September is about being confident, getting organized, communicating, and claiming your blessings. A lot of pleasant and fulfilling energy is playing out this month, but a few surprises will be coming up for people as well. The month begins with the Sun in goddess Virgo, and life is a little more focused, grounded, and nurturing in this energy. The Sun will be in this earth sign for most of September until September 22, and this is a good month to get things in order, cleanse your space, be there for others, and take care of your overall health and well-being.
On the first day of the month, two retrogrades are grabbing our attention. Uranus goes retrograde in Taurus until January 30, 2025, and Pluto retrograde enters Capricorn until October 11. With Uranus moving into retrograde motion, we are rethinking our creative visions and stance on things, and this can bring up areas of your life where you are needing a little more freedom. Pluto has been retrograde in Aquarius since early May and moves into Capricorn on September 1, finishing off its over-a-decade-long Pluto in Capricorn transit that began in 2008. While Pluto is in retrograde in Capricorn, it is a time of reflecting on what you have built in your life and the foundations and systems that have empowered you.
September 2 brings the New Moon of the month, and this New Moon will be aligning with the Sun in the sign of Virgo. A Virgo New Moon is all about setting intentions for your future goals and plans, grounding your energy, creating space by cleaning or sprucing up the home, and taking care of yourself. This is an empowering New Moon and is a good time to manifest and open up to receive some new abundance. Mars enters Cancer on September 4, and Mars in Cancer brings up a lot of emotions, but also a lot of dedication, love, and connection.
More passion and motivation are going towards the home, the inner world, and emotional well-being in this energy, and this is a healing transit.
Mercury moves into Virgo, and we get an opportunity for enhanced creativity, ideas, and intuition. Mercury will be direct in Virgo from September 9 until September 26, and this is a chance for a re-do and an opportunity to see something you may have missed before. Mercury was retrograde in Virgo from August 5 to August 14, and what wasn’t working for you then is coming up again for you now, but you have new tools and wisdom to approach it. September 17 brings the Supermoon Lunar Eclipse in Pisces, and this is when things start shaking up this month.
This particular Full Moon is special because it’s a Lunar Eclipse, Supermoon, and Harvest Moon all in one. There is a lot of abundant, supporting, and nurturing energy coming forth during this Eclipse and it’s an opportunity to reflect and let go of old insecurities and self-doubt. A lot is awakening and being put into perspective during this time and it’s everything we need to prepare for this Eclipse Season.
Libra Season officially begins on September 22, and we end September, bringing the focus to love. Libra Season is always a time when relationships and partnerships are more of the focus, and this energy is further enhanced this year by Venus entering Scorpio on the same day. Think about your close commitments and where you are feeling valued, nurtured, and supported, or where you can ask for what you need more. Mercury will be entering Libra on September 26, and there is a lot to think about as the month ends. Overall, September is here to bring in some new blessings, clarity, and connections.
Read for your sun and rising sign below to see what the month has in store.
AriesKyra Jay for xoNecoleARIES
You are focused on getting things done this month, Aries. You have more responsibilities on your plate right now, but it’s nothing you can’t handle or haven’t prepared for. September begins with a New Moon in your 6th house of health, routine, daily life, and your working environment and this is a good time to set your intentions for your overall well-being in life. What are you committing yourself to right now, and how can you bring a more grounded and organized approach to your daily routine?
On September 4, Mars, your ruling planet, enters your 4th house of home, family, your inner world, and sense of security in life and you are being motivated by growth more than ever. Extra activity and commotion are expected in the home with this transit, so make sure you are finding your balance and taking care of yourself, too. In September, we also have a Lunar Eclipse, and this eclipse will be happening in an area of your chart that represents closure, letting go, and healing. Big transformations occur as you end the month, but these are positive outcomes from the work you have done.
TaurusKyra Jay for xoNecoleTAURUS
Your guidance for the month is to let it go, Taurus. Don’t hold onto things too tightly that haven’t worked out for you, and listen to your body when it’s telling you to slow down. You have been carrying a lot on your shoulders, and with the Sun in your 5th house for most of this month, you are being nudged to have more fun, relax, and focus on the things and people that make you truly happy. With Uranus going retrograde in your sign at the start of the month on September 1, you are doing a lot of reflecting and reworking in September and seeing where you have been feeling overburdened.
There is a New Moon in fellow earth sign Virgo on September 2, and this is an exciting and romantic New Moon for you. Set your intentions for love, and focus on what your heart wants to manifest. Before the month ends, Venus, your ruling planet, moves into your sister sign, Scorpio, until October 17, and this is good news for you. Venus, over the next few weeks, will bring you the full picture in love and will be one of the more romantic and fulfilling times of the year for you.
GeminiKyra Jay for xoNecoleGEMINI
September is a month of success, stability, and support for you, Gemini. You are walking into new doors this month and feeling the recognition you have hoped for. There is a lot to look forward to in your life right now, and with a New Moon in your 4th house, as the month begins, a lot of this success and positive support is coming in for you in terms of family, home life, and overall abundance. You are feeling more stable and grounded as you enter the month, and it’s encouraging you to think more about what is possible for you.
Your ruling planet, Mercury, moves into Virgo on September 9 and will be joining the Sun in your 4th house. With Mercury here, the best conversations you are having right now are the more intimate ones in safe and comfy settings, and you’re connecting with others on another level during this transit until September 26. Before September comes to an end, the Sun moves into a fellow air sign, Libra, and after a month of gaining new ground, taking things slow, and enjoying your successes, you move into a season of love, entertainment, and freedom.
CancerKyra Jay for xoNecoleCANCER
This month is about giving yourself more grace and focusing on self-love and confidence, Cancer. The energy of the month is in your 3rd house of communication, transportation, siblings, and neighbors, and life is usually more active when the Sun is here. You are doing a lot and having important conversations right now, but remember to have confidence and self-assurance with what is moving around in your life. You show people how to treat you with how you treat yourself, and this month is a time to check in to make sure everything is aligning for you.
On September 17, we have the Lunar Eclipse of the month, and this Eclipse occurs in an area of your life that has to do with travel, adventure, spirituality, and education. You are gaining a new perspective in September, and you may see some old travel plans finally fall through for you during this time. You are moving around a lot this month, and new doors open for you when you get your energy moving. Before September ends, Venus moves into your 9th house of adventure, and you are feeling the need for more freedom and renewed energy in your love life as you end the month.
LeoKyra Jay for xoNecoleLEO
September is a fresh start for you, Leo. After dealing with Mercury retrograde in your sign at the end of last month, Mercury is finally direct in Leo until September 9, and you get to walk into this month with a little less weight on your shoulders. You are feeling inspired and excited for the future right now, and there is a lot to look forward to in your life. The New Moon, happening on September 2, is a good chance to manifest new opportunities for yourself financially, and this is a time to ask for a raise, open a new door career-wise, get a promotion, or discover a new stream of income.
As you are balancing the new developments that are taking place for you both personally and financially at the beginning of the month, Mars enters your 12th house of closure on September 4, bringing the energy to a slow down and urging you to process, heal, and get some more rest. While Mars is in your 12th house until November 3, you may feel a lack of energy and a need to take a step back and heal. Listen to your body and trust that when you take care of yourself, you can do more things in return.
VirgoKyra Jay for xoNecoleVIRGO
Virgo Season is fully here, and you are ready to have some fun and thrive, Virgo. This is a more upbeat, positive, and harmonious month for you and you are focused on enjoying your life. There was a lot of heaviness you had to move through this summer, and once September comes around, you are letting all of that go and embracing the new love, people, and opportunities surrounding you.
The New Moon in Virgo on September 2 is one of the most powerful New Moons of the year for you to set your intentions and manifest, and you should be thinking of your personal progress, self-empowerment, and path to joy at the start of September.
Mercury moves into your sign from September 9 until September 26, and this is your ruling planet; therefore, the stars are aligning in the best ways for you mentally right now. While Mercury is in your sign, you will be doing a lot of thinking, writing, communicating, and processing. Take it all in, but don’t overwhelm yourself with perfection or the tiny details.
Before the month ends, there is a Supermoon Lunar Eclipse in your 7th house of partnership, and love is coming full circle to bless you with some more support and encouragement.
LibraKyra Jay for xoNecoleLIBRA
You are working through a lot and overcoming some fears in September, Libra. There has been a lot of unexpected energy in your life recently, and it's left you feeling uneasy about what’s next. This month is a chance for reflection and a time to let go of unhealthy obsessions or perspectives that are limiting your experience of life. The New Moon of the month occurs on September 2 and will be in your 12th house of endings, healing, dreams, and secrets, and this is a good time to set your intentions for your healing and transformations in life. Work through what is coming up for you right now without judging or shaming, Libra.
Libra Season officially begins on September 22, and you get to take a step back and look at the life that has come full circle for you. With the Sun in your sign for the next month, you have more energy at your disposal, and after a heavy month, you are breaking free from the past. New beginnings are in store for you as you move out of September, and with Mercury entering your sign from September 26 until October 13, more mental well-being and clarity are flourishing for you as well.
ScorpioKyra Jay for xoNecoleSCORPIO
This month is all about perspective, Scorpio. You are working through some self-doubts and insecurities in September, and it’s time to focus on the bigger picture and stop overthinking things. A New Moon is happening in your 11th house of hopes, dreams, friendships, and wishes on September 2, and this is a good time to manifest. Focus on where you want to see more growth, connection, and clarity in your life, and write a list of things that are purposeful for you or that make you feel authentically you that you want to see more of in your life.
Mars, your ruling planet, moves into fellow water sign, Cancer, on September 4 and will be here until November 3, enhancing your more adventurous side. It’s all about thinking outside the box right now, getting out of your comfort zone, traveling, and trying new things. The Supermoon Lunar Eclipse of the month is also happening in a water sign and will be coming full circle on September 17 in the sign of Pisces. This Full Moon for you is an awakening of love, and you are getting a moment to take a deep breath, enjoy, and flow in gratitude for the love that is here for you now.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
This month is all about getting things moving and taking action, Sagittarius. You are focused on your goals, career life, reputation, and achievements, and you are showing up and making things happen for yourself. The month begins with Mars, the planet of passion, energy, and direction, moving into your 8th house, which is the area of your life that rules shared finances, commitments, intimacy, debts, resources, and transformation. You are getting down to the nitty gritty this month and will be cleaning the house while also creating space for new abundance to enter.
September is an empowering month for you overall, and a lot of this energy is going to stabilize more for you once the Lunar Eclipse comes around on September 17. On the day of this Eclipse, focus on letting go of feeling like your life has been out of your hands, and write lists of gratitude for areas of your life where you have grown this year or felt more stable and secure. As you end the month, the Sun moves into Libra and into your 11th house, and you walk into a month where your friendships and community will be grabbing more of your focus as you recognize you don’t have to do it all alone.
CapricornKyra Jay for xoNecoleCAPRICORN
You are moving into something better, Capricorn; remember that this month. This is a more emotional time of the year for you and you are working through some things that have been weighing heavy on your mind. The perspectives you are gaining are invaluable, and these eye-opening experiences occur right as you enter the month as Pluto goes retrograde in your sign on September 1. While Pluto is retrograde in Capricorn until October 11, notice in which ways you have personally evolved over the last decade or so and what changes you have made in your life that have truly empowered you and made you feel like you were on the right path.
The New Moon occurring this month is in fellow earth sign Virgo on September 2, and this is a good time to get out, go somewhere new, or plan a trip. Set your intentions for where you want to grow and learn over the next month, and take some more time out to have fun. On September 17, the Lunar Eclipse of the month rolls around, and this Eclipse is an opportunity for you to clear the air. This Eclipse will be happening in your 3rd house of the mind, and it’s all about receiving the messages and guidance you have been looking for, using your voice, and communicating how you are feeling.
AquariusKyra Jay for xoNecoleAQUARIUS
Expect the unexpected this month, Aquarius. You are at a moment in your life when you are not where you have been, but you are also not where you want to go either. You are finding your way this month and with the Sun in your 8th house of transformation, changes will fall into place in the process. Once Mars enters your 6th house on September 4, you will feel a lot more energy to take care of yourself and your health, and this is a good time to take care of the things you have been putting on the back burner. Whatever you prioritize this month has the chance to really grow into something beautiful in the future; remember that.
On September 17, we have a Supermoon Lunar Eclipse occurring in your 2nd house of income, values, confidence, and stability, and this Eclipse is about focusing on gratitude and letting go of the rest. Assess all that you have created for yourself, give back, pay off a debt, clean up your purse, wallet, or finances, and be free. You are getting a lot of things in order financially this month and this Eclipse will be helping you make that needed space. Overall, this month is about putting one foot in front of the other and trusting that your positive intentions are coming true for you.
PiscesKyra Jay for xoNecolePISCES
Focus on what makes you happy and what changes need to be made to experience more of that, Pisces. It’s all about having the right perspective right now, and with the energy in your 7th house of love for most of this month, you may be feeling more pressure in your relationships or love life right now. The New Moon that occurs in your opposite sign, Virgo, on September 2, is the perfect opportunity to set your intentions for love, and this is a good time to give yourself a fresh start here and to trust that you deserve an easy and fulfilling romance.
The Lunar Eclipse happening this month will be in your sign, and it’s also a Supermoon and a Harvest Moon all in one. This is an abundant and fulfilling time of the month for you, and even though you are still working through a lot of personal changes right now, you are overall feeling the need for them and how much life is getting better for you from here. As we end the month, Venus, the planet of love, moves into your 5th house of romance, happiness, creativity, and sex, and you are entering a spicy time of the year when love takes a turn and things start heating up for you.
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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