How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
In 2005, Keyshia Cole's hit single, "Love" hit the airwaves and had everybody and they mama singing off-key. Little did the singer know, a Louisiana love that's more than a decade in the making was actually conceived thanks to one of her concerts in Baton Rouge that same year.
Love is a dangerous game that can either be a whirlwind miracle or hit you like beautiful disaster. NOLA-born bridal coach Pep and her husband, Ebo Holman, met only months before Hurricane Katrina, but not even a storm of the largest magnitude could manage to keep these one-day lovers apart. The couple told xoNecole that they first crossed paths randomly during a casual encounter that would eventually blossom into a lifelong blessing.
I think we all have at least one pair of shoes that are absolutely adorable but impossible to walk in, and in Pep's case, those uncomfortable heels walked her right into the presence of the man she was destined to marry. While waiting for some friends after the concert, she was approached by a handsome stranger with good conversation.
Afterward, the two parted ways, but it wouldn't be long before they reconnected. The couple's hour-long conversation turned into a breakfast date via phone the next morning, but due to the sudden devastation brought on by Hurricane Katrina, it would be months before they went on their first real date. After making it official, they carried this patience into their relationship and waited nearly 10 years to jump the broom.
Although we as women are sometimes quick to put a deadline on relationship milestones, Pep says patience and discernment were the keys to securing the man of her dreams. She told xoNecole, "Some people may feel like it's a waste of time. Maybe maybe not. I also see people date for two years and get divorced by year five. It's really no formula to it. It's just two people who are good for each other and that's the magic sauce. It's not about a time thing, it's about who I want to be with. So often we allow people to tell us where we should be, what we should be doing. And that can really affect us."
What God had his hands on, no man, woman, or natural disaster can get in the way of, and this was especially true for Pep and Ebo who later fell madly in love and made it official in a Nola-Ghanaian fused wedding that nearly broke the internet.
14 years after that Keyshia Cole concert, Pep and Ebo share a home in New Orleans and are still in love. Pep shared, "The more and more I got to know him and I got to know his character, I learned from him. Like how to treat other people, how to be a good gift giver, how to appreciate other people. Then I was like, well this is somebody who I want in my life because he was always showing me different layers of himself, but every layer that I peel back was good. I was just like, fuck that. I'm not letting this person go. So that's why on the inside of my wedding band, I have never let go. Cause I was like, I'm never letting go. This person is mine. This is my person."
The couple recently sat down with me to talk about that fateful night, the 10-year journey to the altar, and how they keep their love alive after more than a decade.
How They Met
Pep: At the time I was doing Army recruiting and I was passing through Baton Rouge, Louisiana. And a friend of mine called and asked did I want to go to a Keyshia Cole concert. And this was in 2005, June 2005. And I said, sure, but I can't drive my government car, so I'll need a ride. So I rode with my friends to the concert. Well because I rode with them, I had to wait for them to finish up. While I was waiting for them, I was standing outside and I heard this guy say, "Oh my God, you're walking gingerly.'" And I said, "Gingerly? Well, at least my toes are done." And he said, "Well, let me see." And then that turned into like a one-hour conversation and he introduced himself. I introduced myself and we talked and we exchanged numbers and that was pretty much how we met.
The Morning After
Ebo: I have a little thing that I do. Like most guys, they wait two days, three days, you know, and people forget you after a while. So I actually called her the next day and asked [if] she wanted to go out to eat, but she was leaving. I was living in Baton Rouge [at the time] and she was leaving to go back to New Orleans. But you know, I kinda like strike while the iron's hot. I don't usually wait for the individual to, you know, forget you. So that was my little thing that I kind of did that I think helped me out.
Pep: Yeah, I think it helped, but what he's not saying that he didn't call me the next day. He called me the next morning like, early in the morning, like rooster early. Like… it was 6 a.m., I thought it was insane. But the crazy part was, that I was actually up because I was driving back. So it's really early and I was actually pulling into Jack In The Box. I was getting some breakfast and he called and I was like, "Okay, who is this?" And he's like, "Oh, this is Ebo. You know, we were talking last night." And I said, "Hello?!" You know, like, are you serious? Why did you call me so early?" He said, "Well, I called you so early so that you wouldn't forget me because I know you probably met other people last night. And I just didn't want you to forget me." And that was like… Oh. And then he said, "I'm thinking just you might be up because you said you were in the army, so I figured you may be a morning person." But I'm not a morning person.
Making It Official
Pep: We made it official Easter 2006 and we were on a trip together. We came in from Baton Rouge and we got a room at the W in New Orleans for Easter weekend and we went out to eat and we were just hanging out. And my mom called and asked like, "Well, what are you doing?" I said, "Well, I'm here, with Ebo. And we're just hanging out." And my mom was like, "Well, what is that? The boyfriend? 'Cause it's a holiday, like you don't just hang out with people unless you really dating them or something like that." And I just was kind of like, "Uh..." and I was looking at him and he was nodding like, "Yeah, we together, right?" And I was like, "Yeah." And that was it. It was like very impromptu and we've been together ever since.
Ebo: Like we really crawled our way even to that point. We talked for a long time, we were just hanging out, we were doing a lot of boyfriend-girlfriend kind of things with no titles. So it was like pretty much like we almost understood in each other's minds, at least my mind until we actually said it out loud.
"We really crawled our way to that point. We talked for a long time, we were just hanging out, we were doing a lot of boyfriend-girlfriend kind of things with no titles. It was like pretty much like we almost understood in each other's minds until we actually said it out loud."
The One
Pep: I don't think it was one moment [that I knew he was the one]. I think it was a series of moments. When I could just be myself more and more and more. And once I was able to really, really, truly be myself, that's when I knew like, 'Okay, this is somebody who I could keep around,' you know? There was a level of consistency with him, like he never changed up. He was always the same person. Like the sun rises every day and it sets every day. I promise you.
"There was a level of consistency with him, like he never changed up. He was always the same person. Like the sun rises every day and it sets every day."
Baggage Claim
Ebo: Well, I mean, there's always going to be some sort of disagreement. We've argued before and it got heated, but it's never anything that's disrespectful and never anything that's a final thought. We're different personalities. I'm calm, she's excited. I'm a slightly neater person. So we have disagreements, but I mean in the grand scheme of things is just common, you're going to have to have disagreements. And you don't try to be hurtful to the individual you love like a stranger on the street. Some people blur those lines and say hurtful things to people that they love. And I think some people treat their loved ones, or their wife, or their girlfriend, like a person on the street and say hurtful things. Why would you do that?
Pep: When you know, when you are arguing with someone, you know your limits. That there are some things you can't come back from. You know, I'm aware that saying certain things could escalate an argument or tiny disagreement to like, something of monumental proportions. So I think when you're having a disagreement with anyone, but especially with your spouse, you just can't say everything that comes to your mind. You just have to just say, you know what, it's just a moment. It'll pass.
Love Lessons
Ebo: Well I would say, take it seriously. I would have friends, they dated for a year or two years, and get married. They treat marriage like they're dating, rather than treating it like it's marriage. It is something different than boyfriend and girlfriend is, it is something different than having a fiance, and a lot of people don't look at it as something different. They look at is like, 'It's my girlfriend part two or an extension of our dating life,' and it's not that.
Pep: Number one, you have to go at your own pace and you set your timeline. So when we were starting out dating, and we didn't get engaged until we had dated for a decade. We dated 10 years, most people would have thrown in the towel. And the people who look at that and say, 'Oh look, I wouldn't date somebody for that long and I wouldn't do this, and I wouldn't do that.' They jumped into a marriage after two years of knowing a person and they jump right back out because they don't even know that person.
So I would say get to know the person. And don't look at the people's relationship and feel like that's what you should be doing based off of what they're doing, or what everybody else's timeline is. And if it takes five years, if it takes two years, if it takes 10 years, that's your business. Nobody else's business, it's yours. Some people may say, 'Y'all had a celebration for your wedding,' and you damn right. We were celebrating being together for a decade and starting a new chapter because we deserved it and we knew each other front and back.
"I would have friends, they dated for a year or two years, and get married. They treat marriage like they're dating, rather than treating it like it's marriage. They look at is like, 'It's my girlfriend part two or an extension of our dating life,' and it's not that."
Building Together
Pep: We have some business ideas that we want to work as husband and wife and we think it would be a great thing for us to work together. I have my business The Bridal Citizen already. We just plan on living and being model citizens. Doing good for our community and giving back. Starting with the one business and keeping it up and going forward.
Ebo: She's the dreamer. I'm kind of like a foundation-type of individual. Like she brings in the ideas. I'm more of like, like stack on stack, on stack, on stack, like a financial foundation. I'm the stable individual. She might come up with an idea for a business and I may say, "Let's buy a property," you know, so it's a yin and yang deal. We have different directions for growth, but we do agree that multiple streams of income in our future is going to be the only way to be comfortable and live a fruitful life.
The Best Part
Ebo: Her lightheartedness. She does things that out of the norm, from just like a random blurting out random like rap verses or something that you don't expect that she will know. Just unexpected humor. That's what I love the most.
Pep: His ability to always move forward. We have had moments that would probably bring most people to their knees because they were so gripping. My dad died, and just other things that have happened to us, you know. There have been times where I was just beside myself, you know, trying to figure out how do I pick up the pieces, how do I move forward? And Ebo has this way of being really, really silent, but really confident. Like it's a quiet confidence that is very comforting and reassuring. It's a quiet, reassuring confidence that he exudes that just lets me know like, okay, we're going to get past it, whatever it is, we're going to be able to get past it. And that is what I appreciate.
This couple proves that true love is definitely worth the wait. You can keep up with Pep and Ebo on Instagram!
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
Courtesy
Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
Courtesy
De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
Courtesy
Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
Courtesy
Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
Courtesy
Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
Courtesy
Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
Courtesy
Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
Courtesy
Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
Courtesy
Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
Courtesy
Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
Courtesy
Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff