‘Sistas’ Star Novi Brown On The Power Of Emotional Release & Spiritual Baths
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
I hate to break it to you, sis, but you've been living a lie.
All these years, you've been taught that big girls don't cry so you've done it in private. You learned that the key to success is to act out of logic, not emotion so you've suppressed them. But Novi Brown of Tyler Perry's Sistas wants you to know that pretending to be unbothered is not only sabotaging your mental health, but it's blocking your bag.
Tyler Perry Studios/BET
Until my impassioned conversation with the 33-year-old actress, I believed that I was the weak one in my family. As an empath with some serious boundary issues, I can admit that I have let my feelings control my life in the past; but according to Novi, that's not always such a bad thing. She shared, "Ignoring things is what we were taught to do as human beings. And it's the most toxic trait we have. We've learned hide, to not express, to not emote, when honestly, emotions are just giving you information on how to move next."
"Ignoring things is what we were taught to do as human beings. And it's the most toxic trait we have. We've learned hide, to not express, to not emote, when honestly, emotions are just giving you information on how to move next."
Novi, who interprets her emotions as messages from God, explained that this pattern of internalized self-sabotage is more than a fleeting feeling, issa generational curse that needs to be broken expeditiously. She continued, "It's such a complex conversation because we've been taught by the white oppressor, honey. We've been taught how to deal with our emotions by people who don't fuck with us. But us breaking these generational curses means we're moving on from surviving and now we're moving into thriving. So what does thriving really look like [for you]?"
When asked how she stays positive in moments of frustration, Novi simply explained that she doesn't. The actress expressed that as a creative professional who literally thrives on emotion, she holds nothing back when it comes to feeling her feelings. "Baby girl, if I wasn't upset, if I wasn't enraged, if I wasn't sad, then I wouldn't do what I'm doing. If I was not able to cry this morning, I wouldn't be able to go on Sistas and cry. I wouldn't be able to do that shit if I don't do it in my own life." She then asked, "Do you have everything you want? What's the return on investment for not expressing how you actually truly feel? Who are you helping by not being honest today?"
In our conversation, Novi and I talked more about emotional release, spiritual baths, and other self-care practices that keep her all the way in alignment and it wasn't long before our interview turned into a certified soul searching session.
Keep reading for more:
xoNecole: With the pandemic and global protests underway, how are you handling everything?
Novi Brown: I know a lot of people are feeling sad or whatever, but the black community should really feel fucking liberated. We don't have to hide anymore now. It's not cool to be racist. Now, you will not be rewarded for that. Don't you think God stopped everything just so we can get our shit together? Like, don't you? This is probably bigger than we could even imagine. And look at the conversations, Taylor, at 27, that you're having––that parents' parents' parents' parents died never having. I feel fucking free.
"I feel fucking free."
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
I love waking up early and then walking my dog, Castor Troy, who is my everything. The reason why I got a dog was obviously a spiritual reason but now that I've grown up and I've seen that what I need is to be outside every day. I need to touch the ground. I need the sun to touch my skin. Being outside and connecting with nature is really, really helpful for me, And then I spend a lot of my time researching and studying astrology. For me, astrology is God's first official language. It's the language of symbols and energy and it's super powerful.
And then for most of the day, I'm studying astrology, I am doing interviews, I am doing auditions. I'm also developing TV shows and then I'm going on with my life, just trying to teach people about self-confidence––specifically black women––encouraging and pouring back into the black female community. So that's how my day looks.
What is your nighttime routine?
I'm a cannabis lover, so that's part of my nighttime routine, as well as having conversations, and doing research. I'm a student of life, so I'm always reading some kind of book. Now that you got me thinking about it, I don't have a nighttime routine. I might need to get one, shit. I'm working myself.
"I need to touch the ground. I need the sun to touch my skin. Being outside and connecting with nature is really, really helpful for me, And then I spend a lot of my time researching and studying astrology. For me, astrology is God's first official language. It's the language of symbols and energy and it's super powerful."
When you have a busy week, what’s the most hectic part of it?
Organizing is really difficult. Like, I'm not writing down my schedule. A lot of people use their planner and all that other shit––I'm really bad at that. I just go day-to-day because I'm a Cancer rising. Some days are more hectic than others, some days aren't. This is essentially my first year in the business like hardcore and I'm trying to forgive myself and just allow myself to be who I am, which is just a person who just moves with vibes and things. I'm not a schedule-oriented person. And I feel like that's OK.
Do you practice any type of self-care? What does that look like for you?
I think the biggest part of my self-care routine is my spiritual work. For me, that is a foundation and a pinnacle, it's something that I can literally build something on top of. However, I love me a massage, now. I love getting my nails done. And I love getting my hair braided. I love sitting in the chair and having my hair braider do my hair. Or even if I want to do my own hairstyles, I love standing in the mirror for seven hours watching documentaries and braiding my hair. I find something really soothing about it and I can turn the whole world off and just really focus on watching what I want to watch and, and doing my hair and beautifying myself.
"So self-care is really me taking care of my body more and making sure that my body feels as good as my mind because of those things don't feel good––both of them––I can't be at full capacity."
I also do spiritual baths. February 2019, I did a spiritual bath for ultimate love and money. I met my man in April and I got a job in July. OK, look, ancestors don't play. They want us to win. We're just not doing what we need to do. We're doing it the human way. We're not doing it the spirit way. And that's why we feel like it takes so long. But if we're spirited, I'm telling you, your life will change very fast.
How do you find balance with:
Love/Relationships?
I'm very lucky right now because my partner does the same thing that I do. We're in the same business and really understand each other. So I'll be gone for a few months, he'll be gone for a few months and that's our relationship and we respect each other. I really feel like the number one thing is respect in a relationship and understanding that person you're with has their own purpose that is contracted between them and God. It has nothing to do with you. So sometimes we have to get out of our own way when it comes to relationships. I'm just very, very, very, very, very blessed in my partnership to have somebody who's in my field who sees me as an individual who sees me as a person here to fulfill a purpose and he gets to enjoy my company. That's how he sees it.
"I really feel like the number one thing is respect in a relationship and understanding that person you're with has their own purpose that is contracted between them and God. It has nothing to do with you. So sometimes we have to get out of our own way when it comes to relationships. I'm just very, very, very, very, very blessed in my partnership to have somebody who's in my field who sees me as an individual who sees me as a person here to fulfill a purpose and he gets to enjoy my company. That's how he sees it."
Friends?
I'm very blessed in my friendships. I've come to realize now, after my full first year [in the industry], my friends haven't changed at all. It's really just about getting a tribe who understands you and who understands your purpose will understand how you move in life and your methods. They mean everything to me. I want to see them succeed, but they are also very well aware that, OK, she's in this position now she has to make moves so that she can succeed. And then by default, they will succeed.
Exercise?
Honestly, I'm just glad I'm vegan. That helps me a lot by default. I makes sure I eat salad every day. But exercise, I mean, you just gotta be in the mood, shit. You just gotta be in the mood to want to work on your body. And lately, I have not been in the mood. For the last two years, I have not been in the mood to consistently work out. However, because I have a dog, I'm out every single day for hours. And sometimes in my life, I'm a little thicker and I got a FUPA and it's all good. And sometimes in life, I'm a little slimmer. So it's all good, man. It's all good. I'm not trying to stress myself. But I do say you have to move your body every day.
Do you find yourself cooking or eating out more?
When I first became vegan, I was cooking all the time, but I worked in restaurants for so long. I'm a bougie restaurant chick. Like I love being in a good, cute spot with food being delivered. I feel like people should just get paychecks to eat. I love to cook as well, but it is a lot of work. And it's not a passion of mine. It's just something I'm good at. I guess maybe I feel like I'm giving out so much all the time that the restaurant experience, I just feel like I'm receiving. So that's why I really enjoy going out.
When do you feel the most beautiful?
I feel the most beautiful in the morning, right when I wake up because I'm new and fresh and I'm not painted. I'm not dated. And I feel like I'm mad cute in the morning. I feel like our skin looks really good. Like the skin is nice and the lips might be a little more juicy and puffed up. Your stomach is flatter cause you done digested stuff. So yeah, I love the mornings. All that other stuff is great, but that takes a lot of energy. I like who I am when I wake up.
"I feel the most beautiful in the morning, right when I wake up because I'm new and fresh and I'm not painted. I'm not dated... All that other stuff is great, but that takes a lot of energy. I like who I am when I wake up."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I have to talk to my friends. I have to talk to somebody outside of my own mind so I could see things more clearly. I go through my emotions. I contact my friends. It's really important for me to get feedback from somebody else, to get another mind, because remember, again, that's God's child. And they might have a message for you that God is trying to tell you, but you're so busy trying not to tell anybody that you miss the message. I have people that I trust enough where I can tell them almost everything. And if I can't get anybody, because sometimes people are not available, I will go ahead and seek out a podcast. I will go ahead and seek out a YouTube video. I will seek out a story of an underdog just to remind you that people will sleep on you––that's just part of the game, but you have to be strong enough to talk yourself out of it like, 'OK girl, you ain't the only one.' This is part of the journey.
For more of Novi, follow her on Instagram @NoviBrown!
Featured image via Tyler Perry Studios/BET
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of CÉCRED