even a small policy can help protect your family and bring your loved ones peace of mind. If the thought of it all has you confused, Fidelity has a great summary here that will help clarify things for you.
21.Create a Morning Routine

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A strong morning routine sets the tone for your day and can help you have a more productive day. A strong routine is going to look different for each of us. It's about what works for you and that's the beauty of it. It's your routine. The routine that helps you be your best self. If you know that scrolling through social media as soon as you open your eyes in the morning makes you feel bad, then cut it out. Instead, try replacing social media scrolling with something that makes you feel good like journaling, setting intentions, or working out.
22.Take a Class

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There are classes available for anything you can think of whether it's boxing, makeup, painting, or writing. You name it, there is probably a class for it. Taking a class is a fun way to discover new passions and enrich existing ones.
23.Declutter

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I don't know about you, but having a lot of clutter in my house causes me to feel overwhelmed, which is why every few months I make sure to declutter. I don't have a set schedule. I just do it as I feel the need arises. I go through my closets, my drawers, or my kitchen and either get rid of things or organize them. Afterward, I feel like I've decluttered my mind a bit and can breathe better.
24.Invest Your Money

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Investing your money is very much an investment in yourself. Financial expert, Chanel Scott's advice to younger generations is to start investing early. If you don't consider yourself to be a part of the younger generation, don't worry. It's never too late to start investing. Do your research, find the way that works best for you, and get started.
25.Write In a Journal

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People journal for different reasons, but I think that everyone who does it would agree that it does wonders for their mental health. Journaling is a healthy way to get all the thoughts out of your head and onto paper, subsequently helping with self-expression, anxiety, and even promoting self-reflection.
26.Network

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I guarantee that some of the world's most successful people got that way in part by networking. Networking is a powerful tool with endless benefits. It opens the doors for new opportunities and can put your name in rooms you haven't even stepped foot in yet. Thanks to COVID-19, you may not be able to do a lot of in-person networking but thankfully virtual events and social media sites like LinkedIn provide opportunities for you to connect with like-minded people.
27.Forgive

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Let me preface this one by saying that forgiveness does not mean that you forget nor does it mean that you keep toxic people around you. Forgiveness simply means that you release the energy of anger and resentment and instead usher in the energy of forgiveness, acceptance, and letting go. Forgiveness is for you, not other people, so whether they are deserving of forgiveness doesn't matter. Do it for yourself.
28.Drink More Water

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How much water you should drink a day is debatable and largely depends on who you ask, but one thing that is not up for debate is that water is undoubtedly good for you. Water promotes skin health, regulates body temperature, and flushes waste from the body just to name a few of the benefits. Start small by drinking at least a glass a day and gradually increase your intake. Trust me, your body will thank you.
29.Read a Book

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Reading a book can be a beautiful escape or a way to expand your knowledge. It doesn't matter if it is fiction, non-fiction, or self-help, reading builds vocabulary, helps to prevent cognitive decline, and improves focus and concentration. Buying or checking out books, not your thing? No worries, download an audiobook and sit back, relax, and escape.
30.Set a Goal

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And then crush it! It can be big or small—it doesn't matter. What's important is that you work toward meeting that goal. Setting and meeting goals give you such a feeling of accomplishment. Once you meet a goal, set another one. It will quickly become a lifestyle.
31.Take a "Me" Day

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With all of the things that you have to do on a daily basis, it can seem like there aren't enough hours in a day making a "me day" seem pretty impossible to achieve but that is exactly why it is so important to take one. If you absolutely, positively can't take a whole day, try to at least take a few hours. Go to the places that you love and do the things that you love to do—or do nothing at all.
32.Love Yourself

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Most people will verbally tell you that, of course, they love themselves, but do our actions reflect that self-proclaimed self-love? Do we pour into ourselves? Do we honor ourselves? Do we show up as our best selves? Truly loving yourself is one of the best ways to invest in yourself. The best part is that it is priceless.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









