Think back to your favorite activity as a kid.
It may have been creating stories for Barbie and Ken, or building skyscrapers with Legos. Maybe it was playing school with your teddy bears or drawing images that crossed your mind.
As children, our creativity was encouraged, but over the years some of us began to dim our imagination and originality. We found it easier and more convenient to blend in than to stand out. This is what brand marketing strategist and 2x Amazon best-selling author Audria Richmond considers being cloned.
Through her platforms, she encourages people to develop an UnCloned Life, which essentially means to live with "the essence of freedom, expression, and humanity." Audria continued:
"Here, we just live however we damn well please."
Tapping into your creativity is a key component of living your best life. Here's five ways to do that:
Change The Way You Think
"Creativity is not only for kids, who are exploring the world, or for artists who are trying to interpret the world. Everyone is creative," says Audria. "Everyday, we're creative in deciding what to wear, how to style our hair, how colors go together. It's all a form of creativity. We've limited and put creativity in a box, as if only certain people can access it."
It's also important to know that creativity can't be forced. It doesn't always come to us when we want it to, but the more we integrate it into our lives, we can build it like a muscle.
Find Opportunities To Explore Your Eccentricities
Originality is at the root of innovation. It's impossible to be creative if you always follow the status quo.
Everyday thinking and problem-solving are great ways to flex your creativity. Experiment with colors or patterns in your wardrobe, or go thrifting and see what outfits you can put together. Listen for the instruments in your favorite songs instead of focusing on the lyrics, or take on a DIY project and repurpose old items in your home. Brainstorm ways to solve the issues that matter to you, or add a different seasoning to your favorite meal -- the opportunities to be creative are endless, we just have to be open to doing things differently. Audria agrees:
"When you're willing to challenge the norm, that is when creativity is most available within your mind."
She's leveraging her creative eccentricities by hosting UnCloned Con 2018, a virtual conference to help entrepreneurs thrive in business.
"I had a desire to create an experience that was unique to business owners and that set them up for success. Many individuals who come to me have been burnt by service providers who have half-delivered goods or services. I wanted to create a non-judgment environment that told the truth about business and wasn't going to fabricate information about how to grow your brand."
Breathe. Stretch. Shake. Let It Go.
There's truly no room for growth in your comfort zone, and your willingness to get uncomfortable impacts your creative spirit.
I went skydiving for my 25th birthday and it was as scary as you'd imagine. However, it changed my perspective of fear, which I believe is false evidence appearing real. Now, I try to find creative (and safer) ways to step outside my comfort zone - whether that's asking a guy out, being transparent about my insecurities on social media, or taking a pole dancing class. Audria says:
"If you truly want to see a difference in your life and in your thought process, you have to be willing to be uncomfortable by trying new things."
"I always expose myself to new ways of thinking. For instance, if I go to Barnes & Nobles, I may spend my time in the Children's section. I believe that if you are doing the same routine everyday, it's hard to be creative. In your day, when are you allowing for creativity? You have to disrupt your normal pattern."
Explore & Optimize Social Media
One of the best ways to unleash your creativity is to be playful, and social media gives us the opportunity to have fun while showcasing who we are online. From GIFS and questions on Instagram Story Highlights, to long form video content on IGTV, we can build our personal brand by showing what makes us unique.
"If you're a hairstylist, go behind the scenes and tell us what made you choose that particular style for your client," Audria explains. "Slow down your process to build up a more creative and engaging experience. Don't be afraid to show your process, it shows your individuality."
Find Inspiration Everywhere And Keep Track Of It
While you can definitely find inspiration on social media, put your phone down to get your imagination running. Try taking a walk through the park, listening to diverse types of music, and doodling and journaling to tap into your creativity.
Audria discovers creativity for her business by studying how Netflix curates content for individuals, in addition to finding inspiration in art, bookstores, magazines and more. She has a creativity folder on her computer to store inspiration that she finds online, including photos, videos, and processes to show a user experience.
You can use the "saved" feature on Pinterest, Instagram, and Facebook to house inspiration that you find on those platforms. Evernote is also a great tool to screenshot inspiration that you find browsing on the Internet.
We all are creative -- we just have to toss logic out the window sometimes and find ways to let our imaginative spirit shine.
How do you express your creativity? Share in the comments below!
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Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
