Author Alex Elle & Her Memoir 'After The Rain' Shows Us How To Heal By Example
Sometimes life's greatest journeys are the ones that begin without a roadmap. The sense of wonder grants us the opportunity to carve out space for our own self-discovery, while leaving a path for those who choose to follow in the footsteps we've paved. Over the last few years, the wellness space has been the new frontier for many to find their way to healing and self-growth, where words like "self-care" and "affirmation" serve as breadcrumbs to lead us to our highest self. Although we don't all start off with the perfect tools or any at all, life has a way of guiding us to the lessons that will equip us for the journey ahead. For author and wellness consultant, Alex Elle, writing has been the compass that has guided her path.
Courtesy of Alex Elle
For as long as she can remember, Alex had always been a writer. Whether through the expression of poetry or journaling, writing granted space to find her voice on the page in times of heartbreak and uncertainty. But it wasn't until she entered therapy that she was able to uncover the healing power that writing had to offer, "I found writing to heal by way of therapy and I think that's when the lightbulb went off for me; that I could heal parts of myself through writing practice that was supportive to the growth I wanted to have as a woman."
Through the guidance of her then therapist, Alex was able to unlock the "emotional toolbox" that opened her up to writing practice as a measure to write to heal, not just to vent. This shift evolved Alex's approach to writing, and soon, the gentle nudge of a friend would push her to tap deeper into the direction of her purpose, "A friend of mine told me to stop hoarding my story and happiness because someone else might need it. I said to her, 'Why me?' And I remember her saying, 'Why not you?' And that really changed the game."
Courtesy of Alex Elle
Since then, Alex has been writing her way through healing, self-compassion, motherhood, and partnership while drafting a blueprint of growth for a community of women around the world. Now, as her debut memoir, part guide, After the Rain, releases, Alex hopes that it will serve as a companion and support system along her readers' healing journey, "I wanted people to know that they aren't alone. I wanted to give people hope. Things can be really painful in our lives, but we can greet them with curiosity, grace, and understanding."
xoNecole: What was the moment like for you when you decided to say “yes” to the process of healing and self-growth?
Alex Elle: I love that you said that because it was definitely an intentional choice. When it comes to my process: self-choosing has been like a prayer; it's been a meditation and a mantra. Being able to hold myself accountable when I get it right and when I get it wrong has really been the greatest lesson in writing for me. The turning point was knowing I wanted something different in my life and knowing that I could access it, I just had to show up and do the work, even if it was scary and daunting. And it still is sometimes.
I think a lot of people might think that because I've healed some, that I've healed completely. And that's not the case. I'm really proud of myself for making the choice to use writing to get closer to myself and to examine my truth and my flaws. Because for me, writing makes things real. I wanted to make sure that I was really leaning into the self-belief of worthiness. This was the blooming of self-accountability and deciding to make a different choice for the life I wanted to have and the life I wanted to lead.
"The turning point was knowing I wanted something different in my life and knowing that I could access it, I just had to show up and do the work, even if it was scary and daunting. And it still is sometimes."
How have you embraced the path of a pioneer in your own healing?
I've been thinking a lot about this a lot; not having anyone show me how to do this. I think for me right now, there's a sense of pride that I was able to pave the way for what healing could look like for my daughters. And also being an example to other people who might not have had folks available to show them how to heal or love themselves. I want to show folks that you don't have to have somebody show you how to do it all the time, sometimes it's just a choice to figure it out on your own terms. It may take you a lot longer, but it's given me a sense of accomplishment and sacredness. The sacred ability to teach myself how to be who I want to be.
Courtesy of Alex Elle
"I want to show folks that you don't have to have somebody show you how to do it all the time, sometimes it's just a choice to figure it out on your own terms. It may take you a lot longer, but it's given me a sense of accomplishment and sacredness. The sacred ability to teach myself how to be who I want to be."
How do you decide what stories to hold and which ones to release?
Being in this work, I feel like I have a duty, especially as a Black woman, to show up fully in transparency and vulnerability because often we're taught to do the opposite out of fear and self-protection. And I get that. But I also think it's important that we have folks we can turn to who model vulnerability and who do it scared. I think it's also important to say that there are some stories that I will always hold close because they're sacred and they're mine. Maybe pieces of them will be shared but the whole story is not always for everyone. So it's about how we move through our delicate stories and still show up and say, 'Hey, you're not alone here.' That's what's so important for me in my work: that people know that they're not alone.
I hear so often that I'm like a mentor to people, even if we've never met, that the work feels like a warm hug from a mentor. And that makes me so proud, especially as a Black woman who is in this work of making space for other Black women. Even if they do it in private or make space in their family or community, that they have the language and blueprint to do it for themselves.
"Being in this work, I feel like I have a duty, especially as a Black woman, to show up fully in transparency and vulnerability because often we're taught to do the opposite out of fear and self-protection. That's what's so important for me in my work: that people know that they're not alone."
What did you learn about yourself in the process of writing 'After the Rain'?
I learned that rainy seasons are a part of this life. Not enough people are talking about our stormy seasons, especially in wellness and self-care. We hear about manifesting and affirming and that's beautiful, but sometimes things are going to be hard and rainy and terrible. But the sky will clear, the sun will come back up, the plants will bloom and we will still be here. There's a blooming and wilting that happens, during and after the rain. Making that really clear on the page was important and trusting the storms of my life is too.
Courtesy of Alex Elle
"We hear about manifesting and affirming and that's beautiful, but sometimes things are going to be hard and rainy and terrible. But the sky will clear, the sun will come back up, the plants will bloom and we will still be here. There's a blooming and wilting that happens, during and after the rain."
As you look to the future, what does legacy look like as it pertains to being a wife and mother?
It's funny because I've been thinking about legacy a lot when it comes to my work, but I haven't sat with legacy as much around motherhood and wife life because I just feel like we are a living legacy. But now that you ask, my greatest legacy is that my children know that they are valuable and important and that I model that for them. At first, I didn't know if I was doing it right because in motherhood you really don't know. But our children are watching; they're watching closely. My oldest daughter wrote an essay for school recently and shared, "My mom is a successful author and a kind, compassionate person. She shows me that if I work hard, I can do what I love." And that's legacy. The memories that your children have is legacy.
Belly laughs and fun is legacy. And I say that because I don't have a lot of good memories from my childhood, but my husband does. His mother passed away four years ago, and the greatest legacy that I see through her children is how hard she loved them and how much they loved her. Legacy for me is deeply rooted, unconditional love. That at the end of the day, my husband knows that he is deeply loved, my children know that they are deeply loved, not just because we say it, (because we are a very lovey home), but if for some reason any of us lost our voice, we would be able to show it and feel it deep in our bones in ways that words can't match. So for me, that's legacy.
Get your copy of After the Rain, here. And for more on Alex's work, follow her on Instagram.
Featured image courtesy of Alex Elle
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy