

Sucré Couture Founder Dishes On What It Takes To Launch A Nostalgic Jewelry Brand
There's a certain energy that exudes from a creative woman with a clear vision and energy you feel as soon as you interact with her. It’s contagious and fills up the space with elements of empowerment, honesty, and confidence.
As soon as I sat down to chat with jewelry founder Kimberly Fomby Jefferson, there was an energy takeover, seeming new yet very familiar. It wasn’t but a few moments later that I recognized where I felt that feeling before; it’s the same one I experienced when I came in contact with Sucré Couture, the proactive and nostalgic jewelry brand founded by Kimberly. Over the past year alone, Sucré Couture has been featured in ESSENCE, British Vogue, and New York Magazine, to name a few.
It was my pleasure to sit down with Kimberly during one of her busiest seasons to chat with her about the why behind her brand, her key tips for successful marketing in today’s saturated world, and a few tips for others who battle with imposter syndrome. If you’re unfamiliar with this powerhouse, here’s your chance to find out more! You can also shop this amazing brand in our ElevateHer xoNecole shop here!
Kimberly Fomby Jefferson
Photo courtesy of Sucré Couture
xoNecole: For our readers who aren't familiar, can you give a bit of backstory on your journey to becoming a jewelry designer?
Kimberly Fomby Jefferson: My journey to becoming a jewelry designer humbly began in 2011 with $79 worth of jewelry supplies and wholesale jewelry, a Wix website, and a camera phone to take photos in a DIY lightbox made from cardboard. Between being a mom, getting an MBA, and going to a part-time marketing job, I'd be pulling together collections, promoting on social media, and selling a few trunk shows here and there.
Year after year, I'd keep at it, meeting people who eventually became amazing friends and mentors who encouraged me to continue growing Sucré Couture in the most authentic way possible.
The more I grew and gained an appreciation for my gifts, culture, style, and upbringing, the more I evolved as a jewelry designer.
xoN: What was the motivation behind launching Sucré Couture in 2011?
KFJ: Jewelry has been an integral part of my life for as long as I can remember. As young as six or seven years old. My mother always told me to keep a pair of earrings on, or my grandmother and great-aunt would gift me dainty gold and white gold necklaces and rings as keepsakes. Even the men in my family, my father, and grandfather, were really keen on thick gold chains, heavy rings, watches, and nugget bracelets.
Naturally, my exposure and affinity for jewelry followed me throughout my life, including when I decided to launch the brand at the tail end of my residency in New Orleans. I was fresh out of college, expecting a child with my now husband, and wanting to do something creatively fulfilling. I also come from an entrepreneurial family. It's no surprise to many that I followed suit.
xoN: From the jewelry to the social media content to the editorial shoots, the Sucré Couture vibe exudes effortlessly across the board. In a world where marketing is key to any e-commerce success, what are the three strategies you've implemented to ensure seamless branding?
KFJ: Know your brand and whom you're creating it for. While, at the same time, remaining authentic to the brand and why you launched it. Because truthfully, the right people will fall in love with your brand anyway.
Be as organized as possible. Keep all of your assets and content in one place for your team. Make it easy for yourself or anyone to grab what they need to produce good content.
Lead with a campaign strategy that sets clear creative expectations at the very beginning and keep everyone informed on it.
Kimberly
Photo courtesy of Sucré Couture
xoN: What does success look like to you?
KFJ: I love this question. Especially since it's come up so much for me within the last few months. Success looks like a beautiful community of heavily engaged people, a brand legacy that continues well into the future, and Sucré Couture editorial jewelry and other items that people have coveted as souvenirs of our collections for decades.
xoN: What has been your biggest challenge as a Black woman entrepreneur?
KFJ: Hmmm, my biggest challenge, and win at the same time, as a Black woman entrepreneur, has been the journey. It's no secret that Black-owned businesses, and even more so those of Black women, do not have the same access to resources as others. So I've had to get creative and roll up my sleeves to make things pop off and shine. With my knowledge bank, talents, and with the support of my team and community, Sucré Couture has managed to navigate challenges gracefully.
xoN: What has your biggest failure in this industry taught you? Please give us a brief scenario of the failure and how you found the lessons within that.
KFJ: Fortunately, through the support of a fantastic community of other entrepreneurs, friends, and family, I do not perceive anything I have encountered in the industry as failures — only lessons. A wise woman once told me, "Write off failures as professional development." As an entrepreneur, you must be willing to fall and get scraped and bruised up, only to get back up and try your best not to make the same missteps.
On this note, my biggest lesson has been checking all the facts and not skipping steps. Check your contracts and plan, plan, plan because, baby, the devil is in the details.
xoN: What is the #1 piece of advice for anyone who wants to start and launch a successful jewelry brand?
KFJ: My number one piece of advice for anyone wanting to start and launch a successful jewelry brand is to do it from the heart. Make wearable art with the same love you have for the brand. Get personal and vulnerable by how you engage with building it. Sit with it. Pick it apart. Don't be afraid to start anew and rebrand. Be genuine, and the rest will flow through your product and storytelling.
My second piece of advice is to get your feet wet in every single part of your business. From digital marketing to operations to photography to web design and development, good business owners, in general, should be able to roll their sleeves to pitch hit to keep the momentum going, if necessary.
A third piece of advice is to be coachable. Don't be afraid of constructive criticism—especially from a qualified source. If you have some good business advice that makes sense, I'll surely listen. In adjunct to this, you can't take everyone's advice either. Chew up the meat and spit out the bones. Trust your gut. You know your business better than anyone else.
Photo courtesy of Sucré Couture
xoN: As someone who has been in the industry for over a decade, I'm sure you've had times when you felt stagnant, complacent, or overlooked in regard to your brand. What is the #1 piece of advice for anyone who feels like potentially giving up because they haven't reached 'success' yet?
KFJ: Girl! Keep pushing. My great Uncle Jimmy and Aunt Jean, more than a decade ago, told me that it would take a minimum of 5 years to see a business bloom into its full potential and to keep chipping away at the brand. That's a gem that I always hear in the back of my mind. I'm glad I listened. Paying it forward to whoever is reading that needs to hear the same thing.
xoN: Why was it essential for you to have an all-woman team behind Sucré Couture?
KFJ: Women naturally possess an innate sense of eros, which must be reflected within the brand. Sucré Couture is deeply rooted in a love of self and love of Black culture, and our all-women home team got that down to the core. It's been tilled and nurtured by gifted hands.
xoN: What's the future look like for Sucré Couture? Any new exciting projects our readers should know about?
KFJ: The future for Sucré Couture is about to get more experiential and profound than ever. While I can't share all the details, provocative, nostalgic, and raw art is central to the experience. And more Sucré jewelry, of course!
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Feature image by Sucré Couture
Courtney Simpson is a dynamic writer with an affinity towards fashion and pop culture.
Keep up her daily looks on Instagram @hautecourtxo.
How Content Creators Hey Fran Hey And Shameless Maya Embraced The Pivot
This article is in partnership with Meta Elevate.
If you’ve been on the internet at all within the past decade, chances are the names Hey Fran Hey and Shameless Maya (aka Maya Washington) have come across your screen. These content creators have touched every platform on the web, spreading joy to help women everywhere live their best lives. From Fran’s healing natural remedies to Maya’s words of wisdom, both of these content creators have built a loyal following by sharing honest, useful, and vulnerable content. But in search of a life that lends to more creativity, freedom, and space, these digital mavens have moved from their bustling big cities (New York City and Los Angeles respectively) to more remote locations, taking their popular digital brands with them.
Content Creators Hey Fran Hey and Maya Washington Talk "Embracing The Pivot"www.youtube.com
In partnership with Meta Elevate — an online learning platform that provides Black, Hispanic, and Latinx-owned businesses access to 1:1 mentoring, digital skills training, and community — xoNecole teamed up with Franscheska Medina and Maya Washington on IG live recently for a candid conversation about how they’ve embraced the pivot by changing their surroundings to ultimately bring out the best in themselves and their work. Fran, a New York City native, moved from the Big Apple to Portland, Oregon a year ago. Feeling overstimulated by the hustle and bustle of city life, Fran headed to the Pacific Northwest in search of a more easeful life.
Her cross-country move is the backdrop for her new campaign with Meta Elevate— a perfectly-timed commercial that shows how you can level up from wherever you land with the support of free resources like Meta Elevate. Similarly, Maya packed up her life in Los Angeles and moved to Sweden, where she now resides with her husband and adorable daughter. Maya’s life is much more rural and farm-like than it had been in California, but she is thriving in this peaceful new setting while finding her groove as a new mom.
While Maya is steadily building and growing her digital brand as a self-proclaimed “mom coming out of early retirement,” Fran is redefining her own professional grind. “It’s been a year since I moved from New York City to Portland, Oregon,” says Fran. “I think the season I’m in is figuring out how to stay successful while also slowing down.” A slower-paced life has unlocked so many creative possibilities and opportunities for these ladies, and our conversation with them is a well-needed reminder that your success is not tied to your location…especially with the internet at your fingertips. Tapping into a community like Meta Elevate can help Black, Hispanic, and Latinx entrepreneurs and content creators stay connected to like minds and educated on new digital skills and tools that can help scale their businesses.
During a beautiful moment in the conversation, Fran gives Maya her flowers for being an innovator in the digital space. Back when “influencing” was in its infancy and creators were just trying to find their way, Fran says Maya was way ahead of her time. “I give Maya credit for being one of the pioneers in the digital space,” Fran said. “Maya is a one-person machine, and I always tell her she really changed the game on what ads, campaigns, and videos, in general, should look like.”
When asked what advice she’d give content creators, Maya says the key is having faith even when you don’t see the results just yet. “It’s so easy to look at what is, despite you pouring your heart into this thing that may not be giving you the returns that you thought,” she says. “Still operate from a place of love and authenticity. Have faith and do the work. A lot of people are positive thinkers, but that’s the thinking part. You also have to put your faith into work and do the work.”
Fran ultimately encourages content creators and budding entrepreneurs to take full advantage of Meta Elevate’s vast offerings to educate themselves on how to build and grow their businesses online. “It took me ten years to get to the point where I’m making ads at this level,” she says. “I didn’t have those resources in 2010. I love the partnership with Meta Elevate because they’re providing these resources for free. I just think of the people that wouldn’t be able to afford that education and information otherwise. So to amplify a company like this just feels right.”
Watch the full conversation with the link above, and join the Meta Elevate community to connect with fellow businesses and creatives that are #OnTheRiseTogether.
Featured image courtesy of Shameless Maya and Hey Fran Hey
Plus-Sized Model Precious Lee Axed Law School Aspirations To Become A Poppin’ International Runway Model
She may have stolen the show in Drake and 21 Savage’s music video for "Spin Bout U," but honestly, that’s nothing new to a statuesque 5’11, fabulous and fly, Precious Lee. Her energy radiates, rocking more curves than a California highway, and sis is taking over high fashion just the same, emerging as Paris Fashion Week’s most sought-after and coveted curve model on international runways, becoming one of the first to open a show in the fashion capital of the world.
And the best part? She landed here by faith.
She revealed in a 2022 cover story forElle that she initially planned to go to law school. In fact, she only decided to change course after a friend persuaded her to go to an open call at a modeling agency in Atlanta. “That was one of the most spiritual decisions that I feel like I made in my adult life—to really take that leap,” she said. “To say I’m a full-time model after spending thousands of dollars on college. That is a huge risk. Especially being a size 12, 14. Having dark skin, not coming from nepotism. There were so many different things that were aligned for me to have ‘a struggle.’”
Amy Sussman/Getty Images
She elaborated, telling Vogue, “My entire matriculation, I was juggling modeling and college, and it was so difficult to do because I’m running to a photo shoot in another city while trying to make sure my midterms were on time,” she explains. “So, I put off law school, and I knew I wanted to be a lawyer since like 7th grade.”
Precious even took the LSAT, but after signing with Ford Models in New York during the second semester of her senior year, Lee moved to the city the same week she graduated from college (Clark Atlanta University). Turns out, stepping out on her own path was in the cards for her. She signed with Ford Models during the second semester of her senior year of college and hasn’t looked back since.
And rightfully so, as sis has gotten to the modeling bag thanks to Versace, Michael Kors, Prabal Gurung, Moschino, and Christian Siriano utilized her talent during New York Fashion Week Spring/Summer 2022, and also appeared in Mama Bad Gyal’s 2022 Savage X Fenty show.
Kevin Mazur/Getty Images for Rihanna's Savage X Fenty Show Vol. 4 presented by Prime Video
As for now, Lee is taking it all in, closing the interview by saying, “I walked a runway with Naomi. As a size 14. Like, ‘What?’ I’m grateful it’s happening right now. I’m grateful it’s happening from my spirit.”
Thankfully, at just 32 years old, Precious sees a long future for herself in modeling, which she hopes to venture out for more opportunities, having already booked a small acting role in the TV series Run the World. “I flipped the script in the world of modeling, and I plan on flipping the script [in Hollywood] too. That’s my goal.”
You better say that, sis.
Follow Precious around in Paris in the Vogue clip below:
How Model Precious Lee Gets Runway Ready | Diary of a Model | Vogue
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Featured image by Dia Dipasupil/Getty Images