
Here we are. At the beginning of yet another year. And let me just say that if you and yours were able to survive 2020, you should already pat yourself on the back. I'm. Not. Playing. Still, I'm pretty sure that on your wedding day, when you exchanged your vows with each other, the goal wasn't to "barely make it"; it was to see how high the two of you could soar—together.
I'm a huge fan of marriage so I'm all about that. That's why I sat down, reflected on the sessions I had with couples last year and came up with seven things that I think can help all husbands and wives start off the new year on the right foot. Because you know what? You deserve it. Your husband does too.
1. Focus on Your Friendship
I've said it before because it's something that I wholeheartedly believe. If you are single and desire marriage, focus on establishing a friendship with your significant other more than putting a ton of energy into turning them into a potential mate. Why? So that if/when you do get married, friendship will be the foundation of your relationship. When that happens, even during the moments when you don't feel so attracted or even "in love" with your spouse, the friendship, the fondness, the like that you have for them will see you through.
This is actually why I think it's important that we learn more about what it means to have and be true friends, whether we're single or not. In the article, "10 Things You Should Absolutely Expect From Your Friendships", the traits that I listed were loyalty, honesty, protectiveness, support, compassion, good communication, respect, availability, selflessness and a safe place. Now sit and think about it for a moment—how much can a marriage really suffer if these things are intact? Are there seasons when sometimes a marital union has more highs than lows? 1000 percent. Yet, I have had some close friends and clients who literally survived the last few months of trying times within their marriage because they were able to rely on the friendship that they had with their spouse.
I tell the people that I work with often that if they are still "in like" we can get back to love because folks tend to have a much more "I got you" attitude towards their friends than they ever do towards their spouse (crazy, right?). And again, a big part of that is due to them actually valuing friendship (sometimes more than marriage). So, if you're married, the 10 traits of a friendship that I just mentioned? Strengthen those this year. In the good times, it'll make your marriage that much sweeter. In the not-so-good, it can get you to the other side.
2. Enhance Your Intimacy
The Hebrew word for intimacy is "yada". It means "to know". I always find that interesting because, in the New King James Version of the Bible, when a husband and wife would copulate, "know" is the word that was used to explain it (Genesis 4:1), for example. And honestly, when two people take vows to be with one another until one of them transitions on, I believe that a big part of what they sign up for is to be patient enough (I Corinthians 13:4) to really get to know another person for the many years that it takes all of us to grow, develop and evolve. Get to know them physically. Get to know them mentally. Get to know them emotionally. Get to know them spiritually. Get to know what makes them who they are—and who they are ultimately meant to become.
So, why did I decide to go with the word "enhance" for this particular point? To enhance something is "to raise to a higher degree". Sex within a marriage should be intimate. How can you take your sex life to another level this year? Establishing a healthier form of communication is a way to be mentally intimate. How can you be a better listener? Understanding your partner's triggers and how they came to be is one way to emotionally establish intimacy (because the fewer triggers are pushed at home, the safer everyone feels in the long run, right?). Do you do that? Could you stand to learn more about how to understand your partner? If we're doing life right, we're always spiritually going from one level to another? Are you embracing your partner's personal growth? Do you respect it, even if it differs from your own when it comes to perspective and pace?
The more I work with married folks, the more I see that a truly underrated cause of divorce is sheer boredom. People feel like they have outgrown each other because they aren't trying to enhance their union enough. Make this the year when the both of you want to enhance what you know about each other, more than you ever have. You might be shocked by how differently, in the best way possible, you'll feel about your relationship, come this time next year, if you do.
3. Discuss How You Can Help Each Other’s Purpose
Actually, as I'm writing this article, I'm emailing back and forth with a woman who said that her marriage ultimately ended because she and her former husband did not complement each other. "Complement" is a word that I like so much that I wrote an entire article about it (check out "If He's Right For You, He Will COMPLEMENT Your Life"). Y'all, if there's one area where I definitely think two people should complement each other it's when it comes to being a solid support system for each other's purpose.
Unfortunately, a lot of couples suffer because, since they didn't spend enough time discussing what they believe they are called to do on this earth while they were dating, they ended up not really understanding and/or respecting their partner's purpose after saying "I do". And that couldn't be more problematic because, no matter how much you may love someone, if they don't back you on why you were put on this planet to begin with, where can the two of you go from there?
You were created for a specific reason. Your husband was as well. Do you both know what those reasons are? Have you talked about what you each can do to help one another thrive in your individual purposes? The best marriages consist of two individuals who can really and truly see one another. A part of that consists of fully respecting the other's purpose. Some time before spring hits, sit down and talk about purposes and how you each can use your gifts, talent and time to help one another. Purpose partnership is unstoppable. It tends to last a really long time too.
4. Treat Dates As an Absolute Necessity
I know someone who's been married for going on 40 years, never had a honeymoon, and rarely goes on dates. Yet her husband? Oh, he doesn't miss an opportunity to clock in some extra hours at work. To him, work is extremely important because he needs to provide while romance is seen as more of a luxury.
Personally, I'm surprised that she didn't snap on him years ago because while I agree that a part of being a good husband is to provide for your wife, provision isn't only financial. Being intentional about setting aside some alone time to nourish, cherish and enjoy your relationship is a form of provision too. In other words, dating your spouse shouldn't be seen as a "want"; it is an absolute need if you want your relationship to flourish and thrive.
You may not have the time or money to go all-out. But there's no reason why the two of you can't cook together, snuggle up and watch a movie alone or have a picnic in the living room or in your backyard, even if it's really early in the morning or super late at night (if you've got kids). Dating your spouse conveys that you don't take them for granted, that romance is still a priority, and that you want to get off of life's grid to hang out with them. Even if it's only one time each month, make sure that you can say, come December, that you and yours went on at least 12 dates this year.
5. Establish a Solid Support System
Are there certain things that should only remain between a husband and wife? YES. In fact, I think a lot of people don't take that point seriously enough (that's my nice way of saying that they talk too much). At the same time, when I wrote the article, "Why Every Engaged Couple Needs A 'Marriage Registry'" a couple of years back, I actually believe that already-married people could stand to create a marriage registry too. Basically, it's a list of different ways that others can support you and yours from having a mentor couple to creating an encouragement team and so much in between. The African proverb, it takes a village to raise a child? Chile, it also takes a trustworthy, solid and spiritually mature village to support a marriage. Get some folks who can truly hold you down in 2021. It can help to take the pressure off in ways you wouldn't even imagine.
6. Have “Plugged in” Hours
We all know that there are 24 hours in a day. Guess how many of those researchers say that we spend plugged into a device? 12. If you factor in that we need to sleep 6-8 hours and that remaining time is probably doing things like showering and preparing meals, we're basically on some sort of a device all day long. While that can make doing our jobs, networking and talking to others much easier, what really is it doing for your marriage? Not only that but what message are you conveying when you can't even put down your phone long enough to give your partner eye contact while they're telling you a story or that you can't go to bed without your laptop being right next to you?
Devices are convenient. Only to a point, though. If you are on them so much that it basically seems like they are more important to you than your partner is, something is way out of balance. This year, why not set some hours when you're plugged in and hours when things are totally off? While it might sound crazy at first, you have work hours so that you won't overwhelm yourself, right? At the same time, having hours when you're on your phone or computer can help you to focus on other things that matter. Your marriage definitely being one of them.
7. Show Gratitude. Daily.
Who wants to be in a relationship where they don't feel appreciated? Lawd. Wanna know one of the reasons why dating, engagement and the first several of months of marriage, more times than not, feels so awesome? It's because two people in strong like or love are complimenting each other, giving each other random cards and presents, bragging about each other to their friends—they are letting their partner know how truly grateful they are to have them in their lives. Unfortunately, a couple of years in and the bouquet of flowers and surprises at work seem to cease. Couples fall into a routine, that is more like a rut, which makes it easier for them to nitpick at each other rather than seek out the reasons why they still find one another to be the complete and total bomb.
It's unrealistic to expect a marriage to be on the constant "honeymoon phase" setting. Still, if you truly want to, it's not hard to think at least one thing about your spouse that you are truly grateful for. If you need a bit of help, "10 Creative Ways To Express Gratitude In Your Relationship" can hopefully inspire you.
Throughout this year, I'll be sharing some other things that can help to keep you and your man on the up and up. For now, though, as we're at the beginning of a new year, try applying these seven points. If you do it consistently, there's no telling how great your marriage can become. Happy 2021, married folks!
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






