
The season of love begins with a 1st quarter moon in Taurus inviting us to indulge in our creature comforts. On the 3rd, Mercury transitions into Pisces whisking us off into La La Land. Matters of romance get hot and spicy when Venus moves into Aries on the 7th. Watch out for a clash of egos leading up to the dramatic Full Moon in Leo on the 9th. Mars moving into Capricorn on the 16th reminds you to let your work speak for itself. On the same day, Mercury begins its first retrograde of 2020 which takes place in ethereal Pisces. Once the Sun moves into this mutable zodiac sign on the 18th, it'll be difficult to stay focused on the practical matters. However, the New Moon on the 23rd invites us to find the magic in the mundane.
Check out your cosmic blueprint for the month ahead below:
Aries

Laci Jordan/xoNecole
This time of the year begins to slow down for you as much of the inner planets move into Pisces. Your dream world is getting pretty weird when Mercury moves into this part of your sky on the 3rd. However, communication with the spirit world is all the more easy for you during this transit. On the 7th, Venus moves into your sign making you THE hot commodity.
Fortune and favor follows the bold and we all know you have no qualms about shooting your shot.
Around the Full Moon on the 9th, you may finally let your crush know you're interested or debut that creative project you've been working on behind the scenes. Your ruling planet, Mars, moves into Capricorn on the 16th, helping you get ahead in career matters. Just make sure you're not bulldozing your boss over on your way to the top of the ladder. On the same day, Mercury goes retrograde, helping you get clear about whether you're truly ready to part ways with something (or someone) for good. February comes to a close with the Sun and Moon snuggled up in Pisces on the 23rd, inviting you to choose the path of the peaceful warrior. Sometimes surrendering is our wisest course of action. *Cues the "Serenity Prayer"*
Taurus

Laci Jordan/xoNecole
The month begins with a cozy quarter moon in your sign on the 1st, making it a good day to do your favorite thing—absolutely nothing (unless you're making time to stuff your face with pizza and wings). On the 3rd, Mercury moves into Pisces, helping you heal any rifts among your social circle. Bring on the good vibes! Your ruling planet, Venus, moves into wild ass Aries on the 7th. You could be attracting a fiery individual into your life or embodying the flame yourself. The Full Moon on the 9th is bringing the family drama to a head, giving you the clear to leave the nest or take some space to yourself. By the 3rd quarter moon on the 15th, the heat cools down, helping you make amends where necessary.
On the 16th, Mars moves into Capricorn getting you motivated toward your educational goals. What do you need to learn to develop yourself for your long-term goals? Now is the time to create your plan of action. The first Mercury Retrograde of the year begins on the same day, bringing back some old friends, and issues with them, from the past. It's up to you to decide if it's worth reconciling or leaving behind. This is also a good time to breathe some new life into an old vision of yours that is fading away. The month winds down with both the Sun and Moon in Pisces, restoring your hope in your connection to others and the purpose you're meant to serve in this life.
Gemini

Laci Jordan/xoNecole
February kicks off with Mercury moving into Pisces on the 3rd, helping you make magic in your chosen career path. On the 7th, the planet of love and money moves into passionate Aries which could have you attracting someone within your social circle. If you've been thinking about promoting someone from the friend zone, now would be a good time to do so. The Full Moon on the 9th helps you clear the air in a dramatic, I mean…a grand, way that really catches someone's attention. Make the best use of social media to take your brand to the next level around this time.
Energetic Mars moves into disciplined Capricorn on the 16th which has you hyper-focused on getting in good standing with financial institutions. It's time to get the credit card spending in check, ma'am. During this transit, you could also be faced with some pent-up aggression, needing a healthy outlet for release. Spending time in nature is beneficial but if it's too cold outside, surround yourself with plenty of plants and crystals. On the same day, Mercury goes retro, giving you a chance to revisit an important conversation about your career progression. The month comes to a sweet close with both the Sun and the Moon coupled up on the 23rd extending a new opportunity to you that feels like a major achievement.
Cancer

Laci Jordan/xoNecole
Wanderlust is likely getting the best of you around the 3rd when Mercury moves into mutable Pisces. It's time to plan for that Spring Break trip—preferably before Mercury goes retro on the 18th. No worries if you can't book that flight to Cabo before then! Check out these tips for navigating Mercury Retrograde. On the 7th, Venus moves into Aries and you could find yourself attracting someone in a position of authority. The Full Moon on the 9th coaxes you out of your shell to shine that beautiful light of yours.
As you reveal your most authentic self, you'll align with the eternal source of wealth.
On the 16th, Mars moves into hardworking Capricorn and you're getting serious about your #relationshipgoals. During this transit, the insufferable "let's just go with the flow" types will likely get blocked. Mercury begins its first retrograde of the year on the same day, giving you a chance to triple-check your travel plans, study for exams, or to just spend some time reconnecting with your Higher Self. On the 18th, the Sun enters Pisces, marking the last month of the astrological year. February comes to a close with a New Moon on the 23rd inviting you to take a journey inward to find the treasures that lie within the wisdom of your experiences. Just make sure you come back out to share those gems with the rest of us!
Leo

Laci Jordan/xoNecole
The month begins with a 1st quarter moon in Taurus. Use this energy to make that last final push towards that thing you need to check off your to-do list. On the 3rd, Mercury moves into Pisces which will have convos running deep as you prioritize your more intimate connections during this time. You'll need a soft space to land during this time, so make sure your support system is ready and available. The planet of love moves into fiesty Aries on the 7th and you could meet someone special at school, a seminar, or during your travels. When it comes to money-making ventures, think of ways that you can capitalize on selling information that you're an expert on. Your Full Moon takes place on the 9th and all eyes are on you! This is a good time to celebrate your growth of the seeds you planted six months ago at your New Moon.
Around the 15th, the energy gets chill with the 3rd quarter moon in Scorpio, inviting you to relax and reflect on the journey. On the 16th, Mars moves into Capricorn, getting your life all the way together. Discipline and routine are your best friends during this transit! This is also a supportive time to work towards those fitness goals. On the same day, Mercury begins its first retrograde of the year, making this a good time to call up your credit lender to work out a payment plan. During this transit, you may also be revisited by some old painful, emotional experiences. Trust that the feels will pass and you're a lot further along in your growth than your memories make it seem. On the 18th, the Sun enters Pisces and the New Moon follows shortly behind on the 23rd, reminding you of just how powerful you are for the wisdom you gained from some of your most challenging experiences.
Virgo

Laci Jordan/xoNecole
Relationships take front and center at the beginning of the month when Mercury moves into Pisces, helping you smooth out any friction within your closest one-on-one connections. Once Venus moves into Aries on the 7th, you could feel like you're playing tug-of-war when it comes to matters of romance. Remember, it's not about being right. It's about being willing to learn and grow with someone (which does involve being wrong sometimes). On the 9th, the Full Moon illuminates a part of your subconscious that's been stifling the vibrancy of your expression.
What wounds do you need to resolve around your inner child to feel more safe in expressing this aspect of yourself?
On the 16th, driven Mars moves into Capricorn, helping you get more serious about your creative interests. It's time to turn those hobbies into new streams of income. When it comes to romance, you're desiring something more solid during this transit. Mercury begins its first retrograde of the year on the same day, making this a great time to revisit any business contracts and agreements that need some fine-tuning. On the 18th, the Sun enters Pisces heralding in the last season of the astrological year. The month winds down with a New Moon on the 23rd inviting you into a new professional or romantic partnership that is bound to bring more magic into your world.
Libra

Laci Jordan/xoNecole
The month begins with you focused on improving your health and well-being. Although structure is usually the way to go about this, Piscean energy makes it a little more difficult to stay focused so opting for more free-flowing activities like dancing or taking a walk can be just what you need to clear your mind and get your blood flow circulating. On the 7th, Venus moves into Aries, heating up your love life and helping you attract more of the Type A personalities (if that's your thing). When it comes to money moves, don't be afraid to take the lead! The Full Moon on the 9th invites you to celebrate life with your friends. This is also great energy for a big social media reveal of that project or new merchandise you're dropping.
On the 16th, Mars moves into goal-oriented Capricorn and during this transit you'll be running a tight ship on the home front. This is a good time to work on any long overdue organizational projects. If you've been thinking about long-term investments, it's time to get out there and start hunting for properties. Also, be mindful of pent-up aggression toward your family members, particularly a masculine figure, during this time. On the same day, Mercury goes retrograde, making it a good time to check in with your doctor for your annual exam with your gynecologist. On the 18th, Pisces season officially begins and the month comes to a close with a magical New Moon on the 23rd inviting you to prioritize more emotional healing and balance in your life.
Scorpio

Laci Jordan/xoNecole
February begins with a first quarter moon in Taurus on the 1st, creating a little tension between your growing need for space and the demands of others. Opt for a quiet night in and tell everyone else they can wait. On the 3rd, Mercury moves into Pisces, granting you the Midas touch when it comes to your creative projects. You've also got the gift of gab when it comes to wooing anyone that you're romantically interested in. On the 7th, Venus moves into Aries and a sexy workplace romance could be developing. If you want to avoid that drama, opt for the gym or some kind of fitness environment if you're open to meeting someone.
On the 9th, the Full Moon calls for a celebration of a long-awaited career achievement. Mars, the warrior, moves into bossy Capricorn on the 16th and you may be anxious to make a move. A short, weekend getaway would be perfect during this transit. Just make sure to run through your Mercury Retrograde checklist before you hit the road! On the same day, Mercury dips backwards through Pisces to help you make some edits to that creative project you've been toiling away at. On the 18th, the Sun officially enters Pisces and a New Moon follows shortly behind on the 23rd inviting you to embrace more pleasure, adventure, and magic.
Sagittarius

Laci Jordan/xoNecole
Home and family matters are your top priorities at the beginning of the month once Mercury moves into Pisces on the 3rd. Conversations about renovating, renting, or buying property are likely. If you're in an established connection, you and your partner could be talking about adding a new addition to your household. On the 7th, Venus moves into Aries and dating gets fun for you again. You'll be attracting the more adventurous, take-charge types but just be mindful of a clash of the egos especially as we build up to the Full Moon in Leo on the 9th. We all know how much you love a friendly debate but certain conversations just shouldn't be had on the first date, okay, Saggie? Instead of being overly opinionated with your romantic interest, how about blogging about it instead?
On the 16th, Mars moves into disciplined Capricorn, helping you take a slow and steady approach to building wealth for yourself. Now that the holiday season is behind us, it's time to get serious about your financial goals for the year ahead. On the same day, Mercury goes retrograde giving you a chance to revisit a conversation about that house you're interested in closing on or that contractor you want to hire to renovate your kitchen. Pay attention to the details if you're signing any contract during this time. Pisces season officially begins on the 18th when the Sun enters the mutable zodiac sign represented by the fish and the month comes to a close with a sweet New Moon inviting you to plant your roots in something new.
Capricorn

Laci Jordan/xoNecole
The 1st quarter moon in your sister sign, Taurus, has you feeling pretty productive right out of the gate in February, especially when it comes to materializing all of those genius creative ideas of yours. On the 3rd, Mercury moves into Pisces which will bring an element of sensitivity to your thoughts and communication over the next month. This is a good time to smooth out tension with siblings and to also show your softer side to the world, especially if you're an artist! On the 7th, home and family takes center stage once Venus moves into Aries. Be mindful of short tempers and unnecessary battles with roommates or the landlord.
The Full Moon on the 9th hits you in a vulnerable spot but you'll bravely accept the wake-up call headed your way. On a more practical level, you could be paying off some debt that's been hanging around for a while now. On the 16th, Mars moves into your sign, getting you energized and ready to take charge of your goals. You can be the most productive during this transit so make the most of it. Bear in mind that Mercury does go retro on the same day but for you it's no biggie—get your car maintenanced, back up your hard drive, and maybe take a short social media hiatus if you need it. On the 18th, the Sun moves into Pisces for the next month and it will be meeting the New Moon in the sky on the 23rd, inviting you to set the intentions for a new way of expressing your deepest, most sentimental emotions.
Aquarius

Laci Jordan/xoNecole
Family tension could be stirring around the 1st quarter moon in Taurus at the beginning of the month. Choose your battles wisely. On the 3rd, Mercury moves into Pisces bringing the convo to money (magick). You're super in tune with the cosmic flow of abundance, so light up your prosperity candle or send up a prayer to your ancestors for some financial assistance. Love matters get hot and spicy when Venus moves into Aries where she's not so comfortable being. And for you, this placement can result in a bunch of unnecessary arguments with bae. However, if you're single, there should be a few VERY competitive suitors trying to get your attention on dating apps and social media. The Full Moon on the 9th calls for a celebration with a significant person in your life.
On the 16th, Mars moves into Capricorn helping you work through some unresolved feelings about your personal power. You're a lot more in control than you have previously thought. What will it take for you to embrace a sense of authority and ownership over the trajectory of your life? On the same day, Mercury goes retro for the first time this year, giving you a chance to revisit your budget, or any of those prosperity manifestations, to see what the progress is looking like. This is also a sensitive time in which you may be reminded of some experiences in which your self-esteem wasn't at its best. Remember, self-love is the best love. On the 18th, the Sun enters Pisces and cozies up with the New Moon on the 23rd, inviting you to embark on a new path to establish wealth that is in alignment with purpose.
Pisces

Laci Jordan/xoNecole
The month begins with Mercury moving into your sign, making your world all the more mystical and magical than it already is. While everyone else around you will feel like they're in the twilight zone, you'll be the anchor that shows us how to navigate the non-material plane. On the 7th, Venus moves into Aries and you'll attract more wealth by highlighting the qualities that make you a unique individual. It's OK to toot your horn from time to time, babe. The Full Moon on the 9th could reveal a hidden enemy that's jealous of all of the attention you're getting. But like they say, "If you don't have haters, you must not be doing something right."
This energy can also help you recognize how you're being own worst enemy by sabotaging the success (and maybe even the fame) you're meant to experience.
On the 16th, Mars moves into Capricorn, helping you get serious about those big hopes and dreams of yours. It's time to get backed up with right support from an army that has a similar mission as you. What legacy can you and your tribe create together? On the same day, Mercury goes retrograde and you'll likely be revisited by people from the past the most. Forgiveness is always your best bet but allowing someone access to you in the same way is up to your discretion. Your birthday season officially begins on the 18th with the month ending on a sweet note with a beautiful New Moon on the 23rd inviting you to make a wish about the magic you want to experience in your life in the year to come.
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Feature Photo by Laci Jordan/xoNecole
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
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