They say you never forget your “first.” From a first kiss to our first pair of kicks, each moment becomes a memory that shapes us forever. For Jourdan Ash, creator of the sneaker and streetwear platform True To Us, her first subway ride after moving to Harlem from Detroit served as an official initiation into East coast sneaker culture. “I stepped on somebody's sneakers,” Jourdan recalls. An offense that, while pardonable (she was six years old after all), still held minor repercussions. “[The girl] was really upset that I stepped on her sneakers, to the point where my mom and her had words about it,” she tells xoNecole. Even in her innocence, the encounter brought Jourdan to an illuminating realization, “People really care about sneakers.”
“Growing up in New York, I realized a lot more that people will look at your shoes first before they decide to speak to you, so I had to get that together real quick,” she says. Coming of age in the mecca of streetwear culture gave Jourdan a unique perspective on the significance of sneakers and the people who wore them. One that proved why these footwear staples were more than just coverings for your feet — but a lifestyle and symbol for self-expression.
In February 2020, Jourdan was in pursuit of a potential social media job at a popular streetwear publication. For the edit test, she was tasked with creating an Instagram account from scratch. After noticing the lack of representation of Black women and men on the brand’s page, Jourdan decided to curate a mockup that was inclusive and reflective of her culture and community. “I built it in a way that I wanted to see certain things,” she says. While the position was dissolved due to COVID, Jourdan was determined to put this project to use, and thus, True To Us was born.
Sarai Garcia
True To Us is an online platform dedicated to Black and brown women to amplify their voices and presence in the sneaker industry and the streetwear culture. “The community was there immediately because there were so many women and people who just wanted to talk about sneakers and streetwear without feeling belittled,” she says. “If I didn't have that embarrassing moment when I was six, just for stepping on somebody's sneakers, who knows where I would be?”
With her unique merch and insightful podcast, True to Us Talks, Jourdan continues to use her platform to amplify the ever-growing population of women within the sneaker industry and provide her community with the tools and resources necessary to shape their path into the streetwear industry.
xoNecole: From your work with notable brands to your podcast, Dating In NYC, one of the things I love most about your work is how community-focused it is. Tell us more about the importance of community-building and how it’s played a role in growing your brand.
Jourdan Ash: Community building is important because a lot of people think they can buy their way in. When we think about gentrification, it's the same thing; you think because you can afford to be here that you are a part of the community and maybe that's not true. For me, building community has always been important from the bottom up. For example, I like to volunteer. I don't just say, ‘Hey, I'm here,’ and impose myself. I build community, I talk to people, and I come back every week to volunteer. I can't say I love something without helping it.
Sarai Garcia
So if I say I love the Bronx, why wouldn’t I volunteer in the Bronx? If I say I love streetwear and sneakers, why wouldn’t I hold space for people in it? Why wouldn’t I help other people? Why wouldn't I say other people's names?
"I can't say I love something without helping it."
In terms of authenticity, people are always going to know when you buy yourself in. People are always going to know when you’re posing or pretending, especially in New York. It's very obvious when they're not of the culture or replenishing the culture. I think a lot of people use the culture, Black and brown folks, and all these really amazing, beautiful things as a resource, and they don't replenish, and that's the issue. So that's why community building is always so important to me. Whenever I have any type of partnership, I always make sure that there's something that goes back because you have to replenish what you just took.
xoN: What have you learned the most from the women you’ve encountered within the streetwear and sneaker industries?
JA: I think the most important thing is to try because a lot of people get turned away easily. I'm not afraid of a no, and I'm not afraid to be myself. I think those are things that are super important. Every single woman I have met this year has genuinely been themselves, and that's the most important thing. I think a lot of times we see streetwear, and it happens to be a woman, there's an archetype of woman that gets heavily promoted. That woman doesn't look like everybody, but that doesn't mean you can't do it.
There are times when I go onto a set and I'm looking for the other Black women or other brown-skinned women and I'm like, ‘Oh, I'm actually the darkest person on this set.’ I have to not only set the tone for the next person but also let them know that this is not okay. There's no reason to not have more body types. There's no reason to only have light-skinned women in your photo shoots. There's no reason to not share. So I think being authentically you and sharing with your community, that's a part of it.
Sarai Garcia
xoN: What space do you hope to fill within sneaker culture and the streetwear industry through True To Us?
JA: I want to break the glass wall; I want to break down the gate. There's a lot of gatekeeping that goes around to the point where people don't even know how you can get a job in the sneaker industry without working in a sneaker store first. That's why we have True to Us Talks, where we speak to different women about their journey into streetwear and sneakers.
There are so many avenues you can take to work in these industries without wanting to design your own sneaker. There are so many different aspects of sneakers and streetwear that involve math [and science] that people don't know about, so let me talk to somebody who does that, and hopefully, that'll bring you to a place where you can either get in contact with them, try to follow a similar path, or at least get some questions answered. I'm hoping with True To Us not only are we able to share opportunities as they come, but let people know it's okay to explore new things and you don't have to start at the sneaker store.
xoN: What advice would you give to women who are looking to build and grow their own platforms?
JA: The biggest thing is just to do it; don't worry about anybody else. There have been so many times when I didn’t know if I wanted to do a podcast because ‘everybody has podcasts,’ but nobody has a podcast like me. It doesn't matter what's already out there if you're not out there.
"It doesn't matter what's already out there if you're not out there."
I am a firm believer in the power of words, some people call it delusional and some people call it being optimistic, but there's no reason why I can't get what I want. A part of getting what you want is working towards it. You're not going to get what you want if you don't put yourself forward in doing it. Even if you have to fake yourself out and say, ‘Yeah, I could do that,’ you keep saying it until it's real.
Get out of your own head. There are plenty of times when I tell myself I want to do something, and when I tell somebody, they speak fear into my plans and now I'm hesitant about doing it. But that's just the projection. Sometimes you can't tell people until it's done, and that's okay, too. But the first step is to always just do it; just try.
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Featured image courtesy of Jourdan Ash
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Gabrielle Union
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
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Feature image by Mike Lawrie/Getty Images
Venus moves into Scorpio on December 4, and Venus in Scorpio makes love more intimate, passionate, and intense. Venus will be in Scorpio until December 29, and it’s about overcoming fears in love, allowing more intimacy and connection with one another, and not being afraid to take some risks if it means following your heart and giving your emotions a voice. Neptune goes direct in Pisces on December 6, after being retrograde since June, and this will allow emotions, creative ventures, and spirituality to become clearer and easier to grasp for the collective.
Neptune in Pisces brings emotions to the surface, and it also brings things into perspective, especially how important having faith in yourself is.
What December 2023 Has In Store For Your Zodiac
On December 12, there is a New Moon in Sagittarius aligning with the sun, and this New Moon is an expansive, fortunate, and inspiring one. This is a good time of the month to set your intentions for your future, to think big, and to go big. The following day, on December 13, Mercury officially goes retrograde in Capricorn, and this is the last Mercury retrograde of the year. This Mercury retrograde is about taking things slow, not rushing your process, and focusing on where you want to build for yourself financially. Mercury will be Retrograde in Capricorn until December 23, when it finishes its retrograde motion in Sagittarius until January 1, 2024. Mercury retrograde in Sag for a week is allowing you to see the full picture.
Capricorn season begins on December 21, and this is the type of stable and grounding energy we need as the year comes to a close. On December 26, there is a Full Moon in Cancer, and finding your balance between love and practicality is needed.
This Full Moon is the Cold Moon of the year, and emotions are high as renewal and reflection come into play as the year ends. Before the end of the month, both Chiron and Jupiter go direct, allowing spontaneity, abundance, healing, and opportunity to take place. This year has been heavy, and by the end of December, there is a chance to take a deep breath of relief.
ARIES
This month is all about your healing journey, Aries. You have been through significant ups and downs this year, and it’s all coming together to create a fresh start for you. Your wisdom has grown, your mind has seen what it needed to see, and you are ready to use what you now know to move forward. The New Moon happening this month will be in your 9th house of the mind, and mid-December is a good time to plant the seeds for where you want to illuminate your mind.
Mercury goes retrograde this month, and for you, this retrograde will be occurring in an area of your chart having to do with your career. With Mercury retro here, it’s best to use the rest of the year to rest, gain clarity, and take your wins with the losses. The most significant transit for you happening this month is Chrion going direct in your sign on December 26, after being retrograde since July of this year. Now that Chiron is direct in Aries, your healing, your wounds, and your growth are finally getting the recognition and support they need.
Kyra Jay for xoNecoleTAURUS
December is a month of tapping into your inner abundance, Taurus. This is a fortuitous month for you, and some pleasant surprises and developments are in store for you. Financially, you are seeing previous plans and efforts come to fruition, and your financial status is developing. With Venus entering Scorpio at the beginning of the month and entering your 7th house of love, you are not only benefiting financially this month, but your relationships and love life are also experiencing a boost of positive energy thanks to Venus.
With Mercury going retrograde in an area of your chart having to do with travel, the higher mind, and adventure, December is not the best month for travel plans, and it’s best to stick to your safe places as the year comes to a close. The good news, however, is that Jupiter goes direct in your sign on Dec. 30, after being in retrograde for the past three months. With Jupiter, the planet of blessings, now direct and in your sign until May 2024, you are moving into some of the luckiest months in your life in over a decade.
Kyra Jay for xoNecoleGEMINI
This month is all about balance and living in harmony, Gemini. You are flowing well with the energy of the month, and there is a lot to be grateful for and a lot of people who are grateful for you. This is a powerful month for manifesting your dreams, and you are exactly where you need to be right now. Although Mercury, your ruling planet, will be going retrograde this month, it’s happening in an area of your chart that is allowing you to heal and move on for good on things that have been feeling restrictive and limiting for you. You are finding your power.
The New Moon of the month is happening on Dec. 12, and it’s occurring in your sister sign, Sagittarius. With a New Moon in your opposite sign, it’s hitting close to home when it comes to your love life, and you are seeing new beginnings romantically this month. On Dec. 26, the Full Moon comes to fruition, and this Full Moon is closing a chapter when it comes to your financial world, and you are getting a return on the investments you have been making this year.
Overall, December is a month of giving and receiving freely, and finding your synergy through the life changes you are moving through.
Kyra Jay for xoNecoleCANCER
December is all about your vision, Cancer. You are feeling inspired this month, and are meeting the universe halfway. You have been putting the pieces of the puzzle together in your life, and are finding that one good thing is leading into another. With Venus moving into your 5th house of happiness and romance at the beginning of the month, you have this good energy with you throughout December. This is free-spirit energy that you are tapping into this month, and you are taking some brave steps forward.
On Dec. 13, Mercury goes retrograde in your opposite sign, Capricorn, and your relationships are the focus right now. This isn’t the best time to start a new relationship, but it is a good time to go over your strengths and weaknesses in love, and where you can tap into more of your inner power here. The Full Moon of the month will be in your sign on Dec. 26, and this is the Cold Moon of the year. The end of December for you is about letting go and releasing the weight that has been on your shoulders so that you can move forward into the abundance that awaits next year with more freedom.
Kyra Jay for xoNecoleLEO
This is a passionate and exciting month for you, Leo. Although you are starting anew in many ways this month, you still need some time to think things through and come up with the best plan for yourself. With Mercury going retrograde in your 6th house this month, taking care of your mind, body, and soul is key to getting through the rest of this year, and health matters should be taken more seriously right now. Overall, however, your creativity is inspiring, and you are focused on where your passions are right now.
The Full Moon happening at the end of the month is occurring in your 12th house of closure and healing, and you are leaving the year in quiet contemplation. Endings are presenting themselves, but don’t get so caught up in what’s leaving your life that you miss what is entering. As December ends, Chiron goes direct in Aries, and this is good news for your travel plans, for checking off things on your bucket list, and for pursuing interests of the mind.
Kyra Jay for xoNecoleVIRGO
Happy outcomes are in store for you as the year comes to a close, Virgo. This year has been a full circle moment for you, and through the growth and change that has taken place, you find yourself now in a better position than when you began the year. December is all about claiming your peace and your power, and about living in your happiness. The month begins with Venus moving into your 3rd house of communication, and this is a good month to get the recognition and reinforcements that you have been looking for, and for having life-changing conversations with others.
Neptune goes direct in your 7th house of love on Dec. 6, after being retrograde here since June of this year, and your relationships become clearer to you now. Neptune in the 7th house makes love dreamy and allows you to explore the magic in your love life altogether. Your ruling planet, Mercury, goes retrograde on the 13th and will be retrograde in another love area of your chart. For you, this means defining and redefining your sense of happiness and love until it fits into who you are and where you see yourself.
Kyra Jay for xoNecoleLIBRA
December is all about trusting your instincts, Libra. If something feels off - it probably is. Remember that this month, as you open new doors and close old ones, and focus on your intentions right now. This month may feel longer to you than it is, as you are moving through a long journey of clarity that has been much needed. With Venus moving into your 2nd house of income and values at the beginning of the month, you are thinking about your priorities right now, what is worth your time and energy, and what is more draining than fulfilling both financially and emotionally.
Confidence is everything as you move through December, and you are being guided to tap into yours, as well as into your divine intuition. The New Moon on the 12th of the month is helping you clear the air, and you are getting the answers you have been looking for. With Mercury going retrograde on Dec. 13 in an area of your chart having to do with stability and the home, you could be moving through some changes with family and home life as the year ends, and foundations are shifting so that stronger ones can be built.
Kyra Jay for xoNecoleSCORPIO
December is about perspective, Scorpio, and you are getting the chance to see yours in a new light. There is an opening coming into your life this month, but it may take some effort on your part to notice these new doors that are opening and the support that is there for you. You could be traveling this month, and this energy is helping you open your eyes to the gifts that are surrounding you. Venus enters your sign on Dec. 4 where she will be until Dec. 29, and love is moving into your life in a new and powerful way.
The New Moon of the month is happening in your 2nd house of income, and this is a good time of the month to set your intentions for your finances, investments, and self-confidence. It’s not just about wanting right now, it’s about believing that what you want is already yours and that you are worthy of it. Before the month ends, Jupiter goes direct in your 7th house of love, and any challenges you have been moving through romantically or financially over the past couple of months are that of the past as you enter 2024 with more space within to love and experience blessings here.
Kyra Jay for xoNecoleSAGITTARIUS
December begins in Sagittarius Season, and you are taking in all that has occurred for you, not just this season but this year in general. This year has been a little heavier for you, and by the time December hits, you are ready to take it slow, ease into the new year, and give yourself time to accept and learn from what’s happened this year. With Venus in your 12th house for most of this month, before it enters your sign, you are truly moving through a time of healing the heart, closing the door on the past, and experiencing enlightenment in your life.
Mercury goes retrograde in Capricorn this month on the 13th and moves into your sign on the 23rd. With Mercury retrograde in your sign, you need some time to develop your plans and to see them through, and you are the only one who can give yourself that time right now. Before the month ends, Venus enters your sign, and you get to move into 2024 with love on your side and with more positive energy flowing through your life and your heart.
Kyra Jay for xoNecoleCAPRICORN
Dreams are coming true for you in December, and this month is all about believing in a miracle because you deserve one Capricorn. Support is in your life in all areas, and you get to experience how good life can get when you get out of your own way and allow the blessings to enter. Mercury moves into your sign on Dec. 1, right as the month begins, and then goes retrograde here for ten days starting Dec. 13. Mercury retrograde in your sign isn’t necessarily what you want to see as the year ends, yet you will find that this one is more so empowering rather than hindering.
Capricorn season officially begins on Dec. 21, and it’s your time to shine, beautiful. Capricorn season for you this year is a chance at a fresh start, and it’s here to remind you just how worthy you are of all that you have been seeking. There is true beauty in your life this month, and it’s coming from within you. On Dec. 26, the Full Moon occurs in your opposite sign, and you get to see love come full circle, and as the hope that you have had here, leads you to victory.
Kyra Jay for xoNecoleAQUARIUS
December is a month of growth, Aquarius. You are financially experiencing significant gains this month, and you are also being seen as the valuable, intelligent, and talented being that you are. Although responsibilities seem to be piling up as opportunities do, you have the energy and skills to see them through. On Dec. 12, there is a New Moon in your 11th house of hopes and dreams, and this is a good time for seeing your manifestations appear and for feeling closer to your community and friendships along the way.
Mercury goes retrograde in your house of closure this month, and you are ridding yourself of any negative belief systems that have been keeping you away from experiencing personal abundance. Remember that healing can take you places that regret can’t, and give yourself more grace during this time. The Full Moon of the month happens on Dec. 26, and this Full Moon is giving you clarity on your work life, health, and daily routine and allowing you to see the outcomes of what has been working for you.
Kyra Jay for xoNecole
PISCES
This month is moving fast for you, Pisces. There is so much to do, to be, and to learn, and you are doing it all happily. This is a month of opportunity for you, and a month where one thing falls into place beautifully after the other. The most significant transit that is happening for you in December, is Neptune moving direct in your sign after being retrograde for the past six months. Now that Neptune is direct, you can see yourself, your gifts, and your inner power more clearly.
Mercury goes retrograde in an area of your chart having to do with manifestation, and patience is needed as you allow your intentions to come into full bloom. The key this month is to not rush things, and rather to enjoy the pace that life is taking you on right now, trusting that it’s all happening exactly how it is supposed to. Jupiter goes direct on the 30th before the year ends, and for you, this means less confusion and misunderstandings in your life, and more support and open communication.
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Featured image by Kyra Jay for xoNecole
