We all have heard about the power of visualization and manifestation, sometimes in the form of vision boards, journaling, prayer or a combo of the three, but it doesn't become real until we—as human beings with the need to survive and thrive—see tangible results.
For Felicia Joseph, Vice President of Casting at NBCUniversal Cable Entertainment, the power is definitely real, and she has receipts. She has made it all the way up from intern to assistant to an executive wearing several hats, working on hit shows like Queen of the South, and embracing both the creative and business sides of entertainment.
"I grew up going to church, so faith has always been really big in my life and in my family's life," she told xoNecole in an exclusive interview. "I'm really big on setting goals and affirming things for myself. I try to recalibrate and check-in with myself and lately, I've been able to do it on my birthday every year. Instead of New Year's Resolutions, I usually will set goals around my birthday and check-in with myself on finances, on my mental state, on my health, on love—on all of those kinds of things. It has helped me continue to see the good and [keep track of] what's happening in my life."
The Hampton University graduate has set intentions through manifestation and prayer and has enjoyed a fulfilling career ever since. As a college student, she studied business management and was almost tempted to switch to mass communications to feed her creative side. After advisement from her father and a strong weighing of pros and cons, she decided to continue learning the nuances of business and nurture diverse creative aspirations through internships in the entertainment industry, which ultimately allowed her to move through the trial-and-error journey during her undergrad and postgrad experiences more seamlessly. "Being able to really map out my destiny—my goals and dreams in a smarter way—I feel like I was more in control of it," she recalls. "I think it really helped me. By being deliberate, I didn't look [at life] like it's happening to me. I looked at it as I can create [my future] and I feel like I've done that in most areas of my life, if not all."
"Being able to really map out my destiny—my goals and dreams in a smarter way—I feel like I was more in control of it. I think it really helped me. By being deliberate, I didn't look [at life] like it's happening to me. I looked at it as I can create [my future] and I feel like I've done that in most areas of my life, if not all."
Taking the time to consider all aspects of a decision as well as aligning skills with aspirations in a way that lead to action helped Joseph forge a path toward the knowledge and training that was required to create the life and career she wanted.
Early in her career, she had a desire to produce but she also wanted financial stability and more job security. She ended up landing internships at companies including MGM, and knew she wanted to work for a major studio or network.
"I thought if I have to go work for somebody, I want to work for someone who I can learn from, someone I respect, and someone who is going to help groom me into the executive that I see myself becoming. I needed someone who's going to be supportive of my growth. I wanted to be at a company where, not only could I grow, but also add value so that my strengths matched up with the opportunity and I could really add value where I was going. I wrote that down in an email to myself and it was called 'My Next Career Adventure.'"
She got just what she desired after that thoughtful and intentional email, gaining the opportunity of a lifetime in TV entertainment. She told xoNecole, "I was fortunate enough to have a really close friend whose sister was the VP of casting at ABC at the time, and she was looking for an assistant. I just learned about [casting] from there. I knew I wanted to do something more creative and I knew if I was going to go produce at the time, I would have to be a freelancer. I just didn't think I was ready for that. I didn't know what in-house casting really was until I kind of really got into it and then, you know, just fell in love with it."
Joseph got a chance to learn more about what's involved in choosing actors for a show, ensuring fiscal success and handling budgets, and serving as a liaison between departments that keep TV shows going. Turns out, the purposeful decision she made back in college was a good one.
"Having a business background and acumen really helped prepare me for my current role. For example, I'm really good at Excel spreadsheets—I kind of nerd-out over those things—and I really do love finding ways to save money and organize the money we're spending. I like that I don't have to always rely on other departments to tell me certain things, and I know our bottom line. Going through B-school helped with that because one of my classes might've been statistics and I was kind of introduced [to how to effectively use] Excel—how to use the formulas and all that kind of stuff."
Fast-forward to becoming a mother and wife: Joseph relied on the power of positive thinking, deliberate intention and manifestation yet again. In spite of the typical pressures placed on women—especially when they've reached their 30s—she confidently chose her own path and believed that things would work out for her good. When she met her husband, actor Amin Joseph (Snowfall), they developed a friendship before becoming involved, and she affirmed for herself that she'd meet her match.
"You know, [people always talk about] the biological clock thing, and I always try to stay really positive about it. I combat that with knowing that there was someone there out for me that would be a great partner, and that I would be OK—I would be a mother and I would have it all. I had to believe that, you know," she said. "I've kissed a few frogs. (Laughs) I've had challenges in relationships. I kept faith, and mapped it out in my mind and heart to know that God wanted more for me and that I deserved better. I knew that the person I saw as a good partner for me would come into my life and it would happen. And I had to believe that."
"I've kissed a few frogs. I've had challenges in relationships. I kept faith, and mapped it out in my mind and heart to know that God wanted more for me and that I deserved better. I knew that the person I saw as a good partner for me would come into my life and it would happen. And I had to believe that."
Even with today's current challenges in terms of strong, ambitious black women finding a suitable mate, Joseph put negativity to the side to hone in on authoritative self-awareness and the law of attraction.
"People can say, 'Oh, it's too hard to date in LA or New York or whatever.' But all in all, if your intention is to find certain things in a person, whatever those characteristics are, you can attract that," she said. "I think that as long as you feel that way, as long as you believe that, then it is possible. I recognize that what I want for me and what makes sense for Felicia, you know, may not make sense for somebody else. So I'm not competing with anybody for anything. That gives me peace."
"I recognize that what I want for me and what makes sense for Felicia, you know, may not make sense for somebody else. So I'm not competing with anybody for anything. That gives me peace."
As a new mom and wife, Joseph has managed to find her own formula for life balance as well, one that works for her and her family in the moment.
She has found that being deliberate in shifting priorities and habits to accommodate life as a new mom and wife has been good for her, especially with a busy schedule at work. Prioritizing what's currently important and what she feels she needs to invest more time in is something that has been a saving grace.
"I just always continue to have a positive attitude and find the silver lining in a situation. So, even if there's a tough time for me, I always feel like a lot of things, looking back on it in hindsight, it all made me sharper, smarter, and stronger. It helps you figure out what you're really made of—what you can handle—and it just pushes your limits a little bit. And so I'm thankful for all of it."
Featured image courtesy of Ashley Nguyen.
Originally published October 14, 2019
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023