If you search for the word "dramatic" in the dictionary, you'll find a Leo's photo next to the definition. Although these hotties love a little bit of soap opera madness, their need for excitement stems from their fixed fire nature that keeps them shining as the bright star of the zodiac. Ruled by the Sun, Leos naturally shine and excel at all that they do. Their courageous hearts and infectious optimism make them influential leaders and power players.
Born between July 23rd and August 22nd, these summer babies enjoy the warmth of the Sun on their skin just like their symbol, the Lion, who is often seen lounging around the Sahara in the daylight hours. These big cats are commonly referred to as "the King of the Jungle" which is a fitting title for the star of the zodiac.
Physiologically, Leo rules the back and given their regal-like quality, these individuals tend to attract a lot of loyal followers that need guidance and even protection. As big as their hearts are, these fierce lovers will quickly pounce into attack-mode if someone they care about is picked on. Oftentimes, Leos tend to be that person that stands up to bullying. Usually, this is an act of vindication for the victim but sometimes there can be also be a hidden desire to assert their dominance as the head honcho.
Given their association with lions, their hair is often exaggerated by its length, thickness, and even color—with some Leo folks preferring lighter tones. You can usually spot one of these glamorous babes in a crowd by her statement jewelry, sun-kissed skin, and bright clothing.
The Leo Zodiac Sign: An Overview
This assertive zodiac sign is often considered the back bone of many organizations, friend groups, and families. Given their natural leadership qualities, the Leo has the ability to keep others motivated while working towards a common goal.
As a fixed sign, these individuals can be stubborn at times making it almost impossible to compromise with them. If they haven't matured yet, these fiesty bosses can throw a tantrum if they're not in charge. Once they've evolved enough, Leo understands the importance of encouraging others to share their ideas and allowing them to take the lead sometimes.
Due to their sunny disposition, these charismatic socialites tend to be the life of the party. Whether they're enthusiastically sharing a story about their latest run-in with a celeb or showing off their impeccable dance moves, they're bound to captivate you with their child-like joy.
As the star of the zodiac, Leo loves being the center of attention. If they feel overlooked, they run the risk of acting out to get their needs met. Instead of creating unnecessary drama, it's important for them to find a healthy outlet to express themselves and receive that attention they crave.
Leo Best & Worst Personality Traits
Best Leo Personality Traits:
- Self-Reliant
- Warm
- Brave
- Driven
Worst Leo Personality Traits:
- Prideful
- Stubborn
- Egotistical
The Leo Zodiac Sign in Career
As THE big cat of the zodiac, Leo works best when they're doing their own thing. Not one that usually likes to take orders from others, self-employment is usually the best path for these determined go-getters. If entrepreneurship isn't their thing, they also do well in positions of leadership (and not just because they tend to be the most popular) but because they have skills to do a damn good job and the ability to inspire others to actualize their potential.
For the most part, Leos love to be in the spotlight but they don't mind nurturing others strengths and talents as well, making them impactful mentors, coaches, and motivational speakers.
Given their larger-than-life persona, they are naturally gifted in jobs connected to the stage, entertainment, and amusement. Just like the Sun lights up the sky, these radiant beauties possess the power of captivating our attention with their bold self-expression and creativity. Whatever field a Leo chooses will likely result in much success and recognition. Many of their achievements can be attributed to their courageous spirit that compels them to take risks and master their craft.
The Leo Zodiac Sign in Love
In love, this affectionate zodiac sign loves to shower their significant other with words of affirmation and gifts. But this doesn't come without them vetting you first. Due to their generosity often being taken advantage of, Leo has learned the hard way that even their giving must have limits. To be their happiest, they must have a partner who is equally as generous (if not more).
Leo needs a partner who doesn't mind stroking their ego with lavish expressions of love. If these sultry lovers don't feel worshipped, then it's a hard pass for them.
Being in a relationship with this fixed fire sign will test your patience at times given their stubborn, know-it-all nature. Sometimes it's best to just let them lead than to pick a fight. This doesn't mean you need to be a doormat; however, these feisty individuals do like a little push-back that could eventually lead to some frisky play time in the bedroom. When it comes to sex, Leo typically likes to dominate and they take a lot of pride in satisfying their lover.
Oftentimes taking on the role of the protector, it's important to make Leo feel needed and appreciated. When they feel unimportant, this can result in depression or other illness.
Overall, these regal, but cuddly, lovers make loyal partners. Once you pass the test to get into their heart, you'll experience their softer side. It is through their devotion to the commitment that fans the flames of a love that can evolve and stand the test of time. Astrologically, Leo is typically compatible with other Fire signs (Aries, Leo, Sagittarius) and Air signs (Gemini, Libra, Aquarius).
Famous Leo Celebrities
Rachel Murray/Getty Images for L'Oréal Paris
- Viola Davis
- Meghan Markle
- Barack Obama
- Halle Berry
- Vivica A. Fox
- Laurence Fishburne
- Whitney Houston
Featured image by Rachel Murray/Getty Images for L'Oréal Paris
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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