For many of us, 2020 was the most intense year we've ever lived. Talk about the roller coaster of events: from the pandemic, losing loved ones, jobs, police brutality making headline news and continuous protesting, to an intense ass election year, and finally having a Black and South Asian woman Vice President! Just thinking it through now, 2020 has been a wild year to navigate everyone's emotions and mental headspace. So many people lost their professions that they've been practicing for years and had to learn to pursue other professions just to get by. If there is one thing 2020 has taught us is that we need to be flexible with how life goes; everything doesn't always happen on our clock, and that's OK – God has something better for us to pursue in the meantime.
Adaptability is a trait that everyone has had to pick up one way or another due to life's circumstances. This year has brought so many people together and finally open to reconciliation. If there is one thing 2020 has shown me is to be patient and be intentional. In lieu of this, I've decided to opt for intention-setting in 2021 versus goal-setting. While every goal might not be checked off, the intentionality behind the way I hope to navigate the year ahead will always remain, which in a lot of ways feels more impactful. Keep reading to learn more about the intentions I'm setting for mental health, career, and love in 2021.
Mental Health intentions for 2021
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I don't know about y'all, but my mental health was the most affected in 2020. It's such an odd feeling to have no real control of setting up your future because things keep changing, events keep canceling, and it's such a weird recession that some industries are thriving, and others are failing excessively. Our top tier intention this year is stabilizing our mental; however, that may look like.
If meditating or breathing techniques for 15 minutes a day relieves stress for you, make time for it, don't put it on the back burner. Journaling is a great way to organize and analyze your emotions, get that morning or evening workout in at home; I'm sure we've all set up a little home gym by now. If you haven't sought therapy prior, maybe now is a great time to start.
Mental health professions have recorded this year being a huge increase in anxiety and depression, and many insurances have lowered co-pays or made it free so more people can access therapy.
Career intentions for 2021
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I'm sure 2020 has equipped everyone with new skill sets and being more open-minded on their career intentions. This year has taught us not to put all of our eggs in one basket because we don't know how things will pan out, so you could be working one job, but how are you growing your wealth in other areas? Recessions are one of the best seasons to start boosting your financial literacy, flipping and buying homes, investing in stocks, bonds, paying off debt, etc. I know we would all love to have more social events in our lives right now, but this is a season of diligence, act smarter with less versus having more.
It's a great time for creatives of all areas to start that business they have been dreaming of; small businesses are thriving, especially in the Black market when society finally realized we don't have to just invest in one Black brand; we can invest in several other ones – after all, we aren't a monolith, we all have something different to offer. If you want that promotion, start seeking those online classes or resources to build your skill sets to perform at a higher level at your job.
Just cause life is out of whack right now, don't lose focus, set your intentions, and leave room for grace but stay disciplined with achieving your goals.
Love intentions for 2021
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Everyone, this is a season of reconciliation in every loving relationship, whether it's platonic or romantic. This is a time frame for all of us where we have to learn to forgive our loved ones and talk through things no matter how painful it is. If there is one thing COVID has taught us, no one knows their time, and life is very precious – give people their flowers while they're alive. We have to learn to meet each other where we are versus where we want people to be.
Love is everything but selfish; it's selfless. The more we set our intentions on healing, the more we can enjoy each other's company and the less stress we have from avoiding one another. Put your pride aside to work things out with your significant other, family member, or friends you haven't spoken to in months; it's not worth the fight.
None of us knows what 2021 has to offer us, but we have to stay present and focus on being grateful for what we have now because it could be so much worse. We're so used to having so much; it makes us unfortunate to be fulfilled with the little we do have. We still can't fill our entire year with plans, but we could take it day by day and appreciate what we can do to bring us happiness in the meantime. Life isn't supposed to be predictable, so we have to learn to keep adjusting to make the best of this season based on the doors opened to us now.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.
Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens