The hallmark of creativity is rooted in the desire to bring ideas and spaces into the world that didn’t previously exist. Before our vision can ever become a reality, we first must see it in our hearts and minds. And at every career turn to the early stages of her award-winning podcast, Naked Beauty, that’s been Brooke DeVard Ozaydinli’s edge. “I've always gone out of my way to create things that didn't exist before,” she tells xoNecole. “I've been the person to raise my hand to say I can figure out how to do it.”
Before she became a beauty maven, DeVard was a corporate marketing specialist with a career resume stretching across some of the world’s top companies, including Ralph Lauren and Viacom. Most recently, she acted as the Creator Marketing Manager at Instagram and spearheaded the creation of the official creators' platform. “At Instagram, they didn't have an account to reach creators at scale, so I said we should launch an account so that we could reach them.”
When she first launched her beauty-centric podcast, Naked Beauty, in 2016, DeVard was led by her passion for skincare and beauty and her curiosity for untapped topics around natural hair, DIY beauty rituals, and self-care, thus creating what is now the universe of Naked Beauty Planet.
If you allow your mind to wander back to 2016, memories of “girl boss” culture and the rise of dating content might come to mind. At a time when podcasts and YouTube videos gained ground in pulling on women’s desires for love and corporate ascension, DeVard sought to create an audio experience that spoke to the curiosities of the everyday beauty lover.
“I'm all for empowerment, but I thought, is there a space to talk about the best waterproof mascara if you're going to cry all night?” she shares. That question alone has since laid the foundation to produce over 250 episodes of Naked Beauty, with a community of devoted listeners from all ages and stages of life.
“I want everyone to listen to Naked Beauty and feel like they're having a moment amongst friends,” she says. “To feel like there's that intimacy. I try to allow my guests to feel vulnerable and to share their vulnerabilities.” A guest list of which is peppered with beauty gurus and public figures like Pharrell Williams, Gabrielle Union, and John Legend gracing the mics to share their unique beauty experiences — a feat that DeVard could not have imagined.
“I was really passionate about creating authentic conversations around beauty and self-care in a way that didn't feel geared toward a particular goal, but I had no idea that it would grow as much as it has,” she recalls. “I did not see that at the beginning, but I think passion, hard work, and consistency over time always wins.”
It was these same passions, as DeVard illustrates, that led her to go against the popular adage, “Don’t quit your day job," and follow her creative nudges.
Before taking the leap into full-time creative entrepreneurship, DeVard imagined what life would look like if she truly went all in and bet on herself. “I asked myself, 'What would you do if you weren't afraid? What legacy do you want to leave behind?'” she recalls. “I have always used my time and expertise in service of other brands and companies to build up someone else's vision; but what would it look like to give 100% to my own thing?”
No longer using the “scraps” of her weekends to put towards her creative endeavors and taking failure out of the equation, she drove into her second act as full-time host of Naked Beauty in early June.
“If you are in a position where you have this feeling that you could be doing more or pouring into your own vision and business, you should listen to that,” she says. “Take the leap of faith. You're only here once, you only have one life to live. You don’t want to have that lingering feeling of, What if I had done this?”
As she embarks on a new era of her journey, walking in purpose is what’s making DeVard feel most beautiful. “I feel really beautiful in this era of my life because I feel like living in alignment with what I believe is my purpose and calling,” she says. “I think that when you are operating from this mode that feels like you're listening to your intuition and listening to your higher purpose, that's when I feel the most beautiful.”
xoNecole: What are some ways that you found helpful in building your creative team when you were first starting out?
Brooke DeVard: There are so many super-talented women that work in a corporate, medical, or tech career who have a passion and hunger to do something creative with the extra few hours they get in a week. And they just want to exercise their brain in a more creative way. I have found that if you put out a fun, creative project and ask people in your existing online community for support, you'll be blown away by how many people you would have never even considered would be able to help you.
That could be the person that could help you elevate your vision and potentially work with you part-time.
xoN: As we’ve reached a crossroads in the beauty landscape where beauty standards are being dismantled, and many Black women are embracing new cosmetic procedures, what is your take on the current state of beauty space?
BD: I used to be a little bit more judgmental about cosmetic procedures. But as I've spoken to people on the podcast that do injections and lasers and Botox and all the things, I’ve recognized that is all a beauty choice. We have agency over our bodies the same way if I want to wear red lipstick or get lip filler. I've learned that it's not about what you're “supposed” to do, it's about people being able to choose the aesthetics that they want, and people are entitled to that choice. But I do think it's very important to do your research and due diligence to know the doctor.
"I've recognized that is all a beauty choice. We have agency over our bodies the same way if I want to wear red lipstick or get lip filler. I've learned that it's not about what you're 'supposed' to do."
Photo courtesy of Brooke DeVard
xoN: What are some of the biggest challenges you've faced while building 'Naked Beauty,' and how were you able to overcome them?
BD: Being in a place where I knew I needed support, but I wasn't in a position to hire support. I do think that there's something really beautiful about that time period when you're just starting out on your creative journey, and you have to do everything. You're your own graphic designer and copywriter, but then when your team grows, you're able to brief them on exactly what you want.
There have been times when I've really needed help and wanted to expand myself in these ways, but it's all about patience and giving yourself time to grow at a rate that feels sustainable.
xoN: What advice would you give to someone who is interested in starting their own podcast or pursuing a side hustle in addition to their full-time job?
BD: I would say: just start. Don't let ‘great’ be the enemy of ‘good’ — and done is better than perfect. I think a lot of people get embarrassed about this gap between where they think they should be and where they are now. And if you're doing anything creative, your beginning product is probably not going to be great (unless you're like a prodigy). You have to just start putting yourself and your work out there.
People love to see a ‘come up’ and an evolution. It's an authentic part of your journey, so you've got to lean into those first iterations of your creative work, maybe, won’t be the best, and be okay with that. There's so much to be gained from putting yourself out there.
"People love to see a ‘come up’ and an evolution. It's an authentic part of your journey, so you've got to lean into those first iterations of your creative work, maybe, won’t be the best, and be okay with that. There's so much to be gained from putting yourself out there."
Connecting with other people and having an impact on others has to be what drives and motivates you — not looking cool, or having a certain amount of followers or vanity metrics — that's going to be the thing that allows you to open yourself up to sharing and expressing yourself. That's going to drive you versus getting it exactly perfect.
For more of Brooke, follow her on Instagram @brookedevard. Find episodes of the Naked Beauty podcast here.
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Featured image courtesy of Brooke DeVard
RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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