Your August 2024 Horoscopes Are All About Opportunity & Honoring Your Progress

Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
August is a month of opportunity, and having patience with your progress. There are a lot of new beginnings and successful experiences flowing through the stars, but Mercury also goes retrograde this month, and there is a need to slow down right now as well. The month begins in Leo Season, and whenever the Sun is in a fire sign, it is always a more dynamic, passionate, and intense time for the collective.
With the New Moon of the month in Leo as well on August 4, things are heating up pretty quickly in August. The New Moon is the perfect time to set your intentions for the month and to also set your intentions for your self-confidence, personal success, and what’s going to make your heart shine. Not only do we have a New Moon on August 4, but Venus also enters the earth sign Virgo on this day as well, where she will remain until August 29.
Venus in Virgo brings more stable energy to relationship matters, and this is a time when the heart heals, priorities are recognized and unconditional love is favored. Venus in Virgo is selfless and gives love for the sake of being there for someone.
This is a good time to gain clarity within romantic matters, and to figure out what is going to be best for your health and well-being overall.
What August 2024 Has In Store For Your Zodiac Sign
Mercury goes retrograde in August and will be retrograde in Virgo from August 5 until August 14, and then in Leo from August 14 until August 28. During the Mercury retrograde in Virgo transit, it’s all about the mind and finding healing here. Mercury is Virgo's planetary ruler so there is overall more magic felt with this transit than your typical Mercury retrograde because Virgo understands Mercury and vice versa.
While Mercury is retrograde in Leo for a few weeks, this energy may bruise some egos but overall allows people to gain clarity on self-expression, how they show up, and how they want to show up.
With all Mercury retrograde, communication matters should be taken with some extra precaution, hold off on signing any contracts unless necessary, and be more flexible with plans and changes that occur.
On August 19, we have one of the more potent Full Moons of the year, and that is the Supermoon in Aquarius, which also happens to be the Blue Moon of the year. This Supermoon is bringing in a lot of change, a lot of clarity, and the outcomes of what you have been committing to. This is a good time to let go of restrictive, self-imposed ideas of yourself, honor your freedom, and look at your authenticity with a renewed vision and sense of love. The Sun in Leo will be beaming support to us throughout the month, and this connection and support from the universe will especially be felt on this Supermoon.
Virgo Season officially begins on August 22, and it’s time to get organized, heal, do the work, and give a helping hand. When the Sun is in Virgo, we feel more inspired to get things done and take care of our well-being and the well-being of others, and this is overall a time when a lot is accomplished.
Venus enters Libra on August 29 before the month ends, and Venus is the ruling planet of Libra and feels at home here. We are leaving August with a sense of love renewed, the mind healed, and the past put behind us for good.
Read for your sun sign and rising sign below to see what the month has in store for you.
AriesKyra Jay for xoNecoleARIES
August is a month of claiming your peace, Aries. You are in a place in your life where you have learned a lot and grown even more, and now it’s time to live in this space of renewal. You are mentally ready to heal, and there is support and encouragement around you to do so. The month begins with the Sun in your 5th house of romance, hobbies, happiness, and self-expression, and with a New Moon here on August 4, you are walking into August feeling a little more optimistic than usual. Set your intentions for the things you want to see highlighted more in your life.
Moving further into the month, there is a Super Blue Moon in Aquarius happening on August 19, and this Supermoon is a chance for you to gain clarity within your friendships and community in life.
This Full Moon is the perfect opportunity for you to let go of the idea that you are separate from the people around you, and to find gratitude in the support that is coming in for you now. Before August ends, Venus moves into your opposite sign, Libra, and this is good news for love. You are ending the month with a new sense of well-being, self-trust, and emotional harmony.
TaurusKyra Jay for xoNecoleTAURUS
August is all about letting go, Taurus. You are working through a lot right now, and with the stars aligning in your 4th house of home and family for most of the month, you need some extra support and protection. This is the time to let go of the idea of how you thought things would be right now and to trust more in where they are. When Venus moves into your house of romance from August 4 until August 29, you are going to be in a good space to receive love but will have to remember to let it come to you more rather than force it.
On August 14, Mercury goes retrograde in your 4th house, and this is a good time to review matters of the home. Is your environment a space where you feel comfortable and authentic? Or are there certain things you can move around or different people you can be around? It’s all about checking in with your emotional world this month and starting from there. Before August comes to an end, a Supermoon is occurring in your 10th house of career, and some work matters are coming full circle for you now. You are receiving more support and recognition as you end the month, and remember this is a reflection of the work you’ve done within, and the love you have for yourself.
GeminiKyra Jay for xoNecoleGEMINI
August is a month of success and empowerment for you, Gemini. You are feeling on top of it right now and are being seen as the successful being you are. Even though the month begins with your ruling planet going retrograde, you are navigating this time with inspiration and empowerment, and are seeing progress made. The New Moon of the month is occurring on August 4, and this New Moon is creating a breakthrough for you communication-wise. Channels are clearing, and you are getting a fresh start to use your voice, speak your mind, and create a bridge of connection to others.
Mercury, your ruling planet, will be retrograde in your 4th house from August 5 until August 14, and this is a good time to heal, spend more time at home, and nourish your inner world.
Challenges with family or close loved ones may arise during this time, and it’s showing you overall what you need to feel supported and what those around you may need as well. On August 19, there is a Supermoon in your 9th house of adventure, travel, and the higher mind, and you are moving through life with clarity. This Supermoon is a big eye-opener for you, and you are moving mountains and chasing dreams. Overall, you are rising above and claiming your power in August, Gemini.
CancerKyra Jay for xoNecoleCANCER
You are renewing financially this month, Cancer. August is a month of stepping up to the plate, working on your goals, and receiving more positive feedback. A lot of the focus of the month is on your finances, with the Sun in your second house for most of August, and you are creating a new sense of abundance in your life. With Mercury going retrograde for a few weeks at the start of the month, you are taking this time to heal any miscommunications you have been having and to take more time to understand yourself and your mind.
As a Cancer, the Full Moon of the month is always an important time for you since you are ruled by the Moon. This month, we have a Super Blue Moon in Aquarius on August 19, and you are feeling especially emotional, passionate, and empowered during this time.
This Supermoon is a chance for you to take the lead on the transformations you are moving through in your life, and to let go of some of the fears that have been keeping you away from living your truth and feeling as abundant as you should. Before August ends, Venus moves into your 4th house, the house that Cancer rules, and you will truly feel at home, supported, and in tune this month.
LeoKyra Jay for xoNecoleLEO
You are in a good space this month, Leo. You are feeling in harmony emotionally, and have a good balance between the give and take in your life. Not only is August the heart of Leo Season, but it’s also a time when new beginnings occur. On August 4, there is a New Moon in Leo, and this is really when you are going to be experiencing a fresh start in your life. This is a good New Moon to set your intentions for your progress, confidence, and the way you see yourself or want to show up in the world. On the same day, Venus moves into your 12th house of closure, and this new beginning may come through by letting something go in the process.
Mercury will be retrograde from August 5 until August 28 and will be retrograde in your sign from August 14 until August 28. Take your time with what you are pushing forth right now, and be a little more cautious with what you are communicating and how you are expressing it. Before the month ends, there is a Supermoon in your opposite sign, Aquarius, and this is providing the healing and compassion in love that you have been looking for. This Supermoon is about letting go of your past relationships to honor the new ones that are blooming for you now.
VirgoKyra Jay for xoNecoleVIRGO
August is a month of financial success for you, Virgo. You are receiving the energy you have put out there, and that means an increase of abundance, support, and balance in your life. Your intentions are manifesting for you, and this is a good month for feeling supported by the work you have done. Venus enters Virgo at the start of August and will be in your sign from August 4 until August 29, making love and financial matters more favorable for you during this time.
Extra support and love are here for you this month, and this is needed with Mercury going retrograde. Mercury retrograde begins in your sign and ends in Leo this month.
It will be retrograde in Virgo from August 5 until August 14, and your guidance for this time is to take things a little slower, trust your process, and not get ahead of yourself or the things you are bringing forth right now. Virgo Season officially begins on August 22 this year, and it’s your time to shine! Virgo Season this year is bringing a lot of transformation, and August is the perfect month to thrive and flourish before a change of energy comes into play.
LibraKyra Jay for xoNecoleLIBRA
New beginnings are here for you emotionally this month, Libra. This month is bringing you a fresh start, but it’s coming through by putting in the work and taking time to listen to your heart more. August begins with Venus moving into Virgo from August 4 through August 29 until it enters your sign. While Venus is in Virgo, she is in your 12th house of closure, and you are letting go of the past in love in order to renew and enjoy the gifts of the present. Don’t bring what happened back then into what can happen for you in the future in love, and give yourself a clean slate this month.
Mercury goes retrograde in August and will be retrograde in your 11th house from August 14 until August 28. Give your friendships and your hopes and dreams some time to bloom without getting too caught up in perfection or the ego right now. Remember, everything happens for a reason this month, and that the universe is working with you and not against you. Venus officially enters your sign on August 29 where she will be until September 22, and you enter a month of love. The new beginnings you are seeing in your love life at the end of the month are here to stay, and you are getting the opportunity to experience a deeper connection to romance.
ScorpioKyra Jay for xoNecoleSCORPIO
August is about living a fulfilled life, Scorpio. Things are coming full circle for you, and you are growing immensely. The month begins with a New Moon in your 10th house of career and reputation, and this is a good time to set intentions for your dreams. Remember how supported and loved you are, and recognize where your skills and talents are and how you can capitalize and support yourself more here. This is a successful month for you, and you will feel these opportunities coming through during this New Moon.
Mercury goes retrograde for a few weeks this month and will be retrograde in your 10th house of career, and then your 11th house of friendship. Don’t lose sight of what you have been working towards and remember how hard you have worked to get here.
The people who are meant for you will support you along the way, and the people who are not will be made clear to you during this time. Venus enters your 12th house of endings, closure, dreams, and spirituality before the month ends, and you are ending August ready to heal, create, and understand your inner world better.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
This month is all about going at your own pace, Sagittarius. You are learning the importance of being a little kinder to yourself and showing yourself grace no matter who else is. August begins with Mercury going retrograde in your 10th house of career from August 5 until August 14, and you have a lot to think about right now. You may not be receiving the feedback you are looking for during this time, and it’s teaching you something about unwavering confidence. This isn’t the best time to start a new job or career or to push something out there, but it is a good time to think about your purpose in this area of your life, what you want to be known for, and how you want to shine in the world.
The Supermoon in Aquarius on August 19, is going to be a good time for you in regards to communication matters, and this is when you are feeling more clear-headed in the month. This Full Moon is about letting go of mental conflicts and confusion and being around people who make you feel safe, seen, and understood. Venus moves into your 11th house of friendship, community, and hopes and dreams on August 29, and you are leaving the month feeling more supported than you have been, which is reminding you how valuable and worthy you have been all along.
CapricornKyra Jay for xoNecoleCAPRICORN
Life comes full circle for you in August, Capricorn. Financial success is flowing through your world, and there are a lot of opportunities and support in your life right now. The month begins with the Sun in your 8th house of intimacy, shared finances, spirituality, and transformation, and you are receiving some extra financial support and clarity this month. On August 5, Mercury goes retrograde in your 9th house until August 14, and this isn’t the best time to travel or overdo it. Take your time right now, and think things through before taking action.
The New Moon and Full Moon of the month are both highlighting your finances and are creating progress for you here. On August 4, the New Moon in your 8th house is a good time to set your intentions for what you want to do on a daily basis, and how you want to receive financial support and feedback by doing so.
On August 19, there is a Super Blue Moon in your 2nd house of income, and this is really when you are going to be experiencing some fortunate opportunities financially. This is a good month for financial matters, and it’s all about letting go of the idea that you are not worthy of the things you have been working toward.
AquariusKyra Jay for xoNecoleAQUARIUS
Happy outcomes are coming into your life in August, Aquarius. You have been working hard on creating and living the life you dream of, and you are seeing this energy flourish in your life this month. The happiness you are feeling is contagious, and you are attracting a lot of support and success in your life in August with the Sun and a lot of the energy in your sister sign, Leo, your heart, and your emotional world are where a lot of the action is now. This all begins with a New Moon in your 7th house on August 4, and this is a good time to set your intentions for romance, relationship matters, balance, and also your finances.
Mercury goes retrograde in this same area of your chart from August 14 until August 28, and your guidance for this time is not to lose sight of all the progress you have made in love when a few challenges arise. Take any miscommunications that may happen now as a learning ground for your relationships, and choose the high road when you can. At the end of August, there is a Super Blue Moon in your sign, and this is one of the more powerful Full Moons of 2024. With this energy being in your sign, you are the one in the spotlight right now, and it’s time to soak in the confidence, empowerment, and success you are feeling now.
PiscesKyra Jay for xoNecolePISCES
This month is all about having patience with yourself and with love, Pisces. The month begins with the Sun in your 6th house of health, work, and daily routine, and with a New Moon occurring here on August 4 as well. With all of this energy in your 6th house, you are taking a look at your lifestyle, what works for you, and what makes you feel purposeful. On August 4, Venus also moves into your opposite sign, Virgo, and love is coming full circle for you now, and you are thriving in this energy.
Love this month is experiencing a renewal, and a lot of this is coming from the different choices you are making when it comes to your health and overall well-being in life.
Mercury will be retrograde in your 6th house from August 14 until Mercury goes direct on August 28, and what this means for you is a chance to rethink and restrategize. A lot of this month is guiding you towards what is best for you and your daily life, however, it’s up to you to choose for yourself. Be careful with overcommitting right now, but make sure you are doing the work to put yourself and your heart in a good place. Overall, there is a lot to think about this month, but if you can trust yourself and your process, you will see an evolution in your life.
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Featured image by Kyra Jay for xoNecole
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









