This Designer's Nude Masks Landed Her The Collab Of A Lifetime With Fenty Beauty
Shami Oshun is a fashion designer based in California, who is taking the internet by storm. It all started back in September, when she created an 11-nude shade line of face masks to match the variety of shades of Black women. The masks became so popular that her customers asked her to match them to their Fenty foundations, where they made a chart as a guide.
The masks took off from there, all the way to the point of being invited to collaborate with the brand itself to, in the flex of the century, design a limited edition, early-access mask for the brand.
How it started. How it’s going https://t.co/0b2D5rIq0E— Shami Oshun (@Shami Oshun) 1616000819
As a quick background, Oshun built her brand in 2015 "to provide unique and timeless designs to the world." Since then, her work has received recognition from a variety of media outlets, including Essence, British Vogue, Huffington Post, and Buzzfeed. According to her website, she is most known for integrating 3-D printing with fashion to push the boundaries of wearable art, and the 3-D printed Bev Bag, which is designed to carry your beverage (boba, coffee, wine glass, etc).
And since, well...
Shami Oshun/Twitter
Since, Oshun has released a line of nude masks, which were eventually partnered with various Fenty's Pro Filt'r longwear foundations, and that sold out immediately. This caused the Rihanna-backed empire to take notice and invite her along, which they announced in a tweet:
"We saw @ShamiOshun break the internet with #PROFILTR inspired masks & asked her to create one just for our EARLY ACCESS Beauties! Sign up for SMS & EMAIL alerts at fentybeauty.com/signup to get your limited edition SHAMI x FENTY BEAUTY masks while supplies last!"
Needless to say, her page went up (cause it's stuck) with all beauty lovers alike, running to her page to celebrate her for the classic shit that Black women continue to do.
Some celebrate the Blackness of the moment:
Twitter
Some explained their ‘why’:
Most took notice on the all-too-familiar:
Like, literally most of everyone:
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But ultimately, everyone was like:
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Oshun has been overwhelmed with the love shown to her since the announcement and is busy at work getting the people their new masks. She may have a newfound wave to ride, but she still took the time to thank everyone in a simple tweet:
Twitter
Now, that’s how you clear a brand! Congratulations, on your success Shami!
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Featured image by Shami Oshun/Twitter
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Exclusive: Koryn Hawthorne On Her Miraculous Love Story: ‘I Was Never A Girlfriend’
Gospel singer Koryn Hawthorne has used her voice to let the world know about what God can do, and now the Season 8 finalist of NBC’s The Voice is sharing a miraculous act that led to her engagement.
The Praise This actress shared in an interview with xoNecole that prior to becoming engaged to her partner, Hunter Register, she passed over one particular title on her way to becoming a fiancée.
“I was never a girlfriend,” Hawthorn, 26, tells xoNecole.
“We've known each other since we were kids, so we just kind of always had this distant friendship. We would hit each other up on social media, and [I] slide up under things that he was posting,” she says. “We ended up hanging out together, and when we hung out, it was an instant immediate connection from all fronts. I think we just knew from the first day that I don't want to spend a day apart from you.”
Koryn Hawthorne On Her Miraculous Love Story, New Album, & More
She continued, "And yeah, we probably were boyfriend or girlfriend after — am I delusional? Then we were engaged a few months later.”
The Grammy-nominated singer, who became engaged in November of 2023, went on to share what her experience has been preparing to become a wife, exploring the personal growth, challenges, and emotions experienced throughout the process.
“It's a journey, I'm not gonna lie,” she says. “Relationships, in general, are hard, and whenever you think about marriage, is just different from being boyfriend and girlfriend because if you piss me off, I could just go,” she shared. “But marriage is an actual commitment. It's a partnership. It's a ministry.”
Hawthorne, 26, and Register, 27, were childhood friends growing up in Louisiana and sealed their love during a weekend getaway in New Orleans last fall.
For the gospel star, marriage involves more than lovely-dovey aspects, emphasizing how her relationship has allowed her to grow, mature, and learn valuable lessons through love.
“We were supposed to get married in May, but like for us to be mature enough to be like, ‘You know what? No, let's take the necessary time to make sure that we're fully prepared for this commitment such a beautiful thing,” Hawthorne reflected.
“It's a learning curve for sure, but our preparation for marriage would have been the only thing that brought this out of me. It's hard and it's scary at times, but it's God's purpose and His plan for our lives.”
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Featured image by Dia DipasupilGetty Images