Behind The Veil: Brides Get Real About The Hidden Cost Of Wedding Planning
As more attention and concern has been given to mental health over the past few years, the trend seems to have taken its time when it comes to wedding planning. Though one of the most joyous times of a woman’s life, becoming a bride also includes a lot of stress—and most social media content glosses over it.
“I scrubbed TikTok for the better part of a year, and 90% of the content is just about saving money, what not to do and trends,” one bride recalled. “But there was really nothing about how to take care of yourself.”
Extensive research has been done on the state of the modern wedding, and the financial findings alone are enough to cause strain. According to research from The Wedding Report, U.S. wedding costs rose by 3% in 2023 to over $30,000, which is nearly half the country’s average salary. In a study of almost 10,000 couples conducted by The Knot, wedding costs in large cities like New York and Los Angeles peaked at $63,000 and $48,000, respectively.
“I feel like they're taking advantage of a happy moment,” another bride admits. “We hire photographers on the daily, we hire videographers on the daily. We know what a normal day rate is. But just because you put the term 'wedding' on it, the prices are doubled.”
The Knot’s study also includes stats that put interpersonal stress into perspective. With the average wedding including 115 guests, most couples also had at least eight bridesmaids and groomsmen. The study also confirmed that 75% of couples’ foremost concern was whether or not their “guests are well taken care of and have a good time.” All of this can put inordinate pressure on relationships—so much so that couples seek therapy.
“I don't think people really talk about things like, ‘Hey, perhaps you should be in therapy while you're doing this,’” yet another bride confesses. “Of course, some people are in premarital therapy, but I had to be in individual therapy right around the time of the wedding planning as well because it was just a burnout situation.”
In an effort to share more authentic stories about the wedding planning process, we asked four brides to anonymously share their experiences. From destination weddings to a pandemic micro wedding, here is the real tea on just how much a wedding can affect one’s mental health.
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BRIDE #1
There’s a lie that they tell you, that destination weddings are cheaper—they're not. The amount of money that was due upfront for things was definitely a stressor. Even with my fiancé and I collectively grossing over $200,000, I knew I was going to have to get a second job if I wanted things the way that I wanted them.
For my bachelorette, I was met with a lot of resistance from my bridesmaids out the gate. There were just too many opinions for me; it got to the point where I was so fed up with my bridal party that I had other friends outside of my wedding party helping me with things. There were even bridesmaids who were actually cool with each other at first, and now don't deal with each other at all. I also just look at certain friendships differently now.
Then there’s just way too much pressure on brides to look perfect—to be skinny, to have flawless skin, to have the whitest teeth, to have the best hair. I really feel like that was a stressor. I was trying to stay consistent in the gym; I was doing it as much as possible. I spent so much money on skincare, new body scrubs, lotions, and oils, trying to make sure that I was perfect. I also made sure I got my teeth whitened every three months. It got to the point where I was dreading getting my dress fitted because I wasn't the weight or the shape that I felt like I needed to be in order to be ‘perfect.’
"Then there’s just way too much pressure on brides to look perfect—to be skinny, to have flawless skin, to have the whitest teeth, to have the best hair. I really feel like that was a stressor."
My partner and I were in couples counseling at the same time that we were wedding planning. And I think, for the most part, he was involved as much as he was going to be. But then, he lost his mom, and the entire weight of the wedding fell on me. A couple of months before the wedding, I had a breakdown. It was too much to carry. I definitely took on this superwoman armor, and it stressed me the fuck out.
Days before we left, we had our last counseling session. My fiancé and I had a really, really long conversation about what we weren't going to allow to ruin the weekend for us. I just let it go—all the shit that upset me, all the things that pissed me off, even the things that were happening while I was there, I let it go.
A destination wedding was one of the things that we agreed on long ago. We knew that we always wanted to do that. And honestly, we had a fucking blast. For the entire process to be as hellish as it was, the weekend was great. Thank God.
BRIDE #2
Planning a wedding—especially one during the pandemic—was so stressful. My wedding was supposed to be in May 2020, and I canceled the wedding because of the pandemic. But then August 2020 rolled around, and I was like, ‘You know what? Let's just do something small.’ So, I planned my micro wedding in two weeks.
Initially, I had about 250 people that were invited to the wedding. So scaling down to just 30 people was honestly the hardest thing, and I actually lost friends because of it. Honestly, it shocked me, the entitlement that people had, and it just made me look at them differently. I was like, ‘You know what? I'm actually grateful that this happened because maybe I don't need you in my life.’
But to be honest, I think that the pandemic helped me out. With my original wedding plan, I was adding so many things onto the bill because I wanted it to look good for social media, so much so that I was racking up almost $100,000 for my bill. I had to keep reminding myself that it was one day, and spending that much money on a one-day event was actually ridiculous. I only spent $10,000 on my micro wedding, and I feel like that's pretty good. I learned throughout the process that I was being charged more for having a wedding. So, I rented out a Peerspace and I told her it was just a nice dinner for friends and family, that we were already married and were just celebrating. She had no clue that I was walking down the aisle on her rooftop.
As a social media influencer, I knew that tons of photos would be taken, and I would have to post them. I had a crossbite on my two front teeth, and I was so stressed out about how I would look in photos. So, I got Invisalign before the wedding. I also found a hair stylist quickly for my microwedding and she did my wig—but she did such a bad job. I was like, ‘Oh my God, this is so embarrassing. People are gonna see me in my photos on my wedding day with this horrible, horrendous wig.’ I had to pluck it so much more. When I got the photos from the photographer, I told him that he could not post them until I edited them.
If I could give advice to other brides, I would say make sure you do it for you and your partner, nobody else. In the beginning, there were too many people in my ear. Once I started to realize that it was mine and my fiancé’s big day, and it was just us who mattered, that's what shifted everything for me. So don't lean into the pressures of pleasing other people and social media, just do what you think is right and what you truly, truly want.
Serhii Sobolevskyi/ Getty Images
BRIDE #3
The day you get engaged, there’s the attention and the immediate questions: ‘Do you have a date in mind?’ ‘Where are you gonna do it?’ And it was like, ‘I literally just got engaged, can I have one day?’ I got engaged on New Year's Eve and I didn't announce it until April—and that's because I was pressured.
I also didn't want a wedding. I didn't plan my wedding; my mom and family did that because that's what they wanted. So the venue, the flowers, the cake, they did all that because I didn't care. Back when things were going my way, I said I just wanted to do something small in a garden. The only thing I cared about was my dress because I knew my dress was going to be the main thing that was photographed. I always wanted a pink dress; I knew when I chose pink that it was going to be like, ‘Hmm, that's interesting.’
Matopeda Bride was making my dress in Nigeria. Do you understand how stressful it is doing something with somebody that lives in Nigeria? We had to find that sweet spot of time to talk because everything was done over WhatsApp. I didn't get my dress until the week before my wedding, and when I got the dress, it didn't fit. We were panicking a little bit, so much so that I forgot to buy wedding shoes. But when it all came together, that was probably what I was most proud of, because everybody said no to that pink dress and I was like ‘I don't care.’
I also had a zillion workarounds because I was not playing with these people taking advantage of brides. They rip brides off so bad. It's unfair because if you go to a makeup artist and just say you want soft glam, that's $80. But for a wedding? I was being quoted around $1,500 to $2,000 for that same $80 face. So I brought my homegirl, and she did my makeup for free. Wedding cakes were priced around the same, like $1,000 to $1,500. I ordered a white cake from Publix, it might have been like 100 bucks. My mom is a florist, so she put the flowers on the cake and then we ended up doing a cupcake tower around the side.
"They rip brides off so bad. It's unfair because if you go to a makeup artist and just say you want soft glam, that's $80. But for a wedding? I was being quoted around $1,500 to $2,000 for that same $80 face."
I also had no idea—and I'm grateful that they did not tell me—that there was tension between my bridesmaids. Once the wedding was over, I saw the text thread, and it really put a lot of things in perspective for me, because I saw who was willing, who was not responsive, and who wouldn't do things they were supposed to do. Initially, with the garden wedding, it was just going to be me and my fiancé. I didn't want a bridal party.
On the day of, I was so tired of being at a wedding that I left my reception, and I went to the back to talk to a friend. I was like, ‘This is too much.’ I really don't believe half the brides that have these big, obnoxious weddings even want to be there! I've been seeing a lot of content with brides saying, ‘Okay, this is too much. I'm gonna go somewhere and decompress.’
A bride should make sure that she is centered and has a full awareness of who she is and what she would like, and stand firm in that. Just be authentic, be you, and I think you'll be able to deal with it all a little bit better. Every time I hear that somebody bent just a little bit to accommodate people, there were always regrets.
BRIDE #4
I knew I wanted to have a destination wedding before I even had a boyfriend. I've been to destination weddings, and I had so much fun. But mine was a battle with me and my mom, because she was like, ‘Oh, your grandmothers won't be able to come and certain family members won't be able to fly.’ And I was okay with that. I was just like, ‘Well, in this instance it's about me and what I want.’
We had two ceremonies: an American one and a Nigerian one. How we saved money with two weddings was that for the Nigerian one, we didn't feed people. We were like, ‘We're not paying for two receptions.’ Normally, when you go to a traditional Nigerian wedding, they feed people at both, and it gets really, really expensive. But we did it at an all-inclusive resort, so we were like, ‘We'll do the ceremony, and then y'all can go on the resort and go get some food.’
I'm not Nigerian, my husband is, so I let his family handle all that. I ended up having to step in and be the middle man between our wedding party and his family because they wanted us to wear a certain fabric. We got all the fabric from Nigeria, so we had to get everyone's measurements and all that tedious stuff. That's what was complicated. We had to wear the geles, the headwraps, and we didn't know how to tie the geles. So I had to figure out how to get the geles pre-made for the girls because I wanted to do that. That was a big thing for me because this was my only time to have a cultural wedding.
With relationships, it's like people don't know how to not make it about themselves. People also weren't realizing that when they kept asking me for stuff, they were making my life harder. I'm in the middle of planning a wedding, and you're asking me for answers that I've already sent, which is just inconsiderate at the end of the day. I think that's the most frustrating part, and that's why you lose friends, because people wait until the last minute to do things, and they make it harder on you.
People were coming up to me like, ‘Are you having something borrowed? Something blue?’ No. Why am I stressing myself out over that? Because that's a tradition? We need to normalize people being different. Historically, if you're different, you're outcasted, but if that's what I want, I want what I want. I didn't want a garter. I didn't want to do a garter toss. I didn't do the bouquet thing or none of that. When it came to the reception outfit, people were like, ‘Why aren't you getting a dress?’ I didn't want a dress; I wore a white suit. I wore a white suit with a sexy lingerie bodysuit underneath because that's me. With some Jordans, because I'm a sneaker person.
Managing my mental health was about creating boundaries. I think I did a great job of creating boundaries throughout the whole process—I was very stern on what I wanted and what I didn't want.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Your May 2024 Horoscopes Are All About Setting Intentions, Focus, And Self-Discovery
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
May is a month of intention and about focusing on what you are creating in your life right now. Eclipse Season is over for the time being; Mercury is direct again, yet there are still more opportunities for breakthrough and self-discovery. The month begins with Pluto going retrograde in Aquarius on May 2, signifying the need to reclaim your power right now. Pluto will be retrograde until October 11, and this is a good time to experience a renewal within your belief systems, friendships, and community. After a time of change and regrouping, May is a time to create a new path for yourself and feel more secure in doing so.
Taurus Season is in full bloom, and on May 7 the Moon will be joining the Sun for the New Moon in Taurus. This New Moon is an opportunity for luxury, self-care, stability, and harmony.
When the Moon is in Taurus, we are guided towards taking care of ourselves more, and this is a good time to set your intentions for where you want to experience more ease, love, and TLC in life. This New Moon will be a powerful time for manifestation, so make sure you are focused on what you want to create in your life right now. Mercury then moves out of Aries and into Taurus on May 15th, and perspectives move into the energy of more logic, patience, and practicality.
Mercury in Taurus brings the focus to your finances as well, and this is a good time to ask for a raise or promotion, take care of finances, or build your assets.
What May 2024 Has In Store For Your Zodiac Sign
Gemini Season makes its debut on May 20 this year, and the Sun moving into these air signs makes the energy a little lighter and playful, and by the end of the month, people are looking to have some more fun. With a Full Moon in Sagittarius happening a few days later on May 23, the end of May is an exciting, eye-opening, and adventurous time. The Sagittarius Full Moon is the Flower Moon of the Year, and it’s time you receive yours.
Venus moves into Gemini on May 23 as well, and during this time, relationship matters can feel a little more all over the place. However, this is also a more social, charming, and dynamic time for love as well. While Venus is in Gemini, remember that communication is key, and a more open-minded and flexible approach to matters of the heart is needed.
One of the most important transits of the year happens as May comes to an end, and that is Jupiter's move into Gemini. Jupiter has been in Taurus for the past year, helping us grow and get the full picture when it comes to your stability, relationships, and finances, and Jupiter's move into Gemini brings things into focus when it comes to your self-expression, communication, connections, and joy in life.
Jupiter will be in Gemini from May 25, 2024, to June 9, 2025, and this is the perfect opportunity to connect with your creative genius and meet new people with whom you resonate. May, overall, has a lot of potential for opportunity, insight, and collaboration, and this is the perfect month to set your intentions for the future while also living in the moment with the people you love and who inspire you.
Read for your sun sign and rising sign below to see what May 2024 has in store for you.
ARIES
May is a coming-together month for you, and things are starting to make more sense after Mercury retrograde in your sign for most of last month. You are getting more time within your relationships and close partnerships right now, and the New Moon on May 7, happening in your 2nd house, is when this connection, love, and stability begin to come in for you. You have been asking yourself the important questions and are ready to break ground and create the new beginnings you see for yourself.
With Mars in your sign for the entire month of May, you have a lot of energy and passion at your disposal right now, and you are making things happen for yourself. This is a good time for feeling connected to your body and for seeing positive results regarding your health. Jupiter moves into your house of communication at the end of the month where it will be for the next year, and you are moving into a time of more grace, understanding, and opportunity for self-expression right now, Aries - own your voice.
TAURUS
The Sun is in your sign, and you are shining authentically in who you are, Taurus. May is a beautiful month for growth and a time when you are finding your balance between letting go of the past and remaining true to yourself in the present. The New Moon of the month is happening in your sign on May 7, signifying a time of new beginnings for you and when it comes to your goals in life and your sense of freedom.
Be confident in your desires, and know yourself, Taurus. With all the manifestations that are coming forth for you this month, clarity is one of them.
Mercury enters your sign on May 15, and this is a time of positive communication, connection, and gaining some new wisdom. With Mercury in your sign, be prepared for some extra communication on your hands as people are looking to hear your perspective. Jupiter moves out of your sign and enters Aries on May 25 after being in Taurus for the past year, and the luck you have been experiencing in life transfers to your finances, income, and value systems. Overall, you are finding your way and making sense of it all this month.
GEMINI
May is a time of rebirth for you, Gemini. You are in a good head space this month now that your ruling planet, Mercury, is officially out of retrograde and direct again. This is a powerful month for you when things are turning around for you and some extra good karma and luck are coming your way. With the Sun in your 12th house for most of May, you are getting an opportunity to renew and heal from the past and to gain some new understanding of where you have been in life and what you want to create moving forward.
Gemini Season begins on May 20, and it’s your time to shine! Gemini Season this year is a month full of opportunity and clarity, and you are bringing your best self forward. There is a Full Moon on May 23 in your opposite sign, Sagittarius, and love matters are coming full circle for you now so that you can let go of old belief systems that don’t serve you or your relationships anymore. Your most important astrological transit of 2024 happens at the end of the month on May 25, as Jupiter enters your sign for the next year. Jupiter in your sign signifies good luck, fortune, and personal success in your future.
CANCER
This month is about finding your balance, manifesting, and working together with others, Cancer. It’s about choosing peace and trusting your intuition right now to guide you forward. The Sun is in your 11th house in May, and you are thinking of the big picture and not letting anything get in the way of your vision or purpose. There is a New Moon at the start of the month in this area of your chart, and your power of manifestation is especially strong this month, so make sure you are following your true North and setting the intentions that feel right for you internally.
On May 23, Venus enters your 12th house of endings and closure, and love is about moving on and moving into more healing and emotionally receptive experiences. Relationship matters are moving through a transformation now, and you are learning a lot through your partnerships, both old and new, this month. There is a Full Moon on May 23 as well, and this Full Moon will be bringing up old work, projects, and intentions; it’s time to congratulate yourself for your successes and how far you come, as others will want to support you more right now as well.
LEO
Over the next month, you are getting the opportunity to stand your ground, speak up for yourself, and claim your space, Leo. This month is about being your biggest cheerleader and seeing yourself in the way you wish others to see you. The Sun is in your 10th house for most of May, and you are focused on taking action and going after your dreams right now. The New Moon on May 7 is a good time to set your intentions for said goals and dreams and to really believe in yourself.
On May 23, there is a Full Moon in fellow fire sign Sagittarius, happening in an area of your chart that has to do with your happiness, romance, creative self-expression, and overall joy for life. You are getting the full picture of where your priorities are or need to be, and are bringing more attention to the things that are going to truly make you happy and fulfilled at the end of the day. Jupiter enters Gemini on the same day where it will remain until 2025, and this move is expanding things for you when it comes to your friendships, community, and social networks.
VIRGO
May is a month of connecting with your soul and creating harmony in your life, Virgo. You are moving into a time of greater freedom and authenticity, and May is a good month for travel for you. With a New Moon in Taurus at the beginning of the month, you are expanding your horizons and gaining some much-needed inspiration. This is the time to do things differently and to not be afraid to take risks, and a leap of faith in yourself. You are feeling a little more optimistic in May, and this is creating an opening in your life.
On May 23, we have a Full Moon in your 4th house of home and family, and this is a good time for experiencing closure in this area of your life, and like things are coming full circle for you here. The first half of the month is all about adventure, and the second half of May, you are looking to build in your stability. Jupiter moves into your 10th house of career and success before the month ends, and you enter a year-long transit that will be positively influencing and expanding your reputation and goals in life.
LIBRA
May is an opportunity to learn, inspire, and spend some more time with the people who bring this energy out of you, Libra. The month begins with Pluto going retrograde in your 5th house of love, and you need some more time to grasp what is going on in your heart and how you can find your power in life here more. There is a lot to learn and discover this month, and the New Moon on May 7 will be an eye-opening and transformative moment for you where you can dive deep into your love life and commitments and see where a new beginning may be necessary.
There is a Full Moon happening later in the month and this Full Moon will be bringing forth spiritual guidance into your life. This is a Full Moon to connect, communicate, and share your insights and ideas with others. On May 25, Jupiter enters Gemini and moves into your 9th house of adventure, and you are entering a year of travel, enlightenment, spirituality, and higher education. Your mind is your gift right now; trust you have everything you need to experience greatness and be open to meeting new people who will help you get there.
SCORPIO
This month is about remaining open and receptive to what is possible for you and your future, Scorpio. You are in a good space to receive your due blessings and rewards, but your heart must be open to receive them. Your ruling planet, Pluto, goes retrograde at the start of the month on May 2, and this Pluto retro transit will allow you to rebuild your vision for the home, and help you figure out where you can bring more of yourself into your surroundings.
A lot of the energy of the month is in your opposite sign, Taurus, meaning it’s in your love and partnership zones.
May is one of the most significant months of love for you out of the year, and the intentions you set for your relationships on the New Moon this month will be creating magic in your love life for the rest of the year. On May 23, there is a Full Moon in the sign just after yours, bringing attention to your finances, income, and self-confidence in it all. The end of May is a time to focus a little more on your stability in life and to take a look at your finances. This is a good time to clean your purse or wallet, create some feng shui, and go over your assets.
SAGITTARIUS
Your guidance for the month is to go with the flow and trust your instincts, Sagittarius. The New Moon happening on the 7th is a new door opening for you, your health, and your daily routine, and you are focused on what is going to be best for you and your well-being overall. You are trusting your next steps ahead and remaining grounded with where things are in the meantime. It’s all about trust right now and how much of it you can have for yourself.
The Full Moon of the month will be in your sign on May 23rd, and this is a powerful Full Moon for you of closure, clarity, and self-confidence. You are letting go of what doesn’t resonate with who you are now and what you want to expand in your life. This is a good time to say your affirmations, meditate, and get out of your own head. Before the month ends, your ruling planet, Jupiter, enters your opposite sign, Gemini, and your love life gets an extra boost of good luck right now. Jupiter will be in your 7th house of partnership until 2025, and you are entering a year of harmony, Sagittarius.
CAPRICORN
Abundance is your birthright, and you are tapping into this energy this month, Capricorn. May is a month full of opportunities for you, and a lot of this good juju is coming through for you romantically right now. The Sun is in your 5th house of the heart for most of the month, and there is a New Moon here on May 7 as well.
At the beginning of May, make sure you are focused on communicating clearly, owning your passions in life, and having some more fun with love and the romance that wants to bloom for you here.
With Mercury entering your 5th house on May 15 as well, you could be receiving a surprise message or be having some interesting conversations right now that switch things up for you in love. On May 25, Jupiter moves into an area of your chart having to do with your health, lifestyle, and work life, and you are overall going to be coming into balance more here and experiencing some fortunate opportunities at work and within your daily routine. Overall, May is a month that is setting you up for success, Capricorn.
AQUARIUS
May is an opportunity for you to connect, move forward, and learn more about yourself and your heart, Aquarius. You are paying attention to the signs right now and making sense of things that may have gone past you before. With Pluto going retrograde in your sign as the month begins on May 2, you are someone who will be moving through a journey of self-discovery for the rest of the year and will be figuring out where your true power is in life and how to hone in on it more.
The New Moon in Taurus on May 7 is a new beginning for you and your home life, and a lot of this month will be about finding those people and spaces that feel like home to you and that make you feel supported in who you are. Jupiter enters a fellow air sign on May 25, and Jupiter in Gemini brings in a year ahead of romance, creativity, confidence, and finding your joy. Things are shifting big time in your life right now, but you are figuring out what works for you and what doesn’t.
PISCES
It's time to protect your energy and create boundaries where needed, Pisces. May is a month of checking in with yourself and emotionally regulating before moving forward. Pluto goes retrograde at the start of the month and will be retrograde in your 12th house of closure, secrets, and healing until October. What this means for you is a chance at clarity of the heart, but this transit can also bring up old issues or power struggles of the past. Remember to learn from past experiences and decide for yourself today how you want things to go for you from here.
There is a Full Moon in Sagittarius on May 23, and being a mutable sign like Sagittarius, you can tap into the potential of this Full Moon effectively. This is the time to turn a page within your career or professional world and see some resolution here. Before the month ends Jupiter enters your house of home, family, and history, and you are going to be opening your mind on these matters over the next year. You could be expanding the home, moving, or experiencing a deep sense of healing here now.
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