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Everything You Need To Know About ElevateHER Shop

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Every day, Black women elevate the world. We are trendsetters and visionaries; the shapeshifters that lead by virtue of presence alone. In a world that sells our identities for consumption, we remind everyone that joy is our birthright and the grace we carry will always be authentic. Our existence is not a social experiment but a crafted emblem of perfection. And for that, we deserve everything good this world has to offer.


With that, xoNecole created the ElevateHER Shop, a here-to-stay online marketplace. For Black women, by Black women. While there are multiple places to shop Black online, which we champion, #ElevateHER provides a way for consumers to directly support small Black Women-Owned businesses! Just in time for Juneteenth, we aim to celebrate not just our joy but our ancestors and kick summer off the right way.

We're launching our first curated iteration "Summertime Joy" to celebrate everything we are and everything we aspire to be. ElevateHER will continue to grow and have iterations reflecting other seasons and life events relevant to us all. We got the range. Everything from beauty (Summertime Fine) to home decor (Dope Abodes), personal development and entertainment (Booked & Boujie) to food and wellness (Guilt-Free Pleasures) to personal style (Here to Slay)—we've got it.

To complement our ElevateHER Shop launch, we're celebrating non-stop with a slew of immersive moments for our audience to share in the Joy. See below for interactive ways to share in the joy and uplift womenpreneurs of color:

Custom AR filter

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Wondering what Black-owned product to shop next? No worries, our Instagram AR Filter has you covered! Our filter scrolls through dozens of fabulous products from the ElevateHER Shop randomly landing on a different product each time. So what are you waiting on? Try it out on the @xoNecole Instagram page here and don't forget to tag @xonecole and use #ElevateHER so we can repost you!

Joy Gifting

xoNecole welcomed 50 influential queens to the sunshine season with a special delivery that radiated Black Girl Joy. They were delivered a delicious array of Black-owned summertime joy with a candle on behalf of Collins House Global and the finest of wine made with love by the McBride Sisters. Not to mention stunning floral arrangements from Barbara's Flowers, The Petal Effect and Lemiga Events.

Instagram Guides

We curated 5 user-friendly Instagram Guides that each serve to represent products from every shopping category in the ElevateHER Shop: beauty, style, home, books and wellness. We shared some of our favorites amongst favorites that are worth investing the coins in this summer and beyond, for Black women by Black women.

Editorial Series: Black Woman Owned

This Marketplace was curated not only to shop and support these founders, but also to discover. We've been fortunate enough to get insight into the lives of Black women entrepreneurs who are featured in our shop. Explore the Black Woman-Owned editorial section on the shop homepage to learn more about the brains behind the businesses + brands. These stories are meant to inspire and be of motivation.

The journey of Black entrepreneurship is difficult for many but when we share information while being unafraid to share our stories, we are capable of accomplishing everything we set our minds to! ElevateHER soars by shining a light, a special one, for all of us.

ElevateHER 100

We created Instagrammable graphics for our 100 womenpreneurs who were featured in their audiences to celebrate this notable moment and encourage their followers to bask in the joy.

ElevateHER is for the current and future. To our Summertime Joys and beyond: we will always elevate.

Click here to experience the ElevateHER Shop.

Featured image designed by Kyra James

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