Six Beauty Influencers Share How They’re Embracing The Soft Life
This post is in partnership with Ulta Beauty.
Gone are the days where we prioritize “the grind” over our own wellbeing. #Teamnosleep is canceled. Millennial women are prioritizing themselves and their rest above all else, and we love to see it. We’re seeing proof of this powerful shift everywhere we look, but especially in the #softlife hashtag that’s been trending all over social media. The soft life movement is all about pursuing the path of least resistance, choosing ease over struggle, and relaxing in your vulnerability.
xoNecole and Ulta Beauty have identified six beauty influencers who are fully embracing the “soft life.” They’re rejecting the notion that their worth is measured by their professional output, how many followers they have, or how hard they’re hustling. Each of these creative powerhouses has learned to make self-care a non-negotiable in their lives while walking into the fullness of their most authentic selves. There will always be a demand for more content amidst the ever-changing algorithms, but as influencers like Tiffany Renee, Caitlyn Davis, and Alanna Doherty know all too well, you can’t properly show up for others until you fully show up for yourself first.
Read all about how these six beauty influencers are approaching the soft life on their own terms.
Caitlyn Davis
Hometown: Atlanta, GA
Can’t live without products:primer, micellar water, and curl cream
As a full-time content creator and founder of the college clothing label HBCU Yearbook, Caitlyn Davis is no stranger to hard work. She started gaining followers while attending undergrad at FAMU, filming natural hair tutorials for YouTube in her dorm room. From there, she steadily picked up ambassador gigs for popular online fashion and beauty brands. “[They were] paying us around $300 a month,” she remembers. “I thought I was doing something with my money. I was like, ‘What? I'm getting paid to do something that I love?’ It became a snowball effect.”
After linking up with a cousin who had just become a makeup artist, Caitlyn fell in love with the idea of creating beauty content. “Beauty just elevates your personality,” she tells xoNecole. “And because it does that, you just feel better about yourself. And when you do that and show other people and they start learning and getting better at makeup and beauty, their personality and confidence starts to elevate as well.”
Caitlyn admits that maintaining a healthy work-life balance doesn’t come easy for her. She’s a self-proclaimed workaholic who takes pride in her business. “[I’ve learned] the soft life is working hard for what you want but knowing we're deserving of the best life has to offer, including rest.” When life gets overwhelming, she turns to the great outdoors. “I go on hikes,” she says. “There’s something about being in nature, being grounded, hearing birds, the trees moving, and water [flowing] that immediately de-stresses me."
Tiffany Renee
Hometown: Knoxville, TN
Can’t live without products:brow pencil, leave-in conditioner, and vitamin C serum
Tiffany Renee grew up on a farm in Tennessee, where her first introduction to the world of beauty and fashion came via Tyra Banks. The smizing supermodel’s competition series “America’s Next Top Model” drew this southern girl in. “Beauty wasn't really a thing [in the environment I grew up in],” she says. “So I've got to give it to Tyra. A lot of my posing and wearing my makeup a certain way had a lot to do with Tyra and how she coached those models. As I got older and started experimenting more with makeup, I just grew to love it more and more.” Tiffany says she sharpened her makeup skills by learning one thing at a time, starting with winged eyeliner. Next brows, and then lashes. Along the way, she made it a point to develop the techniques that worked for her face rather than copying and pasting from YouTube tutorials.
After moving to Atlanta in 2012, Tiffany began to rack up followers on Instagram with her beauty, hair, and fashion content. She even created an online community called “Curl Gang,” which celebrates the beauty and versatility of natural hair. With all she’s accomplished, Tiffany says she’s most proud of shedding her tough exterior and learning to be vulnerable. “My life has been pretty tough, so that made me a tough woman,” she tells xoNecole. “In my relationships, I've always had this tough persona on the outside, but really, I'm internally very much a soft person.
“For me, taking on the soft life was doing the work to break that mold, and accept that it's okay to be vulnerable,” she continues. “It's okay to be expressive. It's okay to love people. It's not just about the tasks of my life, but more so about my well-being. I’m actively deciding not to hold onto things that make me [have to] be tough.”
For self-care, Tiffany likes to pour herself a nice glass of wine and, if all else fails, throw on a quick beat. “I definitely tap into the motto that if you look good, you feel good.”
Kinya Claiborne
Hometown: Napa, California
Can’t live without products: red lipstick, clip-in extensions, and moisturizer
They say if you love what you do, you’ll never work a day in your life. Kinya Claiborne is living proof. This lifestyle influencer has a professional resume that would make any recruiter salivate. She’s worked in print, television, and radio, and has even overseen public relations for billion-dollar projects. But like all creatives at heart, there came a point in her career where she felt a calling elsewhere. “My job wasn't sexy,” she admits. “I still loved my job and I loved working in corporate America, but there was a void. There were other things that I also loved that my job wasn't fulfilling.”
Inspired by the DailyCandy newsletters she used to read in college, Kinya launched her own lifestyle magazine called Style & Society which covers fashion, beauty, health, wellness, entertainment, travel - all the things Kinya loves. What started as a creative outlet turned into a booming business. Her readers wanted to know more about her, which led her to posting photos of herself inside her stories. “I started Style & Society back in 2013. The term influencer didn't exist back then. Brands started contacting me and wanting me to do product placements and campaigns. That's how my social media following started growing. Then eventually, the term influencer came about, and at that point, I had already been doing it.”
As you can tell from her Instagram, Kinya is always well put together. Her early beauty memories include getting her hair done at the salon with her mom and wearing different lipstick colors to school. Kinya says she’s always been a girly girl. but she’s as resilient as they come. The Northern Californian survived the Route 91 festival shooting in 2017. She also lost her brother to suicide. From her perspective, being soft isn’t just about pampering yourself, but showing up for those around you. “You can't just look at someone and know how they're feeling,” she says. “It’s so important to check in, because even a phone call, text message, or just saying hello to a stranger could really change their path.”
Taylor Winbush
Hometown: Jacksonville, Florida
Can’t live without products:brow pencil, deep conditioner, and moisturizer
For Taylor Winbush, presentation is everything. Embracing that belief has gotten her far. “My mom would always say ‘dress how you want to be treated,’” she says. “She would always dress up to go to the grocery store, making sure her hair was always done, and she was fresh-faced. She taught me that when you look better, you feel better.”
As a dancer and theater performer, Taylor got to hone in on her makeup skills early. “I remember even from a young age, when I used to take ballet classes, they would make you do your makeup way in the back of the mirror to make sure you'd be able to see it [far from the stage].” After moving to Atlanta in 2019 to pursue a career in acting and commercial modeling, Taylor discovered she could book more gigs if she added “content creator” to her resume. As a beauty lover, it came naturally to her, and it’s paid off tenfold.
At the start of the year, Taylor stepped out on faith and decided to work for herself full-time. She acknowledges that it’s a risk, but nothing a little discipline can’t manage. “As long as I'm doing my part, then I truly and firmly believe that God will handle the rest.”
Aside from constantly developing her self-discipline, Taylor says she’s embracing the soft life by taking care of her physical and spiritual temple. “I'm a super giving person, so I would give a lot of my time to friends and family, making sure everyone else is taken care of before me,” she says. “There's a saying that if you help someone build their sandcastle first, then what will you have left to build? I’m learning you have to take care of yourself first in order for you to help someone else.”
Thamarr Guerrier
Hometown: Jacksonville, FL
Can’t live without products:liquid eyeliner, SPF spray, and satin bonnet
Fashion and beauty haven’t always been a welcoming world for curvy women, but that hasn’t stopped influencer Thamarr Guerrier from accepting her rightful seat at the table. This bubbly and effervescent content creator started her lifestyle blog, Musings of a Curvy Lady, back in 2012 on her lunch break working as a nurse. “I started [my blog] as a way to promote personal style and beauty in this body of mine,” Thamarr shared on her site. “Visibility matters and you’re going to see me. I’m going to take up all the space and bring my own chair to the table.”
Thamarr’s beauty memories stem all the way back to childhood. “I was obsessed with watching my mother do her hair and makeup in the mirror,” she says. “I played dress-up in her clothes and would sneak and put on her mascara. I just couldn’t wait to be old enough to wear lipstick.”
If you peep her IG feed, you’ll notice Thamarr documents her globetrotting in head-turning looks that will make you want to book a one-way ticket to your nearest island. But it’s actually not her extravagant travel experiences that bring her the most peace. It’s the little things, like sipping a glass of wine during her skincare routine as Kacey Musgraves plays in the background. “After a shower, I always feel a little better, especially after a crummy day,” she tells xoNecole. “It’s also my favorite place to shed a tear or two. After my literal and sometimes emotional cleanse, I feel renewed. I talk positively to myself as I pamper myself with my favorite products. Taking the time and being purposeful as I go.”
Thamarr’s interpretation of “the soft life” is to live and love in a way that makes her inner being the happiest. “If it brings me peace, it’s the soft life for me.”
Alanna Doherty
Hometown: Bridgetown, Barbados
Can’t live without products:mascara, leave-in conditioner, and SPF
It’s hard not to feel a spark of joy when you browse through Alanna Doherty’s IG page. It’s chock-full of Alanna dressed to the nines in bright psychedelic patterns. Her lush ‘fro bounces back and forth in all its glory as Alanna jams to her favorite tunes. Alanna is happiness personified, but her initial introduction to beauty was quite the opposite. “I started loving makeup and beauty products because I felt they were necessary in order to cover up my insecurities,” she tells xoNecole. “I’m finally starting to truly fall in love with them this year. I no longer need a full face of makeup to make me feel good. I’m perfectly happy going without any at all now, but love that I have the option to play with makeup. It’s more of a creative process now and I LOVE that!”
Alanna’s bold and colorful aesthetic is brave and inspiring. And when it comes to the soft life, she’s honest enough to admit that she’s figuring it out along the way. “For years I’ve been putting my own self-care behind work and I’m now starting to realize its importance in my life,” she says. “I’ve still got a long way to go but ‘the soft life’ to me would be creating the space to focus on myself and taking the time to enjoy it. I see long walks along the beach, spas, more hot yoga, and relaxing on the balcony.”
Featured image courtesy of Tiffany Renee
Your Guide To Letting Go Of What No Longer Serves You Based On Astrology
Letting go is a gift we are given and a strength that we find throughout our lives. There are times when we want to grab ahold of what we are experiencing and sensing, and times when we need to let go of something that was once everything to us or what we wanted for ourselves. The moment you conclude that you need to let something go in your life is the moment that your brain fights to make that happen for you.
In Astrology, there is an area of your birth chart that is designed for you to understand where you will be letting go a lot in this lifetime, and exactly how to do so. We dive through the birth chart as we seek a deeper understanding of ourselves and let go of what no longer serves us, and there are tools available to help us do so. If you don't know where your South Node is in your birth chart, you can use a free calculator like this one here.
What Does Your South Node Represent in Astrology?
When it comes to what we are destined to let go of or move away from in this lifetime, we look to the South Node. The South Node is the area of your birth chart that has to do with your past lives, karma, lessons, old habits and traits, gifts, and energy you are moving away from in this lifetime.
Your South Node is opposite your North Node, which is your destiny and the energy you want to move towards.
We can learn a lot from our South Node and it’s an area of our life where we tend to gain the most wisdom. By understanding why some patterns in your life tend to play out in the same ways, you can be more conscious of the choices you make in the now and let go of who and what doesn’t serve you in the process.
South Node Insights: Letting Go
The South Node is our natural gifts and talents, but also where we don’t need to focus so much of our energy on, taking us away from where we need to be developing, which is the North Node. So when you are looking to let go of something, gain a new perspective, or feel more trusting in what you are doing right now, you can examine your South Node.
We learn from our South Node by not making the same mistakes over again, letting go of what needs to be let go of, and understanding what we need in order to create space for our new beginning.
Read below for your South Node on how to let go of what no longer serves you.
Aries South Node: Letting Go of Independence for Connection
You are used to being independent and figuring things out on your own. In this lifetime, however, you are being asked to lean on others for support when you need it. You are working on letting go of the ego and focusing more on the heart. By extending your compassion for others, you discover a part of yourself that leads you toward empowerment and allows you to let go of a false sense of safety.
You are meant to experience harmonious, fortunate, and compatible love in this lifetime, and you will do so by opening your heart to others and letting go of people who don’t support you or whom you can’t count on.
Taurus South Node: Releasing Overdependence and Superficiality
With your South Node in Taurus, you are letting go of the need to acquire by focusing on the depth and intention of what you are obtaining. Your relationships tend to have a lot to do with your financial world, and these things can get twisted and distorted if you are not being careful.
In this lifetime, you are working on letting go of what doesn’t serve you by following your heart and your intuition more and focusing more on the feeling you want for yourself rather than the things themselves. You are also working on letting go of overdependence or superficiality in relationships, by connecting with the people whom you have a deep and spiritual bond with.
Gemini South Node: Finding Freedom in Authenticity
For you, letting go means following your freedom. You are meant to do things your own way in this lifetime, and the less you can focus on how you are going to be perceived, the more you can live the life of your dreams. With a South Node in Gemini, you are moving away from the commotion of life. What helps you let go of what no longer serves you is traveling, getting out of your comfort zone, and being in new environments.
In past lives, you may have given too much of your focus on your social successes and business pursuits, and in this lifetime, you are meant to focus on the bigger picture. What helps you let go is understanding that once you do, better is available to you.
Cancer South Node: Trusting Yourself Beyond Emotional Impulses
With a South Node in Cancer, you are learning to trust yourself and your logic more than your emotional world in this lifetime. By letting go of feeling like you have to be the one to nurture and support everyone and allowing people to do that for you, you lead your destiny.
With your South Node in Cancer, you are letting go of emotional impulsiveness or making decisions irrationally before you have thought about them.
In past lives, you were led by your emotional world, and in this lifetime, you are meant to think more about your long-term goals and intentions. What helps you let go of what no longer serves you is knowing that you are more than what you can give to others.
Leo South Node: Prioritizing Community Over Recognition
In this lifetime, you are working on letting go of the need to be seen and recognized and focus more on your need for community and soul companionship. You are moving away from the “I” and moving closer to the “We.” What helps you let go of what no longer serves you is giving your focus to humanity, the progress you want to make in this lifetime, and who you want to make it with.
You are learning how to work with others and let go of the need to figure everything out yourself. The more you connect with the people who make you want to team up and form a relationship, rather than the people who make you want to be alone, the better for you.
Virgo South Node: Embracing Compassion Over Perfection
In this lifetime, you are letting go of the need to do everything yourself and to have everything all together. You can let go of what no longer serves you by thinking more with your heart than you do with your mind and by trusting this gift of yours. By focusing more on your spirituality, emotional connections, and creativity, you let go of a timid side of you that can disrupt your relationships or the bonds you make.
In past lifetimes, you were focused on perfection. In this lifetime, you are meant to focus on compassion. By surrendering more to the flow of things, you can let go of what no longer serves you while remaining open for what does.
Libra South Node: Rediscovering Your Independence
With your South Node in Libra, you are meant to experience the gifts of independence, freedom, and inner clarity in this lifetime. In the past, you may have been more dependent on the people around you and made a lot of your focus on love. However, in this lifetime, you are being reminded to not lose your identity in others. You can let go of what no longer serves you by only moving towards the things that feel authentic to you.
You are meant to feel confident, inspired, and free in your relationships, and if you don’t feel this way, then that is a sign you are around energy that doesn’t serve you. You are meant to do things your own way in this lifetime.
Scorpio South Node: Letting Go of Struggles and Embracing Ease
With your South Node in Scorpio, you have lived many lives and have experienced a lot emotionally. In this lifetime, you are learning how to trust the process more and to understand that not everything has to be difficult or trying for you. You can experience great things with ease, and you’ll know you are in the right place when things are just falling into your lap.
What helps you let go of what no longer serves you is focusing more on the things and people who make you feel safe, stable, and comfortable. Instead of always seeking the rush or the thrill, bring your attention more towards the things that ground you.
Sagittarius South Node: Building Connection Through Learning
Your South Node in Sagittarius urges you towards connection with your community and your immediate environment. In this lifetime, you are letting go of the need to be everywhere at once, rather than with the people who matter most to you. You are moving away from knowing everything and into learning everything.
By looking at life as a place where you will learn, grow, and connect, you can let go of the things that stretch you too thin or don’t serve your heart.
What helps you let go of what no longer serves you is expressing yourself more, meeting new people, and spending time on a cause or creative project that inspires you.
Capricorn South Node: Choosing Home and Foundations Over Status
In this lifetime, you are meant to put more value and effort into your personal life, home, family, and foundations in life. In past lifetimes, a lot of your focus was on your reputation, achievements, and successes, and in this lifetime, you are meant to bring your energy more to the home base, family, and stability in life.
You will know if something is right for you if you want it because it makes you feel safe and nurtured, rather than just something that looks pleasing to the eye. What helps you let go of what no longer serves you is by focusing more on your personal life rather than your public, and what you truly see for yourself here.
Aquarius South Node: Shining in Your Individuality
With an Aquarius South Node, you are meant to shine, be seen, and express yourself in this lifetime. You are letting go of the lone wolf energy you are used to, and working on taking up space. You are able to let go of what no longer serves you by being confident in yourself and the decisions you are making.
If someone doesn’t make you feel like the best thing in the entire world, then they aren’t right for you. In past lifetimes, you gave a lot of your energy to your community and the people around you, and in this lifetime, you are meant to focus on yourself and your path more. It’s all about doing what makes you feel good and trusting that you deserve to.
Pisces South Node: Honoring Logic While Embracing Intuition
Your lesson in this lifetime is that your mind is your gift. In past lives, you were very intuitive, psychic, and spiritual, and in this lifetime, you are learning to trust and honor the logical part of yourself more. You may tend to put your all into your relationships and not get the same energy back, and you are working on taking care of yourself first before you can give to another.
What helps you let go of what no longer serves you is trusting your body and the signals it gives you when you are around certain people or energy that doesn’t serve. Get organized, figure out your needs, boundaries, and wants, and get clear on who you are and what you want for yourself.
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Meagan Good Says She's 'The Most Peaceful' With Jonathan Majors Despite Public Doubts
When it comes to her relationship with her fiancé Jonathan Majors, Meagan Good is glowing and giving God all the praises.
While promoting the final season of Harlem, the actress sat down with Entertainment Tonight and shared how she is feeling in her relationship with the Creed III star after being told by co-host Kevin Frazier that the pair "seem perfect together."
"It's amazing," Meagan responded, seemingly echoing the ET host's sentiments. "I can't stop smiling because God is just so interesting, you know? And I would've never anticipated what may seem like the craziest season outwardly to people, being the most peaceful, freeing, joyful, fun, adventurous self-discovery, I mean, all those things for me. I'm just in a place of peace and just complete thankfulness."
The Divorce in the Black star continued to reflect on her journey of weathering different storms so publicly, noting that she is embracing the shift and transformation that her growing season has asked of her.
"Even now as I look around, there's been this kind of big chapter in space where I was constantly growing and shifting and being molded and learning and realizing all these things, and so now I'm just like, 'Okay, now what's the next part of that?' I don't know what's next, but I'm really excited about it."
Meagan Good can't stop smiling over her engagement to Jonathan Majors
@entertainmenttonight Meagan Good can't stop smiling over her engagement to Jonathan Majors 🥹 #meagangood #jonathanmajors #engagement
Despite the joy the 43-year-old has been vocal about feeling in her relationship with Mr. Majors, Meagan has faced online criticism from doubters who question her frequent references to God and His timing, drawing parallels to things she shared publicly about her previous marriage with DeVon Franklin.
In a recent appearance on The Breakfast Club, Meagan addressed the skepticism around her relationship and reaffirmed her belief that her relationship with Majors is God-ordained.
"I'm a very optimistic person," Meagan told the hosts. "I really do trust God, and even when I don’t understand, I just have to lean into the fact that God knows what it is and what it’s supposed to be."
However, Meagan and Jonathan's relationship hasn't been one without controversy.
Most notably, Jonathan faced some *major* legal troubles in 2023, following assault charges brought against him by his ex-girlfriend Grace Jabbari who accused the actor of a "pattern of pervasive domestic abuse that began in 2021 and extended through 2023." The charges resulted in a significant fallout for the actor's rising star in Hollywood, leading to his removal from major film projects, including his role as Kang in the MCU.
Since then, Jonathan has been found guilty of lesser charges and ordered to complete a domestic violence intervention program, and late last year reached a settlement agreement with Grace; nonetheless, the court of public opinion has remained divided. Many critics have speculated that the relationship is all PR and an attempt at rehabbing Jonathan's public image.
In her interview with The Breakfast Club this week, Meagan continued to stand firm in her commitment, stating that the legal challenges weren’t "too much" for her to handle and that she never reconsidered their relationship despite public scrutiny. She also revealed that prayer played a major role in her certainty about Jonathan being "the one."
What makes the relationship work is trust and faith. Meagan told Ebony in a recently released interview just how different the relationship she is in from others she has been in, noting that "unconditional love" is something she's learning. "This relationship has taught me about unconditional love," she told the mag.
She continued, "What it means to be loved in the fullness of who you are and to love someone who brings out the best in you."
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