In xoNecole's Our First Year series, we take an in-depth look at love and relationships between married couples with an emphasis on what their first year of marriage was like.
With one look at Eric and Shonda White, you can see a love that has withstood the test of time.
Their story had very humble beginnings through a chance meeting at Atlanta's Leopard Lounge one summer night in 2006. At the time, Shonda was a new transplant to Atlanta by way of Kentucky and wasn't looking for a relationship but as she puts it, "God had other plans." The spark was instant and slowly but surely, intellectually and mentally, Eric and Shonda fell for each other.
The writer/marketing strategist and the Sr. Compliance Specialist have been partners in love for twelve years and made their union official by tying the knot on September 20, 2008. It's a day Eric recalls fondly having been a calm and happy one for him. "When I saw Shonda for the first time coming down the aisle, it was surreal and spiritual," he said. "For me, it was a time of growth. When Shonda read her vows, it hit me that God ordained our union; that we have a lifetime to live and grow with each other."
This year, they celebrated ten years of marriage. And at 38 and 36 years old, respectively, Eric and Shonda are truly the loves of one another's lives. In this installment of Our First Year, the Whites break down how they knew each other was the one, early challenges in marriage, and their biggest love lessons throughout the years.
Chad Lawson Photography
The One:
Shonda: Before Eric, I really didn't know the difference between dating and courting, but Eric showed me what courting really looked like. It sounds old school, but it's still relevant today. I knew he was the one based on how he treated me and the fact that he let me be me. I used to merely hear "I love you," but this time, not only did I hear him say that he loved me, but he showed me that he loved me. There is no greater sign of a man who is in love than one whose actions match his words. We were long distance, but he made every effort to come and see me every month. He would drive literally 900 miles to see me at least once a month. I knew he was serious about dating me and having a future with me. I could tell by the way he treated me - he didn't just say he loved me, but he showed me through his actions.
"Not only did he say that he loved me, but he showed me that he loved me."
Eric: People ask [how I knew she was the one] a lot and I honestly tell people I can't explain it. I just knew. In my heart and mind, I knew Shonda was my wife. I didn't want another man to be with her. I wanted Shonda to be my wife and I wanted to spend my life with her. I knew she was the one!
As for approaching my courtship with marriage as the goal, I did. I can't explain it, but I took my relationship with Shonda very seriously. And that was a first in my life, it was something different about her. I was at a point in my life where I wanted more than a random hookup or a superficial relationship.
Chad Lawson Photography
Overcoming Fears In Marriage:
Shonda: Honestly, being a wife was my biggest fear. I feared the unknown, so I put a lot of pressure on myself to be the "best wife" I could be based on what I thought a wife should be or what I saw other people doing. Little did I know, I was the one putting that pressure on myself...not my husband. Eventually, I realized that he loved me for me - not merely for what I could do for him. So, the best thing I could do was be myself.
Eric: Feeling vulnerable and trusting a woman. I always knew I wanted a friendship with my wife that would last a lifetime. I made a decision to love my wife and to do the right things to keep my marriage healthy. I let go of my fear and had faith in our union.
Early Challenges:
Shonda: You know the part of the vows where you say, "For better or worse," but our first year of marriage taught me very quickly that sometimes the "worse" comes before the "better." Our first year, we went through a lot of challenges including: natural growing pains as newlyweds, finances, recession, layoffs, having children, sex, and family grief due to the loss of loved ones. It's interesting now though because early on, we could argue, and it would last for days, but I know we've grown so much, because now we can have a disagreement or an argument, but it won't last nearly as long as it used to.
Eric: I think some of the early challenges dealt with understanding each other's habits and quirks. I accepted my wife for who she is, but I still can't stand when she chews gum! [As for tackling issues] Each marriage is different, but we tackled those issues when they occurred. I don't think there is an undiscovered bad habit (laughs). We coexist in joint spaces daily and know when we need our space. We agreed to work together regarding our finances. We have separate accounts and a joint account.
Chad Lawson Photography
Love Language:
Shonda: It was a little difficult initially to learn each other's love language. Before taking the Love Languages' assessment, I used to think that he didn't appreciate the gifts that I would give him because he didn't react in the way that I expected. Realizing his love language was completely different [than mine] helped me put things into perspective. So, instead of feeling hurt or disappointed about certain things, I had to remind myself that he doesn't speak the same love language necessarily.
Eric: My love language was pretty simple. But my wife is a hard person to buy a gift for. I think we work on giving and receiving love daily. Now, we are well-versed in our love languages and I will say I have to be intentional in putting gift giving for my wife in action.
Baggage Claim:
Shonda: I really had to unpack baggage from my past relationships' heartaches and disappointments and thinking that Eric was going to hurt me like the others had hurt me. Also, I had to release and relax some of my "Miss Independent, I don't need a man" habits. For example, some of the simplest things that my husband wanted to do for me - open my doors, carry my groceries, etc. - I would try to do myself. Often times, it wasn't the action itself; rather it was my attitude or my delivery when I reacted to him. At times, I made him feel as if I didn't need him or want him to help me. I would say things like, "I don't need you to do it. I can do it myself." I wasn't used to having a man in the home, so I had grown accustomed to doing mostly everything on my own since I was a little girl. I'm thankful, nonetheless, because growing up in a single-parent home helped shape me into the woman I am today. However, I also didn't want my man to feel like I didn't want or need him. Hence, I had to find a happy medium so that my man could still be the man he wanted to be for me. Just recently, Yvonne Orji posted a quote on her page the other week from a wedding she attended that said, "My greatest blessing in this life is to finally be able to take off my superwoman cape and let you carry it…" In other words, I like being an independent woman, but I love being able to depend on my man.
Chad Lawson Photography
"I like being an independent woman, but I love being able to depend on my man."
Eric: We have candid conversations about issues and figure out ways to address them. I had to learn empathy. I know it sounds crazy, but I had to stand in my wife's shoes sometimes to understand how she felt. I also had to learn to trust and be vulnerable. When you fall in love, you are vulnerable and to me that wasn't a comfortable feeling.
Chad Lawson Photography
Love Lessons:
Shonda: We may not always like what our spouse says or does, but we will always love each other, and we have to be committed to fighting for each other rather than fighting against each other. I also learned that I can be a strong, black woman, and still allow myself to be vulnerable and soft at the same time.
Eric: No matter what we go through, I couldn't see ourselves without each other. We truly have a spiritual bond.
Follow Shonda on Instagram. And click here to read past Our First Year love stories!
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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