The end of the year is usually about closure, but with the dance of the stars happening, there is a sense of a fresh start happening now as well. On December 1, Mercury enters the earth sign Capricorn, and it’s about grounding yourself in the growth and perspective that has been gained this year. Mercury in Capricorn is practical, but it also believes in the best of the best, signifying a time of standing your ground in the things you want and believe in right now.
Venus moves into Scorpio on December 4, and Venus in Scorpio makes love more intimate, passionate, and intense. Venus will be in Scorpio until December 29, and it’s about overcoming fears in love, allowing more intimacy and connection with one another, and not being afraid to take some risks if it means following your heart and giving your emotions a voice. Neptune goes direct in Pisces on December 6, after being retrograde since June, and this will allow emotions, creative ventures, and spirituality to become clearer and easier to grasp for the collective.
Neptune in Pisces brings emotions to the surface, and it also brings things into perspective, especially how important having faith in yourself is.
What December 2023 Has In Store For Your Zodiac Sign
On December 12, there is a New Moon in Sagittarius aligning with the sun, and this New Moon is an expansive, fortunate, and inspiring one. This is a good time of the month to set your intentions for your future, to think big, and to go big. The following day, on December 13, Mercury officially goes retrograde in Capricorn, and this is the last Mercury retrograde of the year. This Mercury retrograde is about taking things slow, not rushing your process, and focusing on where you want to build for yourself financially. Mercury will be Retrograde in Capricorn until December 23, when it finishes its retrograde motion in Sagittarius until January 1, 2024. Mercury retrograde in Sag for a week is allowing you to see the full picture.
Capricorn season begins on December 21, and this is the type of stable and grounding energy we need as the year comes to a close. On December 26, there is a Full Moon in Cancer, and finding your balance between love and practicality is needed.
This Full Moon is the Cold Moon of the year, and emotions are high as renewal and reflection come into play as the year ends. Before the end of the month, both Chiron and Jupiter go direct, allowing spontaneity, abundance, healing, and opportunity to take place. This year has been heavy, and by the end of December, there is a chance to take a deep breath of relief.
ARIES
This month is all about your healing journey, Aries. You have been through significant ups and downs this year, and it’s all coming together to create a fresh start for you. Your wisdom has grown, your mind has seen what it needed to see, and you are ready to use what you now know to move forward. The New Moon happening this month will be in your 9th house of the mind, and mid-December is a good time to plant the seeds for where you want to illuminate your mind.
Mercury goes retrograde this month, and for you, this retrograde will be occurring in an area of your chart having to do with your career. With Mercury retro here, it’s best to use the rest of the year to rest, gain clarity, and take your wins with the losses. The most significant transit for you happening this month is Chrion going direct in your sign on December 26, after being retrograde since July of this year. Now that Chiron is direct in Aries, your healing, your wounds, and your growth are finally getting the recognition and support they need.
Kyra Jay for xoNecoleTAURUS
December is a month of tapping into your inner abundance, Taurus. This is a fortuitous month for you, and some pleasant surprises and developments are in store for you. Financially, you are seeing previous plans and efforts come to fruition, and your financial status is developing. With Venus entering Scorpio at the beginning of the month and entering your 7th house of love, you are not only benefiting financially this month, but your relationships and love life are also experiencing a boost of positive energy thanks to Venus.
With Mercury going retrograde in an area of your chart having to do with travel, the higher mind, and adventure, December is not the best month for travel plans, and it’s best to stick to your safe places as the year comes to a close. The good news, however, is that Jupiter goes direct in your sign on Dec. 30, after being in retrograde for the past three months. With Jupiter, the planet of blessings, now direct and in your sign until May 2024, you are moving into some of the luckiest months in your life in over a decade.
Kyra Jay for xoNecoleGEMINI
This month is all about balance and living in harmony, Gemini. You are flowing well with the energy of the month, and there is a lot to be grateful for and a lot of people who are grateful for you. This is a powerful month for manifesting your dreams, and you are exactly where you need to be right now. Although Mercury, your ruling planet, will be going retrograde this month, it’s happening in an area of your chart that is allowing you to heal and move on for good on things that have been feeling restrictive and limiting for you. You are finding your power.
The New Moon of the month is happening on Dec. 12, and it’s occurring in your sister sign, Sagittarius. With a New Moon in your opposite sign, it’s hitting close to home when it comes to your love life, and you are seeing new beginnings romantically this month. On Dec. 26, the Full Moon comes to fruition, and this Full Moon is closing a chapter when it comes to your financial world, and you are getting a return on the investments you have been making this year.
Overall, December is a month of giving and receiving freely, and finding your synergy through the life changes you are moving through.
Kyra Jay for xoNecoleCANCER
December is all about your vision, Cancer. You are feeling inspired this month, and are meeting the universe halfway. You have been putting the pieces of the puzzle together in your life, and are finding that one good thing is leading into another. With Venus moving into your 5th house of happiness and romance at the beginning of the month, you have this good energy with you throughout December. This is free-spirit energy that you are tapping into this month, and you are taking some brave steps forward.
On Dec. 13, Mercury goes retrograde in your opposite sign, Capricorn, and your relationships are the focus right now. This isn’t the best time to start a new relationship, but it is a good time to go over your strengths and weaknesses in love, and where you can tap into more of your inner power here. The Full Moon of the month will be in your sign on Dec. 26, and this is the Cold Moon of the year. The end of December for you is about letting go and releasing the weight that has been on your shoulders so that you can move forward into the abundance that awaits next year with more freedom.
Kyra Jay for xoNecoleLEO
This is a passionate and exciting month for you, Leo. Although you are starting anew in many ways this month, you still need some time to think things through and come up with the best plan for yourself. With Mercury going retrograde in your 6th house this month, taking care of your mind, body, and soul is key to getting through the rest of this year, and health matters should be taken more seriously right now. Overall, however, your creativity is inspiring, and you are focused on where your passions are right now.
The Full Moon happening at the end of the month is occurring in your 12th house of closure and healing, and you are leaving the year in quiet contemplation. Endings are presenting themselves, but don’t get so caught up in what’s leaving your life that you miss what is entering. As December ends, Chiron goes direct in Aries, and this is good news for your travel plans, for checking off things on your bucket list, and for pursuing interests of the mind.
Kyra Jay for xoNecoleVIRGO
Happy outcomes are in store for you as the year comes to a close, Virgo. This year has been a full circle moment for you, and through the growth and change that has taken place, you find yourself now in a better position than when you began the year. December is all about claiming your peace and your power, and about living in your happiness. The month begins with Venus moving into your 3rd house of communication, and this is a good month to get the recognition and reinforcements that you have been looking for, and for having life-changing conversations with others.
Neptune goes direct in your 7th house of love on Dec. 6, after being retrograde here since June of this year, and your relationships become clearer to you now. Neptune in the 7th house makes love dreamy and allows you to explore the magic in your love life altogether. Your ruling planet, Mercury, goes retrograde on the 13th and will be retrograde in another love area of your chart. For you, this means defining and redefining your sense of happiness and love until it fits into who you are and where you see yourself.
Kyra Jay for xoNecoleLIBRA
December is all about trusting your instincts, Libra. If something feels off - it probably is. Remember that this month, as you open new doors and close old ones, and focus on your intentions right now. This month may feel longer to you than it is, as you are moving through a long journey of clarity that has been much needed. With Venus moving into your 2nd house of income and values at the beginning of the month, you are thinking about your priorities right now, what is worth your time and energy, and what is more draining than fulfilling both financially and emotionally.
Confidence is everything as you move through December, and you are being guided to tap into yours, as well as into your divine intuition. The New Moon on the 12th of the month is helping you clear the air, and you are getting the answers you have been looking for. With Mercury going retrograde on Dec. 13 in an area of your chart having to do with stability and the home, you could be moving through some changes with family and home life as the year ends, and foundations are shifting so that stronger ones can be built.
Kyra Jay for xoNecoleSCORPIO
December is about perspective, Scorpio, and you are getting the chance to see yours in a new light. There is an opening coming into your life this month, but it may take some effort on your part to notice these new doors that are opening and the support that is there for you. You could be traveling this month, and this energy is helping you open your eyes to the gifts that are surrounding you. Venus enters your sign on Dec. 4 where she will be until Dec. 29, and love is moving into your life in a new and powerful way.
The New Moon of the month is happening in your 2nd house of income, and this is a good time of the month to set your intentions for your finances, investments, and self-confidence. It’s not just about wanting right now, it’s about believing that what you want is already yours and that you are worthy of it. Before the month ends, Jupiter goes direct in your 7th house of love, and any challenges you have been moving through romantically or financially over the past couple of months are that of the past as you enter 2024 with more space within to love and experience blessings here.
Kyra Jay for xoNecoleSAGITTARIUS
December begins in Sagittarius Season, and you are taking in all that has occurred for you, not just this season but this year in general. This year has been a little heavier for you, and by the time December hits, you are ready to take it slow, ease into the new year, and give yourself time to accept and learn from what’s happened this year. With Venus in your 12th house for most of this month, before it enters your sign, you are truly moving through a time of healing the heart, closing the door on the past, and experiencing enlightenment in your life.
Mercury goes retrograde in Capricorn this month on the 13th and moves into your sign on the 23rd. With Mercury retrograde in your sign, you need some time to develop your plans and to see them through, and you are the only one who can give yourself that time right now. Before the month ends, Venus enters your sign, and you get to move into 2024 with love on your side and with more positive energy flowing through your life and your heart.
Kyra Jay for xoNecoleCAPRICORN
Dreams are coming true for you in December, and this month is all about believing in a miracle because you deserve one Capricorn. Support is in your life in all areas, and you get to experience how good life can get when you get out of your own way and allow the blessings to enter. Mercury moves into your sign on Dec. 1, right as the month begins, and then goes retrograde here for ten days starting Dec. 13. Mercury retrograde in your sign isn’t necessarily what you want to see as the year ends, yet you will find that this one is more so empowering rather than hindering.
Capricorn season officially begins on Dec. 21, and it’s your time to shine, beautiful. Capricorn season for you this year is a chance at a fresh start, and it’s here to remind you just how worthy you are of all that you have been seeking. There is true beauty in your life this month, and it’s coming from within you. On Dec. 26, the Full Moon occurs in your opposite sign, and you get to see love come full circle, and as the hope that you have had here, leads you to victory.
Kyra Jay for xoNecoleAQUARIUS
December is a month of growth, Aquarius. You are financially experiencing significant gains this month, and you are also being seen as the valuable, intelligent, and talented being that you are. Although responsibilities seem to be piling up as opportunities do, you have the energy and skills to see them through. On Dec. 12, there is a New Moon in your 11th house of hopes and dreams, and this is a good time for seeing your manifestations appear and for feeling closer to your community and friendships along the way.
Mercury goes retrograde in your house of closure this month, and you are ridding yourself of any negative belief systems that have been keeping you away from experiencing personal abundance. Remember that healing can take you places that regret can’t, and give yourself more grace during this time. The Full Moon of the month happens on Dec. 26, and this Full Moon is giving you clarity on your work life, health, and daily routine and allowing you to see the outcomes of what has been working for you.
Kyra Jay for xoNecole
PISCES
This month is moving fast for you, Pisces. There is so much to do, to be, and to learn, and you are doing it all happily. This is a month of opportunity for you, and a month where one thing falls into place beautifully after the other. The most significant transit that is happening for you in December, is Neptune moving direct in your sign after being retrograde for the past six months. Now that Neptune is direct, you can see yourself, your gifts, and your inner power more clearly.
Mercury goes retrograde in an area of your chart having to do with manifestation, and patience is needed as you allow your intentions to come into full bloom. The key this month is to not rush things, and rather to enjoy the pace that life is taking you on right now, trusting that it’s all happening exactly how it is supposed to. Jupiter goes direct on the 30th before the year ends, and for you, this means less confusion and misunderstandings in your life, and more support and open communication.
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Featured image by Kyra Jay for xoNecole
- Here's What Saturn In Pisces Has In Store For Your Zodiac Sign ›
- 12 Mantras To Cultivate 2023 Energy For The Year Ahead ›
- Fall Equinox: How To Make The Fall Your Season, According To Your Sign ›
- What Your Zodiac Sign Says About Your Work Ethic ›
- January 2024 Horoscopes, Predictions Every Zodiac Sign - xoNecole ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy