
Back when I used to write for the major paper here in Nashville, a rule of thumb when it came to sourcing was Wikipedia was an absolute no-no. There are a billion reasons why, but when it comes to what a clear and concise definition of comfort zone is, I think it breaks it all down pretty well. According to Wikipedia, a comfort zone is "a psychological state in which things feel familiar to a person and they are at ease and in control of their environment." On the surface, that sounds pretty good, right? What's wrong with wanting to be in familiar surroundings that put you at ease and make you feel like you are in control? Nothing. To a point.
Stuff starts to get weird and unhealthy when what's familiar—whether it's a person, place, thing, or idea—is no longer serving you, when "being at ease" is synonymous with being stagnant and, you're so in control that you won't allow life to teach you anything or introduce you to something new. When your world gets to this point and place, you are well on your way to becoming a comfort zone addict—someone who habitually remains in a space that keeps them from flourishing and thriving.
And that's what we're going to explore today; eight signs that you very well could be addicted to your comfort zone and why you should go cold turkey and stop if you are. A wise person once said that, "Great things never come from comfort zones." When it comes to living one's best life, I would definitely have to agree. Are you ready to know for sure if you are too comfortable in your comfort zone?
1.Your Daily Routine Resembles a Hamster Wheel
Don't get me wrong. A lot of people could stand to have more of a daily routine because the benefits of doing so are endless. Daily routines can help to keep you organized. Daily routines can help you to manage your time better. Daily routines can hold you accountable for getting things done. Daily routines are necessary; very much so.
But as I share, as often as I can, Aristotle once said, "The excess of a virtue is a vice." In other words, anything that lacks balance can end up being totally unhealthy—or, at the very least, counterproductive—for us. When it comes to daily routines, if they are so rigid and regimented that you don't leave room for trying something new or even taking time off when your mind or body says that you need it, well, you could find yourself being more busy than productive.
Remember, the hamster spends a lot of time running around in that wheel. At the same time, at the end of the day, he's not really getting anywhere. Moral to the story is, if your daily routine doesn't ultimately help you to make great progress, you need to switch things up because it's actually working more against than for you than you think.
2.Risk Is the Ultimate Four-Letter Cuss Word to You
Some people hate to take risks. To a certain extent, I can see why. One definition of risk is "exposure to the chance of injury or loss; a hazard or dangerous chance" and who wants to be here doing stuff that is considered dangerous? However, another definition is "to venture upon; take or run the chance of" and yes, that is always worth, at least the consideration of doing. The key is to do your best to take risks that are wise and will serve you well.
How can you know for sure what those are? Ironically, that's where the risky part comes in. But what I will say is prayer, meditation, common sense, and creating short- and long-term goals can help immensely. For instance, when I decided, 20 years ago this year, to write full-time, believe me when I say that it was quite the risk; especially financially. But before I did it, I spent time making connections, building up a portfolio, and creating a personal mission statement (so I could be clear on what niche I would serve best in) and I disciplined myself to write daily (to the point now that sometimes I am able to pen 10,000-15,000 words on a daily basis if needed). I didn't just up and decide "I'm a writer" and throw all caution to the wind; I prepared to become one.
No one said that taking risks don't come without preparation. Only foolish people believe otherwise.
Best-selling author, Paulo Coelho once said, "If it's still on your mind, it's worth taking the risk." From an overall standpoint, I agree because, if something won't seem to let you go, that means it is something that is unresolved (and needs to be addressed) on some level in your life. Just make sure that you take some time out to process why it weighs so heavily on your mind.
For example, if your ex keeps taking up space in your head and heart and he mistreated you, I wouldn't say that you should "take a risk" and try and get back with him. What you might want to do, though, is "take a risk" and see a therapist, counselor, or relationship coach (even if it makes you uncomfortable, at first) or, take a risk and date someone who isn't your "typical type" (check out "Should You Consider Dating Someone You're Not Attracted To?").
Some people treat the word "risk" like it's the ultimate cuss word because they automatically think if something makes them uncomfortable, they shouldn't do it. A lot of things that make us uneasy won't kill us; they will simply encourage us to step out from our usual norm. That's exactly what a "wise risk" does and that's almost always a good thing.
3.You Think Peace Means Always Being Comfortable
Let's touch on that uncomfortable thing a bit more. I know some people who are always complaining about how unfulfilled they are, but still, they won't make any real changes in their life. When I inquire why, some of them say that even though they aren't exactly "thrilled" every day with how their life is going, things are peaceful, so why should they rock the boat? Listen, silence is one thing. Peaceful is something else. If you've read enough of my articles on the site, you know that I totally adore the Hebrew language (because it's the original language of the Bible) and the Hebrew word for peace is "shalom." Shalom ultimately breaks down into being whole and complete (among a few other things).
Keeping that in mind, say that you're currently working at a job that pays you well. Problem is, it doesn't really challenge you, there's no room for promotion, and you don't feel like your strengths are being utilized. Sure, your bills are getting paid on time (and that's certainly a valid point), but that doesn't change the fact that you almost feel like a dead woman walking on a daily basis. Sis, that's not peace. If where you spend 6-10 hours of your time each day isn't helping to make you feel more whole and at peace with your life, you are actually in a state of anti-peace. It's time to do something different. Sooner than later, too.
4.If It’s Not Already Been Done Before, You Talk Yourself Out of Doing It
Let's bring Scripture into this conversation for just a moment, shall we? If you look at Genesis 1:1(NKJV), the Bible says, "In the beginning God created the heavens and the earth." Our first introduction to God is Him being a creator. To create is "to cause to come into being, as something unique that would not naturally evolve or that is not made by ordinary processes." When you read that, what's the word that immediately jumped out at you? For me, it was "unique." To create is to do something that is unique. Something that is truly unique is something that exists only as one, something that is totally incomparable and, something that is unusual.
I dig creatives. Not just people who profess they are one, but those whose life stories and inventions reveal that they truly are creative beings. They're the ones who didn't feel like they needed to follow a blueprint or do what someone else has already done in order to make things happen. They are the individuals who come up with an idea or concept that has people looking at them like, "Ninja, are you crazy?!" A risk-taker responds to that question with a grin and an up-and-down head nod. A comfort zone addict takes that as I sign that they shouldn't step out. To them, if other people don't "get it," it shouldn't be done.
If you tend to fall into Category B more than you'd care to admit, here's something to keep in mind.
The ideas that come to your mind that you can't really compare to something else, 8 times out of 10, are the ones that you should consider to be the truly creative ones. And since your Creator does unique things (like creating you, for example), it is actually an act of honor and worship to God to give it a shot. Just think if the Spirit rethought making you because you hadn't already existed before. Just think about how much the world would've missed out because of it. Create, sis. If you don't do anything else in this life, make sure that you do that!
5.You Don’t Fully Utilize Your Gifts and Talents
Listen, anything you're doing (on the professional tip) that is not encouraging you to make the absolute most of your God-given gifts and talents is wasting your time. Wasting? Yes, because waste means "to consume, spend, or employ uselessly or without adequate return." The happiest and most self-satisfied people I know aren't the wealthiest. They are the ones who get to get up, each and every day, and do what they love—what they are good at, what makes them feel like they aren't even really working (minus the required self-discipline, of course).
By no means am I saying that if you realize you aren't using your gifts and talents you should quit your job today (you also can't use them if you don't have a place to live after getting evicted for not paying your bills). What I am saying is that, at the very least, you should ponder over what you can do that will help you tap more into the things that you were naturally born with. A lot of people don't realize that comfort can be a real waste. Please don't be one of them.
6.Even If You’ve Got a Bucket List, Nothing Is Checked Off on It
It's my humble opinion that everyone, even kids, should have a bucket list. They help to give our life (more) meaning and direction. They hold us accountable to have fun and try out new things. They are a great way to create wonderful memories. They are one way to set short- and long-term goals. They teach us things about ourselves, others, and the world around us as a whole. They also help to make sure that we aren't stagnant; and that we keep moving forward.
I once read a study that stated that 95 percent of people have bucket lists. It also said that 66 percent said they intended to check one thing off a year. A year? With some of my clients, every time their birthday rolls around, we jot down their age and then come up with as many things as their age is to do before their next birthday rolls around. Tomorrow is not promised to any of us.
One way to make life feel bigger and even better is to create a bucket list and commit to knocking at least 10 things off of it on an annual basis (because who said that you can't edit or add to your list as time moves on?).
7.You Are Mad Impatient
An author by the name of Laura Teresa Marquez provided some great fortune-cookie-and-beyond insight when she said, "When we get impatient because something is taking too long, we should remember that Life waits on us a thousand times more than we wait on." To me, this means that life is waiting on us to line up with the plans that it already has for us than we're waiting on life to reveal them. This quote definitely came to mind while I re-watched KevOnStage's documentary, A Calculated Risk.
This youth pastor-turned-comedian-turned-9-to-5 person-turned-self-made man has quite a wonderful yet super-sacrificial story about how he took risks in order to live out his dreams. If you know anything about Kev, you can vouch for the fact that while he's not an overnight success, years later (not 2-3 either; several) stuff is really starting to pay off—BIG TIME.
A lot of people who are comfort zone addicts have already got all that they need to thrive in their own lane too. But if they don't see things that they attempt manifest in one year or less, they tend to quit. Unlike with Kev's journey, what that ends up doing them is costing them—BIG TIME. Stepping outside of one's comfort zone requires waiting, delays, and disappointments. Your being willing to push through all of that for the greater goal is what will make it well worth your while. It's what some of the best success stories are made up of as well.
8.You’re Bored. Most of the Time.
" Bored" is a great word. The reason why I say that is because it's got a ton of different meanings, and all of them can alert you to whether or not you're living your life as "BIG" as you should be. What are some clear indications that you are currently bored with the way your life is going (or not going)?
You complain a lot. You always need somebody or something to keep you entertained. You tend to have many vices. You rarely feel inspired to get out of bed in the mornings. You wrestle with the green-eyed monster (envy). You're irrationally competitive with other people. You're critical—including super self-critical. I could go on and on, chile, but it all basically boils down to being weary with your life…because you're existing more than you're actually LIVING it.
Author Charles F. Glassman once said, "Even the smallest changes in our daily routine can create incredible ripple effects that expand our vision of what is possible." If you just read all of this and recognized that you are way more stuck in your comfort zone than you ever thought, the good news is that today you can make some real and significant changes. Try something new. Plan to do something that will help your strengths to shine through. Stop ignoring that voice in your head that keeps telling you to make that phone call, send that email, or start that company.
Comfort zones may be comfortable but don't confuse it with stagnation. Life is meant to be lived to the fullest. And that oftentimes requires breaking totally out of your comfort zone(s).
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Featured image by Getty Images
Originally published on May 16, 2020
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









