The definition of a power suit has changed over the past twenty years because women have redefined what it means to have power. In recent years, we have proven that the future is hella female and we will always create our own lane. With women adjusting their crowns and truly owning their power in their designated fields, the power suit has evolved from massive shoulder armor and bow ties.
Don't get me wrong, we will always be obsessed with women like Olivia Pope and Joan Clayton who could make any tailored suit look flawless. But now that women can decide what it means to have power and what style staples ignite that power, there is no stopping us.
We had the chance to chat with five powerful women and they shared their definition of a power suit and how they avow their power.
Kashmir Thompson
A funky pair of shades is a must in Kashmir's rendition of a power suit.
What She Does:
Designer and Owner of KashmirVIII
What Makes Her A Powerful Woman:
"I think what makes me powerful is my confidence in my abilities. I truly believe I can do WHATEVER I want to do, and successfully. I think people see that in me and respect that. And respect will always be a key to power."
Her Power Moment:
"I'm going to say last year when I was a vendor at Essence Festival. That was my first time vending there and for a venue so large, with such a large audience. Having so many of my supporters in one space was an eye-opening experience for me. There were soooo many of them. People coming up to me telling me how much they love me and my work was overwhelming. Not to mention meeting so many new people who didn't know me and who were in awe immediately. A lady came into my booth and saw one of my paintings titled, 'Easin', and literally cried. That experience was one that made me step back and say, 'Wow...look at what I can do.'"
Her Power Suit:
"A dope pair of sneakers, a beat face, one of my clutches, and a funky pair of shades are definitely my staples. If you ever see me, I'm going to have at least two of the four!"
Kumasi Aaron
Color is Kumasi's version of the power suit.
What She Does:
National Correspondent for E.W. Scripps
What Makes Her A Powerful Woman:
"I am powerful because I don't let doubts and fears keep me from letting the world see who I am. It's a process, but every day, I set the intention to do it and it becomes easier every time. I am a National Correspondent, rocking my natural hair, and bringing the fullness of who I am to every interview I do and every story I write. The way I ask a question, the way I craft a story is authentically me. I think that makes for more compelling journalism, but the real power is being able to connect with people in a truer way, and in turn, empowering them to share a little more of themselves with the world."
Her Power Moment:
"As an Anchor and Reporter at a TV news station in Florida, my bangs breaking off led me to discover the beauty that was my natural hair! So when I was off, it would be out in all its glory but while at work, I wore a wig. After a while, I started to feel like I was hiding who I was, and decided to talk with my manager about being able to wear my natural hair on air. She was okay with it, and although I was excited, I was unsure how our audience would react. I can still remember sitting behind the desk for the first time and telling myself, 'This is who you are. You love it, and so will they.' I anchored like I was the most powerful beautiful queen on the screen. And guess what? They love it too! But even if they hadn't, that moment forced me to embrace my power, and that was priceless."
Her Power Suit:
"Can a power suit be a jumpsuit? Mine is. I was a little hesitant to wear this on air first, but it just makes me feel so powerful, feminine, and confident, I just went with it anyway. Now it's one of the things I reach for when I want an outfit that stands out without being too loud. Another power suit for me is a dress in a color that pops. Armed with this and a smile, I feel powerful walking in any room!"
Tiffany Battle
For Tiffany, personality is her power.
What She Does:
Creator of The Werk! Place
What Makes Her A Powerful Woman:
"There's power in being authentic. So, the ability to move authenticity from theory to reality is what makes me a powerful woman."
Her Power Moment:
"The transitional moments in life have forced me to get to know myself better. With each test and trial, I've found more strength to embrace my power."
Her Power Suit:
"With any look, I like to infuse my personality. So, my power suit is definitely going to have a little mixed print flavor to it."
Paige Parker
Paige believes flexibility is key for honing her power.
What She Does:
Founder of Whole Health Club
What Makes Her A Powerful Woman:
"Connection, creation and, passion. I have the ability to connect with most people that I meet, on such a deep level that it feels like I have known them my whole life. I create relationships and bonds through trust and honesty. I choose to surround myself with like-minded individuals who aspire to conquer the same life goals; it's almost as if we are feeding off of each other's hustle, good vibes, and passion. I always knew I wanted to help women discover the healthiest version of themselves but I had to make sure I was the healthiest version of ME before I could help anyone else. I notice that when I make connections, create relationships and express my passion for health and wellness, I feel balanced and at ease. When I discovered how these three words made me feel, I realized I wanted to help others find their true value and purpose in life. When you feel balanced, everyone else around you can feel it too! I teach women how to see that they have value and purpose, I guide them to TRUE self-care, I help them see that their past DOES NOT define them and I show them the value of empowering/uplifting other women."
Her Power Moment:
"In 2016, I started Whole Health Club with my husband, Chase, and my best friend, Sam. We moved out to Colorado with the intention of opening up a gym that felt like home to our clients. We knew NO ONE, but we had a vision and we weren't going to stop until we made that vision a reality. Whole Health Club is the gym with the kitchen. We believe in taking the WHOLE approach to health and fitness, so we added a residential style kitchen to help our clients bring back cooking into their homes. We also have an open space with free weights and a classroom where I teach yoga. When we opened Whole Health Club, I had NO IDEA how much energy it was going to take to make it happen, I quickly learned that if I let every bump in the road get to me, then this path to success was going to be a LONG one. I had to go within and find what gave me the power to survive a day in the life of an entrepreneur. I knew if I made connections with the right people, created relationships that serve my divine path to success, and continued to express my passion for health and fitness, then NOTHING could stand in my way."
Her Power Suit:
"Yoga pants and any SOFT fabrics! Being in the fitness field is amazing because I get to wear comfortable outfits that fit my body and allow me to embrace my athletic body. I am all about LEGGINGS, anywhere from seamless and soft to tight and sporty. Alo Yoga is a brand that I love so much because of, not only their clothes, but everything that they stand for as a company. A-air L-land O-ocean are the perfect words, and truth that yoga can be done ANYWHERE. When I feel like I can move and breathe, I feel like my most powerful self."
Kesha McLeod
Bold color is how Kesha makes her powerful statement to the world.
What She Does:
Wardrobe Stylist & Owner of KMCME
What Makes Her A Powerful Woman:
"I'm powerful because Women are stronger. Men learn from us. We're amazing beings. We work, we nurture, we endure pain, then get back to business. We are all-around."
Her Power Moment:
"Stepping out on my own and leaving my previous agency forced me to do my own thing. I became a better person and I was more confident in myself. I never knew I wasn't confined, but I knew I had to make my OWN major decisions so that I knew I had power. Now it cannot be taken away from me. That feeling is priceless."
Related: How Kesha McLeod Went from Working In Retail to Styling The Biggest Names In Sports
Her Power Suit:
"My style staples are always a great color no matter if it's a suit, coat, or as simple as a sweater. I think anyone in a bold color can make a powerful statement!"
Featured image via Kesha McLeod/Instagram
Originally published February 12, 2018
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
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While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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