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This Designer's Nude Masks Landed Her The Collab Of A Lifetime With Fenty Beauty
Beauty & Fashion

This Designer's Nude Masks Landed Her The Collab Of A Lifetime With Fenty Beauty


Shami Oshun is a fashion designer based in California, who is taking the internet by storm. It all started back in September, when she created an 11-nude shade line of face masks to match the variety of shades of Black women. The masks became so popular that her customers asked her to match them to their Fenty foundations, where they made a chart as a guide.

The masks took off from there, all the way to the point of being invited to collaborate with the brand itself to, in the flex of the century, design a limited edition, early-access mask for the brand.

As a quick background, Oshun built her brand in 2015 "to provide unique and timeless designs to the world." Since then, her work has received recognition from a variety of media outlets, including Essence, British Vogue, Huffington Post, and Buzzfeed. According to her website, she is most known for integrating 3-D printing with fashion to push the boundaries of wearable art, and the 3-D printed Bev Bag, which is designed to carry your beverage (boba, coffee, wine glass, etc).

And since, well...

Shami Oshun/Twitter

Since, Oshun has released a line of nude masks, which were eventually partnered with various Fenty's Pro Filt'r longwear foundations, and that sold out immediately. This caused the Rihanna-backed empire to take notice and invite her along, which they announced in a tweet:

"We saw @ShamiOshun break the internet with #PROFILTR inspired masks & asked her to create one just for our EARLY ACCESS Beauties! Sign up for SMS & EMAIL alerts at fentybeauty.com/signup to get your limited edition SHAMI x FENTY BEAUTY masks while supplies last!"

Needless to say, her page went up (cause it's stuck) with all beauty lovers alike, running to her page to celebrate her for the classic shit that Black women continue to do.

Some celebrate the Blackness of the moment:

Twitter​

Some explained their ‘why’:

Twitter

Most took notice on the all-too-familiar:

​Twitter

Like, literally most of everyone:

Twitter​

But ultimately, everyone was like:

Twitter​

Oshun has been overwhelmed with the love shown to her since the announcement and is busy at work getting the people their new masks. She may have a newfound wave to ride, but she still took the time to thank everyone in a simple tweet:

Twitter​

Now, that’s how you clear a brand! Congratulations, on your success Shami!

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Shami Oshun/Twitter

 

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