So…apparently, there was once a Parade survey of 1,001 married Americans concerning sex.
Surprisingly (at least, to me), 88 percent of them said that their sex lives made them happy or they were at least “reasonably content” with it. The reason why that surprises me is because 1) I’m aware that somewhere around 15 percent of marriages are currently sexless; 2) only about half of people have sex on a weekly basis, and 3) if that many folks are indeed that satisfied in the bedroom, why do so many of us who work with long-term couples always hear otherwise?
Then, I paused and pondered on the “reasonably content” part. I don’t know about you, but to me, that doesn’t sound like hanging-off-of-the-chandeliers kind of sex. That’s more like, “I’ll take it however and whenever I can get it” sex — and, in my eyes, that’s just not good enough. To me, sex is a beautifully wondrous thing that should reach the peak of pleasure as much as possible.
Fortunately, I do know a few couples who profess to have great (awesome, fabulous, and tremendous) sex pretty much every time that they have it. Even though most of them aren’t familiar with each other, interestingly enough, they all agree that while skill and technique play a role in amazing coitus, there are other factors that can prevent great sex from transpiring, too.
I did some researching, interviewing, and reviewing of past sessions that I’ve had with couples, and here are the 10 things that continue to come up, as far as being barriers to the kind of sex that every single person deserves — sex that doesn’t just leave you feeling “reasonably content” (goodness, let’s raise that bar, please).
1. You’re Not the Best of Friends
GiphyBefore getting into this one, let me just say that I’m not referring to a “friends with benefits” dynamic. Although some of those do end up transitioning from being sex buddies to a full-blown relationship, some studies say that only about 15 percent of them do, and that’s not the greatest odds on the planet (for the record, around 28 percent are able to go back to being just friends as well).
No, what I’m referring to here is it’s wise to experience physical intimacy with someone who has the qualities of being one of your absolute closest friends: they’re honest, supportive, compassionate, loyal, communicate well, and they definitely are someone who you consider to be a safe space. When you’re in a relationship with someone who you also consider to be one of your dearest (if not dearest) friends, there is an incomparable level of trust and peace that makes intimacy that much easier — and special.
2. You Need to Get a Check-Up
GiphyIf you were to ask a group of people if they should get an annual check-up, they would probably say “yes.” Hmph, problem is, only about one-fifth of us actually do it, and when it comes to our libidos, that can be (potentially) problematic as hell. The reason why I say that is sometimes “not being in the mood” has very little to do with anything emotional, psychological, or relational; it’s actually a result of not taking the best care of your health.
Things like obesity, hormonal imbalances (including perimenopause and menopause), certain medications, stress, and good old-fashioned aging can be the underlying culprits, and if that is indeed the issue, as much as you might think that Google can cure everything, you actually need a medical professional to confirm what is going on — and what you need to do in order to rectify the situation.
3. You’re Not Affirming and Affectionate on a Daily Basis
GiphyQuestion: When was the last time that you gave your partner a sincere compliment? Believe it or not, there are studies that support the fact that complimenting others not only boosts their self-esteem and confidence levels but it also creates an atmosphere for clearer communication while motivating and causing the individual on the receiving end to feel valued. Not only that, but the person who gives the compliments ends up feeling happier and more grateful, too.
As far as affection goes, aside from the fact that it helps you to feel emotionally closer to your partner, there are health benefits to consider as well. Kissing, cuddling, and even holding hands can help to decrease stress levels, lower blood pressure, and even strengthen your immune system. The way I like to look at this is affirmations are a verbal form of foreplay, while affection is a PG version of it — and when it comes to experiencing great sex, foreplay should always be in the mix.
4. You Don’t Plan Dates (and Then Actually Go on Them)
GiphyI’ve got a girlfriend who’s been married for several decades and hardly ever gets taken out on dates by her husband. In his mind, it’s kind of a waste of money; he’d rather be a “great provider” than a romantic kind of dude. Problem is, her top love language is quality time, and so, not dating frustrates her more than most. You know what, though? Their story isn’t rare. In fact, some studies indicate that over half of the married couples in this country never go out on dates. SMDH.
There are dozens of reasons why this is not a good idea as far as “divorce-proofing” your marriage goes; however, since this article is about sex, specifically, quality time strengthens emotional intimacy, and emotional intimacy improves the quality of one’s sex life. So, if you’re in a long-term relationship, your sex life is ho-hum, and you can’t remember the last time you and your partner actually went out together — perhaps it’s time to connect those dots.
5. Your Relationship Is Not Your Top Priority
GiphyIf I had to choose one main issue that keeps me in business (as far as marriage life coaching is concerned), it’s that one or both spouses in a marriage “forget” (I put that in quotes because sometimes they literally forget and sometimes it’s more of a passive-aggressive choice) to make their partner their very top priority (under God, that is). When it comes to this particular topic, a priority is defined as being “the right to precede others in order, rank, privilege, etc.; precedence” and when you say “I do” to someone, that is a part of what you are publicly declaring — that they are going to take precedence over everyone else in your world.
And what are some indications that your partner is your top priority? You are proactive rather than reactive when it comes to their needs. You are quick to want to resolve problems while being slow to create them. You consistently want them to feel heard, validated, and safe. You make them aware that they are a part of both your short and long-term plans. Empathy is a foundational part of the relationship. And honey, when two people do this for each other outside of the bedroom, how can there not be fireworks inside of it? Straight up.
6. Your Kids Are Taking Over
GiphyI always find it interesting whenever people get triggered by my saying that children should never come before marriage. For one thing, the marriage existed first. Secondly, kids aren’t adults; they don’t have the mental or emotional capacity to find balance in their needs or demands; adults need to be the ones to regulate both. And third, have you read how divorce affects/impacts kids even well into their adulthood?
At the end of the day, children want happy parents and there’s a greater chance that will happen when husbands and wives put their relationship first. Unfortunately, even with all of the data that supports my points, a lot of people still let their kids take over their entire lives — including their bedroom and that can lead to, not only a “less than” sex life but a completely ruined one, if you’re not careful.
That’s why I think it’s important for parents to read articles like HuffPost’s “We Decided To Tell Our Kids When We’re Having Sex. Here’s Why — And What Happened After.” and also ones that I’ve penned for the platform like, “Married Couples, Here's How To Make (More) Time For Sex,” “How To Make Sex Easier (& More Fun) When You've Got Kids” and even “10 New Moms Share What They Wish They Knew About Sex Post-Delivery.” The takeaway here is kids are to be a part of your life — not all of it.
7. The Chemistry Is Off
GiphyChemistry is an interesting thing because, although it is pretty necessary when it comes to having a fulfilling sex life, science is still trying to figure out just how to narrow it down. According to a particular article that I read, a featured sex therapist said that sexual chemistry is a combination of attraction, hormones, and even a combination of pleasant memories and/or nostalgia. Another article said that the level of brain chemicals like dopamine and norepinephrine that naturally arise when we’re around certain people (vs. others) cannot be underestimated either.
To me, when it comes to (sexual) chemistry, I think my biggest takeaway is if there is something that you can’t really fake, that would be it, and so, while you shouldn’t rely on chemistry alone when it comes to cultivating a healthy and long-lasting relationship, if, after about three dates or so, there is no “spark,” don’t play that down. Sex is an essential part of a committed relationship, which means that chemistry, on some level, absolutely needs to be present and accounted for.
8. There Is Sexual Frustration
GiphyWhenever I hear someone say, “I’m not angry; I’m frustrated,” I always appreciate that level of self-awareness because being frustrated isn’t about being resentful so much as it’s about being disappointed — and sexual disappointment can happen in a billion different ways. Maybe the quality of sex has decreased. Perhaps you’re not having as much sex as you would like. Could it be that you want more spontaneity or romance, and your partner rarely, if ever, seems to rise to the occasion? Or shoot, maybe your sexual wants and needs have changed, and your partner doesn’t want to make the necessary adjustments.
A part of the reason why I’ve penned articles for the platform like “7 Questions You Should Ask Your Partner Before Giving Them Some” and “9 Sex-Related Questions You & Your Partner Should Ask Each Other. Tonight.” is because the only way that you can ensure that your partner is truly satisfied as far as sex goes is if you ask. When it comes to great sex, there is no room for ego, assumptions, or taking the “if it always worked, it still should” approach. People who move like that? One way or another, they are going to disappoint their bae as far as sexual satisfaction goes (whether their bae actually tells them that or just…fakes through it instead).
9. Or Sexual Repression
GiphyOn the heels of the last point, one of the reasons why sex is considered to be an ultimate form of communication is that when it’s good — and I mean, really, really good — all five senses (sight, hearing, taste, touch, and sound) are involved (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”). Another reason is that when you can trust your partner to share your deepest sexual desires and perhaps even a sex-themed bucket list or entries from your sex journal, that can open the door to all types of sexual pleasure…and close the door to what’s known as sexual repression.
Probably the easiest way to define sexual repression is it’s what happens whenever you’re holding back feelings and longings as far as sex is concerned. There are several things that can cause this to transpire. It could be fear of rejection, suppressed childhood or religion-related issues, guilt or shame surrounding certain sex acts, or even physical pain during sex.
For instance, I know a wife who was raped in college and never told her husband. For years, they had sex-related issues because it’s almost as if she was stoic during the act, which led him to not find sex enjoyable at all because he felt like he was unwanted. I also know a wife who, because she is a first lady (you know, a pastor’s wife), has suppressed a lot of her sexual fantasies because she’s afraid that her husband will find them to be “inappropriate.”
In both of these instances, a sex therapist could do a lot of good (check out “Have You Ever Wondered If You Should See A Sex Therapist?”) because they are professionally trained to deal with all levels of sexual repression — something that is very real, even if it’s not openly discussed very often.
10. Orgasms Consume You
GiphyDo you need to experience orgasms in order to have good sex? No. You don’t. Can it be magnificent whenever you experience them, though? Of course. That said, when it comes to having great sex, although orgasms are literally defined as being the peak of sexual arousal, it is important to take the pressure off of both you and your partner. Contrary to whatever you’ve heard (or told yourself), sex can be pleasurable whether you reach a climax or not, together or not.
However, if you want to have more orgasms, don’t make them the goal so much as heightening your intimacy, taking your time, relishing in each other’s erogenous zones, doing some dirty talking, and being in the moment. When you’re “great” at these things, one way or another, great sex — and possibly a few orgasms along the way — is sure to follow. #wink
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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