
August invites you to shine bright like the sun which requires you to leave behind the sob stories of being the underdog. Recognize your power as a reflection of the Divine and watch how far you can go. Be mindful of that inner critic when Mercury enters Virgo. For every negative thought, counteract it with three compliments about yourself. When Venus enters her home sign, relationship matters get a whole lot sweeter after the wild ride that was Mercury Retrograde.
Check out how the month ahead affects your zodiac sign!
Aries
AriesLaci Jordan for xoNecoleThe month kicks off with a New Moon in magnanimous Leo inviting you to share your creative gifts with the world, making this a supportive time to start a new project or hobby. On the 11th, Mercury enters Virgo, helping you streamline your routine so you're not spending as much time working. When Venus enters Libra on the 16th, love is in the air. Discussions of taking things to the next level in a relationship are likely right now, Aries.
On the 19th, Uranus goes Retrograde which will radically transform your view of financial security and abundance. Get creative and don't be afraid to try something outside of the box.
The Full Moon on the 22nd inspires you to dream bigger as a result of a major accomplishment. What's next on the bucket list? The Sun enters Virgo on the same day, making it a good time to schedule your annual health screenings to make sure your body is running in its optimal condition. The month ends with Mercury teaming up with Venus, bringing some important negotiations to the table for you.
Taurus
TaurusLaci Jordan for xoNecole
Home and family matters are the focus on the New Moon, Taurus. Planning to add a new addition to the family, renovating/decorating your current abode or investing in new property is supported during this time. On the 11th, Mercury enters Virgo to sweeten up your love life (if you'll make some time for it). As good as work is going, it's important to indulge in some fun from time to time.
When Venus enters Libra on the 16th, you're encouraged to fall deeper in love with your body which isn't just about draping yourself in the finest clothes. Feed your vessel nourishing foods and keep your stress levels at a minimum.
On the 19th, Uranus goes Retrograde inviting you to liberate yourself through your appearance and the way you present yourself to the world. Consider this transit a rebrand of your identity. The Full Moon on the 22nd is bringing the pressure in matters of career but if anyone can handle the heat, it's you. On the same day, the Sun enters Virgo encouraging you to tap into your creative side. Don't let your inner critic stifle your self-expression. At the end of the month, Mercury joins Venus to restore balance to your life through a better schedule and some much-needed organization.
Gemini
GeminiLaci Jordan for xoNecoleAugust begins with a New Moon on the 8th encouraging you to shine bright like the sun, Gemini. Use your voice to inspire, uplift, and encourage others to shine as well. On the 11th, Mercury enters Virgo which could be stirring up a little tension on the homefront which could make this a good time to consider making some changes in your environment--even if that means you moving elsewhere. When Venus enters Libra on the 16th, you're invited to indulge your romantic side. Buy yourself a cute outfit, ball out at Sephora, and getcho fine ass outside so somebody's son can see you.
On the 19th, Uranus Retrograde serves to transform you as you surrender your plans to the Divine plan. The Full Moon on the 22nd positions you in the spotlight to share your gems of wisdom.
Writing, mentoring, and teaching may be areas of interest for you around this time. On the same day, the Sun enters Virgo which has you laser-focused on your family's imperfections. Hold space for people's humanity. No one is perfect. Not even you. On the 30th, Mercury teams up with Venus, encouraging you to nurture your creativity and inner child.
Cancer
CancerLaci Jordan for xoNecoleThe month kicks off with a New Moon inviting you to plant the seeds for a new financial endeavor. Expect new money-making opportunities to be presented to you this month, Cancer. On the 11th, Mercury enters Virgo which could have you more critical of yourself than usual. Detach from your inner critic and affirm your greatness! When Venus enters Libra on the 16th, be mindful of tension amongst your family. Remember, you're allowed to assert your boundaries with anyone--even mom and dad.
On the 19th, Uranus goes Retrograde, giving you a chance to adjust your perspective on humanity. Yeah, humans suck at times but there's a lot of great people out there as well. Be open to aligning with like-hearted individuals.
On the 22nd, the Full Moon liberates you from traumatic experiences that resulted in you hiding the true you. The Sun enters Virgo on the same day, making this a good time to brush up on your communication skills and learn something new. Your mind is super absorbent right now so take advantage of this by handling anything that requires brainpower, organization, and discipline. On the 30th, Mercury links up with Venus inviting you to beautify your space to host a cute dinner party for your family or friends.
Leo
LeoLaci Jordan for xoNecoleAugust begins with a New Moon in your sign inviting you to blow out the candles and make a wish for what you want to accomplish in your next year around the Sun, Leo. On the 11th, Mercury enters Virgo, giving you a chance to organize your budget and streamline your strategy to your many different streams of income. When Venus enters Libra on the 16th, you're feeling the love thanks to all of the lovely words of affirmations and compliments that you're receiving from your admirers.
On the 19th, Uranus goes Retrograde could be uncomfortably forcing you to make some changes in your career that could be shocking to others but ultimately the best thing for you to align with your future vision of the legacy you're creating.
The Full Moon on the 22nd has you reevaluating your partnerships and whether they are compatible with your current need for freedom of expression. On the same day, the Sun enters Virgo, making this a good time to get clear on your personal values so you can avoid wasting time on pursuits that just don't matter to you. The month wraps up with Mercury entering Libra supporting you in any public speaking, communications, or writing efforts. Let yourself be heard!
Virgo
VirgoLaci Jordan for xoNecoleThe month starts off on a more secluded note for you with the New Moon on the 8th. Rest, reflect, and release anything that you don't want to take into your new year with you, Virgo. On the 11th, Mercury enters your sign which will pick up the pace for you. Expect to be a little busier during these next few weeks. A planner will help you stay on top of your many different tasks, social engagements, and responsibilities.
On the 16th, Venus enters Libra to help you establish some balance with how much you're spending and how much you're saving. As my mother always taught me, "Don't forget to pay yourself first."
On the 19th, Uranus goes Retrograde, inviting you to radically break away from beliefs that restrict your sense of individuality and freedom. The Full Moon reveals a blindspot that has been affecting your productivity levels. On the same day, the Sun enters your sign ushering in your birthday season! It's your time to shine! Bask in the admiration and generosity of others. The month wraps up with Mercury entering Libra which has you in the mood to renegotiate some contracts. It's time to raise those rates, honey!
Libra
LibraLaci Jordan for xoNecoleYour friends and social circle are top priority on the New Moon, encouraging you to expand your network and align with more like-minded people. On the 11th, Mercury enters Virgo which has your dream world more active than usual, Libra. This is a supportive time for uncovering roadblocks within your subconscious so you can receive what you actually want instead of making up excuses for why you don't deserve it right now.
When your ruling planet, Venus, enters your sign on the 16th you are the belle of the ball. Your aura is even more magnetic at this time which has you attracting a lot of attention, opportunities, and fortune.
On the 19th, Uranus goes Retrograde to create some powerful change in your internal world. Unlearning some of your conditioned beliefs and behaviors is necessary for the breakthrough and growth you want to experience. The Full Moon on the 22nd is a supportive time to launch a creative project, go on a date, or reconnect with your inner child. On the same day, the Sun enters Virgo which can be draining your energy. Rest up for your birthday season and reflect on the lessons of the past year. August wraps up with Mercury transitioning into your sign which can feel a little demanding if you're not well-rested. Don't be afraid to say "no" to invitations for the sake of self-care.
Scorpio
ScorpioLaci Jordan for xoNecole
August kicks off with a New Moon in Leo which is forcing you to make some changes in your line of work. It's time to think bigger and long-term when it comes to your career and your legacy. On the 11th, Mercury enters Virgo which has you feeling more sociable than usual. Take advantage of this transit and get out to mingle. You never know who you'll meet, Scorpio.
When Venus enters Libra on the 16th, be discerning about who you're welcoming into your inner circle. Everyone may not have the best intentions but that doesn't mean you can't make some genuine connections.
On the 19th, Uranus goes Retrograde which is stirring up the winds of change in your partnerships and personal boundaries. If you feel stifled in a connection, it may be time to address it or break free. The Full Moon in Aquarius could have you feeling stretched thin between the demands of family, your significant other, and your career. You can't please everyone so don't stress yourself out. On the same day, the Sun enters Virgo, inspiring you to revive your vision for a better future. Creating a detailed strategy can help keep you on track towards achieving your goals. The month ends with Mercury entering Libra inviting you to regain some internal balance after being so externally-focused.
Sagittarius
SagittariusLaci Jordan for xoNecoleThe month begins with a New Moon in Leo inviting you to expand your horizons through higher learning, cultural exploration, and travel. On the 11th, Mercury enters Virgo which could have you feeling a little more critical of yourself. Just keep up the good work and the recognition will come, Sagittarius.
When Venus enters Libra on the 16th, you're feeling the love amongst your friends. They'll be the pick-me-up that you need to remember who the f*ck you are in all of your greatness.
On the 19th, Uranus goes Retrograde encouraging you to explore your talents and how they're able to serve others. What you once viewed as a curse may actually be a gift if you can reframe your perspective. The Full Moon on the 22nd liberates you from the shackles of conforming. You were always meant to be a stand out in a crowd of carbon copies. On the same day, the Sun enters Virgo which has you reaching beyond your comfort zone in matters of career. Shoot for the Moon and land amongst the stars. The month ends with Mercury entering Libra, supporting you in connecting with the right allies to achieve your long-term goals.
Capricorn
CapricornLaci Jordan for xoNecoleThe New Moon on the 8th invites you to transform your pain through creative expression, Capricorn. Your vulnerabilities need an outlet. Don't feel pressured to share with others. Just do it for the sake of your emotional well-being. On the 11th, Mercury enters Virgo, making this a good time to go back to school or seek some knowledge through your travels.
When Venus enters Libra, you're feeling the pressure to make some major career moves. Just avoid stepping on people's toes on your way to the top.
When Uranus goes Retrograde on the 19th, you may feel more restless and bored with the day-to-day routine. Your need for excitement and adventure are valid so get creative on ways you can nurture your inner child while still tending to your responsibilities. On the 22nd, the Full Moon releases you from financial troubles with the launch of a new project or job opportunity that comes your way. On the same day, the Sun enters Virgo, inviting you to explore the truth within. You're much wiser than you give yourself credit for. The month wraps up with Mercury transitioning into Libra, helping you talk a good game when it comes to contracts and negotiations. Don't sell yourself short, boo!
Aquarius
AquariusLaci Jordan for xoNecoleYour partnerships are the focus on the New Moon inviting you to (re)establish your boundaries and negotiate new (or existing) contracts. On the 11th, Mercury enters Virgo, making this a good time to get out of your head with all of the overanalyzing and talk it out with your therapist instead. When Venus enters Libra, you're ready to pack your bags for your next excursion. Where to next, Aquarius?
On the 19th, your ruling planet, Uranus, goes Retrograde to invoke radical transformation to your idea of home and family. We can't choose the family we're born into but we can choose connections that nurture our authenticity.
The Full Moon on the 22nd liberates you from feeling the black sheep. Honor the eccentricities that make you the unique badass that you are. The right people will come. On the same day, the Sun enters Virgo which could be supportive for new financial alliances. The month ends with Mercury entering Libra, making this a good time to study, research, and write about all of those ramblings in your mind. You never know how sharing your perspective can change someone's life.
Pisces
PiscesLaci Jordan for xoNecoleThe New Moon on the 8th invites you to get a better grasp on your daily routines if you've been lost in the astral realm somewhere kicking it with the ascended masters. Come back down to earth, Pisces. You've got work to do. On the 11th, Mercury enters Virgo, making this a good time to renegotiate contracts and establish some clear boundaries in your relationships.
When Venus enters Libra on the 16th, it's time to get serious about paying off any outstanding debts. The less you owe, the more your finances can grow.
On the 19th, Uranus goes Retrograde which has you revamping your communication style. What strategies can you conjure up to connect with your audience more consistently and effectively? The Full Moon on the 22nd confirms that you do, in fact, have a hater in your midst. Your authenticity triggers those that aren't brave enough to be themselves and that is not your problem. They need to grow some self-esteem before they step into the presence of a goddess. On the same day, the Sun enters Virgo, which has you focused on aligning with powerful allies. The month wraps up with Mercury entering Libra, helping you regain balance between your heart and mind.
Featured image by Laci Jordan for xoNecole
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









