
Anyone who knows me has heard me say, shoot, at least a dozen (times two) times that I think one of the most underrated causes of divorce is the fact that too many people "act married" in their dating dynamics before ever jumping the broom. Another way to look at what I'm saying is, the way a lot of us act in before-I-do relationships, it actually teaches us how to divorce rather than how to remain in a marriage until death parts us from our spouse (more on this in a bit).
And you know what? I actually think that's a huge part of the reason why so many folks dismiss the sacredness of the marital union and instead, take on the attitude of, "I mean, if it doesn't work out, just end it and find someone else"…because that's what happens when we date. RIGHT?
While being in a serious non-marital relationship is nothing to be flippant about and it indeed holds a lot of value, for the sake of doing all that I can to prevent future walks down the aisle from turning into two individuals later standing before a judge, I wanted to take a time to shout the magnitude of marriage out. For those who are considering it. For those who are engaged. And for those who are married, so that we all can bring the beauty, purpose, and gravity of marriage—back.
1. Marriage Is a Contract
I'll never forget something that a husband of over a couple of decades once told me. He said, "One of the hardest things about being married is trying to see the relationship as sexy when your spouse is also your business partner." Listen, I was just recently talking to some men who tried to pull that "Why do I need to marry my girl? Marriage is just a piece of paper" line when they were talking to me about their girlfriends. I loathe that statement just about as much as that, "If you like it, I love it" thing that a lot of people say.
Umm, the title to your car isn't "just a piece of paper" and neither is the deed to your house—and you definitely would flip out if you didn't have those. A marriage license brings along with it some responsibilities that no one who is just dating or living together is expected, even by the government, to uphold. Plus, there are consequences if you don't uphold those responsibilities too.
That said, I will say that it is definitely well worth your time to do some research on how marriage licenses came to be. Long story short, we didn't even use them in America until the 1920s and it was actually to keep tabs on interracial couples (the more you know, right? You can read more about that here). That's why some people prefer to go with a marriage certificate rather than an actual license. That's another article for another time.
For now, though, since an overwhelming majority of people go the marriage license route, and a license, by definition, is "formal permission from a governmental or other constituted authority to do something" and "a certificate, tag, plate, etc., giving proof of such permission; official permit" and then since a contract is "an agreement enforceable by law", this definitely tops the differences between having an official spouse vs. dating someone on a serious level. Marriage comes with a contract. Signed contracts are nothing to take a casual attitude about.
2. Vows Are Heavy Promises. Very.
If you're someone who is a bible follower, it's worth checking out what Matthew 19:1-12, I Corinthians 7:10-11 and Malachi 2:13-17 has to say about God's views on divorce. And when it comes to vows specifically, Ecclesiastes 3:4-5(NKJV) is pretty sobering. It says, "When you make a vow to God, do not delay to pay it; for He has no pleasure in fools. Pay what you have vowed—better not to vow than to vow and not pay." That said, how many times have you sat in a wedding service and heard the pastor or officiant say, "What God has joined together, let no man separate" (which is also in the Bible, by the way. It's a direct quote from Matthew 19:6)? This speaks to two people being joined, by God, in marriage. This means that the vows they are saying to each other, they are saying to him as well. This means that if they break said vows, it's not just to their partner. God is in the mix too. That's pretty heavy.
Yet even if you're not a bible-based person, vows are still a really big deal. It's literally "a solemn promise, pledge, or personal commitment". Some of y'all might remember India. Arie's song "Promises" from back in the day. The hook says, "A promise, is a promise in my eyes/Can't say you're gonna just to compromise/The very thing that keeps two hearts intertwined/A promise is a promise you can't deny, there's no way." Indeed.
A promise speaks to more than intent. It's a commitment. It speaks to one's character. One's maturity. One's focus on honoring their word, even when they may not want to or feel like it. A promise is all about integrity. That's why I like that a wise person once said, "People with good intentions make promises. People with good character keep them."
Speaking of character, when it comes to honoring one's marital vows, it's been reported that atheists are better at it than Christians are. When I once discussed this fact with a married atheist couple they simply said, "We don't need religion to keep our word." And won't that preach? So yeah, marriage is quite different from seriously dating in the sense that, while you should always do what you say you're gonna do, marriage vows take that up a few notches. Then add tax. Spiritually and as far as one's character goes.
3. Marriage Consists of Obligations That Dating Doesn’t
Yeah, while some of y'all might not sit well with the word "obligation", that doesn't make the reality any less true because when you're obligated to something, it means that it's "something by which a person is bound or obliged to do certain things, and which arises out of a sense of duty or results from custom, law, etc." Did you see that "law" word again? There is definitely a sense of duty that comes with the custom of marriage. No doubt. There is the obligation to remain faithful. There is the obligation to make each other the top priority, no matter what. Husbands traditionally have an obligation to provide and protect. Wives traditionally have the obligation to be their husband's strong support system and partner. Spouses don't do this stuff just because they feel like it; it comes with being married.
If in your mind you're like, but I am seeing someone and I do these things too—I get that. However, you aren't obligated too. For instance, if the understanding in your relationship is that the two of you aren't going to see other people, that is a choice, not exactly an obligation because if your partner finds out, all they can really do is break up with you. A divorce is far more complicated than a break-up.
Then there are the rights that come with marriage. Married couples can file joint tax returns. If a divorce transpires, alimony typically comes into play. Spouses can inherit their spouse's property should they die. Should they pass on, they can also collect their spouse's Social Security, pension, worker's compensation, or disability benefits. This is because a marriage license basically obligates the government to uphold these kinds of things. A dating dynamic never has these kinds of things coming into play. Another thing that makes the two statuses worlds apart.
4. Spouses Can Legitimately Make Certain Requirements
I do strive to be a bible follower myself, so something that I take no issue with is submission (umm, because it is biblical. Ephesians 5, Titus 2, Colossians 3:18, I Peter 3:1-6). It's a part of the reason why I don't consider myself to be a feminist; I am a complementarian (also another discussion for another time). However, what I will say is I'm not an advocate of women submitting to someone that they date. For what?
Submission is a gift that is given in marriage to a man who is also pledging to be your provider and protector for the rest of your life. It's my personal opinion that no man deserves something that special without that level of commitment. Yet once that commitment is in place, there are requirements that both husbands and wives can make with one another. Another word for requirement would be boundaries.
A requirement is a request made that comes with a certain level of authority and yes, I think that applies in marriage. "Husband" and "wife" aren't just cute words; they are titles. When we see someone with a wedding band on, it signifies that there is someone in their life who comes before all others and with that understanding, they are things that they both can ask for that no other kind of relationship can. I'm not gonna get into what those things are because every marriage is different. What I will say is if you ask any husband or wife you know if there are obligations in the relationship, I'd be shocked if they said "no".
5. Marriage Necessitates Sacrifices That Dating Does Not
Unfortunately, something that I see far too often in some of the marriage sessions that I have are people who don't want to make sacrifices to make their relationship work. It's like the moment things get too difficult, they're out—again, like their spouse is a boyfriend or girlfriend rather than a husband or wife. I don't know one marriage that has lasted for longer than the traditional seven-year itch that hasn't made some major sacrifices. It could be professional, financial, ones that are related to in-laws or friends—the list goes on and on. Shoot, sometimes the sacrifice is wanting to end the marriage and yet deciding to stay in it for the sake of the kids (yet one more discussion for another time). Maybe it's wanting to live in one state or country and not being able to do it because the spouse isn't interested.
Let me tell it, one of the best things about being single is there aren't continual sacrifices that have to be made for the sake of another person (unless you are a single parent, of course). That's not saying that I don't respect the sacrifices that are made in marriage. After all, a sacrifice is "to surrender or give up, for the sake of something else". All I'm saying is, singleness provides the opportunity to be more selfish—in the solely focused on yourself sense—than marriage ever allows. And if you're not emotionally mature enough to see how sometimes giving up what you want for the greater good of someone else and the relationship that you're in with them is necessary, you are far better off not getting married. Until you do.
6. Sex Is a Priority, Not Just an Activity, in Marriage
Speaking of selfish, I know A LOT of sexually selfish married people. Yep, I said "selfish" and that's the word I'm sticking with because being selfish is all about being self-consumed—and that is something that you can't afford to be in marriage, including in the bedroom. As I once heard someone say on a television show (that escapes me at the moment), "When you get married, you exchange 'I' for 'we'" and that will preach a thousand sermons. And it's definitely one of the things that we have to keep in mind, should we choose to be sexually active prior to marriage.
Here's what I mean by that. Remember how I said that the way a lot of us date—meet someone, "fall" in love, give our all, break up, rinse and repeat…over and over again—teaches us how to divorce because it desensitizes us from what it means to see marriage in a totally different light? Sex can do that too, if we're not careful. We'll be out here, single, having sex solely for our pleasure (and sometimes if our partner wants to), without really thinking about the purpose beyond sex other than our own personal gain. Then, once we get married and realize, "Oh, sex should be a staple in the relationship", we will find ourselves struggling. It happens all of the time.
That's a huge part of the reason why I wrote articles for the site like "10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important", "8 'Kinds of Sex' All Married Couples Should Put Into Rotation", "7 Spiritual Principles About Sex That Married Couples Should Never Forget", "Bible Verses That Remind Married Couples To Explore Their Erotic Sides" and "What 5 Men Had To Say About Married Sex". It's to help drive home the point that if marriage kicks a relationship up some notches, sex in marriage most definitely does too.
Sex is to be a top priority in marriage. Sex is a responsibility in marriage. Sex is more than physical pleasure in marriage as well. It's an act that helps to solidify oneness between married people which makes it special and sacred in every way. This brings me to my final point.
7. If You Are Spiritual, There Is True Oneness in Marriage
Let's end this on a biblical and then spiritual (for the non-biblical people) note. When it comes to the Bible, there is only one relationship in the Good Book that defines it in the form of oneness—and marriage is it. The Bible clearly says it in Genesis 2:24-25(NKJV) when it states, "Therefore a man shall leave his father and mother and be joined to his wife, and they shall become one flesh. And they were both naked, the man and his wife, and were not ashamed." The Bible doesn't see dating in this fashion (there actually isn't dating in there at all; just betrothing). The Bible doesn't see friendship like this (although Jonathan did love David "as his own soul" in I Samuel 18:3; it wasn't marital oneness). The Bible doesn't even say this about parents and children. Nope. Just husbands and wives. So yes, while the sexual experiences you have with someone you are dating can bring about a certain level of oneness (I Corinthians 6:16-20—Message), the holistic kind that God permits is only within the confines of marriage.
Oneness is dope too. Oneness speaks to sameness. Oneness speaks to a union. Oneness speaks to affinity. Oneness speaks to an agreement. Oneness speaks to uniqueness. Every couple, once they decide to get married, whether they realize it or not, signed up to strive to complement one another in the sense of getting on the same accord, being unified, having a profound affinity for one another, working in agreement and being unlike any other married couple who has made the same commitment to their own partner. This is a huge part of what the Bible speaks of when it refers to oneness and, even if you're not a "bible person", the words that I offered up for oneness are literal definitions. Marriage is about putting forth the effort, daily, to join one's lives together to create a kind of oneness that no other relationship could ever do.
I've loved men before. I once had a fiancé who I still grieve, 25 years later. Yet none of my experiences have been comparable to marriage. Still special. Still real. Still impactful. However, the more I work with married couples, study marriage, and come to understand what it is designed to do, it really is galaxies away from dating dynamics. The more we accept that, hopefully, the more we'll respect the marital union—and the more cautious you'll be, if you're single, about getting married someday. Amen? Amen.
Featured image via Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









