
Me? I will be the first person to say, at least once a day, that I don’t live by the motto “follow your heart.” For one thing, Scripture advises that we do the exact opposite (Jeremiah 17:9-10). Secondly, I’ve shared before that one definition of heart is “the center of our emotions.” Anyone who thinks that it’s wise to always and/or automatically follow their feelings? Lawd, they are in for a pretty shaky life ride. Why? Because feelings change, so if you’re relying on them to show you the way…bless your (pardon the pun) heart.
That’s not to say that our emotions don’t play a very valid role in, well, almost everything; it’s just that they need to be balanced out with truth, facts, logic, common sense, timing, and some level of mental and emotional stability. When this happens, you’re in the “sweet spot” of being able to take your feelings more seriously and literally — because you’re able to see them more like the thermometer in your home (something that monitors your environment) rather than your house’s entire foundation (something to solely base everything on).
And boy, does keeping all of this in mind come in mighty handy when you’re in a relationship that looks like it’s headed towards somebody’s altar, backyard, or courthouse, and yet — something just doesn’t “feel” quite right. Yes, you love him. You know that he loves you too. Still, there are some not-so-ecstatic, yes, feelings that you have about actually marrying him that you’re not exactly able to shake.
8 Feelings You Shouldn't Ignore Before Getting Married
If this is you, I’m going to share eight different scenarios with you where the sweet spot that I just talked about comes into play — and if it does, the last thing that you need to do is say “yes” to an engagement. Instead, pump the brakes a bit until you can get to the root of why, again, something doesn’t feel…quite…right.
1. FEELING LIKE You’re Convincing Yourself
GiphySeveral years ago, I wrote an article, in part, about the last boyfriend that I will ever have in this lifetime (check out “Why I'll Never Call Someone A 'Boyfriend' Again”). As I oftentimes say, “I’m too old for a ‘boy’ anything,” plus, it really is time out for acting married before I actually am (that’s why many people don’t respect marriage once they actually are a husband or a wife; they’ve been doing pseudo “test runs” for years now). Then there’s the fact that I basically wasted six years of my life because I literally convinced myself to be with him. He didn’t deserve that. I didn’t either. Unfortunately, many people roll in their relationships this exact same way.
Why? Well, I’ll speak for my own situation. For the most part, he was a really good person. Still, I wasn’t attracted to him, he had a mountain of issues to work through, and I didn’t really feel anything profound for him beyond friendship (we were very close friends first). Plus, there were members of his family who were controlling and messy. Yet because he was smart, funny, and so interested in me, I convinced myself that I should give it a shot. *le sigh*
Personally, I’m not a fan of writer Maureen Dowd, although there is something she once said that fits this particular point exquisitely: “The minute you settle for less than you deserve, you get even less than you settled for.” Right now, I’m working with a married couple who are basically on life support, and it’s because, when the wife was dating her now-husband, she was so into how much he was into her that she — yep, you guessed it — convinced herself that her love for him would grow. And although she deeply cares for him, over a decade later, she can’t stop wondering what she’s missing out on anymore, and she’s basically ready to leave. *le sigh again*
Convincing yourself to do something is basically talking yourself into it. And when it comes to something as serious as marriage, you shouldn’t have to push yourself into it. Sure, you need to do some bona fide contemplating, yet if you’re out here on some, “I mean, I could grow to love him more” or “Maybe I’m being ‘extra’ about the issues that concern me” — you shouldn’t ignore those thoughts. See a reputable marriage counselor or life coach to talk it through. Marriage is gonna already test you enough with someone you’re all in with — let alone someone you had to damn near persuade yourself to say “I do” to.
2. FEELING LIKE “Orange Flags” Are Oftentimes Red Ones
GiphyKind of on the heels of what I was just talking about, there is someone I know who said that a regret that they had when it came to marrying their second husband is, while they didn’t seem to see any immediate red flags (although I’ll be honest, once I heard the entire story, I saw TONS of ‘em, including the fact that they left their first husband and married the second man within the same year), something that felt more unsettling than comforting was when they claimed to have told their fiancé the week of the wedding that they were unsure and he said, “I have enough love for the both of us.”
Listen, a man doesn’t have enough love to compensate for the lack of love you may have for him, and you don’t have enough love to compensate for the lack of love that he might have for you, either. Although, on the surface, that might sound like a beautiful sentiment to put into a blank greeting card, it’s actually dysfunctional as all get out. In fact, it’s part of the reason why I definitely rock with the saying, “You will never be good enough for a man who isn’t ready.” (Someone really needed to hear that right now.) No one can be responsible for how someone else feels; that is an inside job. So yeah, hearing something that sounds beautiful, yet you know, deep down, you don’t feel the same way? Although that might not be a red flag, it is definitely a yellow one…quite possibly even an orange one.
Another example: no one in your world is thrilled about either him or the two of you being together. Y’all, I have a friend right now who is going through this. While word is spreading that she and her husband are separated and heading towards divorce, she keeps hearing responses like, “I never really liked him anyway” and/or “We only tolerated him out of respect for you.” She wasn’t tricked. Some “Girl, you might want to slow down” conversations were had with her before their wedding. She says that she moved forward with the nuptials, in spite of, because she didn’t think the potential issues were serious enough to turn into huge problems. Boy, was she wrong. BIG TIME.
No relationship is perfect; that’s because no two people are without flaws. At the same time, marriage is too much of a life investment to see yellow or orange flags and not at least do some real pondering about why they exist. Yeah, red flags are blatant; don’t ignore them. Orange and yellow flags are “iffy;” don’t ignore them either.
3. FEELING LIKE Family Issues Are Quite Valid
GiphyDefinitely, one of the most ridiculous things that someone can think before going into a marriage is, “I’m not marrying your family. I’m marrying you.” Whew, chile. First of all, that depends on the kind of boundaries that your partner has with their relatives, and, unfortunately, many individuals have extremely poor ones. Secondly, some people are way into their families, which means they may not mind folks calling all of the time, popping up unannounced, or them knowing all of y’all’s personal business. Oh, and don’t get me started on the people who have totally dysfunctional relationships with their family members.
Case in point. I know a wife right now who is about to file for divorce, and a big part of the reason is her mother-in-law. Words cannot express how unhealthy her husband’s attachment to his mother is — let’s just say that the one who is actually his “queen” ain’t his wife. Even though his mother is still fairly young (certainly old enough to work), she has never held down a job their entire marriage (of over 12 years), he has bought her a large house and luxury car, and he doesn’t give his mom consequences for when she says slick ish about his wife. Here's the thing, though — his wife wasn’t blindsided by any of this. His mom was living with him while she dated him, and he was constantly justifying the complete and utter dysfunction during that time.
Another example is a wife I know whose husband’s family was not a fan of hers, really from day one. Although her marriage has gone the distance, she spends a lot of time emotionally drained because they are constantly coming up with manipulative tactics to get her to do what they want or gaslighting ways to pressure their son into seeing things their way, even if it’s over his wife’s better judgment. Yeah, don’t even get me started on how you really need to look into your potential spouse’s childhood stuff before marrying them because if they have some wounded or codependent areas that require personal therapy — it’s probably best that they go through some before you decide to marry them too.
Family boundaries within a marriage deserve their own article. I’ll just say that the Good Book was wise and brilliant to advise that husbands and wives should leave the family they were born into and cleave to their spouse (Genesis 2:24-25) if they want to keep the DNA drama down to a minimum in their marital union. That said, if who you’re with is already struggling with this concept…don’t ignore that quiet voice that tells you that you are about to take on more than you might be able to handle if you don’t clearly address those issues beforehand. Many people have divorced due to family drama alone. Trust me.
4. FEELING LIKE You Shouldn't Wait to Work Complex Stuff Out Later On
GiphySome stuff, you’re not gonna (fully) find out to figure out until after marriage; that’s just how life is. Oh, but you are doing yourself a super disservice of monumental proportions if you are aware of the fact that there are some complexities that you and your partner have going on while thinking that you should wait until after the honeymoon to figure out what to do about them. Real soon, I’ll be writing an article about how love is grand yet, it’s not enough, on its own, to go the distance.
Indeed, there are certain things that either you and your partner need to be on the same page about — or that you both are fully willing to compromise on and accept that it’s gonna be…what it’s going to be.
Things like what?
- Family dynamics (especially if there is some serious dysfunction going on)
- Religion/faith
- Whether or not you BOTH want children and how you want to raise them, if so
- Household chores
- Conflict resolution
- Purpose-related and professional aspirations
- Relational expectations
- Boundaries with family and friends
- Gender roles
- Sexual wants and needs
- Social media practices
- Views on finances
- Thoughts on prenups and postnups
- Marital deal-breakers
- Feelings about separation and divorce
And really, these 15 things are merely the tip of the iceberg! The main thing to keep in mind here is if you think that figuring out how to do life with someone as smoothly as possible, in a variety of different areas, can be put on the back burner because love will keep it all together — I’ve got at least 20 clients who will scream at you to go on a rom-com fast so that you can learn how to better live in reality.
Love can make you want to work through complexities with another person. Love does not absolve the issues, though. They MUST be addressed — as candidly and thoroughly as possible.
5. FEELING LIKE Sexual Incompatibility Is a Very Real Issue
GiphyOne day, soon, I’m going to also pen a piece about the whole “you need to test the car before you drive it” mindset when it comes to having sex before marriage. A part of the reason why I roll my eyes whenever I hear that is because I have been working with couples for well over 17 years at this point and — call it a random coincidence if you want to, but — by far, the couples who’ve had the most issues are the ones who had sex before saying “I do” NOT the ones who waited.
I personally think a big part of that is because, when you remove the haze — and deflection and sometimes deception, especially if it’s good — of sex, you can look at things from a more practical and realistic perspective. In other words, you’re not committing to someone based on how they make you feel; instead, it’s about who they truly are at their core. Also, going without sex can help you to improve your communication skills because, instead of relying on make-up sex to seemingly fix things, you can get to the root of matters, for real, for real. (Speaking of communication, the reason why I penned articles for the site like “7 Questions You Should Ask A Man Before Giving Him Some” is because, quite frankly, there is a lot of stuff that you can — and should — discuss with someone, even about sex, BEFORE actually having it.)
With all of that out of the way, if you have talked certain things over and what they expect is very different from what you do (for instance, I know a couple who had sex about 3-4 times a week while dating, and the husband thought that even that was a compromise yet, after marriage, the wife barely wanted to even a couple of times a month…girl, what?) or you’re already sexually involved and there seems to be some sort of “disconnect” (whether it’s physically, emotionally or otherwise) that you just can’t seem to put your finger on or you’re out here faking orgasms, fantasizing about other people or feeling like something is missing — PLEASE DO NOT WRITE THESE FEELINGS OFF.
Contrary to how a lot of our culture presents it, marriage is actually designed to last for a really long time…and it can feel especially grueling, if not flat-out torturous, to be with someone whom you are basically sexually incompatible with.
By the way, whoever tries to tell you otherwise? Absolutely DO NOT listen to them. If a part of your marital plans includes monogamy and long-term sexual fidelity, sexual compatibility is essential. Full stop.
6. FEELING LIKE Financial Concerns Are Potentially Problematic
GiphyI have a few friends who also work with couples, and something that we all agree is pretty baffling is when an engaged couple is in premarital counseling (more on that in just a sec) and one or both of them get triggered when the topic of presenting their credit score and financial history comes up. Umm, did you think that your partner wasn’t going to find out eventually anyway — or is that your end game: to spring it onto them after you jump the broom?
A lot of people don’t want to talk about the fact that a person’s financial habits and lifestyle typically reveal a lot about them: do they keep their word by paying their bills on time; are they mature enough to wait to make certain purchases instead of being an impulsive shopper; is getting and/or staying out of debt a priority to them; what is their credit because, if it’s bad, do they get that it will directly affect you on some level?
You know, I know someone who’s now ex-wife’s father said to him at their wedding, “Good luck. She’s a handful.” Her father was right. She was reckless with money. She ran up debt by getting credit cards that her husband knew nothing about. She spent thousands of dollars on basically inconsequential things. SMDH. With financial issues remaining in the top five of reasons why divorces transpire, you are absolutely doing yourself a grave disservice by not getting to know your partner intimately on a financial level. You can do this by asking questions like:
- What were you taught about money as a kid?
- What are your spending habits like?
- Do you have a financial plan for your future?
- How much is currently in your savings account?
- What is your tax situation like (lawd!)?
- How do you prioritize your bills?
- How much debt do you currently have?
- How do you feel about prenups?
- Do you think we should have joint accounts?
- Have you considered retirement yet?
If this seems like “a lot” or invasive, that’s already a problem because this doesn’t even really scratch the service of the type of inquiries that you should make. For instance, I know a wife who has two jobs right now because her husband, although he made pretty good money when they first got married, he is more interested in pursuing dreams than covering the bills. She didn’t know that about him before marriage, and so now…here she is — financially frustrated, which ultimately takes its toll on the relationship at one point or another. Consider yourself warned.
7. FEELING LIKE Premarital Counseling Should Be Highly Prioritized
GiphyOne of the best ways to describe the benefits of any type of therapy is to say that, while clients tend to see things from the “inside out,” therapists/counselors/life coaches choose to look at matters from the “outside in.” In fact, they are trained to do so. This can be highly beneficial when it comes to participating in premarital counseling because you need someone who is not emotionally invested in the way that you and your partner are to raise some questions, issues, or concerns that you may not have thought about or considered otherwise.
Hey, just because I am a marriage life coach, you don’t have to take my word for it. Various studies reveal that not only can premarital counseling help to decrease a couple’s chances of divorce by as much as 50 percent (others say that the percentile is more like 30, which is still pretty good odds), other research cites that marriages are 80 percent better off when premarital counseling transpired.
I’ll say this: There’s a guy I know who is what I call a “nice guy narcissist.” I’ve known him for years, and to say that he has A LOT of issues is a major understatement. When I mentioned to him that he should definitely get into premarital counseling right after he announced that he was engaged, he first said that it was on his to-do list. Then he said that he and his fiancée had spoken with a few people, yet no one was a good fit. Then he said that they resorted to reading books instead.
Uh-huh. Red flags all over the place because if you can come up with thousands of dollars for an engagement ring and wedding, you can come up with 1-2 percent of that total cost (literally) to invest in some premarital counseling. My discernment says that he didn’t want a counselor to pick up on some stuff that could either delay the nuptials or make his soon-to-be bride want to call off the wedding altogether — and that’s pretty much my point: it is so much better to end an engagement than to end a marriage.
On the flip side, if you want to move forward with your partner, you will feel so much better if you get some objective insights and tips to make your relationship last than if you try and wing something as multi-layered as marriage all by yourself.
8. FEELING LIKE You Should Wait a Little Bit Longer
GiphyAt one point or another, most of us have heard the saying, “When in doubt, don’t” — and you know what? There is a lot of truth in that, especially when it comes to making relationship-related decisions. One of the reasons why I say that is, it’s almost countless at this point, the amount of people who told me that the week (sometimes even the night) before their wedding, they wanted to call things off yet they didn’t because they already spent a lot of money, they didn’t want to disappoint other people, or they told themselves that it was “cold feet.”
I’ve already taken up a lot of your time, and this could honestly be its own article. I’ll just try and simplify this point by saying: If you feel like you need to rush into anything, that’s typically rooted in pressure or fear — and it’s honestly never a good idea to make any serious decision in those types of headspaces.
To be ready to do something means that you are “completely prepared or in fit condition for immediate action or use” and “duly equipped, completed, adjusted, or arranged, as for an occasion or purpose.” If you don’t think that you are, he is, and/or the relationship is ready for marriage, you are actually loving yourself and your partner by slowing things down rather than speeding things up. So, if you feel like you should wait to get married, you absolutely should.
____
This was a lot. MARRIAGE IS A LOT. Yet I hope that this either gives you the confidence that you need to move forward or the support that you need to speak up. Because again, if something doesn’t feel quite right, there’s usually a solid reason (or set of reasons) why. Love you and him enough to not ignore what it may be. You both deserve, at least, that much, sis. Straight up.
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Featured image by People Images/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









