Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
The month of love is here, and that’s exactly what energy February is bringing. February 2024 is an emotionally fulfilling month, as there is less chaos in the stars and more room to stabilize and get grounded. Matters of the heart come into perspective, and there are new beginnings taking place in love this month. With all planets direct and no retrogrades, this is the time of the year to set intentions, manifest, and go after your dreams. This is a month to get moving on the things you want and to consider where your heart stands right now. February is bringing in some new energy in love and when it comes to your hopes and dreams in life overall.
February 2024 Monthly Horoscopes: General Overview
The month begins in Aquarius Season, and with a New Moon in Aquarius on February 9. This New Moon is a potent time to manifest, as Aquarius rules your vision, your goals, and everything possible for you in life. The hope is high, and this is not the time to shy away from your interests or what makes you uniquely you. February is teaching us how to shine authentically and to accept love while doing so.
Mars enters Aquarius on Feb. 13, bringing in even more air sign energy, and this is facilitating some room for growth. Mars in Aquarius is insightful, revolutionary, open-minded, and inspiring, and with Mars here until the end of March, changes and shake-ups are happening over the next month.
What February 2024 Has In Store For Your Zodiac Sign
Venus enters Aquarius on Feb. 16, and love needs more space to breathe for the time being. Venus in Aquarius seeks freedom, acceptance, and friendship in love, and relationships take on a more progressive tone in this energy. While Venus is in Aquarius until Mar. 11, it is a time to connect with new people, expand your mind and your heart, and learn something new about love. Pisces Season officially begins on Feb. 18, and this water energy is much needed to help us feel into the next steps ahead.
Pisces Season is a time of emotional clarity, romance, dreaming the dream, and getting creative with life. Mercury moves into Pisces on Feb. 23 as well, and creativity is heightened for the time being. Mercury in Pisces is also good energy to manifest in, and February overall is a time when a lot of positive change is possible.
The Full Moon of the month occurs on Feb. 24, and this is a Full Snow Moon in Virgo. Virgo Moons are always a time to get things together, regroup, heal, get organized, and take care of yourself or another. There is something therapeutic about this Full Moon, and it’s a good time to declutter, clean your space, let go of the excess, and get back to you. February overall is a month of getting grounded, and moving closer to love.
Read ahead for your sun sign and rising sign below to see what February 2024 has in store for you.
ARIES
ARIESKyra Jay for xoNecoleFebruary for you is about walking away from the past, Aries. You are doing some healing this month as you take a look at where the emotional baggage in your life has been weighing you down and where you want to feel more freedom in your life. The New Moon in Aquarius on Feb. 9 is opening your eyes to what is possible for you in life and love, and you are making some important decisions and changes as the month begins.
Mars moves into your 11th house of hopes and dreams on Feb. 13, and you are moving through February passionate about your vision and what you are manifesting for yourself right now. There is a lot of hope in the air for you this month, and this energy is helping you let go of the things that weren’t resonating with you but that you were holding onto out of fear or regret. You are creating a new path for yourself this month and are letting go of what no longer serves you.
TAURUS
TAURUSKyra Jay for xoNecoleFebruary is bringing things to fruition for you, Taurus. This is an exciting and fulfilling month as you see some past goals and intentions manifest for you, and you are finally able to feel grounded in your accomplishments. This is a month when you are feeling the success in your life, and you are showing yourself just how powerful you and your mind are. You are ready to experience life to the fullest, and you are accepting new opportunities wholeheartedly right now.
Mars moves into your 9th house of adventure on Feb. 13, and you could be traveling this month or finding yourself in some exciting new places. The Full Moon of the month is happening in fellow earth sign, Virgo, and is occurring in your 5th house of romance on Feb. 24. This is a good time to gain clarity of the heart and to seek gratitude for the love that has come full circle for you. Ask yourself, at the end of the month, where do you feel happy and cherished in life, and how can you be around that energy more?
GEMINI
GEMINIKyra Jay for xoNecoleYou are aligning with the divine feminine, remaining open, and listening to your heart this month, Gemini. With the Sun in a fellow air sign for most of the month, you are flowing well with the energy of February, and it’s highlighting the love in your life. Vesta goes direct in your sign on Feb. 8, after being in retrograde since November of last year. Vesta will be in your sign until the end of March, and over the next few months, you are going to be learning more about yourself, gaining some renewed inspiration, and experiencing greater self-acceptance and love.
The New Moon on Feb. 9 is a good time to express yourself and what is inspiring you right now, embark on a new journey, travel, and connect with new people. You are feeling the love in your life and within your interactions with others, and there is a lot of relationship growth taking place for you in February. Overall, this is a month of opening your mind, honoring your spirit, and coming together in love.
CANCER
CANCERKyra Jay for xoNecoleThings are heating up for you in February, and you are feeling the passion and rebirth in your life, Cancer. Everything is moving forward for you in new ways right now, and you are the one leading this progression and positive energy. You are ready to fulfill some of your dreams and to be confident and courageous in doing so, and you are putting your past fears aside this month.
The New Moon on Feb. 9 is helping you see a new beginning within your commitments, shared finances, and intimacy in life, and this is a good time to set intentions for where you want to be able to spend more of your time and energy. What transformation is inspiring you right now, and how can you open a new door emotionally? At the end of the month, there is a Full Moon in your 3rd house of communication, and the clarity you have been seeking is coming into clear view. The end of February is a good time to meditate, gain peace of mind, and communicate how you have been feeling with a trusted soul.
LEO
LEOKyra Jay for xoNecoleThings are turning around for you in February, and they are turning around for the better, Leo. This is a month of reflection, romance, and clarity as you turn a new page and accept the growth that has come from it. With the Sun in your opposite sign for most of this month, your focus is more so on relationship matters in February, and this is one of the best times of the year for you for love. The New Moon on the 9th is creating a new beginning in your love life, and this is a good time to focus on what you want to manifest for yourself romantically over the next year.
On Feb. 13, Mars enters your 7th house of love as well, and there is a good balance between what you are putting out there and what you are receiving in return in love. You are craving more connection and romance in your life right now, and this is a month when you want to be around others more than being alone. On Feb. 18, the Sun moves into an area of your chart having to do with rebirth, and you leave the month on a transformative, yet hopeful tone.
VIRGO
VIRGOKyra Jay for xoNecoleThis month is all about honoring your time and energy, deciding wisely, and allowing yourself to just be, Virgo. Overworking is something that is always more likely for you than most, but this month, you are being guided to prioritize and find new ways to bring in more self-care and rest into your life so that you feel balanced and grounded no matter what. The Sun is in your 6th house of health for most of the month, and you are focused on creating a good daily routine for the year and taking care of your well-being.
The Sun moves into your opposite sign, Pisces, on Feb. 18, and relationship matters are heightened for you now. During Pisces Season, you experience the benefits and growth in love, and this is a good time for you romantically. The Virgo Full Moon of the year is happening this month on Feb. 24, and you are closing a major chapter in your life at the end of February. The spotlight is on you as the month ends, and you are fueling your desire to reach your goals with patience and integrity and aligning more with what you want out of life.
LIBRA
LIBRAKyra Jay for xoNecoleThis month is about trusting yourself and what your intuition is telling you right now, Libra. Follow your gut instincts and listen to your heart, so that you are never misguided. The Sun is in your house of happiness for most of the month, and you are focused here. You are looking for some more freedom, joy, and excitement in your life and are seeing where that may have been taken away from you recently. This is your month to change directions and move forward toward your happiness.
The New Moon on Feb. 9 will be in this romantic area of your chart as well, and you are getting an opportunity at a fresh start in February. The beginning of the month is a good time to set intentions from the heart for what you want to spend more time doing over the next month, and where you want to express and share more of yourself. Remember that you are loved just by being you, and you don’t have to change who you are for anyone to love you.
SCORPIO
SCORPIOKyra Jay for xoNecoleFebruary is about connection, collaboration, strength, and dedication, Scorpio. This is the month to work on passion projects or the things you want to see thrive right now and to give yourself the encouragement to do so. You have been working hard on bringing your dreams to fruition, and people are coming in to help you reach your success. With the Sun in your 4th house of home and family this month, you are also taking more time out for family and loved ones, and feeling a sense of renewal in the home.
The Sun moves into fellow water sign Pisces on Feb. 18 and enters an area of your chart having to do with your personal happiness. Pisces Season brings joy into your life and is a time when you come out of your shell more and have some more fun. The Full Moon of the month is happening on Feb. 24 in your house of friendships, and this is another more relationship-focused area of your chart that is seeing growth take place this month. In February, you are connecting, creating, and loving.
SAGITTARIUS
SAGITTARIUSKyra Jay for xoNecoleThis month is about taking a look at the options that are presenting themselves and moving towards where you feel the most inspired, Sagittarius. New opportunities in love and life are coming to fruition for you, but it may be hard to decide what and who to choose from. Pallas enters your sign on Feb. 6 until May 16, and you are being guided to use the wisdom you have gained to expand your life for the better, to remain optimistic, and to focus on the bigger picture.
The New Moon of the month is happening on Feb. 9, and this is a mentally fulfilling and transformative Full Moon for you. You are gaining clarity, having important conversations, and being truly heard. Speak from the heart this month and expect to be met halfway. At the end of the month, there is a Full Moon in your 10th house of career, and you are seeing some goals, and past projects come full circle. At the end of February, you are claiming your success.
CAPRICORN
CAPRICORNKyra Jay for xoNecoleFebruary is about speaking your mind, letting go of what doesn’t serve, investing wisely, and seeking clarity, Capricorn. Mercury is in your sign the first week of the month, and you enter February focused on the details. You are looking to execute your vision this month- and are being brave in doing so. Mercury moves into Aquarius on Feb. 5 and moves into your 2nd house, and the focus turns to your finances. Mercury in this area of your chart this month can help you create a long-term plan, organize your finances, make investments, and expand your income.
On Feb. 24, there is a Full Moon in your fellow earth sign, Virgo, and you are flowing well with the energy and culminations of this Full Moon. Clarity is heightened, and you are fueling your more adventurous spirit right now. Revelations are coming to the surface for you this month, but these are surprises and insights that are making you happy and creating new possibilities for yourself and your future.
AQUARIUS
AQUARIUSKyra Jay for xoNecoleYour season is here, and the light and healing are shining on you this month, Aquarius. A lot of the energy of the month is in your sign, and with this added pressure, you may need more time to rest, reflect, and rejuvenate in February. The month begins with the Sun and Pluto in your sign and with Mercury entering on the 5th. Mercury in Aquarius communicates well, and this is your opportunity to communicate your needs and to give yourself a fresh start mentally.
The New Moon of the month is happening in your sign on Feb. 9, and this is a time to create a personal new beginning for yourself. When you choose yourself and choose your peace, you make it harder for anyone to disrupt that. On Feb. 13, Mars enters your sign as well, and you have a lot of energy at your disposal mid-month and until the end of March. On Feb. 16, Venus enters Aquarius, where she will be until Mar. 11, and you get to experience the fruition and acceptance of love moving forward. Relationship matters are highlighted, and this is one of the best months for your love life.
PISCES
PISCES
Kyra Jay for xoNecoleFebruary is a time of connection, romance, growth in relationships, and harmony. You are balanced and in tune with the energy of the month and are experiencing some positive fruitions and positive new beginnings. The month begins with the Sun in your 12th house of closure, and you are moving through the month, letting go and getting inspired for what is to come. Your dream life is especially heightened in February, so make sure you are thinking over the guidance you receive from them.
Pisces Season begins on Feb. 18, and it’s your time to shine! This Pisces Season is a time of love for you, and also a time when you are feeling the support and nourishment in your life. You give so much to others that it’s time for you to receive that same energy as well. On Feb. 24, there is a Full Moon in your 7th house of love and partnership, and you are ending the month with the same romantic, hopeful, and courageous energy you started it with.
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Featured image by Kyra Jay for xoNecole
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff