Everything You Need To Know About Florida Water
All things woo-woo (a term I'm choosing to use endearingly) have become far more trendy this past year or two. I mean, Astrology has always been popular as I've mentioned before but we're seeing people get more into all things spiritual, whether they're aware of its roots or not -- from wrapped crystals to smudging of sacred spaces (i.e. your home). I've never been one to gate-keep trends and have always found it weird that we get so protective over trends that, in my opinion, are on the healthier side of the way pop culture ebbs and flows to encompass new things.
However, as someone who is fascinated by the world of altars, Astrology, and much more, I have come to understand the need to be a bit protective of it. It's that saying "with great power comes great responsibility," and I think with spirituality trending the way it is it's important to understand that. Tapping into the power of your ancestors, reading tarot, purchasing sage and many more potentially interesting practices related to the occult, they require care and due diligence, in addition to intention. I don't know much, so this isn't my soapbox to hop up on but I do know enough to know if you want to maintain an altar, crystals, or good energy in your home -- the foundation is cleansing. Another method of cleansing energies from your home is through the use of Florida Water, which you can use alone or double up with incense or a smudge stick (not necessarily sage).
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Florida Water is the spiritual girl's version of Beyonce carrying hot sauce in her bag. In fact, Solange was once spotted with the staple in her bag. So there's that. But what is Florida Water?
I don't know nor do I ask questions (well, I do, otherwise we wouldn't be here. But you feel me), so I chatted with Atlanta-based, Intuitive Healer and owner of Cryptic Mystic, Tierra Johnson to get the 411 on Florida Water -- the latest and most necessary tool to keep in your little bag of tricks.
What Is Florida Water?
Though the aesthetic and usage is similar, Florida Water and Holy Water are not one in the same. Johnson understands it to be distinguishable by the purpose and the demographic behind it in that "Holy water is used in religious practices, while Florida Water is used mainly in spiritual practice."
Believe it or not, Florida Water wasn't always toted around to clear the bad juju and off-putting energies. Johnson gives us the quick and dirty origin of the holy-water adjacent product. When the product was "first introduced in 1808 by Lanman & Kemp, it was originally used as an astringent, foot soak, and after-shave. It is said to have gotten its name because of its tropical-looking packaging and citrus scent."
It was somewhere in between its societal debut and present-day, "people began to recognize its metaphysical properties, and it became used as a spiritual cologne in ceremonies and sacred rituals."
What Is Florida Water Used For & How To Use It
Because Florida Water is a liquid, it may be unclear how you would use it or how much! The Cryptic Mystic owner says, "Think of Florida Water as liquid Sage, or Palo Santo in liquid form. It has very similar cleansing and clearing effects as popular smudge sticks, without the smoke." She continued:
"Florida Water is a multipurpose spiritual cologne that can be added to your mop water to clean the floors in your home; you can add a few drops to your bath water to cleanse your aura; it can be added to a load of laundry; and [you can] even use [it] on the go."
And she adds that it can be used as often as you feel the need or simply desire to use it. However, as far as the measurement goes for each use, please understand that "a little Florida water goes a long way." What you decide to do is totally up to you, but you've been warned! Start with a droplet or two and build up from there.
As I've mentioned before, the scent of the water has been love at first sniff since day one for me and so I'm definitely more on the side of someone who douses my apartment in it. Or, my fave, is putting it in a pot with sticks of cinnamon and citrus slices to create a more amplified diffuser effect. As an intuitive healer, Johnson notes her favorite way to use Florida Water is "for intention-setting before I do any spiritual work."
She further expounded by saying she sprays Florida Water into the air as a means to cleanse her space. She also places a few drops onto her hands before doing divination work like pulling Oracle cards, for example. Nevertheless, the healer emphasizes Florida Water as a necessary staple for any person looking to tap more into their spirituality and spiritual practice:
"Florida Water is a staple that I feel like every spiritual person should have on them, in their purse, in their car, etc. It's especially useful when traveling and staying at a hotel or Airbnb, where smoke is generally not allowed. So, when you can't burn your Sage or Palo Santo, pour some Florida water into a portable spray bottle and dilute it with distilled or spring water."
Can You Make Your Own Florida Water?
Being the DIY Queen that I am, I had to ask for those of us who dare to whip up a batch of homemade Florida Water on our own. In the past, I might've thought that was perhaps doing the most, but in the age of 2021, where we've adopted pandemic hobbies to keep us afloat, I've already tried my hand at making Rose Water, and can't say for certain that I wouldn't entertain the idea of making my own Florida Water -- a fragrance I've come to crave in my home.
Nevertheless, it's totally doable! Though Johnson doesn't make her own and most others do not, professional or otherwise, she recommends taking to YouTube if you feel strongly about whipping up homemade Florida Water. But cautions us "to use your own discernment when following someone else's instructions."
In terms of following someone's DIY Florida Water tutorial, what works for someone else might not work for you. Be mindful of how you respond to certain essential oils and ingredients. Additionally, much like anything else in spiritual practice: "Your intention and purpose for making your own version of Florida Water is very important."
Is There A Florida Water Alternative Used In Spiritual Practices?
Though Florida Water has been the most popularized product, Johnson offers the following alternatives for Florida Water:
- 1800 (not the tequila)
- Tobacco Water
- Sandalwood Water
- Rose Water
- Kananga Water
Featured image by Shutterstock
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Motor City native, Atlanta living. Sagittarius. Writer. Sexpert. Into all things magical, mystical, and unknown. I'll try anything at least once but you knew that the moment I revealed that I was a Sag.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED